Latest news with #AI-human
Forbes
5 days ago
- Business
- Forbes
How To Prepare Teams For Their New AI Agent Coworkers
Photo by Alex Kotliarskyi on Unsplash At the end of February, Salesforce CEO Marc Benioff made a shocking announcement: he wouldn't be hiring any more software engineers in 2025. Instead, he'd be going all in on Agentforce, the company's agentic AI system designed to handle multi-step processes all on its own. Benioff is a true believer in the power of agentic AI to revolutionize how work gets done. At the World Economic Forum in Davos this year, he also painted a picture of how agents will integrate into the workforce—in sales, for example, human agents will assume new roles as their AI counterparts resolve support inquiries. "We are really moving into a world now of managing humans and agents together," he said. I'm inclined to agree. AI agents are still new, and there are still a lot of kinks to work out before they reach their full potential. Still, effective leaders should be thinking about how their new blended teams will look—and how they can best equip their existing, human workers for this new reality. There is a right way for leaders to begin integrating agents onto teams—and then there is the other way. Klarna CEO Sebastian Siemiatkowski has taken the second route, pronouncing that partially automating his human workforce has saved his company millions, and that he is 'of the opinion that AI can already do all of the jobs that we, as humans, do.' This isn't actually true, at least not yet—but it is a great way to alarm your employees, zapping them of their motivation. Instead, leaders should set their teams up for success by helping to identify opportunities for AI-human collaboration. One way to do this is for teams to ensure that agents are working with good data, weeding out wrong or incomplete information and regularly optimizing and providing feedback. Additionally, the more employees actually work with agents, the more they'll understand their abilities—and limitations. For example, Jotform's recently-released AI agent is already being heavily used by our own support team to cut down on routine requests and make their lives easier. I've made it clear that these new automated teammates are not out for their jobs—instead, they're significantly increasing the speed and volume at which we're able to address issues. Another one of Siemiatkowski's divisive sound bites is that AI is so advanced, it's even capable of replacing CEOs like him, arguing that AI reasoning has reached C-suite levels. Don't get me wrong—AI agents are excellent at many things, and can capably complete many tasks from end-to-end all on their own. There's a reason that, according to one survey, 51 percent of organizations are exploring the use of AI agents, with 37 percent actively piloting them. But AI, agentic and otherwise, is not especially creative. It can, when prompted, offer ideas and serve as a useful sounding board. It's also great at generating drafts and outlines, reducing the 'blank page' anxiety that torments so many of us in the early stages of the creative process. But for now at least, AI is not cut out for doing work that involves high levels of empathy, nor is it good at making gut-based decisions where little information is available. For leaders and employees alike, our ability to form relationships, think outside the box and make empathetic decisions is where we shine. Research shows that most employees—83 percent—believe that AI will make uniquely human skills even more crucial, while 76 percent crave more human connection as AI grows. As AI agents enter the workplace, leaders should empower their teams to spend more time flexing their creative muscles. Encourage an environment where employees are free to brainstorm, collaborate, and test-drive ideas—all while using agents to facilitate the process. Say a team is kicking around a new product idea. An AI agent can gather market intelligence from customer service logs, social media, and internal analytics, testing its viability and accomplishing in minutes what would have previously taken days (and far more resources). This increased efficiency, in turn, creates the space for even more collaborative brainstorming, effectively propelling the creative cycle forward. Employees at every level will need to get comfortable delegating routine tasks to AI—and some will be more receptive than others. Slack even published an 'AI persona quiz' to determine how readily people will accept agentic teammates, with results ranging from 'Maximalists,' who are all aboard the AI train; to 'Observers,' who are cautiously watching from the sidelines. A good AI policy accounts for this range of comfort levels. But oddly, data from Slack found that 40 percent of workers said their organization has no AI policy at all; 48 percent reported they would hesitate to tell their managers they were using it for their work. This is the opposite of how it should be. Rather than remaining mum on the subject of AI, leaders should be having proactive conversations about their expectations for its usage, and how they anticipate the adoption of agents to change workflows. Saying nothing not only fails to help your teams unlock the incredible benefits of agentic AI, it also creates the perfect environment for confusion and fear to take hold. AI agents are changing how work gets done, for the better. But the transition will not happen automatically. Adoption will require strong and transparent policies, where teams are not treated as afterthoughts to exciting new technology, but as an essential part of the journey.
TechCrunch
5 days ago
- Business
- TechCrunch
TC Sessions: AI launches in Berkeley today
Today's the day! TechCrunch Sessions: AI is lighting up UC Berkeley's Zellerbach Hall at 8 a.m. PT on the dot. The stage is set, the speakers are ready, and the AI community is gathering for one powerful day of insight, innovation, and momentum. Local to Berkeley and passionate about AI? There's still time to join us — grab a pass and immerse yourself in the conversations driving the next wave of innovation, and make the connections to fuel your AI passion and success. Don't miss a moment — secure your spot at the heart of today's AI action. What's in store for today We've got a powerhouse lineup of AI heavyweights ready to deliver hard-hitting insights to an audience that lives and breathes AI — plus intentional, high-impact networking happening all day long. Check out the agenda for full session details and explore the speaker page to get to know the experts behind the ideas. Or better yet, join us in person today and experience it all firsthand. Main stage AI panels and fireside chats Image Credits:Max Morse The Frontier of AI: A Fireside Chat with Anthropic Co-Founder Jared Kaplan Jared Kaplan explores the future of AI-human interaction, AGI predictions, and Anthropic's approach to building superintelligent systems. He'll also discuss upcoming breakthroughs and how society should prepare. Techcrunch event Save now through June 4 for TechCrunch Sessions: AI Save $300 on your ticket to TC Sessions: AI—and get 50% off a second. Hear from leaders at OpenAI, Anthropic, Khosla Ventures, and more during a full day of expert insights, hands-on workshops, and high-impact networking. These low-rate deals disappear when the doors open on June 5. Exhibit at TechCrunch Sessions: AI Secure your spot at TC Sessions: AI and show 1,200+ decision-makers what you've built — without the big spend. Available through May 9 or while tables last. Berkeley, CA | REGISTER NOW From Seed to Series C: What VCs Want to See from Founders Jill Chase (CapitalG), Kanu Gulati (Khosla Ventures), and Sara Ittelson (Accel) These three VC leaders share what it takes to raise AI funding at every stage — from seed to Series C — and what they're really looking for as the hype shifts to real-world use cases and scalable business models. Your Next Co-Founder Will Be AI Kisson Lin (Tanka) Founders face mounting demands — from updates to product execution — but AI can help. Lin shares how AI co-founders can handle tasks, scale solo founders, and reshape startup dynamics for a new era. A Focus on AI Ethics and Safety Artemis Seaford (ElevenLabs) and Ion Stoica (UC Berkeley) A candid discussion on deepfakes, responsible AI deployment, and how the tech community can address the growing risks around ethics and safety. So You Think You Can Pitch? Early-stage founders pitch live to top VCs who offer real-time feedback — a must-see for anyone looking to sharpen their pitch and learn what investors really listen for. This session's investor panel includes Astasia Myers (Felicis), Itamar Novick (Recursive Ventures), and Iana Dimkova (Initiate Ventures). How Founders Can Build on Existing Foundational Models Logan Kilpatrick (DeepMind, Jae Lee (TwelveLabs), and Danielle Perszyk (Amazon) Learn how startups can leverage fast-evolving foundation models to build differentiated products — and keep pace with the rapid evolution of AI. How Toyota Repair Technicians Leverage AI with NLX Andrei Papancea (NLX) and Kordel France (Toyota) Learn how NLX and Toyota built an AI-powered tool that helps technicians access millions of repair documents through a conversational interface — boosting productivity and dealership efficiency. Get practical advice on scaling real-world AI solutions, from executive buy-in to integration. Democratizing AI and Building Collaborative Systems with AI Agents Iliana Quinonez (Google Cloud) Explore how organizations can empower teams to build intelligent agents that collaborate with humans and other AIs. This session breaks down the future of AI-driven teamwork and how to make agent development accessible to all. How to Launch a Product Against Entrenched Incumbents Oliver Cameron (Odyssey) and Ann Bordetsky (NEA) Cameron and Bordetsky reveal how to compete and win against big players — sharing strategies for differentiation, execution, and gaining market traction. Breakout Sessions primed for Q&As and deep dives Building Your AI Engine: How OpenAI Works with Startups Hao Sang (OpenAI) Learn how OpenAI supports startups with advanced model access, technical guidance, and a feedback loop that shapes its roadmap — giving founders a competitive edge in the AI race. Behind Your Firewall: Secure Generative AI for Regulated Enterprises Yann Stoneman and Betsy Groves (Cohere) Discover how to safely deploy generative AI in regulated industries using on-prem infrastructure. Cohere shares real-world use cases, compliance tips, and demos — no external cloud required. The AI Policy Playbook: What Global Startups Need to Know Hua Wang (Global Innovation Forum), Gerard de Graaf (European Union Delegation to the U.S.), and Matthew Caron (UK Department for Business and Trade) Explore how startups can navigate AI policy and regulation to scale globally. Learn how to leverage AI tools for trade, compliance, and international growth in today's shifting regulatory landscape. Building Richer and More Scalable GenAI Applications for Startups and Developers Nipun Agarwal, Sandeep Agrawal, and Luke Kowalski (Oracle / MySQL) Discover how MySQL HeatWave simplifies generative AI app development with built-in LLMs, real-time data integration, and scalable architecture — reducing complexity and accelerating innovation. Suite AI: How SAP Is Bringing AI to the Enterprise Rob Seifert and Max McPhee (SAP) See how SAP is embedding AI across its business suite with tools like Joule and custom development capabilities — helping enterprises streamline operations and drive efficiency with intelligent automation. The stage isn't where the AI conversations end — it's where they begin The main stage and breakout sessions are just the beginning — the real conversations happen in the Expo Hall, networking lounge, and through the Braindate app. Whether you're troubleshooting a product issue, looking for pitch feedback from a VC, or hoping to connect with a mentor, today's the day to make it happen. Use Braindate to set up 1:1 and small-group meetings by posting your own topic or joining others — then meet in person at the networking lounge. And don't forget the after-hours Side Events happening around Berkeley — hosted by fellow attendees and sponsors to keep the AI momentum going and help you build meaningful new connections long after the main event ends. There's still time to join today's AI epicenter It's not too late to join us at TechCrunch Sessions: AI! Grab your ticket now and join us — along with the rest of the AI community — at UC Berkeley's Zellerbach Hall. The event wraps at 4:30 p.m. PT, so don't miss your chance!
Martechvibe
16-05-2025
- Business
- Martechvibe
AI Localisation Trends: 55% AI Adoption, Hybrid Model to Hit 81% in 2025
The report reveals that AI is rapidly reshaping localisation, with over half of companies already adopting it and 81% planning hybrid AI-human models in the next year. A new survey from Lokalise, which gathered insights from over 500 professionals at medium-sized and large companies across North America and Europe, reveals that more than half (55%) of businesses are already using AI for localising lower-priority content. Additionally, 63% acknowledge that while AI speeds up translations, human oversight remains essential. Key AI localisation use cases cited include website or app content (52%), marketing materials (48%), regulatory documents (48%), and internal documentation (46%). Looking ahead, 81% of organisations said they are likely to adopt hybrid localisation approaches which combine AI and human review within the next year, with 40% of high-maturity companies very likely to do so. Asked about how AI might impact localisation within the next year, 46% said they think AI will run most localisation workflows, and 42% believe AI will handle most translation tasks. The study also uncovers localisation as a critical driver for business success, with 74% of companies saying that localisation accounts for more than 26% of their revenue growth. A further 11% said it accounts for more than half. ALSO READ: Zendesk Launches Flexible Pricing for Customised AI Journeys Aside from significantly boosting revenue growth, customer experience was identified as a key benefit, with 51% of survey respondents stating it improved satisfaction. 47% reported that it strengthened inclusivity and accessibility, and 45% said that it strengthened their brand's global presence. Yet despite recognising the importance of localisation, over two-thirds of organisations report having localisation maturity gaps* with 43% still relying on spreadsheets to manage complex localisation processes, leading to delays, errors and collaboration challenges. 'Our research reveals that having a localisation strategy and the technology to back it up is not a 'nice to have', it is a key driver of revenue and customer satisfaction. The financial gains reported by companies which have mature localisation strategies are so significant that it could make or break an organisation when it scales internationally, said Magnus Slind-Näslund, Chief Technology Officer at Lokalise. 'Surprisingly, despite the ROI businesses know that they can achieve through localisation, there is a clear disconnect between this recognition and the actual implementation of mature localisation processes. Too many organisations are relying on under-resourced and rudimentary tools for delivering local content and functionality.' 'However, this situation may soon change, as the vast majority of respondents said they intend to leverage AI to enhance their localisation efforts.' The report comes at a critical time as organisations face mounting challenges in 2025, including exponential content growth (expected to increase 5 fold in the next three years), cost pressures, higher customer expectations for culturally relevant experiences, and expanding language access regulations. ALSO READ: Sitecore Launches AI Innovation Lab The Martechvibe team works with a staff of in-house writers and industry experts. View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. VISIT WEBSITE EdgeVerve, a subsidiary of India-based IT company Infosys Technologies, offers RPA software for major enterprise companies. Its AssistEdge Robotic Process Automation provides machine learning and AI tools called Infosys Nia. Its AssistEdge RPA enables global marketing and distribution companies to automate 970+ manual tasks at scale. VISIT WEBSITE Clevertap is a comprehensive platform that allows global marketers to get unified customer data analytics and omnichannel engagement in one place. VISIT WEBSITE UseResponse is a fully customisable customer support and feedback software, helping companies to better understand the needs of their customers. It provides the capabilities of multichannel ticketing, live chat with messengers aggregator, chatbot, feedback community portal, and knowledge base. VISIT WEBSITE Survicate is a drag-and-drop, multichannel survey builder, helping brands effortlessly collect and analyse customer feedback. It offers 23+ one-click, native integrations, enabling advertisers and marketers to create follow-up campaigns based on real-time customer feedback. VISIT WEBSITE SAP Sales Cloud comes with end-to-end solutions and offers AI-fueled insights for understanding customers' preferences. It helps build customer profiles at scale. It also empowers users to automatically manage contact information, which streamlines clients' journeys. VISIT WEBSITE Freshsales by Freshworks is an AI-powered software that streamlines the sales cycle by automating mundane tasks and personalising customer engagement. It generates quality leads and nurtures relationships by understanding visitor intent in real-time. VISIT WEBSITE Developed for midsize enterprises and large organisations, Creatio offers end-to-end CRM software solutions, allowing users to manage sales, marketing, and services all in one place. For marketing professionals, it provides Marketing Creatio, an omnichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. VISIT WEBSITE Salesforce is a global technology provider, offering low code/no-code, AI-powered capabilities. Marketers and advertisers can harness its technologies for multiple use cases like B2B strategies, cross-channel personalisation, real-time analytics, and more. VISIT WEBSITE SAS offers embedded CDP capabilities, letting marketers unify customer data, understand digital activity and enable analytically driven, real-time activation. It comes with data activation facility that enables marketers to pull only the data they want, further reducing data migration costs. VISIT WEBSITE Blueshift is a scalable CDP platform that offers AI-driven capabilities for clubbing real-time events with related data from various sources. It streamlines these insights into unified customer profiles, enabling marketers to automatically personalise their targeting goals. VISIT WEBSITE Wotnot is a genAI-powered , no-code chatbot platform, helping the sales and marketing team to engage with visitors on their website via personalised conversations, catering to their lead-generation goals. It offers platform-based solutions, such as AI Studio, a GPT chatbot builder, and an analytics dashboard. VISIT WEBSITE Aisera is a generative AI platform provider that offers AI Copilot, AiseraGPT, and AiseraLLM for various domains. With Aisera, enterprises can accelerate the development of their LLMs or purchase ready-to-use generative AI solutions with pre-trained LLMs using customer data to reduce hallucinations. VISIT WEBSITE Deliotte offers Ncyte, an all-in-one analytics solution. Utilising patented algorithms, proprietary data models and predictive analytics, Ncyte delivers actionable insights for various marketing functions. With Nycte, data and marketing teams can pre-define events such as attributed campaign performance to evaluate their efforts with live notifications. VISIT WEBSITE CleverTap is a customer engagement and retention platform that offers the functionality to integrate app analytics and marketing. Powered by TesseractDB, a purpose-built database for engagement & retention, it combines the features of audience analytics, omnichannel engagement, and product A/B testing for marketing functions. VISIT WEBSITE Oracle Advertising and Customer Experience (CX), lets advertisers personalise their campaigns. Its flagship product, Oracle Moat, a comprehensive analytics and measurement platform, provides a suite of solutions across marketing and ad intelligence. Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. VISIT WEBSITE Meta Ads is a social media advertising platform leveraging the user base from Facebook, Instagram and Whatsapp to deliver personalised ads at scale. It offers Meta Business Suite and Meta Business Manager for managing and tracking ad performance. Utilising its AI-powered tools, advertisers can partially or fully automate with complete control over their ads. VISIT WEBSITE WebEngage is an end-to-end customer data platform, helping brands to strategise their customer engagement and retention functions. It supports third-party integration for use cases including customer segmentation, omnichannel engagement, and survey & feedback. VISIT WEBSITE ServiceNow features Robotic Process Automation Hub (RPA Hub), a scalable genAI-powered platform for orchestrating and managing a robotic workforce to execute various business processes. Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Time of India
27-04-2025
- Business
- Time of India
Elon Musk's xAI to raise $20 billion from investors: Report
Elon Musk 's xAI Holdings is allegedly in talks with investors to raise nearly $20 billion in funding. According to a Bloomberg report, the funding would value the company at over $120 billion. For those unaware, xAI acquired X (formerly Twitter) in a deal that valued the microblogging platform at $33 billion, allowing Elon Musk-owned AI firm to share its value with co-investors in the company formerly known as Twitter. As per the report, the amount in the round could be more than $20 billion. The total had not yet been decided, and terms could change, the report added. Last week, the AI company revealed a new update to its Grok chatbot , enabling it to 'see' the world around it. This new feature allows the chatbot to process and interpret visual inputs, marking a significant leap in AI-human interaction. 'Introducing Grok Vision , multilingual audio, and realtime search in Voice Mode. Available now,' said the company. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Don't Miss The Top Packaging Trends Of 2025 Enhance Your Brand With The Latest Insights Packaging Machines | Search Ads Search Now Undo How Grok's vision works The enhanced Grok chatbot uses advanced computer vision technology to analyse images and videos, providing context-aware responses. For instance, users can upload a photo of a product, and Grok can identify it, suggest uses, or even recommend similar items. This capability bridges the gap between text-based AI and real-world applications, making Grok more versatile and intuitive. The vision feature opens up possibilities in e-commerce, education, and healthcare, where visual understanding can enhance user experiences. From diagnosing medical conditions through image analysis to assisting with design projects, Grok's new ability is expected to revolutionise how AI integrates into daily life. With this update, xAI positions itself as a strong competitor in the AI space, challenging established players like OpenAI and Google.
Business Mayor
26-04-2025
- Business
- Business Mayor
AI startups hiring sees two-fold increase; absorbing talent from Google, Meta, Amazon: Report
Artificial intelligence (AI) startups are hiring at twice the rate of Big Tech , drawing top talent away from giants like Google, Meta, and Amazon, according to Microsoft 's 2025 Work Trend Index. Companies known as 'Frontier Firms' — built around AI-driven intelligence and human-agent teams — are already thriving, with percent of their employees reporting success, compared to 37 percent globally. However, a growing 'Capacity Gap' threatens many organisations, as 80 percent of workers lack the time and energy to meet demands. To bridge this, 82 percent of leaders plan to deploy AI agents and automation within the next 12 to 18 months, fundamentally reshaping operations and workflows. ET had reported on this trend recently, where companies like Zerodha and other startups are increasingly relying on AI agents to build critical parts of their platforms. Founders told us that AI tools like ChatGPT, Gemini, and Claude are now writing 40–80 percent of production-level code, delivering precise, error-free results that drastically boost efficiency. Live Events The global workforce is undergoing a seismic transformation. Driven by the rise of digital labour and AI-human collaboration, businesses are rethinking core strategies to stay competitive. Discover the stories of your interest Economists liken this moment to the industrial revolution, suggesting AI-augmented workplaces will unlock new economic value and redefine major AI firms like OpenAI and Anthropic securing billions in investment and legacy companies like IBM overhauling workflows to integrate AI, Microsoft's message is clear: companies that embrace AI-driven transformation will lead the future — and those that don't risk being left behind. In this new AI-driven era, every employee will need to think like an 'agent boss', someone who manages and collaborates with AI agents to drive productivity, the report says. As agents become an integral part of the workforce, 41 percent of leaders expect their teams to train agents, and 36 percent predict they will be managing agents within the next five years. In fact, 79 percent of leaders believe AI will accelerate their careers, compared to 67 percent of employees who believe so. However, this shift won't stop at the executive level. As AI becomes embedded in every function, leaders are beginning to rethink their workforce composition. While 33 percent are considering reducing headcount, 78 percent are planning to hire for new AI-specific roles. As organisations evolve, AI is expected to empower employees to take on more strategic and complex tasks earlier in their careers, creating new opportunities across all levels of the workforce. Globally, tech leaders like OpenAI's Sam Altman, Salesforce CEO Marc Benioff, and Anthropic's Dario Amodei have predicted a future where AI generates most of the world's software. In March, Y Combinator's CEO revealed that about 25 percent of its startups are already using AI to write 95 percent or more of their code — underscoring just how rapidly digital labour is becoming central to innovation. Meanwhile, the Indian conversational AI market is booming — valued at $516.8 million in 2024 and projected to soar past $4.9 billion by 2033, according to IMARC Group — signalling strong and rising demand for AI-driven solutions. The areas where some of the use cases are taking off include ecommerce, contact centres, and banking and financial services. The latest edition of the Microsoft report draws on labour and hiring insights from a survey of 31,000 people across 31 countries, combined with trillions of anonymous, aggregated signals from emails, meetings, and chats on Microsoft 365.
