Latest news with #APCOInstitute
Broadcast Pro
30-07-2025
- Business
- Broadcast Pro
SRMG Academy and Asharq News to host communication workshop
This exclusive four-day program will take place at Asharq TV's studios in the Dubai International Financial Centre. SRMG Academy and Asharq News TV Network have announced a major strategic communication workshop set to take place in October 2025, delivered in partnership with the APCO Institute and Columbia University. The four-day programme will be held at Asharq TV's studios in the Dubai International Financial Centre (DIFC), offering Arab media and communication professionals a rare opportunity to engage with global industry leaders and academic experts. Tailored specifically for the evolving demands of the media sector in the Middle East and North Africa, the workshop will equip participants with advanced strategies to navigate today's complex and fast-changing media environment. The intensive curriculum includes insights into global newsroom operations and a key session led by SRMG Academy featuring Asharq News General Manager Dr. Nabeel Al-Khatib and Riad Hamade, Director of 'Asharq with Bloomberg.' Together, they will explore the pressing challenges and emerging opportunities facing modern newsrooms. Alaa Shahin Salha, Managing Director of SRMG Academy, highlighted the significance of this collaboration: 'Hosting this inaugural program with Columbia University and the APCO Institute marks a significant milestone in our commitment to advancing media excellence in the region.' Mamoon Sbeih, President of APCO MENA, added: 'Our partnership with SRMG marks a new chapter in industry-academia collaboration, aimed at closing the skills gap for today's communication professionals. In an era defined by economic and geopolitical volatility, as well as the rapid rise of AI and emerging technologies, ongoing skill development is no longer optional – it's essential. Our collective subject matter experts are uniquely positioned to help participants navigate these complexities with confidence and clarity.' Developed jointly by Columbia University and the APCO Institute, the workshop features a blend of theoretical frameworks, real-world simulations and individualised coaching. The programme is designed to close critical skill gaps and empower regional media professionals to lead with confidence in an era defined by rapid technological and social change.
Zawya
29-07-2025
- Business
- Zawya
SRMG Academy, Asharq to host landmark communication workshop in partnership with APCO and Columbia University
Dubai, UAE - SMRG Academy and Asharq News TV Network announced today that they will host a high-powered strategic communication workshop in October 2025, led by the APCO Institute in partnership with Columbia University. This exclusive four-day program, designed for Arab media and communication professionals, will take place at Asharq TV's studios in the Dubai International Financial Centre (DIFC). Participants will gain invaluable insights into contemporary international newsroom operations and learn effective strategies for navigating the rapidly evolving media landscape. The comprehensive program will include a key session, led by SRMG Academy, will feature Dr. Nabeel Al-Khatib, General Manager of Asharq News, and Riad Hamade, Director of "Asharq with Bloomberg" business news, focusing on the dynamic challenges and opportunities in today's media environment. Alaa Shahin Salha, Managing Director of SRMG Academy, highlighted the significance of this collaboration: "Hosting this inaugural program with Columbia University and the APCO Institute marks a significant milestone in our commitment to advancing media excellence in the region." Mamoon Sbeih, President of APCO MENA, added: 'Our partnership with SRMG marks a new chapter in industry-academia collaboration, aimed at closing the skills gap for today's communication professionals. In an era defined by economic and geopolitical volatility, as well as the rapid rise of AI and emerging technologies, ongoing skill development is no longer optional - it's essential. Our collective subject matter experts are uniquely positioned to help participants navigate these complexities with confidence and clarity.' The workshop will feature specialized training programs developed by Columbia University and the APCO Institute, combining best-practice communication strategies with practical simulations and personalized coaching. This initiative aims to bridge critical skill gaps and empower media professionals across the Middle East and North Africa. For registrations: About the Saudi Research & Media Group Academy (SRMG Academy) The SRMG Academy is the training arm of the Saudi Research and Media Group (SRMG), the largest integrated media group in the Middle East. It is committed to identifying and nurturing media talent, enhancing journalistic skills, and providing high-quality professional training for media and communication professionals across the Middle East. Headquartered in Riyadh, it also has offices in London and Dubai. About Asharq News Asharq News is a leading Arabic-language television channel owned by SRMG, uniquely focusing on delivering regional and global news through an economic lens, notably through its partnership with Bloomberg News, the global provider of financial information and data. It aims to empower viewers with economically relevant insights, targeting business leaders and decision-makers across various platforms. It operates out of Riyadh and Dubai and has a global network of bureaus and correspondents. About the APCO Institute Established in 2022 and headquartered in Riyadh, Saudi Arabia, the APCO Institute provides comprehensive training and development programs designed to enhance the skills and competencies of professional communicators and individuals interested in the field. Many of the Institute's senior trainers are seasoned former journalists with extensive experience in training and advising clients on successful media engagement.
Mid East Info
15-05-2025
- Business
- Mid East Info
APCO Institute Partners With Columbia University to Boost Strategic Communication Capabilities - Middle East Business News and Information
Global advisory and advocacy firm APCO today announced a partnership with Columbia University to deliver a series of specialist training workshops for professional communicators. Columbia, along with the APCO Institute , will provide practical skill building sessions taught by members of APCO's senior global staff and Columbia University faculty for 20 mid-level communication professionals in the MENA region in October. The program will be delivered by faculty from the School of Professional Studies at Columbia University, one of the world's top universities in the field of communications, in collaboration with APCO. There will be four workshops, beginning with Leadership Across Cultures, focused on navigating language, social, and cultural variables critical to leading multicultural teams in global workplaces. Mastering Influence will explore communication-centered approaches to social influence and leveraging social networks to build capital and drive innovation. AI and the Future of Strategic Communication will examine AI integration into communication practices with practical use cases for strategic planning. Finally, Strategic Communication Management will introduce key concepts for planning, executing, and evaluating internal and external communication initiatives. Mamoon Sbeih, president of APCO in the MENA region, said: 'As technological disruptions continue to transform the communications landscape, this collaboration will equip our clients and colleagues with the tools and insights to navigate complex operating environments. Through this initiative, we will empower our teams and clients to achieve their goals and maximize impact.' Professor Kristine Billmyer, director of the Strategic Communication Master's Degree program at Columbia University said: 'The centrality of strategic communication to an organization's core mission and functions cannot be underestimated. It defines brand, drives business goals, and powers reputation across industries and sectors around the world. We look forward to strengthening ties with PR professionals in this critical region of the world. Columbia's Strategic Communication program depends on global perspectives, and we welcome this opportunity for the exchange of ideas and mutual learning.' Established in 2022, APCO Institute focuses on building strategic communications capabilities to empower professional communicators with the tools, knowledge, exposure and international best practices to meet the growing demands to reach audiences locally and internationally. Additionally, the APCO Institute provides coaching to senior executives, government officials and technical experts to connect with their key stakeholders effectively. APCO Institute routinely partners with local and global universities to offer unique programs to students pursuing careers in the media and communications industries. It also facilitates targeted executive workshops to enable senior business professionals to realize the potential of communications as a functional tool to meet business objectives and address potential crises. About APCO: APCO is a global advisory and advocacy firm helping leading corporations, foundations and governments navigate a complex world. An independent and majority women-owned company, APCO brings diverse people and ideas together and works beyond traditional boundaries, building the un/common ground upon which progress is made. About Columbia University's Strategic Communication Program: Columbia University's M.S. in Strategic Communication program empowers current and aspiring leaders to shape the future through strategic communication. It is designed to respond to the urgent need for global perspectives, critical thinking, and ethical decision-making at all levels of organization. The interdisciplinary curriculum emphasizes audience-centered strategy and digital competency. Distinguished scholar-practitioner faculty bring real-world experience into the classroom and provide a learning experience that is immediately relevant in the workplace.
Web Release
15-05-2025
- Business
- Web Release
APCO Institute Partners With Columbia University to Boost Strategic Communication Capabilities
By Editor_wr Last updated May 15, 2025 Global advisory and advocacy firm APCO today announced a partnership with Columbia University to deliver a series of specialist training workshops for professional communicators. Columbia, along with the APCO Institute , will provide practical skill building sessions taught by members of APCO's senior global staff and Columbia University faculty for 20 mid-level communication professionals in the MENA region in October. The program will be delivered by faculty from the School of Professional Studies at Columbia University, one of the world's top universities in the field of communications, in collaboration with APCO. There will be four workshops, beginning with Leadership Across Cultures, focused on navigating language, social, and cultural variables critical to leading multicultural teams in global workplaces. Mastering Influence will explore communication-centered approaches to social influence and leveraging social networks to build capital and drive innovation. AI and the Future of Strategic Communication will examine AI integration into communication practices with practical use cases for strategic planning. Finally, Strategic Communication Management will introduce key concepts for planning, executing, and evaluating internal and external communication initiatives. Mamoon Sbeih, president of APCO in the MENA region, said: 'As technological disruptions continue to transform the communications landscape, this collaboration will equip our clients and colleagues with the tools and insights to navigate complex operating environments. Through this initiative, we will empower our teams and clients to achieve their goals and maximize impact.' Professor Kristine Billmyer, director of the Strategic Communication Master's Degree program at Columbia University said: 'The centrality of strategic communication to an organization's core mission and functions cannot be underestimated. It defines brand, drives business goals, and powers reputation across industries and sectors around the world. We look forward to strengthening ties with PR professionals in this critical region of the world. Columbia's Strategic Communication program depends on global perspectives, and we welcome this opportunity for the exchange of ideas and mutual learning.' Established in 2022, APCO Institute focuses on building strategic communications capabilities to empower professional communicators with the tools, knowledge, exposure and international best practices to meet the growing demands to reach audiences locally and internationally. Additionally, the APCO Institute provides coaching to senior executives, government officials and technical experts to connect with their key stakeholders effectively. APCO Institute routinely partners with local and global universities to offer unique programs to students pursuing careers in the media and communications industries. It also facilitates targeted executive workshops to enable senior business professionals to realize the potential of communications as a functional tool to meet business objectives and address potential crises. Comments are closed.
