Latest news with #AMOLEDs
Business Wire
2 days ago
- Business
- Business Wire
Omdia: Flexible AMOLED Displays Power 57% of Global Smartphone Shipments
LONDON--(BUSINESS WIRE)--Flexible AMOLED displays are fast becoming the dominant display technology in smartphones, according to Omdia's latest Smartphone Model Market Tracker. In Q1 2025, AMOLED-equipped smartphones accounted for 63% of total global shipments in the first quarter, up from 57% in the same period last year. In contrast, LCD-based smartphones dropped to 37%, continuing their steady decline. The surge in AMOLED adoption is being driven primarily by flexible AMOLED panels with Chinese panel makers expanding production at pace. Omdia's Smartphone Display Supply Chain Database shows that AMOLED panel shipments from Chinese manufacturers reached 364 million units last year - an increase of more than 120 million units compared to 2023. Apple and Samsung continue to lead in AMOLED adoption, with Apple reaching 100% and Samsung 84% in Q1 2025. Apple phased out all LCD-based models by the end of 2024 with the iPhone SE (3rd generation) being the last one. While Chinese smartphone vendors are steadily increasing their AMOLED adoption, their overall AMOLED penetration rate remains below 50%, largely due to the continued focus on lower-priced models. Smartphone shipments featuring flexible AMOLED displays reached 151 million units in Q1 2025, representing a 15% year-on-year (YoY) growth. This category, which includes foldable display, has maintained consistent annual growth in the mid-20% range over the past three years. Full-year shipments rose to 566 million units in 2024, up from 442 million units in 2023. Meanwhile, rigid AMOLED displays are rapidly losing ground. Shipments fell by 1% YoY in Q1 2025 to just 36 million units, with Samsung accounting for most of this volume. Previously adopted by vendors such as Oppo, vivo, and Xiaomi for mid-range offerings, rigid AMOLEDs have largely been phased out as manufactures pivot toward flexible AMOLEDs, driven by expanding supply and more competitive pricing from Chinese panel suppliers. The growing availability of AMOLED panels has also enabled the technology to reach more affordable price tiers. The average selling price (ASP) of AMOLED smartphones dropped to $510 in Q1 2025. While LCD panels still dominate the ultra-low-end segment under $100 due to their lower cost, AMOLED adoption is accelerating in smartphones priced below $200. 'AMOLED is now firmly establishing itself as the mainstream display technology in smartphones,' said Jusy Hong, Senior Research Manager at Omdia. 'Omdia expects AMOLED's share of global smartphone shipments to exceed 60% this year, with total shipments projected to exceed 750 million units by the end of 2025.' ABOUT OMDIA Omdia, part of Informa TechTarget, Inc. (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets combined with our actionable insights empower organizations to make smart growth decisions.
Associated Press
03-03-2025
- Business
- Associated Press
Omdia: OLED Display Shipments Surpass TFT LCD for the First Time, Capturing 51% Market Share in 2024
AMOLED display shipments for smartphones continued to rise in 2024, surpassing TFT LCD shipments and driven by strong demand for flexible AMOLEDs, according to Omdia's latest OLED Display Market Tracker. Annual smartphone display shipment by technology (Graphic: Business Wire) The global smartphone display market grew 7% year-over-year (YoY) in 2024, reaching 1.55 billion units, marking its second consecutive year of growth. Total AMOLED display shipments roses to 784 million units, a 26% YoY increase, while TFT LCD shipments declined to 761 million units, an 8% YoY decrease. As result, AMOLED display shipments surpassed TFT LCD shipments for the first time, accounting for 51% of total smartphone display shipments in 2024. Since the second half of 2022, Chinese display makers have significantly reduced the prices of flexible AMOLED panels. since This has led to major smartphone OEMs to upgrade mid-range smartphone screens, which traditionally use rigid AMLED and LTPS TFT LCD panels, to flexible AMOLEDs. This display replacement trend has continued in 2024, driving flexible AMOLED's market share up from 28% of the total smartphone display market in 2022 to 40% in 2024. Chinese display makers' AMOLED display shipments increased by 45% YoY in 2024, compared to 2023 enabled by the rapid market expansion of Chinese local smartphone OEMs. As a result, their AMOLED display shipment share continued to rise reaching 45% of total AMOLED smartphone display shipments. Meanwhile, Korean display makers' shipment saw their. Market share continue decline. Instead, they focused on the premium segment supplyin Apple and Samsung which offer more stable demand and higher-margin products. According to Brian Huh, Senior Analyst in Omdia's Display research practice, 'AMOLED display shipments for smartphones are expected to continue growing in 2025 due to strong demand from Apple including the launch of the new iPhone SE launch, as well as ongoing AMOELD adoption by Android OEMs replacing TFT LCDs. Additionally, Chinese display makers are expected to further increase their market share, leveraging their strong supply chain relationships with local smartphone brands.' SOURCE: Omdia Copyright Business Wire 2025. PUB: 03/03/2025 06:18 AM/DISC: 03/03/2025 06:18 AM
Yahoo
03-03-2025
- Business
- Yahoo
Omdia: OLED Display Shipments Surpass TFT LCD for the First Time, Capturing 51% Market Share in 2024
LONDON, March 03, 2025--(BUSINESS WIRE)--AMOLED display shipments for smartphones continued to rise in 2024, surpassing TFT LCD shipments and driven by strong demand for flexible AMOLEDs, according to Omdia's latest OLED Display Market Tracker. The global smartphone display market grew 7% year-over-year (YoY) in 2024, reaching 1.55 billion units, marking its second consecutive year of growth. Total AMOLED display shipments roses to 784 million units, a 26% YoY increase, while TFT LCD shipments declined to 761 million units, an 8% YoY decrease. As result, AMOLED display shipments surpassed TFT LCD shipments for the first time, accounting for 51% of total smartphone display shipments in 2024. Since the second half of 2022, Chinese display makers have significantly reduced the prices of flexible AMOLED panels. since This has led to major smartphone OEMs to upgrade mid-range smartphone screens, which traditionally use rigid AMLED and LTPS TFT LCD panels, to flexible AMOLEDs. This display replacement trend has continued in 2024, driving flexible AMOLED's market share up from 28% of the total smartphone display market in 2022 to 40% in 2024. Chinese display makers' AMOLED display shipments increased by 45% YoY in 2024, compared to 2023 enabled by the rapid market expansion of Chinese local smartphone OEMs. As a result, their AMOLED display shipment share continued to rise reaching 45% of total AMOLED smartphone display shipments. Meanwhile, Korean display makers' shipment saw their. Market share continue decline. Instead, they focused on the premium segment supplyin Apple and Samsung which offer more stable demand and higher-margin products. According to Brian Huh, Senior Analyst in Omdia's Display research practice, "AMOLED display shipments for smartphones are expected to continue growing in 2025 due to strong demand from Apple including the launch of the new iPhone SE launch, as well as ongoing AMOELD adoption by Android OEMs replacing TFT LCDs. Additionally, Chinese display makers are expected to further increase their market share, leveraging their strong supply chain relationships with local smartphone brands." ABOUT OMDIA Omdia, part of Informa Tech, is a technology research and advisory group. Our deep knowledge of tech markets combined with our actionable insights empower organizations to make smart growth decisions. View source version on Contacts Fasiha Khan: Sign in to access your portfolio
