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Taylor Swift's hair transformation alongside new album cover is breaking the internet - here's how she looks now
Synopsis
Taylor Swift has announced her twelfth studio album, "The Life of a Showgirl," set to release on October 3. Embracing a glamorous, Las Vegas-inspired persona, Swift debuted a short black bob and showgirl-esque attire. The album, revealed on Travis Kelce's podcast, promises an upbeat sound, contrasting with the introspective nature of "The Tortured Poets Department."
AP Republic Records via AP Taylor Swift knows how to make an entrance, and this time she's doing so with a stunning hair transformation and a sparkling new creative direction. The pop icon has revealed her twelfth studio album, The Life of a Showgirl, which will be released on October 3. Swift is embracing a bold new persona, complete with a short black bob, feathers, sequins, and a touch of Las Vegas kicked off the era in true Swift fashion, on boyfriend Travis Kelce's podcast, with plenty of hidden symbolism and a deliberate release date based on her lucky number 13.
Taylor Swift has officially begun her The Life of a Showgirl era, and she's starting it off with a bold new look. Her long blonde hair, which she used to wear, is gone. Instead, she has a sleek short black bob that looks like it came from a vintage cabaret. The pop star's change, which includes a costume of pink ostrich feathers, shows that she is going in a new creative direction, as per a report by In new look was revealed at the same time as the announcement of her twelfth studio album, which will come out on October 3. She made the announcement on "New Heights," a podcast hosted by her boyfriend, NFL star Travis Kelce, and his brother Jason. Every detail in Swift's work feels planned, including the release date, which adds up to her lucky number, 13. ALSO READ: Metal Legends Megadeth call it quits - thrash icons announce final album and global farewell tour, fans in shock
Swift calls the project "everything that was going on behind the scenes." She thinks it's a lively, theatrical celebration of the best parts of life, inspired by the high-energy world of stage performance, as per a report by In wanted to capture "melodies that are so infectious you're almost mad at them" and lyrics that are "vivid, crisp, and completely intentional." She also says that this time has brought her happiness and drama, from her record-breaking Eras Tour to her relationship with album cover fits the mood. The cover photo, taken by famous fashion photographers Mert Alas and Marcus Piggott, shows Swift wearing an Area dress with crystals and being partially submerged in water. Joseph Cassell Falconer styled her in more promotional photos, where she wears a burgundy bodysuit with fishnets and other outfits inspired by showgirls, as per a report by In Kelce, Swift's boyfriend and podcast co-host for the day, said the album was "all 12 bangers." This is a more upbeat, fun pop sound than the introspective and lyrically raw Tortured Poets Department from agrees that it's a big change: "With Tortured Poets, my only goal was to write lyrics. It was a full catharsis, accepting the mess. This time, I wanted the music to sound like my life right now: happy, crazy, and dramatic,' as per a report by In Style.
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Swift has built a career on making "eras" for her fans that are immersive, whether it's through hidden easter eggs, planned release dates, or complete aesthetic makeovers. This new one mixes theatrical showmanship with personal storytelling to give a flashy but real look at her life right Life of a Showgirl seems ready to become one of Swift's most talked-about eras yet, from the surprise podcast announcement to the glamorous visual rollout. And if the internet-breaking reaction to her new hair is any sign, she's already gotten the spotlight back on her.
When will Taylor Swift release The Life of a Showgirl? The album comes out on October 3, 2025.
What is different about her appearance in this era?
Taylor Swift has debuted a short black bob styled with showgirl-inspired outfits.
