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Forbes
02-06-2025
- Business
- Forbes
5 LinkedIn Profile Hacks That Generate Leads On Autopilot
Your LinkedIn profile could be bringing in clients on repeat. Those 30,000 connections you're allowed represent 30,000 potential clients who could discover your profile at any moment. When they land there, they decide in seconds if you're worth their time or just another forgotten account. Treat your LinkedIn profile as a business asset. Using it the right way could make all your marketing problems go away. But you have to get serious. I quadrupled my LinkedIn following and built my AI for Coaches newsletter to 11,000 subscribers by doing exactly this. I figured out what drives leads and optimized every element for conversion and engagement. Your profile can work just as hard, and it doesn't have to take hours. Driving leads through your profile means sparking interest enough that someone gets in touch. They slide into your DMs, check out your site, and send a connection request or enquiry your way. Success. The more you are clear about what you offer and for whom, the more aligned these leads will be with the clients you actually want. A strategic profile turns viewers into leads automatically. Let's get this process rolling. Your LinkedIn headline appears in 8 places across the platform. These 220 characters signal exactly what you do and who you help. Stop just adding your job title. Nobody cares. Focus on transformation. Base your headline around client results. Use "I help [target audience] achieve [specific outcome]" followed by your strongest credibility marker. According to LinkedIn, profiles with benefit-focused headlines receive 30% more views than those with traditional job titles. Make someone know immediately if you're their solution. They decide in seconds. Your banner sits prominently at the top of your profile. This space matters. Those default blue backgrounds waste prime real estate that could be working for you. Design a professional banner that communicates your offer visually. Include a testimonial or key statistic showing your impact. Profiles with custom banners look infinitely better. Don't miss that chance to explain what you do. Keep the design clean. Add your website or contact information alongside a compelling reason to act. Your banner creates a first impressions that contributes to them getting in touch. Your LinkedIn summary (now the about section) works like a personal letter. Many profiles sit empty or filled with corporate jargon when they could be converting. Don't waste your time. Open with their biggest challenge to grab attention fast. Structure your summary strategically: problem, solution, proof, call to action. Break text into short paragraphs. Include snippets from client success stories with tangible results. Profiles with compelling summaries just make more sense. Stop making people guess how you can help. Speak directly to your dream client about what bothers them most. Show how your work transforms their world and make it clear what the next step is. Your featured section sits near the top of your profile. Choose content that showcases expertise and demonstrates results. Show range, depth and expertise. Give them a good reason to take the next step. Add case studies with specific outcomes. Include free resources solving common problems as a lead magnet. Lead with your highest-value offer. Follow with mid-range solutions and entry points. Create a natural progression that guides visitors toward working with you. This is your best shot at taking people off platform. People don't buy from faceless brands. Before they enquire, they want your story. Use your LinkedIn experience section to maximise the chances. Replace job duties with accomplishments. For each position, highlight specific wins and impact. Use numbers everywhere. Revenue generated. Clients served. Growth percentage. Update older positions to emphasize outcomes relevant to your current focus. Create a coherent narrative showing your evolution. It doesn't matter if you job-hopped. Just find the common thread. Then, ask for recommendations focused on specific problems you solved. Let satisfied clients build your credibility because their words carry more weight than yours. Even if you don't post regularly on LinkedIn, having some compelling recent content is important. When someone views your profile, there's a good chance they'll read your latest posts too. Don't waste it with reposts and updates that aren't good. Give your profile a spring clean: delete bad posts from the past and make sure the last few you sent represent you well. Then plan some new content. 20% of posts should promote your business or services. But it needs to be smart, not salesy. Share a big client win or transformation. Share some industry wisdom in the form of a how to. Then link your lead magnet that delivers real value. Your LinkedIn profile transforms from digital resume to lead-generating machine with these strategic changes. Implement them this week. Headline, banner, about section, featured content, past experience. And of course, sharing your lead magnet in your content. Upgrade, done. Watch inquiries multiply without additional effort. The leads you want are closer than you think. Let's get serious about LinkedIn.
Forbes
29-05-2025
- Business
- Forbes
What Your LinkedIn Profile Really Says About You, And How To Fix It
Your LinkedIn profile is either a magnet or a blocker. Every time someone clicks on it, they decide within seconds if you're worth their time. Most profiles read like a CV and position you as an employee seeking work, not a business solving problems. Clients spot this immediately and move on to someone who looks like a solution provider. I quadrupled my LinkedIn following in 2024 and built my AI for Coaches newsletter to 11,000 subscribers without any promotion. The platform brought clients to my business daily, with many citing LinkedIn as their primary touchpoint. This growth happened by treating LinkedIn as a business asset and optimizing every element for conversion. Your banner, headline, about section, and pinned content need to work like a landing page with a clear outcome, target audience, and reason to trust you. If people can't see your value in 10 seconds, they leave. According to LinkedIn, profiles with complete work histories receive 29 times more views than incomplete ones. Take an honest look at your profile as if you'd never seen it before. What does it say about your business? Your ideal clients are right there on LinkedIn, waiting to find you. Make yourself impossible to ignore with these critical profile elements. Your corporate headshot against a white background says you're mainstream. If your clients want straight laces and a safe bet, stick with it. If you need to deliver change, excitement and the maverick factor, your photo should show the energy you bring to client relationships. Look directly into the camera with an expression that matches your brand personality. Use a clean background but let your face take up 80% of the frame. Adding a profile photo makes your profile 7x more likely to be found in searches. The photo doesn't need professional equipment. Just make sure it looks like you today, not five years ago. Your banner sits at the top of your profile, yet many people waste it on stock photos or leave the default blue background. You're blending in. Either by choice, ignorance or laziness. This prime real estate should instantly communicate what you do and who you help. Show them you're committed to making something as simple as your Linkedin profile exceptional. Add a clear call to action statement. Include one client testimonial that proves your value. Keep it simple with plenty of white space. Remember that viewers see your banner on mobile devices too, so test how it displays across platforms before finalizing your design. Your headline appears in search results, comment sections, and connection requests. Don't just write your job title; that's a label, not a value proposition. Write a headline that speaks directly to your ideal client's desires. Try this format: "I help [specific audience] achieve [specific outcome] without [common pain point]." LinkedIn's data says that profiles with clear, benefit-focused headlines receive 30% more connection requests. Make your headline work like a mini sales pitch that appears everywhere you interact on the platform. Your about section is about you. That's what mediocrity looks like. Instead, your about section needs to be about your target audience. But you have to be smart about it. Start your about section with the exact problem your ideal clients face. Break text into short chunks people can scan quickly. Focus on outcomes, your unique approach, and verifiable results. Add specific client stories showing real changes you created. End with a clear next step they should take. When someone reads to the end of your summary, they should feel like you understand their world better than most. This builds instant connection with your ideal clients. The featured section sits in prime position on your profile. If it's bare, it says you have nothing of value to share with your network. Use the featured section strategically to highlight your best work and guide visitors toward action. Add a link to your most helpful free resource to build your email list from LinkedIn. Give profile visitors clear steps to take, from browsing to buying. Your featured section becomes your conversion engine when properly utilized. Show your generosity and your expertise. Create superfans on LinkedIn when they join your email list and hear from you every week. Your LinkedIn profile creates first impressions when people check you out after seeing your content or getting your message. If blending in isn't your goal, change things up now. Every element should work together to position you as the obvious choice for your ideal clients. Update your skills section with terms clients actually search for. Ask past clients for recommendations about specific results. Use first-person writing to create connection. Cut business speak and write how you talk. Your profile becomes your most powerful client attraction tool when you optimize with intention. Access my best personal brand prompts for ChatGPT.
Forbes
27-05-2025
- Business
- Forbes
How To Use LinkedIn To Position Yourself As The Expert In Your Niche
How to use LinkedIn to position yourself as the expert in your niche Your LinkedIn profile could be positioning you as the go-to expert in your field right now. But you're holding back, believing you need more credentials or waiting for someone else to discover you. Meanwhile, potential clients scroll past your profile and connect with other people who consistently demonstrate expertise. By showing what you already know, you can build authority that attracts opportunities without chasing them. I quadrupled my LinkedIn following in 2024 by sharing expertise consistently. My AI for Coaches newsletter is about to hit 11,000 followers without any promotion. This growth came from understanding that LinkedIn isn't where you go to become an expert. It's where you show you already are one. Here's how to position yourself at the centre of your industry conversation. LinkedIn has grown to over 1 billion users, with 310 million people logging in each month. But only about 1% of users create content regularly. This massive gap between viewers and creators presents an extraordinary opportunity for you, if you're willing to share your knowledge. When you consistently demonstrate expertise, you stand out automatically. Every client conversation contains potential LinkedIn posts. Pay attention to questions that come up repeatedly in sales calls or client meetings. These questions show exactly what your audience wants to know. Keep a simple document where you record common questions. Each week, turn one question into a LinkedIn post that provides a clear, actionable answer. Posts with practical advice get shared. You'll likely see higher engagement than with generic motivation. When you address specific challenges your audience faces, they see you as someone who understands their world. Your professional methods might seem obvious after years of practice, but they're gold to someone still figuring things out. Share your approach by breaking complex processes into simple steps anyone can follow. If you help clients with marketing strategy, outline the three questions you always ask before creating a campaign. If you're a leadership coach, share the assessment framework you use to identify team strengths. When you build your LinkedIn presence with practical frameworks, potential clients see exactly how you think and solve problems. They can see how it might work for them. This transparency builds trust faster than any credentials list. Stories convince more effectively than statements. With their permission, share client transformation stories that demonstrate your impact. Focus on specific results and the process that created them. LinkedIn posts that include personal stories or case studies receive 2-3 times more engagement than those that simply share generic tips or advice. For maximum impact, include measurable outcomes and timeframes. A post about helping a client increase revenue by 40% in 90 days tells a compelling story that positions you as someone who delivers concrete results. Stand out by offering fresh perspectives based on your unique experience and results. This approach positions you as a thought leader who thinks independently. You don't copy others. You set the standard. Challenge the status quo while offering a better alternative to be remembered for your work. Your unique viewpoint becomes your signature, earning you more followers than posting information that everyone already knows. Consistency builds expert status faster than random brilliance. Decide which area of expertise you want to be known for and create content that demonstrates your knowledge. When you show up consistently with valuable insights, your audience learns to trust your expertise. Your system doesn't need to be complicated. A simple rotation between client success stories, methodology breakdowns, and industry insights creates a balanced content mix that positions you as the expert in your field. Create high-converting LinkedIn content that speaks directly to your audience's challenges. Sharing your expertise freely on LinkedIn helps others while positioning you as someone worth remembering when the timing is right for clients to buy. You build trust by showing how you work, how you think, and who you help. Start with what you already know. Turn client questions into valuable posts that solve common problems. Break down your methods into frameworks anyone can apply. Share transformation stories that prove your approach works. The fastest way to position yourself as an expert on LinkedIn is to consistently demonstrate expertise rather than claiming it. One strong post each week can change everything. So get sharing.
Forbes
12-05-2025
- Business
- Forbes
5 Ways Top LinkedIn Creators Build Trust By Being Real
Your LinkedIn feed says a lot about who you are. Most people's feeds look identical. Creator after creator sharing the same structures, posting the same types of carousel, tweeting the same quotes. When everyone follows a template, no one stands out. The most trusted voices on LinkedIn don't rely on hooks and formulas to build their presence. They stand out by being real humans sharing actual experiences. I quadrupled my LinkedIn following in 2024 from 7k to 30k with consistent action and a commitment to authenticity. My AI for Coaches newsletter hit 8,000 subscribers in under three months without promotion. The growth happened because I shared real stories, honest opinions, and actual results. No formula could have created that level of trust. The creators building real influence share their genuine experiences and original perspectives instead of following formulaic approaches. Here's how to join them. Top creators document their path as it happens. They talk about clients they've helped, projects they've launched, and failures they've encountered. They let you see behind the scenes to understand how they work and what they believe. This builds genuine connection with their audience. Your real experiences solving problems for clients prove your expertise without you claiming it. Show exactly what went wrong, the methods you used to fix it, and specific results that followed. Your audience will see themselves in these stories and trust that you can help them too. Never exaggerate results or make claims you can't back up. The messy reality of building something valuable creates stronger bonds than polished perfection ever could. The most trusted voices aren't afraid to challenge conventional wisdom. They spot trends that don't work and call them out directly. This honesty signals confidence and establishes them as independent thinkers who care more about truth than being liked. Take a stand against practices that waste people's time or money. Share what you've learned about approaches that sound good but deliver poor results. Your audience will appreciate your willingness to protect them from common pitfalls. They'll see you as someone who puts their interests first, building trust that leads to real engagement. Growing your personal brand proves you can focus on serving over selling. People trust what feels authentic. The best creators write exactly how they speak. They don't use templated language, corporate jargon, or unnecessarily complicated terms. You can tell a human wrote their posts because they sound like actual conversations. Record yourself explaining a concept to a friend, then transcribe it. Notice the words you naturally use, how you structure your thoughts, and the examples that come to mind. This becomes the foundation of your authentic writing style. Keep sentences short. Skip fancy words. Make your point clearly and move on. Your audience will connect with content that sounds exactly like you. Building trust requires showing up regularly. The best creators maintain consistency without obsessing over perfection. They commit to sharing what they know, even when they worry it might not resonate. This courage builds a following that appreciates their reliability. According to LinkedIn, businesses that post weekly see twice the engagement of those that post randomly. Make your plan. Schedule time in your calendar for creating and sharing content. Treat this as a non-negotiable business activity, not something you'll do only if you feel inspired. Consistency means creating a reliable presence your audience can count on. When you show up regularly with memorable insights, your followers learn to look for your content. Top creators treat comments as conversations, not vanity metrics. They respond thoughtfully to people who engage with their content. They ask questions. They continue discussions. This attention turns casual readers into loyal fans who feel personally connected. When someone comments on your post, respond with something meaningful. Ask a follow-up question about their experience. Share additional resources related to their situation. Take the conversation to direct messages if appropriate. These one-to-one interactions build stronger relationships than any perfectly optimized post could achieve. Turn comments on your LinkedIn posts into brand new clients with authentic engagement. Stop worrying about what your posts should look like and start sharing what you actually believe. Trust comes from consistency and truth, not tricks and templates. Share stories only you could tell. Describe failures and successes with equal honesty. Take stances that matter to you, even if they aren't popular. Attract the right people, building a network based on genuine connection rather than algorithm manipulation. When you show up as yourself, you stand out and attract opportunities you never thought possible. Give your audience something real.
Forbes
27-03-2025
- Business
- Forbes
Build Genuine Connection On LinkedIn: 5 Strategies That Really Work
Your LinkedIn profile could be bringing in clients on repeat. But staying invisible means missing opportunities while other accounts in your niche win big. Skip the basic posting and stop hoping someone will notice. Instead, make them care. LinkedIn rewards those who show up with intention and stay consistent with their message. I quadrupled my LinkedIn following in 2024. From 7k to 30k in one year, with nothing but consistent action and repeatable moves. Every day more coaches discover my work through my AI for Coaches newsletter. Those 10,000 subscribers came in under 6 months. The platform shows no signs of slowing. Nobody cares about your "thought leadership" if you sound like a corporate memo. Talk like a human. Write like you're texting your friend. Clear beats clever every time. Look at your last LinkedIn post. Would you actually say those words out loud to someone? If not, rewrite it. Refuse to spout jargon. Drop the fancy wording. Say what you mean simply and directly. People connect with authenticity. Share stories from your business journey. Talk about mistakes you've fixed, methods you've developed, results you've created. Turn every post into something worth saving. Stop posting what you think people want to read. You're not here to go viral with shallow content. You're here to be remembered. Document your wins, your thought process, your strong opinions. Your content creates your reputation. Every post adds to the body of evidence that shows what you stand for. Pick your topics and stick to them. Get known for specific expertise that matters to your dream clients. Share client transformations that prove your methods work. Break down your systems step by step. Show exactly how you help people succeed. That's how you become go-to, not just flavor of the week. People can smell a pitch a mile away. Share the thing you think is too good to give away. That's what builds trust. That's what makes people come back for more. Your best stuff should live on your LinkedIn feed. Not locked behind a paywall. Not saved for paying clients only. Give freely and watch how it returns to you tenfold. When you give value without asking for anything in return, people naturally want to know more. They message you. They check out your profile. They follow you to keep learning. The sales happen naturally. Better to post once a week and be memorable than show up every day with lukewarm content. One punchy, helpful post beats five pieces of filler. Quality scales. Quantity just makes noise. Set a standard for what you share. Ask yourself before hitting publish: "Would someone thank me for this post?" If not, keep working. Make every post earn its place on your feed. Plan your content in advance so you're never scrambling for ideas. Create a simple system for capturing insights throughout your week. Turn those insights into content gold your audience can't wait to read. This is not school. You're not getting gold stars for showing up. LinkedIn is a playground for people who build things that matter. Make your content work for your specific goals. Stop looking at likes as validation. Start seeing them as indicators of what your audience needs. Track which topics spark real engagement. Learn from every post and improve your strategy over time. Put in the work to make each post valuable. Be patient with the growth process. Show up consistently even when it feels like no one's watching. Your audience will find you when your message matters to them. Take control of how people see you on LinkedIn. Stop writing like a corporate robot and start talking like a human. Post to build your reputation, not just to chase engagement. Give value freely without constant selling. Focus on quality content that makes you worth following. Earn attention through consistent value. The right connections, clients and opportunities are closer than you think. No selling out required. Just you, showing up as your best self, ready to make an impact.
