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Forbes
31-07-2025
- Business
- Forbes
The Advocacy Leadership Quotient: Employee Advocacy Should Be Your Organization's Next Leadership Skill
Andy Elliot is the Vice President of Product Strategy at EvonSys. When most people hear the term 'employee advocacy,' their minds jump to marketing tactics—social shares, brand mentions and a handful of likes on LinkedIn. But if you continue to treat advocacy as a promotional afterthought, you're missing one of the most untapped leadership opportunities in modern business. Employee advocacy isn't about asking your team to repost the company blog or slap a hashtag on their personal posts. It's about equipping your people to lead with authenticity, influence and strategic intent. Done correctly, advocacy becomes a multiplier. It builds trust, inspires action and drives tangible business outcomes. That's why I believe it's time for organizations to treat advocacy not as a tactical initiative, but as a core leadership competency. And we need a better way to measure it. That's where the Advocacy Leadership Quotient (ALQ) comes in. Advocacy As Leadership In Action In order to reframe advocacy as leadership, you need to understand the leadership traits it draws upon, such as the ability to communicate clearly, the emotional intelligence to inspire peers and the strategic influence to align others around a shared vision. These leadership skills are already present in your organization. Advocacy is the activation of those traits, applied consistently and authentically. When leaders use their voice to shape internal culture or positively represent the organization externally, they become ambassadors of trust. And their actions ripple through their teams, industries and networks. Think of employee advocacy as the network effect of leadership. It's not necessarily what a leader says, but how that message is amplified and trusted by those they've influenced. One voice can start a wave, but many voices (when aligned, empowered and engaged) can shape a movement. For example, the sports clothing brand, Patagonia, successfully leverages digital advocacy to support various environmental causes. A Smarter Way To Recognize Advocacy To treat advocacy as a leadership skill, we need a way to measure it without compromising its authenticity. That's the purpose of the Advocacy Leadership Quotient, a framework we are developing to evaluate employee advocacy as a strategic asset within an organization. ALQ will evaluate three core dimensions: How effectively does someone shape morale, culture and team alignment within the organization? Tools like peer recognition, internal surveys or cross-functional feedback can offer meaningful insights here. This is not about follower counts; it's about trust. How do employees show up in the marketplace? Are they representing the brand's values in a way that builds confidence and draws interest? External posts, thought leadership contributions and speaking invitations are all indicators. What tangible outcomes are tied to someone's advocacy? Are they helping drive recruiting, increase customer engagement or shorten the sales cycle? These impact metrics tie advocacy directly to business performance. The goal of ALQ isn't to police or manufacture advocacy. Quite the opposite, it's to recognize what's already there, amplify it and reward it. It's a framework for nurturing something inherently human: Belief in what you do and the willingness to speak up for it. Making ALQ Practical And Scalable Here's the good news: You don't need to start from scratch to operationalize ALQ. Most organizations already invest heavily in leadership development. This is simply a matter of realigning those investments to include advocacy as part of the leadership journey. Some practical tools include: Embed storytelling, personal branding and authentic communication into your standard leadership curriculum. Help people find their voice and understand how to use it responsibly. Leaderboards are a surprisingly effective tool. We've seen firsthand how a little bit of friendly competition can spark engagement. Whether tracking employee participation, performance of their social media posts or cross-functional amplification, visibility drives momentum. If someone consistently advocates for the company in a way that builds credibility, that should unlock new opportunities. Tie advocacy performance to high-profile projects, mentorship tracks or company-wide visibility. Establish advocacy circles with internal forums where high-ALQ employees can mentor others, share best practices and build collective capacity. It's about reframing existing efforts and recognizing that advocacy isn't just a marketing KPI. It's a marker of cultural health and leadership potential. What about resistance? It's fair to ask: What if employees don't want to use their personal platforms to promote the company? We've seen that hesitation. People are protective of their networks and understandably so. But when advocacy is authentic and voluntary, and when people understand its personal and professional upside, there's often a shift. Transparency, education and subtle peer influence tend to go a long way. When your employees see their peers celebrated for meaningful contributions (whether that's a standout LinkedIn post or a speaking engagement), it creates a culture of participation. You're not aiming for 100% adoption. But with the right environment, you can make advocacy contagious. Why This Works For Every Company One common misconception is that frameworks like ALQ only apply to global enterprises with massive HR departments. The reality is quite the opposite. In smaller organizations, the intimacy of relationships and the agility of communication make authentic advocacy even more impactful. Whether you're a team of 10 or 10,000, your people are already influencing how others see your brand. The difference is whether or not you're strategically supporting and scaling that influence. Advocacy Is The KPI You're Not Measuring Yet As leaders, we track what we value. We measure sales, retention and engagement, but how often do we measure belief? Or credibility? Or trust? Employee advocacy sits at the intersection of all three. When done right, it increases customer engagement, improves recruiting outcomes and accelerates deal velocity. And builds cultures that people want to be part of. The organizations that embrace ALQ will be the ones that win, not just in the market, but in reputation, retention and relevance. It's time to stop thinking of advocacy as a marketing checkbox and start seeing it as the leadership superpower that it truly is. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
Yahoo
14-05-2025
- Business
- Yahoo
An Intrinsic Calculation For ALS Limited (ASX:ALQ) Suggests It's 25% Undervalued
ALS' estimated fair value is AU$23.75 based on 2 Stage Free Cash Flow to Equity Current share price of AU$17.81 suggests ALS is potentially 25% undervalued Analyst price target for ALQ is AU$16.60 which is 30% below our fair value estimate Does the May share price for ALS Limited (ASX:ALQ) reflect what it's really worth? Today, we will estimate the stock's intrinsic value by taking the forecast future cash flows of the company and discounting them back to today's value. This will be done using the Discounted Cash Flow (DCF) model. Models like these may appear beyond the comprehension of a lay person, but they're fairly easy to follow. We generally believe that a company's value is the present value of all of the cash it will generate in the future. However, a DCF is just one valuation metric among many, and it is not without flaws. Anyone interested in learning a bit more about intrinsic value should have a read of the Simply Wall St analysis model. We've found 21 US stocks that are forecast to pay a dividend yield of over 6% next year. See the full list for free. We're using the 2-stage growth model, which simply means we take in account two stages of company's growth. In the initial period the company may have a higher growth rate and the second stage is usually assumed to have a stable growth rate. In the first stage we need to estimate the cash flows to the business over the next ten years. Where possible we use analyst estimates, but when these aren't available we extrapolate the previous free cash flow (FCF) from the last estimate or reported value. We assume companies with shrinking free cash flow will slow their rate of shrinkage, and that companies with growing free cash flow will see their growth rate slow, over this period. We do this to reflect that growth tends to slow more in the early years than it does in later years. Generally we assume that a dollar today is more valuable than a dollar in the future, so we need to discount the sum of these future cash flows to arrive at a present value estimate: 2025 2026 2027 2028 2029 2030 2031 2032 2033 2034 Levered FCF (A$, Millions) AU$225.9m AU$317.6m AU$386.0m AU$437.6m AU$482.0m AU$520.3m AU$553.5m AU$582.8m AU$609.1m AU$633.4m Growth Rate Estimate Source Analyst x2 Analyst x3 Analyst x3 Est @ 13.35% Est @ 10.17% Est @ 7.94% Est @ 6.38% Est @ 5.29% Est @ 4.52% Est @ 3.99% Present Value (A$, Millions) Discounted @ 6.8% AU$211 AU$278 AU$317 AU$336 AU$347 AU$351 AU$349 AU$344 AU$337 AU$328 ("Est" = FCF growth rate estimated by Simply Wall St)Present Value of 10-year Cash Flow (PVCF) = AU$3.2b The second stage is also known as Terminal Value, this is the business's cash flow after the first stage. For a number of reasons a very conservative growth rate is used that cannot exceed that of a country's GDP growth. In this case we have used the 5-year average of the 10-year government bond yield (2.7%) to estimate future growth. In the same way as with the 10-year 'growth' period, we discount future cash flows to today's value, using a cost of equity of 6.8%. Terminal Value (TV)= FCF2034 × (1 + g) ÷ (r – g) = AU$633m× (1 + 2.7%) ÷ (6.8%– 2.7%) = AU$16b Present Value of Terminal Value (PVTV)= TV / (1 + r)10= AU$16b÷ ( 1 + 6.8%)10= AU$8.3b The total value is the sum of cash flows for the next ten years plus the discounted terminal value, which results in the Total Equity Value, which in this case is AU$12b. The last step is to then divide the equity value by the number of shares outstanding. Relative to the current share price of AU$17.8, the company appears a touch undervalued at a 25% discount to where the stock price trades currently. Remember though, that this is just an approximate valuation, and like any complex formula - garbage in, garbage out. We would point out that the most important inputs to a discounted cash flow are the discount rate and of course the actual cash flows. Part of investing is coming up with your own evaluation of a company's future performance, so try the calculation yourself and check your own assumptions. The DCF also does not consider the possible cyclicality of an industry, or a company's future capital requirements, so it does not give a full picture of a company's potential performance. Given that we are looking at ALS as potential shareholders, the cost of equity is used as the discount rate, rather than the cost of capital (or weighted average cost of capital, WACC) which accounts for debt. In this calculation we've used 6.8%, which is based on a levered beta of 0.937. Beta is a measure of a stock's volatility, compared to the market as a whole. We get our beta from the industry average beta of globally comparable companies, with an imposed limit between 0.8 and 2.0, which is a reasonable range for a stable business. View our latest analysis for ALS Strength Debt is well covered by earnings and cashflows. Weakness Earnings declined over the past year. Dividend is low compared to the top 25% of dividend payers in the Professional Services market. Opportunity Annual earnings are forecast to grow faster than the Australian market. Trading below our estimate of fair value by more than 20%. Threat Dividends are not covered by earnings. Revenue is forecast to grow slower than 20% per year. Valuation is only one side of the coin in terms of building your investment thesis, and it is only one of many factors that you need to assess for a company. DCF models are not the be-all and end-all of investment valuation. Rather it should be seen as a guide to "what assumptions need to be true for this stock to be under/overvalued?" For example, changes in the company's cost of equity or the risk free rate can significantly impact the valuation. Can we work out why the company is trading at a discount to intrinsic value? For ALS, there are three fundamental factors you should assess: Risks: As an example, we've found 3 warning signs for ALS that you need to consider before investing here. Future Earnings: How does ALQ's growth rate compare to its peers and the wider market? Dig deeper into the analyst consensus number for the upcoming years by interacting with our free analyst growth expectation chart. Other High Quality Alternatives: Do you like a good all-rounder? Explore our interactive list of high quality stocks to get an idea of what else is out there you may be missing! PS. The Simply Wall St app conducts a discounted cash flow valuation for every stock on the ASX every day. If you want to find the calculation for other stocks just search here. Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Sign in to access your portfolio
Yahoo
13-04-2025
- Business
- Yahoo
What Is ALS Limited's (ASX:ALQ) Share Price Doing?
ALS Limited (ASX:ALQ), is not the largest company out there, but it saw significant share price movement during recent months on the ASX, rising to highs of AU$16.94 and falling to the lows of AU$14.38. Some share price movements can give investors a better opportunity to enter into the stock, and potentially buy at a lower price. A question to answer is whether ALS' current trading price of AU$14.88 reflective of the actual value of the mid-cap? Or is it currently undervalued, providing us with the opportunity to buy? Let's take a look at ALS's outlook and value based on the most recent financial data to see if there are any catalysts for a price change. Trump has pledged to "unleash" American oil and gas and these 15 US stocks have developments that are poised to benefit. Great news for investors – ALS is still trading at a fairly cheap price. Our valuation model shows that the intrinsic value for the stock is A$23.40, but it is currently trading at AU$14.88 on the share market, meaning that there is still an opportunity to buy now. Another thing to keep in mind is that ALS's share price may be quite stable relative to the rest of the market, as indicated by its low beta. This means that if you believe the current share price should move towards its intrinsic value over time, a low beta could suggest it is not likely to reach that level anytime soon, and once it's there, it may be hard to fall back down into an attractive buying range again. See our latest analysis for ALS Future outlook is an important aspect when you're looking at buying a stock, especially if you are an investor looking for growth in your portfolio. Buying a great company with a robust outlook at a cheap price is always a good investment, so let's also take a look at the company's future expectations. ALS' earnings over the next few years are expected to double, indicating a very optimistic future ahead. This should lead to stronger cash flows, feeding into a higher share value. Are you a shareholder? Since ALQ is currently undervalued, it may be a great time to accumulate more of your holdings in the stock. With an optimistic outlook on the horizon, it seems like this growth has not yet been fully factored into the share price. However, there are also other factors such as financial health to consider, which could explain the current undervaluation. Are you a potential investor? If you've been keeping an eye on ALQ for a while, now might be the time to enter the stock. Its prosperous future outlook isn't fully reflected in the current share price yet, which means it's not too late to buy ALQ. But before you make any investment decisions, consider other factors such as the strength of its balance sheet, in order to make a well-informed investment decision. So if you'd like to dive deeper into this stock, it's crucial to consider any risks it's facing. Every company has risks, and we've spotted 3 warning signs for ALS you should know about. If you are no longer interested in ALS, you can use our free platform to see our list of over 50 other stocks with a high growth potential. Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Sign in to access your portfolio
Yahoo
13-04-2025
- Business
- Yahoo
What Is ALS Limited's (ASX:ALQ) Share Price Doing?
ALS Limited (ASX:ALQ), is not the largest company out there, but it saw significant share price movement during recent months on the ASX, rising to highs of AU$16.94 and falling to the lows of AU$14.38. Some share price movements can give investors a better opportunity to enter into the stock, and potentially buy at a lower price. A question to answer is whether ALS' current trading price of AU$14.88 reflective of the actual value of the mid-cap? Or is it currently undervalued, providing us with the opportunity to buy? Let's take a look at ALS's outlook and value based on the most recent financial data to see if there are any catalysts for a price change. Trump has pledged to "unleash" American oil and gas and these 15 US stocks have developments that are poised to benefit. Great news for investors – ALS is still trading at a fairly cheap price. Our valuation model shows that the intrinsic value for the stock is A$23.40, but it is currently trading at AU$14.88 on the share market, meaning that there is still an opportunity to buy now. Another thing to keep in mind is that ALS's share price may be quite stable relative to the rest of the market, as indicated by its low beta. This means that if you believe the current share price should move towards its intrinsic value over time, a low beta could suggest it is not likely to reach that level anytime soon, and once it's there, it may be hard to fall back down into an attractive buying range again. See our latest analysis for ALS Future outlook is an important aspect when you're looking at buying a stock, especially if you are an investor looking for growth in your portfolio. Buying a great company with a robust outlook at a cheap price is always a good investment, so let's also take a look at the company's future expectations. ALS' earnings over the next few years are expected to double, indicating a very optimistic future ahead. This should lead to stronger cash flows, feeding into a higher share value. Are you a shareholder? Since ALQ is currently undervalued, it may be a great time to accumulate more of your holdings in the stock. With an optimistic outlook on the horizon, it seems like this growth has not yet been fully factored into the share price. However, there are also other factors such as financial health to consider, which could explain the current undervaluation. Are you a potential investor? If you've been keeping an eye on ALQ for a while, now might be the time to enter the stock. Its prosperous future outlook isn't fully reflected in the current share price yet, which means it's not too late to buy ALQ. But before you make any investment decisions, consider other factors such as the strength of its balance sheet, in order to make a well-informed investment decision. So if you'd like to dive deeper into this stock, it's crucial to consider any risks it's facing. Every company has risks, and we've spotted 3 warning signs for ALS you should know about. If you are no longer interested in ALS, you can use our free platform to see our list of over 50 other stocks with a high growth potential. Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Sign in to access your portfolio
