23-07-2025
AIS SIAM aims to harness Generation C
Advanced Info Service (AIS) has launched AIS SIAM, a new landmark under the "playhouse with purpose" concept, designed for Generation C (Gen C) or the so-called creative generation yet open to all.
The move is aimed at providing a hub of opportunity, ready to ignite the creativity of the new generation in every dimension, according to AIS chief executive Somchai Lertsutiwong.
Located in Siam Square Soi 7, the four-storey building is equipped with AIS 5G and the latest Wi-Fi 7 system which delivers rapid connectivity.
AIS SIAM was developed in collaboration with partners, including Chulalongkorn University, Gulf Development and TADA Entertainment.
Mr Somchai said AIS believes in the power of the creative generation -- filled with ideas, talent and the energy to shape society through creativity.
"That's why we developed AIS SIAM as a space within Siam Square for community, creativity, social and self-expression -- seamlessly blending our advanced network with entertainment and lifestyle."
He added that the return of investment and spending is not a concern regarding the development of AIS SIAM, as the place is aimed at being a venue where "passion can be transformed into goals".
He added that AIS SIAM is open to all, regardless of age, gender, or profession to join in -- where everyone can try, taste, play and create things together in their own way.
The first floor is a 'cafe & experience' space. Highlights include an exclusive AIS SIAM Blend -- a signature coffee crafted by BEANS Coffee Roaster. AIS customers can use AIS Points for food and drink discounts.
This floor also features cutting-edge gadgets, digital products and exclusive AIS SIAM merchandise.
The second floor features a 'co-playing space' concept, offering a lineup of hit games. Visitors can purchase them directly via AIS's online store. Board game lovers are in for a treat too, with a wide selection of popular Thai and international games.
The third floor features a 'hype space' concept, specially curated for collaborative activities between AIS and its key music house partner -- designed to support skills-building and hands-on learning for dreamers ready to pursue their passions.
The fourth floor houses AIS SIAM, a full-scale studio for creators, designed for those selected to craft professional-level content with AIS.
This floor is equipped with state-of-the-art gear and cutting-edge technology, ready to support high-quality, creative production that's sure to make an impact on the scene.
