Latest news with #APAC-focused
Cision Canada
26-06-2025
- Business
- Cision Canada
PredicXion Launches Asia's First Creator-Led, AI-Powered Prediction Market to Transform $63B Global Industry
TOKYO, June 26, 2025 /CNW/ -- PredicXion today announced the launch of its next-generation prediction market, purpose-built for the Asia-Pacific region. Designed to empower communities with real-time insights and decentralized participation, the platform allows users to propose, create, and engage in markets based on real-world events – spanning finance, politics, culture, and entertainment – with a mission to elevate APAC-focused narratives and trends often overlooked on global platforms. The launch follows growing global interest in prediction markets, marked by developments such as Polymarket's recent integration with X (formerly Twitter), a move that reflects rising mainstream awareness of decentralized forecasting tools. Against this backdrop, PredicXion introduces a creator-led model that redefines how digital forecasting is initiated, curated, and monetized. Through real-time AI event sourcing and intuitive market-building tools, the platform is positioned at the forefront of Asia's fast-growing Web3 ecosystem. Backed by leading Web3 investors and led by Andy Cheung – former COO of OKEx (now OKX), CEO of OEX, and architect of Prenetics' Bitcoin treasury strategy – PredicXion represents a bold leap toward a more inclusive, gamified, and community-driven forecasting economy. Beyond Prediction: The Dawn of a Creator-Led Forecasting Economy PredicXion transforms prediction markets by placing creators at the center of insight, engagement, and value creation. This revolutionary approach empowers anyone – from individual influencers and dynamic DAOs to innovative brands and content creators – to seamlessly launch and manage their own custom prediction markets. This decentralization of market creation unlocks unprecedented possibilities for engagement, community building, and monetization, all within an ecosystem curated by AI-powered, real-time event sourcing. "The future of prediction markets isn't just about forecasting; it's about participation, ownership, and community," asserts Andy Cheung. "PredicXion is democratizing market creation, transforming passive observers into active architects of their own forecasting experiences. By giving our community the power to build, engage, and earn within a gamified, AI-powered ecosystem, we're not just building a platform; we're cultivating a vibrant, self-sustaining economy where collective intelligence thrives and innovation is rewarded." This pioneering model allows creators to: Build Custom Markets: Tailor prediction events to their specific audience, niche, or brand, fostering deeper engagement. Monetize Engagement: Generate revenue directly from their prediction pools, creating new income streams. Cultivate Communities: Attract and retain highly engaged users through unique, interactive forecasting experiences. Leverage AI-Curated Events: Access a continuous stream of AI-sourced, real-time events, ensuring fresh and relevant market opportunities. Where Forecasting Becomes an Electrifying Sport: Gamified Experiences and Unprecedented Rewards PredicXion is revolutionizing the prediction market experience by infusing it with competitive, tournament-style formats designed to ignite user excitement and foster unparalleled retention. This isn't just about making predictions; it's about transforming forecasting into a daily, exhilarating sport where strategic thinking and timely insights are richly rewarded. Upcoming gamified experiences include: Alpha Arena: A high-stakes battle of wits where users predict major asset price movements across cryptocurrencies, stocks, and foreign exchange. Climb the live leaderboard, prove your analytical prowess, and claim your rightful place as a market oracle. The Prediction Cup: PredicXion's flagship annual tournament series, inviting users to forecast high-stakes global events. Compete across themed brackets for seasonal glory and grand prizes, solidifying your reputation as a master forecaster. Hype Hunter: A dynamic, real-time challenge to predict trending phenomena – from viral memes and cultural shifts to breaking celebrity news. Earn rewards by being an early identifier of the next big wave, demonstrating your finger on the pulse of global trends. "Prediction markets should be an adrenaline-pumping experience, not a daunting one," adds Andy Cheung. "We're turning forecasting into a daily sport – fun, fast, and incredibly rewarding. Our gamified approach ensures that every interaction is engaging, every prediction is a thrill, and every user feels the excitement of being at the forefront of market intelligence." Beyond the thrill of competition, PredicXion introduces a comprehensive suite of user-centric benefits designed to enhance participation and ensure that forecasting is not only entertaining but also financially empowering: Loss Coverage on Selected Markets: Mitigate risk and encourage participation with innovative loss coverage mechanisms on designated prediction pools. Exclusive Airdrop Opportunities: Gain access to coveted airdrops, providing direct value and incentivizing active engagement within the PredicXion ecosystem. Yield-Farming Prediction Pools: Participate in user-created prediction pools designed for yield farming, transforming active participation into potential passive income streams and maximizing financial returns. These innovative features are meticulously crafted to foster a vibrant, active community, ensuring that PredicXion is the most rewarding and dynamic prediction market platform in Asia. Built by Titans: A Team Forged in the Crucible of Web2 and Web3 Excellence PredicXion's potential for explosive growth is underpinned by the caliber of its founding team – a powerhouse collective of veterans who have honed their expertise at the intersection of Web2 and Web3. This synergistic blend of traditional tech prowess and cutting-edge blockchain innovation provides PredicXion with a unique advantage in navigating the complexities of the digital landscape. The team boasts deep experience from former leaders and professionals at globally recognized companies, including OKX, HTX, Animoca Brands, HKEX, Google, and Alibaba. This unparalleled concentration of talent, spanning exchange operations, blockchain development, AI, traditional finance, and large-scale technology platforms, positions PredicXion for rapid innovation and sustainable growth. With the strategic guidance of crypto pioneer Andy Cheung and the backing of top institutional investors, PredicXion is not just built for the future of forecasting; it is built by the architects of that future. "Our team is our most valuable asset," states Andy Cheung. "We've assembled a group of individuals who don't just understand the future of finance and technology; they've been instrumental in building it. This blend of Web2 scalability and Web3 innovation allows us to create a platform that is not only groundbreaking in its features but also robust, secure, and capable of serving millions of users across Asia. We are building PredicXion to be the most rewarding, fun, and community-first prediction platform in Asia, and with this team, we are confident in our ability to achieve that vision." About PredicXion PredicXion is an AI-powered, blockchain-based prediction market platform meticulously engineered for the Asia-Pacific region. By seamlessly integrating stables-backed forecasting, interactive user tournaments, and a revolutionary creator-led event market system, PredicXion delivers secure, engaging, and monetizable prediction experiences at scale. Driven by a vision to democratize forecasting and empower its community, PredicXion is poised to lead the next evolution of digital prediction.
Business Standard
16-05-2025
- Business
- Business Standard
Akshay Mathur Launches Unpromptd to Reimagine Digital Monetization in APAC
HT Syndication New Delhi [India]/ Singapore, May 16: While global tech companies double down on Asia for growth, a quiet disruptor is building the monetization infrastructure behind the scenes. Unpromptd, a recently launched APAC-focused company, is partnering with platforms and apps to unlock digital revenue streams in some of the region's most complex and fast-evolving markets. Founded by Akshay Mathur, the man who helped bring Facebook, Twitter, Snapchat, Criteo, and Outbrain to India and Southeast Asia through long-term exclusive partnerships, Unpromptd is drawing attention for its low-profile but high-impact approach to monetization. An Embedded Approach to Platform Growth Unlike traditional resellers or ad networks that often operate at arm's length, Unpromptd positions itself as an embedded revenue partner, working in lockstep with platform teams. Its model is built around early-stage alignment, ideally before product-market fit is fully established, enabling it to influence the strategy as well as execution. Unpromptd helps platforms localize their go-to-market approach for diverse markets, build scalable sales infrastructure, and establish the end-to-end monetization stack needed to drive consistent growth. This includes setting up regional teams, implementing technology-led sales and campaign systems, offering advertiser credit to unlock demand, and ensuring full compliance with local billing, taxation, and regulatory frameworks. By functioning as an extension of the platform's internal monetization and partnerships team, Unpromptd reduces operational complexity and accelerates revenue outcomes without adding to fixed cost structures. The company is currently working across India, Singapore, Malaysia, Philippines, Vietnam, Indonesia, Thailand, and South Korea. These are markets where digital spend is growing rapidly but operational complexity often slows down monetization. "Partnerships today are about scale, depth, distribution, and technology. The strongest ones create long-term value and outlast markets and leaders," says Akshay Mathur, Founder and CEO of Unpromptd. "We operate as an embedded extension of our partners' monetization teams, with full accountability. Our focus is on driving revenue, building tech-enabled efficiencies, and freeing our partners to focus on product, growth, and innovation." What Sets the Model Apart Unpromptd combines multiple high-impact capabilities under one roof, designed to solve for the operational realities of monetization in Asia: * Technology-driven monetization systems, including partner CRMs, campaign tools, and performance dashboards tailored for local teams * Deep regional knowledge, especially in Tier 2 and Tier 3 India markets and linguistically diverse Southeast Asian regions * Revenue-first structure, aligned to performance-based incentives and flexible structures * Full sales infrastructure, including hiring, training, playbook development, and account management across markets * Advertiser credit support, helping platforms unlock spend from mid-market advertisers while mitigating risk * Local billing, advertiser credit, FX, taxation, and compliance support, easing regulatory burden for partners without local entities and helping platforms unlock spend from mid- market advertisers while mitigating risk * Long-view partnerships, where Unpromptd integrates as an extension of internal monetization teams, not as a transactional vendor Traction Across Markets Before its formal launch, Unpromptd's leadership was already deeply involved in building monetization models for major platforms across India and Southeast Asia. One project involved working closely with the leadership of a large global social platform to establish its revenue operations in these markets. Through localized go-to-market planning, credit-backed advertiser onboarding, and operational execution, the platform achieved a 10x growth in monetization and built a base of over 1,600 active advertisers. In another collaboration, a global performance and retargeting platform expanded its India business significantly. Within just 12 months, revenue grew by over 200 percent as a result of end-to-end execution across sales, supply packaging, and advertiser education. These efforts demonstrate how targeted, high-ownership monetization builds can create lasting value in fast- growing but operationally complex regions. Why This Matters Now Digital advertising in Asia is growing at unprecedented speed, but the landscape remains fragmented. According to GroupM, India's ad market is projected to hit Rs1.64 trillion (approximately 20 billion USD) by 2025, with digital contributing over 60 percent of total spend. Southeast Asia's digital ad spend is expected to cross 25 billion USD by 2025, with Indonesia, Vietnam, and the Philippines driving much of that growth, according to Dentsu's Global Ad Spend Forecast. Mobile-first audiences, vernacular content ecosystems, and rising D2C businesses are creating enormous opportunity, but also complexity. From billing friction and credit constraints to localization gaps, the challenges of monetization often slow down even the most promising platforms. For both global adtech firms and regional digital businesses, the monetization layer needs to be agile, local, and efficient. It requires a deep understanding of fragmented markets, cultural nuances, regulatory frameworks, and advertiser behavior. Most internal teams are not resourced to navigate all these variables at speed, especially while also managing product growth, platform stability, and investor expectations. With mounting cost structures, it is increasingly prudent for companies to adopt partnership-driven models that boost bottom-line growth without inflating fixed overheads. In this environment, dedicated and execution-focused partners can create meaningful, measurable impact. Who's Behind It Unpromptd is led by Akshay Mathur, a name well known in Asia's digital advertising ecosystem. With over two decades of experience, he has been instrumental in shaping how some of the world's biggest adtech platforms entered and scaled in the region. Throughout his time at Komli Media, SVG, Dentsu and Tyroo, Akshay Mathur played a leading role in forging long-term, exclusive partnerships with companies like Facebook, Twitter, LinkedIn, Snapchat, and Outbrain. From designing go-to-market and monetization strategies that defined their early commercial success to localizing products for diverse markets, he has consistently been at the forefront of platform growth. He built monetization teams from the ground up and solved for critical functions including billing infrastructure, credit systems, and market education. His deep understanding of both global platform ambition and local executional nuance is what now powers Unpromptd's approach. Mathur's track record includes helping platforms grow 10x in revenue, onboard thousands of advertisers, and build category-defining businesses across India and Southeast Asia - often in markets where they had no initial footprint. At Unpromptd, he is applying that same operator mindset to build a company that doesn't just advise but executes - with the same care, accountability, and velocity that internal teams strive for. The broader team brings together talent from platforms, publishers, and consultancies, creating a blend of strategic insight and on-ground execution that is rare in the monetization landscape. The team at Unpromptd blends platform-side, publisher-side, and regional operating experience. This mix provides both strategic perspective and on-the-ground execution capability. The Road Ahead Unpromptd is now expanding its footprint across New Tech, commerce, OTT, and performance- driven ad models, while deepening partnerships in Southeast Asia and India. Its long-term goal is to become the preferred monetization partner for any digital platform serious about scale in Asia, without the need to invest years into building internal infrastructure. The company is already in conversations with several global players looking to use Asia as a testbed for monetization innovation, including dynamic pricing models, alternate formats, and local brand engagements. "Asia has the numbers, the users, and the momentum," says Mathur. "But success here depends on execution. That's what we're here to build."
India Gazette
16-05-2025
- Business
- India Gazette
Akshay Mathur Launches Unpromptd to Reimagine Digital Monetization in APAC
HT Syndication New Delhi [India]/ Singapore, May 16: While global tech companies double down on Asia for growth, a quiet disruptor is building the monetization infrastructure behind the scenes. Unpromptd, a recently launched APAC-focused company, is partnering with platforms and apps to unlock digital revenue streams in some of the region's most complex and fast-evolving markets. Founded by Akshay Mathur, the man who helped bring Facebook, Twitter, Snapchat, Criteo, and Outbrain to India and Southeast Asia through long-term exclusive partnerships, Unpromptd is drawing attention for its low-profile but high-impact approach to monetization. An Embedded Approach to Platform Growth Unlike traditional resellers or ad networks that often operate at arm's length, Unpromptd positions itself as an embedded revenue partner, working in lockstep with platform teams. Its model is built around early-stage alignment, ideally before product-market fit is fully established, enabling it to influence the strategy as well as execution. Unpromptd helps platforms localize their go-to-market approach for diverse markets, build scalable sales infrastructure, and establish the end-to-end monetization stack needed to drive consistent growth. This includes setting up regional teams, implementing technology-led sales and campaign systems, offering advertiser credit to unlock demand, and ensuring full compliance with local billing, taxation, and regulatory frameworks. By functioning as an extension of the platform's internal monetization and partnerships team, Unpromptd reduces operational complexity and accelerates revenue outcomes without adding to fixed cost structures. The company is currently working across India, Singapore, Malaysia, Philippines, Vietnam, Indonesia, Thailand, and South Korea. These are markets where digital spend is growing rapidly but operational complexity often slows down monetization. 'Partnerships today are about scale, depth, distribution, and technology. The strongest ones create long-term value and outlast markets and leaders,' says Akshay Mathur, Founder and CEO of Unpromptd. 'We operate as an embedded extension of our partners' monetization teams, with full accountability. Our focus is on driving revenue, building tech-enabled efficiencies, and freeing our partners to focus on product, growth, and innovation.' What Sets the Model Apart Unpromptd combines multiple high-impact capabilities under one roof, designed to solve for the operational realities of monetization in Asia: * Technology-driven monetization systems, including partner CRMs, campaign tools, and performance dashboards tailored for local teams * Deep regional knowledge, especially in Tier 2 and Tier 3 India markets and linguistically diverse Southeast Asian regions * Revenue-first structure, aligned to performance-based incentives and flexible structures * Full sales infrastructure, including hiring, training, playbook development, and account management across markets * Advertiser credit support, helping platforms unlock spend from mid-market advertisers while mitigating risk * Local billing, advertiser credit, FX, taxation, and compliance support, easing regulatory burden for partners without local entities and helping platforms unlock spend from mid- market advertisers while mitigating risk * Long-view partnerships, where Unpromptd integrates as an extension of internal monetization teams, not as a transactional vendor Traction Across Markets Before its formal launch, Unpromptd's leadership was already deeply involved in building monetization models for major platforms across India and Southeast Asia. One project involved working closely with the leadership of a large global social platform to establish its revenue operations in these markets. Through localized go-to-market planning, credit-backed advertiser onboarding, and operational execution, the platform achieved a 10x growth in monetization and built a base of over 1,600 active advertisers. In another collaboration, a global performance and retargeting platform expanded its India business significantly. Within just 12 months, revenue grew by over 200 percent as a result of end-to-end execution across sales, supply packaging, and advertiser education. These efforts demonstrate how targeted, high-ownership monetization builds can create lasting value in fast- growing but operationally complex regions. Why This Matters Now Digital advertising in Asia is growing at unprecedented speed, but the landscape remains fragmented. According to GroupM, India's ad market is projected to hit Rs1.64 trillion (approximately 20 billion USD) by 2025, with digital contributing over 60 percent of total spend. Southeast Asia's digital ad spend is expected to cross 25 billion USD by 2025, with Indonesia, Vietnam, and the Philippines driving much of that growth, according to Dentsu's Global Ad Spend Forecast. Mobile-first audiences, vernacular content ecosystems, and rising D2C businesses are creating enormous opportunity, but also complexity. From billing friction and credit constraints to localization gaps, the challenges of monetization often slow down even the most promising platforms. For both global adtech firms and regional digital businesses, the monetization layer needs to be agile, local, and efficient. It requires a deep understanding of fragmented markets, cultural nuances, regulatory frameworks, and advertiser behavior. Most internal teams are not resourced to navigate all these variables at speed, especially while also managing product growth, platform stability, and investor expectations. With mounting cost structures, it is increasingly prudent for companies to adopt partnership-driven models that boost bottom-line growth without inflating fixed overheads. In this environment, dedicated and execution-focused partners can create meaningful, measurable impact. Who's Behind It Unpromptd is led by Akshay Mathur, a name well known in Asia's digital advertising ecosystem. With over two decades of experience, he has been instrumental in shaping how some of the world's biggest adtech platforms entered and scaled in the region. Throughout his time at Komli Media, SVG, Dentsu and Tyroo, Akshay Mathur played a leading role in forging long-term, exclusive partnerships with companies like Facebook, Twitter, LinkedIn, Snapchat, and Outbrain. From designing go-to-market and monetization strategies that defined their early commercial success to localizing products for diverse markets, he has consistently been at the forefront of platform growth. He built monetization teams from the ground up and solved for critical functions including billing infrastructure, credit systems, and market education. His deep understanding of both global platform ambition and local executional nuance is what now powers Unpromptd's approach. Mathur's track record includes helping platforms grow 10x in revenue, onboard thousands of advertisers, and build category-defining businesses across India and Southeast Asia - often in markets where they had no initial footprint. At Unpromptd, he is applying that same operator mindset to build a company that doesn't just advise but executes - with the same care, accountability, and velocity that internal teams strive for. The broader team brings together talent from platforms, publishers, and consultancies, creating a blend of strategic insight and on-ground execution that is rare in the monetization landscape. The team at Unpromptd blends platform-side, publisher-side, and regional operating experience. This mix provides both strategic perspective and on-the-ground execution capability. The Road Ahead Unpromptd is now expanding its footprint across New Tech, commerce, OTT, and performance- driven ad models, while deepening partnerships in Southeast Asia and India. Its long-term goal is to become the preferred monetization partner for any digital platform serious about scale in Asia, without the need to invest years into building internal infrastructure. The company is already in conversations with several global players looking to use Asia as a testbed for monetization innovation, including dynamic pricing models, alternate formats, and local brand engagements. 'Asia has the numbers, the users, and the momentum,' says Mathur. 'But success here depends on execution. That's what we're here to build.' (ADVERTORIAL DISCLAIMER: The above press release has been provided by HT Syndication. ANI will not be responsible in any way for the content of the same)
