Latest news with #AIuse
Harvard Business Review
15 hours ago
- Business
- Harvard Business Review
Early Adopters of Gen AI in Hong Kong Light the Way to Broader Implementation
Download the Report The advent of generative AI (gen AI) marked a watershed moment in the global business landscape. It's arguable whether any recent technological development has garnered so much attention so quickly, and businesses around the world lost no time experimenting with potential use cases and piloting. Early adopters of gen AI are deriving positive business outcomes from established use cases. In November 2024, Harvard Business Review Analytic Services conducted a survey of 682 members of the Harvard Business Review global audience who are familiar with their organization's current state regarding the use of gen AI and decisions about it.
Malay Mail
21 hours ago
- Business
- Malay Mail
PRCA Thailand Conference Reveals Nine in Ten Thais Want Transparency as AI Use Explodes
Transparency builds trust: 92% of Thais want brands to disclose AI use. Trust spikes among Gen Z (37%) and young families (31%) when AI use is transparent. 92% of Thais want brands to disclose AI use. Trust spikes among Gen Z (37%) and young families (31%) when AI use is transparent. Misuse tops concerns: 40% cite AI misuse as their biggest worry, followed by misinformation, deepfakes, privacy, and ethics. Gen X and rural groups are most cautious. 40% cite AI misuse as their biggest worry, followed by misinformation, deepfakes, privacy, and ethics. Gen X and rural groups are most cautious. AI supports, not replaces: 55% say AI boosts efficiency, but most agree it should enhance—not replace—human creativity. 55% say AI boosts efficiency, but most agree it should enhance—not replace—human creativity. Demand for guidance: Many want practical AI education online and offline, with calls for stronger government regulation on ethics and skills training. BANGKOK, THAILAND - Media OutReach Newswire - 14 August 2025 – As Thailand accelerates investment in artificial intelligence (AI), new research from PRCA APAC and YouGov reveals that trust is the cornerstone of public acceptance. While there is cautious optimism and strong calls for regulation, the Thai public expects transparency from brands and institutions to build and maintain that at the inaugural PRCA Thailand Conference 2025, the study, titled "The Impact of AI on Thai Society", reveals a complex national picture. While Thailand is emerging as a regional leader in AI, with a USD 15.4 billion investment in infrastructure and a national plan to produce 90,000 AI professionals, the public remains sharply aware of the risks that come with rapid highlights from the research include:"Trust and transparency aren't just public expectations, they're now brand imperatives in the AI era," said. "As communicators, we have a vital role to play in bridging the gap between innovation and understanding. That means helping the public make sense of AI's impact while holding brands accountable to ethical, human-first storytelling."Speaker, reinforced the irreplaceable role of human creativity in public relations. Referencing a recent viral Coldplay-related campaign known as the "Astronomer CEO" crisis response, he noted that the level of creativity, emotional intelligence, and nuance involved is something AI cannot yet a fireside chat titled "Viva La Press Release! Old Format, New Tech,""In today's digital publishing and AI era, press releases play a vital role in driving brand trust through verbatim, guaranteed posting on authoritative news websites. These features give PR professionals the ability to control the narrative of key corporate messages, building brand equity with targeted journalists and media across their chosen markets. The advancements in AI will further empower the public relations industry."Panel discussions included leaders from, and, exploring AI's real-world applications in PR, brand reputation, and public perception. Moderated byand digital creator, the panels addressed ethical governance, influencer transparency, and the public's call for structured AI education and stronger regulation.: "AI isn't here to replace communications professionals—it's here to empower us. Generative AI is still evolving, learning every day. It's up to us to guide its growth and ensure it truly works for us. Don't hesitate to adopt AI into your daily work. Treat it as a trusted assistant that helps us work smarter, faster, and with greater impact."The inaugural PRCA Thailand Conference took place on 6 August 2025 at SCBx NEXT Tech, Siam Paragon, bringing together professionals from Thailand's public relations, business, and technology communities. The conference was supported by Gold Sponsor Media OutReach Newswire and other sponsors, including Edelman Thailand, MIDAS-PR, Moonshot Digital, Vero, SCBX, and #PRCAThailand The issuer is solely responsible for the content of this announcement. About PRCA The Public Relations and Communications Association (PRCA) is the world's largest professional PR body. We represent more than 35,000 PR professionals in 82 countries worldwide, and we are a global advocate for excellence in public relations. PRCA APAC was founded in 2018 to further our growth across the APAC region. Our mission is to create a more professional, ethical and prosperous PR industry. PRCA Thailand is building a community for PR and communications pros to level up. Through expert training and exclusive events, it helps boost skills and deliver real results. By connecting professionals and raising industry standards, PRCA Thailand is shaping the future of communications. It fuels collaboration and ensures PR's voice is heard loud and clear across Thailand's economy.
