Latest news with #AIoptimization
Forbes
2 days ago
- Business
- Forbes
Ways Marketers Can Succeed In The New AI-First World
As the mass adoption of generative AI changes marketing and messaging best practices, expectations for content are skyrocketing. According to a new report from B2B tech company communications agency 10Fold, 91% of marketers are producing more content in 2025 than in any year prior, with nearly half saying their workload is increasing at a level of three to five times more than 2024. But three-quarters of those teams only saw modest marketing budget increases—between 1% and 10%—this year. To meet the heightened demands of AI, marketers are using (what else?) AI. In the U.S., three-quarters of marketers regularly use AI. And while 67% are using it for content creation, it's also being leveraged for planning, optimization and targeting, as well as analytics and business intelligence. Tools like ChatGPT remain popular, but half of marketers said they have AI tools built into their tech stack. In terms of staffing, AI is so far being used as a tool to help existing marketers do more. About 83% of marketers using AI did not see any job reductions in the last year. Only 17% saw their headcounts reduced, while 39% said their headcounts increased. The study shows that in the current moment, marketers are using AI as a partner to help them get through their work more effectively. But while it's not taking away jobs at this point, there is a danger of overreliance on AI. While AI can assist in content creation, savvy consumers can spot articles, emails, blogs, images and LinkedIn posts that are completely computer-generated. I talked to Danielle Sabrina, founder of Society22 PR, about how to revamp your content strategy to work with, and take advantage of, AI. An excerpt from our conversation is later in this newsletter. A window display at an American Eagle store in New York City. Michael M. Santiago/Getty Images Late last month, clothing retailer American Eagle debuted a controversial new campaign for its denim starring actor Sydney Sweeney. The campaign focuses on Sweeney, who is white and blonde with blue eyes, and her 'great jeans,' using a play on words to also talk about the hereditary kind of genes. In the video ad that has generated the most uproar, Sweeney says, 'Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color.' The camera stops on Sweeney's face, and she says, 'My jeans are blue.' The words 'Sydney Sweeney has great jeans' fill the screen. Many people interpreted this play on words as a eugenics-related message, praising Sweeney for her racial background, writes Forbes senior contributor Dani DiPlacido. American Eagle responded that the ad is about their jeans and nothing else. DiPlacido notes that the commercial featuring Sweeney is a new spin on the controversial 1980 ads a then-15-year-old Brooke Shields did for Calvin Klein jeans—which ended up being banned by some. President Donald Trump, never one who can resist getting into social media controversy, weighed in on Sweeney's ad on his Truth Social platform. He said it was the 'HOTTEST ad out there,' comparing its success to another recent marketing campaigns he criticized for being 'woke:' Jaguar's eclectic 2024 ad campaign with a diverse cast to build hype for its new electric vehicle. Reports over the weekend indicated Sweeney was a registered Republican voter in Florida, which Trump also praised. 'The tide has seriously turned — Being WOKE is for losers, being Republican is what you want to be,' he wrote. Following Trump's feedback, American Eagle's stock shot up 23%. The price has settled down a bit, but it's still gained more than 8% in the last week. Forbes contributor Doug Melville said the ad impacted the marketing world as a whole in another way: Everyone is talking about an ad campaign, and it's not even Super Bowl season. STREAMING NFL RedZone host Scott Hanson at the 2023 NFL Draft in Kansas City, before ESPN's new streaming service kicks off, owner Disney reached a deal with the NFL to take a 10% equity stake in the network, the New York Times reported. ESPN acquires the NFL Network and rights to the RedZone Channel, as well as other media assets. This deal ensures that the NFL Network will be 'seamlessly integrated' into the ESPN app, Disney said, while three more NFL games will stream on ESPN platforms, and the broadcast network will feature a wider array of NFL specialty content, including extending rights to broadcast the NFL draft. Forbes contributor John Cassillo writes one change RedZone viewers are likely to see from the beginning are ads during its programming. That isn't necessarily a bad thing, he writes. In recent years, super-quick ads or well-placed longer advertisements make the breaks feel less tedious. Besides, he writes, the IAB found last year that 80% of consumers would be OK with watching more ads if it means the content is free. The new ESPN streaming service launches on August 21, but it's not the only big debut on streaming for that day. Fox One—a service featuring Fox's video portfolio ranging from Fox News, Fox Business Channel, Fox Sports One and the Fox Network—will also begin streaming August 21, writes Forbes senior contributor David Bloom. Fox is the last major media company to debut a streaming service, and the launch was announced this week during the company's earnings report. CEO Lachlan Murdoch said during the report that they have modest expectations for subscribers at this point. Subscriptions will cost $19.99 a month. BRANDS + MESSAGING An image from Ralph Lauren's Oak Bluffs Collection. Ralph Lauren While campaigns can get people talking, Ralph Lauren's new collection goes much deeper than just pictures or videos, getting into a new level of authenticity. At first glance, the Oak Bluffs Collection shows casual clothes and accessories for leisure that fit the vibe of a place along the shores of Martha's Vineyard. But, writes Forbes senior contributor Shelley Zalis, there's much more to it. Oak Bluffs is a community in the Martha's Vineyard area where Black families and HBCU alumni have historically gathered for generations. The collection was designed by graduates of Morehouse College and Spelman College—and features many items with those schools' logos and initials—honoring the long tradition of Black residents and visitors wearing classically tailored clothes for leisure on the waterfront enclave. Its website features photos, videos, maps and links to learn about the community's history and heritage—as well as ways to purchase items in the collection. Forbes contributor Sonia Thompson writes that this collection gets modern consumer engagement right. It highlights a Black community, leaning into its history and elevating its cultural tradition. It's also authentic, highlighting a Black cultural narrative that isn't often in the spotlight. ON MESSAGE Your Old Marketing Playbook Is Dead: How To Adapt To An AI-First World Society22 PR founder Danielle Sabrina. Society22 PR AI is completely changing the game for many things in our lives, but especially messaging and information. Where social media influencers had been the way to get noticed, now brands need to be able to be seen and picked up by AI chatbots used for search. And yes, more content can do this, but consumers are savvy to AI-generated content and will know when you're leaning too heavily on digital help. So what's a brand to do? I talked to Danielle Sabrina, founder of Society22 PR and a brand credibility expert, about how to navigate the new AI world. This conversation has been edited for length, clarity and continuity. When a consumer sees something coming from a trusted brand that they can tell is completely AI-generated, how does it change their opinion? Does AI hurt the branding? Sabrina: We've done some research on it, and you're losing trust. It's almost like information overload. There's lack of storytelling. There's a lack of real engagement. It's a lot of content, but the content isn't saying anything. We're using AI for speed, not to completely take it off our hands. It's like: Let's create a really good piece of content that has a lot of depth and context, and then ask AI to turn that into five different pieces of content. The human element is so important right now in making sure that your content is conversational, because of how the AI engines are pulling this information. If it's a blog post or a social media post, [it needs] to truly be conversational. This is even for large Fortune 500 companies: They need to be less corporate now. They have to be more conversational, more founder-led, more thought leadership. These are getting pulled in because bots are crawling all of our websites and the web in general, looking for this information that matches the exact prompt that was put in. We're getting almost half of our inbound leads now from ChatGPT. It's not coming from Google, because our website analytics tell us that, and I'm like, this is crazy. How can content become more relevant to AI search? I have the same PR campaign strategy as our clients, and I'm investing just as much time into my own campaign as I'm asking clients. Every day in my schedule, from 2:00 p.m. to 5:00 p.m., I'm content creation. I have an entire team of writers. I have an entire team of publicists, and I'm not passing it off. I'm really pulling out what I know other founders are looking for, what other CEOs are looking for, what their marketing teams need. I know that by taking this time now and doing this, I'm building my own chat agents. My team can go in and scale my thought leadership. The CEO or founder needs to be more involved in the thought leadership process at the core, because that's what's going to expand out to all the other branches of your content. Your earned media strategy right now is so important. That's what is working. Half of my leads are coming from ChatGPT, but they're going to take a piece of information from Forbes and have that as a credible source. When the entire world is asking [chatbots about your brand], it's going to pull what Forbes is saying over a random website or pieces of social media content. You should be so well known in your space to have the best possible chance to get ahead of this. Where should brands start if they're feeling a bit lost about having to completely change the marketing and messaging playbook they've had for years? One of my tips is go into ChatGPT and say, 'Write me a video script.' I share a story, and it could be of how we're scaling a company, or something internal, and I give it that context, and then it creates a video script for me. What is great about the video script is it's very conversational, so then we can take that video script and disseminate it to the team, and the editorial team can turn that into sound bites for reporters. It could turn it into social media content. It can turn it into content that we can use to market our brands. Make sure you have your own agent inside of whatever AI portal you're using so that you have your thought leadership. I think if you can start at that, CEOs are really going to understand to see how they can use it at a high level. Plug the time into developing your AI agent. Nobody can extract that level of thought leadership: I know how to market all of my brands, so all of my content is so specific. Here's what we did for a funding announcement, and here's the nuances that happen. Give it that information so you can scale yourself. I think that is going to open up a lot of possibilities for brands, because they're going to come up with some 'aha' moments. COMINGS + GOINGS Retailer PetSmart appointed Jesica Duarte as its new executive vice president and chief commercial officer. Duarte joins the company from Albertsons, and she's also held leadership roles at Walmart. appointed as its new executive vice president and chief commercial officer. Duarte joins the company from Albertsons, and she's also held leadership roles at Walmart. Hotel management firm Aimbridge Hospitality promoted Allison Handy to chief commercial officer. Handy joined the company in 2021 and was previously its executive vice president for commercial. promoted to chief commercial officer. Handy joined the company in 2021 and was previously its executive vice president for commercial. CRM platform Affinity tapped Lindsay Bayuk as chief marketing officer. Bayuk recently worked in the same role at both Fullstory and Pluralsight. STRATEGIES + ADVICE Luxury brands have been losing ground for the last several quarters, but there are ways that marketers can help them regain their ground. Here are six reasons luxury brands have seen their fortunes dip, and six ways marketers can help them improve. Creating a positive customer experience will help attract and retain loyal fans of your brand. Here are three strategies used by Best Buy that took advantage of AI capabilities to improve CX. QUIZ An ad campaign featuring AI-generated models appeared in which of these fashion publications, setting off new controversy about the technology? A. Cosmopolitan B. Harper's Bazaar C. GQ D. Vogue See if you got it right here
Forbes
5 days ago
- Business
- Forbes
How To Win At AI-Driven Search: 7 Game-Changing Tips For 2025
Uri Samet is the CEO of Buzz Dealer, a digital marketing and digital PR firm specializing in online reputation management, SEO & ASO. Conversational AI models such as ChatGPT, Grok, Copilot, DeepSeek, Claude, Perplexity and Gemini are transforming how audiences access information. Generative engine optimization (GEO), sometimes referred to as AI optimization (AIO) or generative search optimization (GSO) in industry discussions, is critical for executives and entrepreneurs aiming to stay visible. Unlike traditional SEO, which focuses on ranking higher in search engine results, GEO is about ensuring content is selected as the definitive answer to user queries on AI platforms. GEO has two key approaches: The first involves optimizing content—much like SEO—across online channels, such as websites, social media, blogs and media platforms, for inclusion in AI responses. The second focuses on brand management, similar to online reputation management (ORM), ensuring AI delivers accurate and positive information about a business. To thrive in this AI-driven landscape, businesses need actionable strategies that leverage the unique capabilities of conversational AI models. The following seven strategies can position businesses to lead in AI-driven search and gain a competitive edge in visibility and engagement. 1. Craft Conversational Content To increase your chances of being featured in AI responses, create content that feels natural and engaging, as conversational AI models typically provide clear, user-focused answers. Include relevant statistics, such as data on industry trends or research, to add authority to your answers and thus improve content visibility. Write conversational-style content, but aim for clear, user-focused answers. 2. Target Long-Tail, Question-Based Keywords On AI platforms, users tend to ask specific questions like 'What are the best running shoes for flat feet?' instead of using broad search terms like 'running shoes.' Create content addressing these queries to align with AI conversational models, which excel at answering precise questions. This strategy strengthens GEO by ensuring your content meets AI models' expectations for relevance. Writing blog posts or social media content that directly answers user questions can boost traffic by matching user intent. 3. Incorporate Multimedia For Impact According to Search Engine Land, enriching your content with multimedia such as images, videos and audio can help you stand out in AI-driven search, which AI conversational models prioritize for comprehensive answers. Adding videos with clear, descriptive captions can enhance content appeal, which may make it more likely to be selected by AI models. Explainer videos and infographics can be a great way to maximize your content's impact and reach. 4. Update Content Regularly For Relevance To keep content relevant in AI-driven search, refresh it with current information, as conversational AI models "prioritize content that is well-organized, easy to parse, and dense with meaning." You could consider updating blog posts with new data or trends, for example, to help you stand out as a fresh source. 5. Ensure Consistent Brand Messaging For brand-focused GEO, consistency is critical to shaping how AI models represent your business. Maintaining a unified voice across platforms can increase positive AI mentions, according to the same Search Engine Land piece. On the flip side, inconsistent messaging can confuse AI, resulting in inaccurate responses. First, clearly define your brand's personality and key messages, then document them in a simple guide for all team members for easy reference. Don't forget to regularly review all external content, from social posts to blog entries, against these guidelines to ensure consistent voice and accurate brand representation. Make sure you align your tone, values and facts across websites, social media and directories like Google Business Profile. 6. Participate In Online Communities Engaging on platforms like Reddit and Quora can shape how conversational AI models present your brand, as they pull insights from communities like these. Consider sharing your expertise in discussions to prompt AI models to highlight your brand's strengths in answers. 7. Embrace Real-Time Data And Personalization Conversational AI models rely on fresh data and personalization to deliver relevant answers. Including current information, like customer reviews or event updates, keeps content engaging. This information should be integrated directly into your brand's primary online assets like website information (e.g., updates/news section), blog posts, social media profiles, etc. Any official brand asset that's crawlable and indexable by AI engines would be fit. Creating content tailored to user interests, such as location-specific guides, can boost traffic by aligning with AI's focus on personalized results. Stay Visible Or Get Left Behind GEO isn't just industry jargon. It is already reshaping how brands are discovered, trusted and chosen across AI-driven platforms. Businesses that act now will influence how AI models present their story. Those who hesitate risk being invisible when it matters most. Winning in this new search environment means more than showing up. It means building content that speaks the language of AI, staying consistent across every platform and keeping information fresh. Follow these seven strategies to secure your place in AI-driven search and turn visibility into a competitive advantage. Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
The Independent
11-07-2025
- Business
- The Independent
Indeed and Glassdoor to lay off 1,300 employees
Job search company Indeed and employer review site Glassdoor are implementing significant staffing cuts, with 1,300 positions being axed in total. The cuts, announced by Hisayuki Idekoba, CEO of their parent company Recruit Holdings Co., are primarily driven by a strategic shift towards AI optimization. Idekoba stated that adapting to AI is crucial for delivering improved experiences for job seekers and employees, requiring faster innovation and efficiency. The majority of the job losses are anticipated in the U.S., specifically impacting roles in research and development, and people and sustainability departments. This move follows previous substantial workforce reductions by Recruit Holdings Co. in 2023, and Glassdoor 's employee review functions will be integrated into Indeed.
Associated Press
01-06-2025
- Business
- Associated Press
Mining Without Machines: ZA Miner Launches Seamless Cloud Solution for Daily Crypto Rewards
London, United Kingdom, June 01, 2025 (GLOBE NEWSWIRE) -- As the crypto sector charges into a new era of accessibility and automation, ZA Miner is leading the movement with the launch of its powerful, cloud-based mining platform, offering investors instant access to daily crypto profits without owning or operating a single machine. With mining complexity, high electricity costs, and technical setup hurdles holding back millions of potential investors, ZA Miner eliminates the barriers. The FCA-regulated platform allows users to participate in professional-level mining operations through fixed-term contracts backed by real- time AI optimization, delivering passive income directly, securely, and transparently. Smart Cloud Mining for 2025 and Beyond Instead of managing hardware or monitoring fluctuating hash rates, ZA Miner users lease high- efficiency GPU power hosted in over 100 cutting-edge data centers across Europe, North America, and Asia. By automating everything from setup to daily payouts, the platform transforms crypto mining into a hassle-free experience for beginners and professionals alike. 'We built ZA Miner to help people take advantage of crypto mining without the traditional friction,' said a ZA Miner spokesperson. 'Now, anyone with a smartphone and $100 can start earning returns the same day—safely and predictably.' Why Cloud Mining Matters Cloud mining allows individuals to earn cryptocurrency without physical mining rigs. With power hosted and managed off-site, users avoid upfront hardware costs, maintenance, and energy bills. But legitimacy and security are key. ZA Miner rises above industry standards by offering: About ZA Miner Founded in 2020 and based in the UK, ZA Miner has rapidly grown into one of the most trusted names in cloud mining. The platform leverages GPU power from NVIDIA and AMD across global eco-friendly data centers, ensuring both high performance and low carbon impact. Its AI-driven system dynamically allocates mining resources to the most profitable crypto protocols in real time. With 24/7 operations and a commitment to sustainability and compliance, ZA Miner is setting a new benchmark in automated crypto mining. Key Highlights: Simple, Flexible Investment Plans ZA Miner offers a wide range of fixed-term contracts tailored to match your risk profile andearnings goals. Whether you're trying crypto for the first time or managing a high-value portfolio, there's a plan that fits. New users can also receive a $50 referral bonusand earn up to$30,000 in tiered incentives with premium contract options. Redefining Crypto Earnings for the Masses In a year marked by innovation, ZA Miner is not just keeping up with the changing crypto landscape—it's shaping it. The platform's blend of cutting-edge infrastructure, automation, and ease of use enables users from all walks of life to tap into the wealth-building potential of blockchain. With no mining rigs to buy, no code to write, and no surprise fees, ZA Miner is turning passive crypto income from a dream into a daily reality. Start Mining Smarter Today Here's how to get started in minutes: ZA Miner: Making Crypto Mining Profitable, Predictable, and Accessible for Everyone In a year marked by innovation and opportunity, ZA Miner is not only keeping up with the pace of the crypto market, it's leading the charge. Through its inclusive cloud mining model and commitment to investor success, ZA Miner is helping users worldwide unlock the true value ofcrypto with confidence and consistency. #crypto mining #cloud mining #Blockchain #Best earning platform #High profit platform Disclaimer: The information provided in this press release does not constitute an investment solicitation, nor does it constitute investment advice, financial advice, or trading recommendations. Cryptocurrency mining and staking involve risks and the possibility of losing funds. It is strongly recommended that you perform due diligence before investing or trading in cryptocurrencies and securities, including consulting a professional financial advisor. Name: ZA miner Email: [email protected] Job Title: Marketing manager
Yahoo
22-05-2025
- Business
- Yahoo
Nota AI seeks KOSDAQ listing as the first AI optimization tech startup
Strategic partnerships with NVIDIA, Qualcomm, Samsung Electronics accelerate global expansion Revenue grows tenfold in five years, validating tech-driven business model SEOUL, South Korea, May 23, 2025 /PRNewswire/ -- Nota AI, a pioneer in on-device AI, announced today the submission of its preliminary IPO application to the Korea Exchange, positioning itself as the first AI optimization technology firm to seek a KOSDAQ listing. Mirae Asset Securities serves as the lead underwriter for the IPO, which will offer approximately 2,916,000 shares publicly out of a total issuance of 21,161,880 shares. In December last year, Nota AI became the first AI optimization technology startup to achieve an 'A' rating from both NICE Information Service and Korea Technology Finance Corporation, officially recognizing its technological strength and business viability. Nota AI's proprietary platform, NetsPresso®, automates AI model optimization, enabling efficient deployment on resource-constrained edge devices, significantly reducing operational costs. The company collaborates with global semiconductor leaders such as NVIDIA, Qualcomm, Samsung Electronics, Arm, and Sony, driving continuous technological innovation and market expansion. Nota AI's notable client base includes several Fortune Global 500 companies. Recently, CB Insights recognized Nota AI as one of the "100 Most Innovative AI Startups," underscoring its global recognition. Nota AI's generative AI-based video monitoring solution, Nota Vision Agent (NVA), has successfully been deployed in diverse sectors such as industrial safety, transportation, and retail. Recently, Nota AI secured a landmark agreement with Dubai's Roads and Transport Authority, the first-ever Korean firm to do so, demonstrating its strong international commercial viability. Proceeds from the IPO will support the recruitment of top-tier talent, enhance global market expansion efforts, and accelerate the advancement of its product offerings. Nota AI currently operates international subsidiaries in Berlin, Germany (since 2020), and Sunnyvale, USA (since 2022), and is actively expanding into key markets including the Middle East, Japan, and Southeast Asia. "Our IPO filing is a critical milestone affirming our position as global leaders in AI optimization technology," said Myungsu Chae, CEO of Nota AI. "This IPO will accelerate our innovation capabilities and significantly boost our global market penetration." Since its inception, Nota AI has secured $42.6 million in investments from prominent investors including Samsung, LG, Naver D2SF, and Kakao. Last year, the company's revenue reached $5.86 million, representing a substantial 136% growth year-over-year, with continued strong growth projected to exceed 67% this year, reflecting the robust scalability of its technology-driven business model. View original content to download multimedia: SOURCE Nota AI Sign in to access your portfolio
