Latest news with #ARRamadanMall
Zawya
04-03-2025
- Business
- Zawya
Retail reimagined: Snap's pioneering AR Ramadan Mall doors officially open for 2025
Dubai, UAE – With the arrival of Ramadan, Snap Inc. is once again setting out to redefine online shopping with the highly anticipated return of its AR Ramadan Mall. Now in its fourth year, the 2025 edition introduces an entirely new concept, transforming the virtual retail space into a mystical shopping village where culture, community, and cutting-edge technology come together for an unforgettable digital experience with 10 brands inside. Snapchatters are invited to step into a reimagined digital marketplace, where immersive AR boutiques come to life and turn shopping into an interactive adventure. Whether it's unveiling exclusive drops from Givenchy or sharing must-haves from Al Majed Oud and Faces with friends and family, the AR Ramadan Mall makes shopping more engaging, personalized, and seamless - all within the region's number one platform of choice for staying connected. Following the success of previous years, this 2025 AR Mall is inspired by the timeless charm of GCC heritage towns, seamlessly blended with the energy of modern shopping districts. With 85% of daily MENA Snapchatters interacting with Lenses, Augmented Reality is now an essential part of how people shop, explore, and engage with brands - making this year's AR Mall more relevant than ever. Mohammed Bouarib, Regional Creative Strategy Lead at Snap Inc. commented, 'The fourth edition of our pioneering AR Ramadan Mall takes virtual shopping to the next level, creating an interactive space where brands don't just showcase products, they build entire virtual worlds. We are transforming the discovery of brands into a captivating digital journey, as users will wander the streets of traditional towns, not only to shop, but to feel at home and celebrated. Each boutique becomes an immersive destination brought to life through AR.' He added, 'At a time when connection matters most, Snapchat remains the number one platform where moments are shared, memories are stored and traditions are celebrated, and we're passionate about creating a space that remains authentic and innovative. We welcomed over 16 million shoppers into our AR Ramadan mall in 2024, and we look forward to welcoming more Snapchatters this year.' This year's Ramadan AR Mall offers a global shopping experience, bringing together renowned brands from across the world, with a special focus on the vibrant and diverse offerings from the APAC and MENA regions. For the first time, the Mall will feature a fully interactive layout, featuring a 360 map with an easy navigation across the village, followed by an inside look of the village where each boutique is designed to feel like a destination in itself. Each brand's shopfront will transport users into a 180° immersive environment that embodies the brand's identity. As anticipation builds, visitors can also look forward to a special Eid edition, adding a festive touch to the experience. The full list of brands found inside the Snap AR Ramadan Mall this year include: Luxury: Givenchy Beauty & Fragrances: NiceOne Almajed Oud Faces Fashion: Max Fashion Accessories & Electronics: Doctor M Tecno Food and beverage: Almarai 'Alyoum' Keeta By seamlessly blending cultural relevance with cutting edge technology, the AR Mall sets a new standard of Ramadan shopping, making every visit a new discovery. Users can enter Snap's AR Ramadan Mall through the organic lens explorer and carousel feature on Snapchat between March 1st and April 6th. See you inside! -Ends- About Snap Inc. Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and it's AR glasses, Spectacles. For more information, visit
Gulf News
15-02-2025
- Business
- Gulf News
Ramadan 2025: Snapchat unveils new AR virtual mall for GCC users
The 2025 AR Ramadan Mall will launch on the first day of Ramadan Last updated: February 15, 2025 | 18:45 1 MIN READ Snap Inc. unveils AR Ramadan Mall 4.0 Supplied photo Dubai: Snap Inc. has announced the return of its immersive AR Ramadan Mall, now with a brand-new design. Inspired by traditional GCC valleys, the 2025 Mall seamlessly blends the physical and digital worlds, offering an unparalleled shopping experience for Snapchatters. Building on the success of previous editions, the new Mall features interactive retail experiences with leading brands within a magical valley setting. This innovative approach leverages the power of AR to connect culture with cutting-edge technology, enhancing the Ramadan shopping experience for millions. "We are committed to bringing Snapchatters and brands closer together through immersive technology," said Mohammed Bouarib, Regional Creative Strategy Lead at Snap Inc. "The AR Ramadan Mall provides a unique platform for brands to connect with customers during this important time. Building on the success of previous years, with a 114% increase in total impressions in 2024, we continue to deliver exceptional results that drive action and engagement." With over 85 per cent of Snapchatters in the GCC interacting with AR lenses daily, the platform is uniquely positioned to enhance cherished Ramadan moments. The AR Ramadan Mall serves as a digital extension of these celebrations, fostering togetherness and community. The 2025 edition of Snap's AR Ramadan Mall will be available from the first day of Ramadan. Sign up for the Daily Briefing Get the latest news and updates straight to your inbox
Zawya
05-02-2025
- Entertainment
- Zawya
Snap Inc. brings back its reimagined AR Ramadan Mall for another season
Following the impressive results of the 2024 edition, the Mall returns for a fourth year, providing an opportunity for brands to connect with consumers through impactful interactive experiences Dubai, UAE – The immersive Snap AR Ramadan Mall is back for a fourth year, this time debuting a new look that reflects traditional valleys of the region, seamlessly bridging the physical and digital worlds. With 85% of Snapchatters in the GCC interacting with AR lenses everyday, Snapchat continues to serve innovative experiences that enhance cherished moments, facilitating meaningful connections through technology. Continuing to raise the bar with online shopping experiences, the new design builds on the success of the previous editions. Last year's mall saw the introduction of pop-up boutiques and an exclusive Eid makeover, resulting in an impressive reach of over 16 million shoppers - four million more than the 2023 Mall. For 2025, Snap Inc. builds on this momentum with a visionary approach that bridges cultural heritage with cutting-edge AR technology, offering an unparalleled shopping experience. Built around a magical valley concept, blending the essence of GCC old towns and modern day shopping districts with shops placed throughout, the 2025 Mall allows users to have interactive retail experiences with their favourite brands, from the comfort of their own phone. 'We are committed to bringing Snapchatters and brands closer together through immersive technology. The AR Ramadan Mall presents a unique opportunity for retail businesses seeking enhanced relationships with customers during one of the most significant shopping moments in the region. One that's proved to be a success story for the past three years, and that's because we meet culture with innovation,' said Mohammed Bouarib, Regional Creative Strategy Lead at Snap Inc. 'In 2024, the AR Mall recorded a 114% increase in total impressions and a 42% rise in shares compared to 2023. With an average playtime of 20.3 seconds and a 50% uplift in ad awareness, our pioneering AR technology continues to deliver exceptional results, driving action intent three times higher than the norm.' As the leading platform for staying connected with family and friends, Snapchat understands the importance of fostering togetherness, reflection, and celebration during key cultural moments for the GCC. The AR Ramadan Mall has proven to be more than a virtual shopping destination, but a digital extension of the cherished moments that define Ramadan. A platform rooted in authentic connection, Snap amplifies the cultures and seasons that share this value with innovative solutions, and actively encourages brands to do the same. Snapchatters can explore the 2025 edition of Snap's AR Ramadan Mall from the first day of Ramadan. Watch how Snapchat's AR Ramadan Mall is transforming the shopping experience in the GCC. Read case study here. -Ends- About Snap Inc. Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and it's AR glasses, Spectacles. For more information, visit Media Contact:
