Build Genuine Connection On LinkedIn: 5 Strategies That Really Work
Your LinkedIn profile could be bringing in clients on repeat. But staying invisible means missing opportunities while other accounts in your niche win big. Skip the basic posting and stop hoping someone will notice. Instead, make them care. LinkedIn rewards those who show up with intention and stay consistent with their message.
I quadrupled my LinkedIn following in 2024. From 7k to 30k in one year, with nothing but consistent action and repeatable moves. Every day more coaches discover my work through my AI for Coaches newsletter. Those 10,000 subscribers came in under 6 months. The platform shows no signs of slowing.
Nobody cares about your "thought leadership" if you sound like a corporate memo. Talk like a human. Write like you're texting your friend. Clear beats clever every time.
Look at your last LinkedIn post. Would you actually say those words out loud to someone? If not, rewrite it. Refuse to spout jargon. Drop the fancy wording. Say what you mean simply and directly.
People connect with authenticity. Share stories from your business journey. Talk about mistakes you've fixed, methods you've developed, results you've created. Turn every post into something worth saving.
Stop posting what you think people want to read. You're not here to go viral with shallow content. You're here to be remembered. Document your wins, your thought process, your strong opinions.
Your content creates your reputation. Every post adds to the body of evidence that shows what you stand for. Pick your topics and stick to them. Get known for specific expertise that matters to your dream clients.
Share client transformations that prove your methods work. Break down your systems step by step. Show exactly how you help people succeed. That's how you become go-to, not just flavor of the week.
People can smell a pitch a mile away. Share the thing you think is too good to give away. That's what builds trust. That's what makes people come back for more.
Your best stuff should live on your LinkedIn feed. Not locked behind a paywall. Not saved for paying clients only. Give freely and watch how it returns to you tenfold.
When you give value without asking for anything in return, people naturally want to know more. They message you. They check out your profile. They follow you to keep learning. The sales happen naturally.
Better to post once a week and be memorable than show up every day with lukewarm content. One punchy, helpful post beats five pieces of filler. Quality scales. Quantity just makes noise.
Set a standard for what you share. Ask yourself before hitting publish: "Would someone thank me for this post?" If not, keep working. Make every post earn its place on your feed.
Plan your content in advance so you're never scrambling for ideas. Create a simple system for capturing insights throughout your week. Turn those insights into content gold your audience can't wait to read.
This is not school. You're not getting gold stars for showing up. LinkedIn is a playground for people who build things that matter. Make your content work for your specific goals.
Stop looking at likes as validation. Start seeing them as indicators of what your audience needs. Track which topics spark real engagement. Learn from every post and improve your strategy over time.
Put in the work to make each post valuable. Be patient with the growth process. Show up consistently even when it feels like no one's watching. Your audience will find you when your message matters to them.
Take control of how people see you on LinkedIn. Stop writing like a corporate robot and start talking like a human. Post to build your reputation, not just to chase engagement. Give value freely without constant selling. Focus on quality content that makes you worth following. Earn attention through consistent value.
The right connections, clients and opportunities are closer than you think. No selling out required. Just you, showing up as your best self, ready to make an impact.
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