13-05-2025
AMC cutting ticket prices by 50% on Wednesdays for members
(NewsNation) — Members of AMC Theatres' loyalty program will soon see their movie ticket costs cut in half on Wednesdays, the movie theater chain announced Monday.
Those enrolled in the AMC Stubs program — which also offers a free tier, AMC Insider — will get 50% off tickets on Wednesdays starting on July 9.
AMC Chairman and CEO Adam Aron points to booming box office earnings for the new deal.
'Realistically, we could not afford to have made this change to our ticket pricing strategy until the box office showed true signs of sustained recovery,' Aron said in a statement. 'But in April and now in May, the box office has been booming, and the remainder of 2025 appears poised to continue that upward box office trend.'
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'A Minecraft Movie,' 'Sinners' and 'Thunderbolts' brought the year-to-date box office takings up around 16% from last year, according to Comscore data.
The initiative is in addition to deals offered on 'Discount Tuesdays,' which Aron called a massive success for the company — one they hope to replicate.
'With the introduction by AMC of 50% off Wednesdays, we're looking to turn Wednesday into a similarly strong-attendance day for moviegoers at our theatres,' Aron said.
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