Latest news with #AIMarketing
Yahoo
10-08-2025
- Business
- Yahoo
Online Advantages Publishes 2025 Guide to Ranking in Google's AI Overviews and Generative Search Results
Comprehensive resource outlines proven strategies for getting quoted, summarized, and linked in Google's AI-powered Search Generative Experience (SGE). MOORESVILLE, N.C., Aug. 9, 2025 /PRNewswire/ -- With Google's AI Overviews now appearing for roughly 13% of all search queries, according to a leading industry study published in March 2025, visibility in AI summaries is quickly becoming the new SEO battleground. Today, Online Advantages, a U.S.-based SEO and AI marketing agency in Mooresville, NC, released its definitive guide: How to Get Featured in Google's AI Overviews: A Guide to the New SEO. The content will be updated constantly. 🔗 Read the full guide: The article delivers step-by-step methods for increasing the likelihood of being selected by Google's AI to appear in the AI Overview box—content that users see first, even before organic rankings. Key Takeaways from the Guide Semantic SEO & Entity Optimization — Structure your content around entities Google's AI recognizes and trusts. Structured Data for AI Parsing — Deploy JSON-LD schemas for articles, FAQs, and products to signal topic relevance. E-E-A-T for AI — Strengthen Experience, Expertise, Authoritativeness, and Trust signals to outperform generic content. Passage-Level Optimization — Break content into question/answer segments to increase snippet and AI summary pickup. AI Overview Optimization Checklist — A repeatable, 10-step process for preparing content for Google's generative AI. Why It Matters "Traditional SEO wins you visibility in blue links. AI Overview SEO wins you visibility before the click," says Matt Maglodi, founder of Online Advantages. "If you're not targeting AIO placement now, you're already behind." Generative AI in search is reshaping traffic flows. Businesses featured in AI Overviews enjoy brand authority boosts, higher CTRs, and traffic surges without increasing ad spend. FAQ — Common Questions About Google's AI Overviews Q: What is an AI Overview?A: A feature in Google's Search Generative Experience that displays AI-generated summaries with citations from selected sources. Q: How do I get my content featured?A: By aligning with AI's entity recognition, using structured data, meeting E-E-A-T guidelines, and formatting content for easy summarization. Q: Does this replace traditional SEO?A: No—traditional SEO still matters, but AIO optimization is now essential for staying visible in AI-driven search results. About Online Advantages Founded in 2012, Online Advantages specializes in SEO, AI-driven marketing, and digital PR for businesses across the U.S. The agency's strategies blend technical precision with creative execution, helping brands secure premium visibility in both traditional and AI-driven search environments. Current Website: Rebranding To: LinkedIn: Matt Maglodi 🌐 Upcoming FindingsAs part of our ongoing AI Overview research — now tracking over 30,000 keyword opportunities — we've identified several trends that could reshape how brands approach Google's generative search. While the full breakdown will appear soon in our continuously updated AI Overview Optimization Guide, readers can expect insights on:- Which types of search intent most often trigger AIO citations- How existing organic rankings factor into AI Overview inclusion- Emerging SERP feature patterns that overlap with AIO placements- The role of site authority in niche, low-volume wins Stay tuned for the next guide update, and please excuse any temporary layout issues as we migrate to our new domain, View original content: SOURCE Online Advantages
Saudi Gazette
27-05-2025
- Business
- Saudi Gazette
FancyTech A&M awards 2025: Honoring excellence in retail advertising and marketing
FancyTech has officially launched its first-ever A&M (Advertising & Marketing) Awards, a landmark initiative celebrating exceptional achievements in retail marketing, innovation, and brand engagement. The awards ceremony was held at the JW Marriott Hotel Marina and welcomed over 40 nominated brands and top marketing professionals from across the MENA region and global markets. Known as THE TAG, the FancyTech A&M Awards is the first regional recognition platform dedicated exclusively to creative excellence in retail advertising and marketing. With a focus on innovation, personalization, and effectiveness, the awards honored groundbreaking campaigns that demonstrated a strong blend of strategic thinking and creative execution across 14 categories. These included AI Marketing Excellence, Most Admired Retail Campaign, Influencer Collaborations, Customer Experience Initiatives, and more. FancyTech, a global leader in AI-powered commercial content, organized the event to showcase how artificial intelligence is reshaping content production, audience targeting, and storytelling in marketing. Serving more than 1,000 clients across 10+ countries, FancyTech recently established its MENA headquarters, signaling its strategic commitment to the region. Its content solutions span end-to-end creative production and distribution across digital and social platforms.'We are proud to launch the A&M Awards to highlight the intersection of technology, creativity, and marketing excellence,' said William Li, CEO of FancyTech.'These awards celebrate how brands can unlock personalization-at-scale and drive impactful engagement using AI and strategic creativity. The winners this year have shown us that the future of retail marketing is here, and it's smarter, faster, and more relevant than ever.'An independent, cross-disciplinary jury selected the award winners. The panel featured leading voices from academia, media, branding, and design, including Ravi Dhar from the Yale School of Management, Nancy Villanueva of Interbrand, Andrea Gordon of Dubai Design District, Avishesha Bhojani of BPG Group, and other senior professionals from Mullen Lowe Lintas, Zebra Technologies, and MAHE insights ensured a balanced and credible selection process. Among this year's winners were major names such as Max Fashion, Nayomi, Centrepoint, Eyewa, Landmark, and Adidas, along with fast-rising innovators like Space and Shapes, Threads, and THAT Concept Store. These brands impressed the jury through their excellence in localization, customer engagement, and AI-driven content Windra, CEO of Space and Shapes, a winner in the AI Marketing Ecosystem Partner category, remarked, 'With FancyTech, we've transformed the way we work. We can now produce multiple creative sets at the same cost as one traditional campaign — and do it two times faster. It's a complete shift in efficiency and results.'The FancyTech A&M Awards 2025 sets a new standard in the region, recognizing how marketing is evolving through technology and storytelling. It is not just a celebration — it is a glimpse into the future of retail creativity.
