Latest news with #API
Time Business News
5 hours ago
- Business
- Time Business News
Decoding Consumer Behavior: Marpany's AI Advertising Analysis for 5.3x ROAS
Introduction: 'Data is useless without insight – this is where AI revolutionizes advertising.' While businesses drown in analytics, artificial intelligence is the lifeline that transforms numbers into actionable intelligence. At Marpany, we pioneer AI advertising and analysis that predicts campaign success before launch, identifies micro-trends competitors miss, and turns every dollar into measurable growth. Through proprietary machine learning models processing 2.3 million data points hourly, we deliver the predictive ad performance insights Fortune 500 brands trust. Discover how our award-winning approach moves beyond reactive reporting to proactively shape marketing strategy – and why clients like LuxeAuto achieved 40% lower CPA in 90 days. AI doesn't just optimize ads – it deciphers the why behind every click and conversion. Blind spots: 68% of customer journeys cross 3+ devices (untracked by last-click models) Lag time: Manual reports arrive 7-10 days post-campaign Surface-level: Metrics like 'impressions' reveal nothing about purchase intent Marpany's INSIGHT Engine™ forecasts outcomes with 92% accuracy by analyzing: Historical conversion patterns Seasonality trends Real-time market sentiment Example: Predicted Q4 CPG demand surge 11 days early, saving $220K in wasted spend Our NLP models scan 50K+ daily social mentions to quantify: Emotional sentiment (joy/frustration ratios) Emerging complaint themes Competitor weakness opportunities Impact: Beverage brand increased positive sentiment 37% in 6 weeks AI processes data in 3-second cycles: Ingest: Consolidates paid/organic/social/email metrics Cluster: Groups users by behavioral fingerprints Predict: Scores conversion probability per segment Our multi-touch AI attribution: Values each touchpoint by influence weight Credits offline conversions via geo-fenced campaigns Adjusts model weekly based on new patterns Results from Marpany clients: KPI Pre-AI Post-AI ROAS 2.1x 5.3x CPA $89 $52 Test Efficiency 14 days 38 mins AI detected these before human teams: 22% spike in 'sustainable packaging' searches (3 weeks pre-trend) Gen Z abandoning Instagram Reels for TikTok EDU content Price sensitivity thresholds shifting by income bracket Our solution: AI filtration: Automatically discards irrelevant 73% of data Anomaly detection: Flags statistically significant changes Automated summaries: Delivers 1-page 'executive insight' reports Marpany's Unified Data Hub: Connects 120+ platforms via API Resolves user identities across devices Complies with CCPA/GDPR through zero-party data protocols Soon: 'What-if' simulators for budget reallocations Creative fatigue prediction alerts Competitor response forecasting 2025 innovations: In-store cam analytics + mobile ad triggers Voice assistant mood detection for ad tone Smart TV viewership → retargeting flows Challenge: $1.2M monthly ad waste from misattributed conversions Marpany Solution: Deployed predictive CPA modeling Built real-time creative fatigue alerts Automated budget shifts via IBM Watson-integrated platform Results in 90 Days: 40% lower CPA 28% higher customer LTV $3.8M annualized savings CTA: Stop guessing – start predicting. Book your AI Advertising Analysis Audit and receive a free Predictive ROI Projection Report within 48 hours. TIME BUSINESS NEWS
Time of India
a day ago
- Time of India
Army jawan arrested for murdering wife in Dhule
Nashik: Police arrested an army jawan on Friday on the charge of murdering his wife at their residence in Dhule. The army jawan was identified as Kapil Bagul. He had taken his unconscious wife, Sharda (37), to a private hospital in Dhule city at 5pm on Thursday. She was declared dead at the hospital. Bagul later called his wife's brother and informed him about the death. Sharda's family members and various relatives reached their residence. They accused Bagul of murder after seeing injury marks on the body. The police was informed, following which the body was taken to the Hiray Medical College in Dhule for postmortem. API Tushar Deore of Paschim Deopur police station said Sharda's postmortem report mentions 'poisoning associated with head injury.' Sharda's relatives alleged that Bagul harassed her ever since they were married in 2010. He had recently been demanding Rs2 lakh from her family. Last year, the matter was escalated to the women's grievance redressal cell and the police. A few months ago, Sharda returned to Bagul. On the complaint of Sharda's brother, a case of murder was registered against Bagul and he was arrested, said Deore. Bagul's posting is in Sagar, Madhya Pradesh, and he had recently come on leave to his hometown in Dhule.
Geeky Gadgets
a day ago
- Business
- Geeky Gadgets
How Mistral Agents API Redefines AI Collaboration with Persistent Memory
What if AI agents could not only remember past interactions but also collaborate seamlessly to tackle complex tasks? Enter the Mistral Agents API—a new system that redefines what's possible in the world of artificial intelligence. With features like persistent memory, built-in tools, and advanced orchestration, this system doesn't just compete with industry heavyweights like OpenAI and LangChain—it challenges the very standards they've set. Imagine an AI agent that recalls your previous queries, adapts to your workflow, and works alongside other agents to deliver precision and efficiency. Whether you're a developer building innovative software or an enterprise user seeking scalable solutions, the Mistral Agents API promises to be a fantastic option. In this piece, Sam Witteveen explores how the Mistral Agents API is reshaping the AI landscape. You'll discover how its persistent memory enhances context retention, why its built-in tools make it a versatile powerhouse, and how its orchestration capabilities enable multi-agent collaboration like never before. From automating financial analysis to generating high-quality images, the API's real-world applications are as diverse as they are impactful. But what truly sets it apart? It's not just the features—it's the seamless integration of innovation and practicality. Let's examine how this system is poised to redefine AI-driven workflows and unlock new possibilities across industries. Mistral Agents API Overview Watch this video on YouTube. Persistent Memory: Transforming Context Retention One of the defining features of the Mistral Agents API is its persistent memory capability. Unlike traditional AI systems that often lose context between interactions, this API enables agents to retain and transfer memory over time. This ensures continuity, allowing agents to build on prior interactions and deliver more cohesive results. Traditional AI models excel at generating text but are limited in their ability to perform actions or maintain context. Mistral's new Agents API addresses these limitations by combining Mistral's powerful language models with: Built-in connectors for code execution, web search, image generation, and MCP tools Persistent memory across conversations Agentic orchestration capabilities For example, an agent assisting with financial analysis can recall previous queries, allowing it to provide a more informed and consistent experience. This feature is particularly valuable in workflows requiring long-term contextual understanding, such as customer support, research, or data analysis. By maintaining memory across sessions, the API enhances the efficiency and effectiveness of AI-driven solutions. Built-In Tools: Expanding Functionality The Mistral Agents API comes equipped with a comprehensive suite of built-in tools, designed to handle a wide range of tasks and streamline workflows. These tools enhance productivity and enable agents to tackle both technical and creative challenges: Code Execution: Agents can execute server-side code using Mistral's Devstral model, making it an invaluable resource for developers addressing complex programming tasks. Agents can execute server-side code using Mistral's Devstral model, making it an invaluable resource for developers addressing complex programming tasks. Web Search Integration: Real-time web search capabilities allow agents to retrieve the latest information, making sure informed decision-making. Real-time web search capabilities allow agents to retrieve the latest information, making sure informed decision-making. Image Generation: Using the Black Forest model, agents can create high-quality images for marketing, design, or creative projects. Using the Black Forest model, agents can create high-quality images for marketing, design, or creative projects. Document Library: The API supports document uploads and retrieval-augmented generation (RAG) workflows, simplifying tasks like summarization and in-depth analysis. The API supports document uploads and retrieval-augmented generation (RAG) workflows, simplifying tasks like summarization and in-depth analysis. Custom Tool Integration: Users can integrate their own tools, tailoring the API to meet specific needs and extending its functionality. These tools make the API a versatile solution, capable of addressing diverse challenges across industries. Whether you are developing software, conducting research, or creating marketing content, the API's built-in tools provide the flexibility and power to meet your objectives. Mistral Agents API – The NEW Agent System Watch this video on YouTube. Here is a selection of other guides from our extensive library of content you may find of interest on Mistral. Advanced Orchestration: Allowing Multi-Agent Collaboration The Mistral Agents API excels in orchestrating complex workflows, particularly those involving multiple agents. Its advanced orchestration capabilities allow for seamless collaboration and efficient task management. Key features include: Sequential and Parallel Workflows: Agents can execute tasks in a structured sequence or simultaneously, depending on the complexity of the workflow. Agents can execute tasks in a structured sequence or simultaneously, depending on the complexity of the workflow. Agent Handoffs: Tasks can be transferred seamlessly between agents, making sure that specialized agents handle specific components of a project. Tasks can be transferred seamlessly between agents, making sure that specialized agents handle specific components of a project. Structured Outputs: The API generates organized outputs, simplifying the analysis and processing of results. These capabilities are particularly useful in scenarios such as processing earnings call transcripts, conducting temporal analyses, or managing multi-step projects. By allowing smooth collaboration between agents, the API ensures precision and efficiency in even the most demanding workflows. Real-World Applications Across Industries The versatility of the Mistral Agents API is evident in its wide range of real-world applications. Here are some examples of how it can be used: GitHub Code-Writing Agents: Agents powered by the Devstral model can generate, refine, and manage code directly within GitHub repositories, streamlining development processes. Agents powered by the Devstral model can generate, refine, and manage code directly within GitHub repositories, streamlining development processes. Financial Analysis Agents: These agents can retrieve stock prices, analyze market trends, and generate detailed financial reports, aiding in strategic decision-making. These agents can retrieve stock prices, analyze market trends, and generate detailed financial reports, aiding in strategic decision-making. Document Processing: Multi-agent workflows can summarize earnings call transcripts, perform temporal analyses, and assess risks with exceptional accuracy. These examples highlight the API's ability to address both technical and business challenges, making it a valuable tool for industries ranging from finance to software development. Developer Resources: Simplifying Implementation To support users in building and deploying AI solutions, Mistral provides a detailed developer cookbook. This resource includes practical examples of agent workflows, orchestration patterns, and tool integrations. Whether you are new to AI development or an experienced professional, these resources simplify the process, allowing you to create effective and scalable AI-driven solutions. On-Premises Deployment: Making sure Enterprise Control For organizations with stringent compliance and security requirements, the Mistral Agents API offers on-premises deployment. This feature allows enterprises to maintain full control over their data and infrastructure, making sure that sensitive information remains secure. Industries such as healthcare, finance, and government can benefit from this flexibility, meeting their unique needs without compromising on security or performance. Standing Out in a Competitive AI Landscape In a market dominated by major players like OpenAI, Anthropic, and Google, the Mistral Agents API distinguishes itself through its modularity, simplicity, and adaptability. Unlike some competitors, it prioritizes user-friendly design while maintaining robust functionality. This balance makes it an appealing choice for developers and enterprises seeking powerful yet accessible AI solutions. By combining innovation with practicality, the API sets a new benchmark for AI agent ecosystems, empowering users to unlock the full potential of artificial intelligence. Media Credit: Sam Witteveen Filed Under: AI, Top News Latest Geeky Gadgets Deals Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
Yahoo
a day ago
- Automotive
- Yahoo
ChargerHelp, Epic Charging launch integrated EV charger solution
ChargerHelp has partnered with Epic Charging, an EV charging software provider, to introduce what they describe as the industry's first fully integrated operations and maintenance (O&M) management solution. The solution combines ChargerHelp's EMPWR platform, which provides remote diagnostics and field service dispatch, with Epic Charging's charge point management system (CPMS). Through this integration, users gain access to a unified interface for requesting, tracking, and resolving service interventions. Service data is automatically synchronised via API between EMPWR, Epic Charging, and third-party platforms such as Zendesk and HubSpot. This allows charger hosts and operators to manage service interventions directly within the Epic dashboard, streamlining processes and improving response times to enhance charger uptime, ChargerHelp said in a press release. ChargerHelp CEO Kameale Terry said: 'The future of EV charging depends on reliability. That's why our partnership with Epic Charging means so much. Together, we've created a seamless, integrated system that brings CPMS, ticketing, diagnostics, and dispatch under one roof—something this industry has needed for a long time. 'After five years of working alongside technicians and customers, we've seen how fragmented systems slow us down. This collaboration isn't just about technology—it's about building trust, setting a higher standard, and showing what's possible when we lead with intention.' The integrated solution offers a centralised view of service data, enabling users to manage requests and access complete maintenance histories by charger and location. It provides real-time synchronisation with EMPWR O&M data, delivering detailed insights, including in-field dispatch status. The system also includes strong integrations for charger data and controls, supporting efficient diagnostics, remote resets, and the ability to mark chargers out of order without switching platforms. Additionally, it offers multi-tenant support for managing large portfolios and distributed teams, alongside advanced reporting tools and export features for compliance and internal tracking. Epic Charging CEO Michael Bakunin added: 'We've heard from customers again and again: uptime is their #1 concern. This partnership with ChargerHelp gives our users the tools they need to resolve issues faster — and most importantly, stay ahead of what's coming from both regulators and EV drivers.' "ChargerHelp, Epic Charging launch integrated EV charger solution" was originally created and published by Just Auto, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
National Observer
a day ago
- Business
- National Observer
Oil industry funded Girl Scouts and British Museum to boost image, evidence suggests
This story was originally published by The Guardian and appears here as part of the Climate Desk collaboration Oil interests have funded cultural institutions such as museums, youth organizations and athletic groups in recent years, new research shows, in what appears to be a public relations effort to boost their image amid growing public awareness of the climate crisis. Top US fossil fuel lobby group the American Petroleum Institute (API) sponsored a 2017 workshop for the Pennsylvania Girl Scouts, featuring 'activities that mimicked work in the energy industry'. Energy giant BP in 2016 sponsored Washington DC's National Gallery of Art and continues to fund the British Museum in London. And in 2019, Shell sponsored the Houston Open golf event for the 26th time. The new evidence of sponsorships was found in internal communications from 2015 to 2021 subpoenaed from big oil via a US congressional investigation last year. They were uncovered by Rebecca John, a researcher at the Climate Investigations Center, and published in the climate outlet DeSmog. The documents also shed light on the particular value the companies see in the partnerships. In a 2017 email, for instance, the then CEO of API said the Girl Scouts sponsorship came as part of an effort to partner with 'nontraditional local allies', which he described as 'some of the best and most influential voices with targeted policymakers on industry issues' who can help the lobby group overcome 'policy issues'. API has a large lobbying presence in Pennsylvania, which is the country's second-largest gas producer. The Guardian has asked API, BP and Shell for comment. API states that it sponsors cultural endeavors because 'we are a principles-based organization.' The Guardian has also sought comment from the Girl Scouts, the British Museum, the Royal Shakespeare Company, and the National Gallery of Art in Washington DC. The British Museum has previously defended its partnership with BP, including after the company scaled back its climate goals this past February. The museum needs 'corporate and private donations from companies like BP to ensure that the magnificent collection stays on display to the public for centuries to come', a spokesperson told the Guardian at the time. The documents indicate that in Shell's 2020 ' reputation plan ' it said it would 'secure partnerships with credible external influencers' in an effort to overcome 'low credibility and trust' in the company. The oil giant has partnered with a wide variety of major museums, sporting events, concert halls and other arts and cultural institutions. It could not be reached for comment, but its spokespeople previously said institutions can maintain their freedom even as they receive funding from Shell. A 2017 internal memo from BP America says the relationships could provide a shield from 'threats to BP's reputation', including 'overall negative sentiment about the oil and gas industry' and the 'policy and politics of climate change'. A separate 2016 document assessing the company's 'position' instructed staff to emphasize the message that more than 50 million people in the UK had 'engaged with a BP-supported activity' due to its funding of institutions such as the British Museum and Royal Shakespeare Company. The revelations come as activists have increasingly pressured arts and cultural institutions to cut ties with fossil fuel interests. The Royal Shakespeare Company, for instance, ended its BP partnership in 2019 after eight years, following months of protests over the partnership. At the time, BP said it was 'disappointed and dismayed' by the decision. The UK's National Portrait Gallery also ended a partnership with BP in 2022 after numerous protests against big oil's involvement in the arts. The museum's director said the firm's funding 'fostered creativity'. DeSmog found evidence of dozens of other cultural sponsorships from the energy companies between 2015 and 2021, including of libraries, music festivals, gender justice initiatives and theaters. There have been hundreds of similar partnerships through history, from a children's radio show funded by Standard Oil in the 1930s, to the current sponsorship of a media podcast by BP. The relationships illustrate a decades-long industry strategy known as 'affinity of purpose advertising', said Robert Brulle, an environmental sociologist at Brown University. The term was coined by Herbert Schmertz, the late executive of Mobil Oil (now ExxonMobil). 'It's the idea that if a corporation is associated with a high-value, cultural activity that prestige rubs off on the corporation,' said Brulle. In one well-known historical example, Mobil in the 1970s began sponsoring the television drama series Masterpiece Theater. 'Apparently this works quite well,' said Brulle, noting that Mobil evaluated the approach in a 1980 study and decided it was worthwhile. 'It [has] now become a commonplace activity to burnish their corporate reputation and goodwill by sponsoring these types of cultural activities.'
