Ramadan 2025: Snapchat unveils new AR virtual mall for GCC users
The 2025 AR Ramadan Mall will launch on the first day of Ramadan
Last updated: February 15, 2025 | 18:45
1 MIN READ
Snap Inc. unveils AR Ramadan Mall 4.0 Supplied photo
Dubai: Snap Inc. has announced the return of its immersive AR Ramadan Mall, now with a brand-new design.
Inspired by traditional GCC valleys, the 2025 Mall seamlessly blends the physical and digital worlds, offering an unparalleled shopping experience for Snapchatters.
Building on the success of previous editions, the new Mall features interactive retail experiences with leading brands within a magical valley setting. This innovative approach leverages the power of AR to connect culture with cutting-edge technology, enhancing the Ramadan shopping experience for millions.
"We are committed to bringing Snapchatters and brands closer together through immersive technology," said Mohammed Bouarib, Regional Creative Strategy Lead at Snap Inc. "The AR Ramadan Mall provides a unique platform for brands to connect with customers during this important time. Building on the success of previous years, with a 114% increase in total impressions in 2024, we continue to deliver exceptional results that drive action and engagement."
With over 85 per cent of Snapchatters in the GCC interacting with AR lenses daily, the platform is uniquely positioned to enhance cherished Ramadan moments. The AR Ramadan Mall serves as a digital extension of these celebrations, fostering togetherness and community.
The 2025 edition of Snap's AR Ramadan Mall will be available from the first day of Ramadan.
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