Latest news with #Snapchatters
Yahoo
11 hours ago
- Yahoo
Snapchat Launches Apple Watch App
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Snapchat's added a new way for users to stay in touch with conversations in the app, with a new Snapchat app for Apple Watch, which will be able to display messages, and enable simple response, from your device. As you can see in this example, as with regular DMs on Apple Watch, you'll now also be able to view and respond to Snapchat messages, ensuring that you're always connected. Well, as long as you're within a certain radius of your iPhone, at least. As explained by Snap: 'With the Snapchat app on Apple Watch, you can preview an incoming message and reply using the Keyboard, Scribble, Dictation, or send an emoji. Respond to let your friend know you're 'here' when you're meeting up at a restaurant. Out for a run? Glance down and send a quick reply without breaking stride.' How valuable that will be will depend on how much you rely on Snap for communications, and presumably there's some level of crossover between Snapchat users and Apple Watch owners. There are reportedly over 100 million Apple Watch users worldwide, and around 30 million Apple Watch in the U.S. alone, while Snapchat now has over 900 million monthly actives. I mean, matching up these figures, it doesn't seem like the new Apple Watch app will see a heap of usage, but it will provide another means for Snapchatters to ensure they stay across every conversation as it happens. Snap says that the launch of its Apple Watch app builds upon its commitment to making Snapchat available across all the devices you use, including wearables. 'Already we're seeing our community enjoy using Snapchat across surfaces including tablet and web […] Friends and family are some of the most important people in our lives, so keep the conversation going anytime, anywhere.' It might not be a game-changer, but it's another means to ensure Snapchat users remain attached to in-app discussions, while also providing another means to share to the app. You can download the Snapchat app for Apple Watch here. Recommended Reading Snapchat's Working on a New System That Would Provide a Valuation for Collectibles In-Stream
Mid East Info
30-04-2025
- Business
- Mid East Info
Snapchat Launches Sponsored AI Lenses in UAE and KSA - Middle East Business News and Information
Sponsored AI Lenses create hyper-stylized images, allowing Snapchatters to transform themselves in imaginative ways Dubai, UAE, April 2025: Snapchat has launched Sponsored AI Lenses, a new ad format powered by Snap's proprietary Generative AI technology designed to reimagine how brands connect with Snapchatters through immersive and shareable experiences. This new format enables advertisers to place their brand at the center of self-expression by allowing users to transform their appearance and surroundings with AI-generated effects. Sponsored AI Lenses bring a new layer of creativity to the Camera, turning everyday moments into shareable brand stories. From nostalgic looks to futuristic fashion, the format transforms how Snapchatters express themselves, putting them at the heart of immersive, AI-powered experiences that feel both personal and playful. Built with Snap's proprietary technology, these Lenses unlock new ways for brands to show up in the conversations and creativity happening across our community, giving Snapchatters a platform to express themselves while sharing their favourite brands with friends. Advertisers are embracing the creative potential of Sponsored AI Lenses. Coldplay, who recently hosted the biggest concert series in UAE history, used Sponsored AI Lenses to launch Moon Music, inviting fans into the band's celestial universe with an immersive, generative lens experience that deepened fan engagement and inspired widespread sharing. Sponsored AI Lenses enhance creative advertising on Snapchat, putting the platform's GCC users who open the app over 45 times a day at the center of immersive, shareable brand moments. This format enables brands across industries to quickly produce high-quality experiences that drive deeper engagement and brand affinity. In addition to driving deeper engagement, Sponsored AI Lenses streamline the creative process for advertisers, fueling creativity with unique visuals that inspire fresh campaigns that enhance brand storytelling. Snap's proprietary AI eliminates the need for complex 3D or VFX design, enabling AI-generated templates that cut turnaround times to as little as three days for advertisers. Found in the Lens Carousel, where over 300 million users interact with AR daily, Sponsored AI Lenses also deliver scale, offering up to 25–45% more impressions in a single day. The format is built to deliver full-funnel impact, driving awareness, boosting interaction, and encouraging shares—all from a single, native placement. As Snapchat continues to push the boundaries of Augmented Reality and AI, Sponsored AI Lenses represent a major step in empowering brands to be part of the creative, expressive, and cultural moments that define the Snapchat experience.
Yahoo
30-04-2025
- Business
- Yahoo
Snapchat abandons plans for a simplified version of its app
As part of its Q1 2025 earnings release, Snap said it's scrapping plans for a simplified version of its app. The news comes seven months after Snapchat began testing a redesigned version of the app without the Snap Map or Stories tabs. The new version consolidated the app's navigation bar around three icons: chat, camera, and Snapchat's TikTok competitor, Spotlight. Instead of continuing to test the simplified version, the social network is now going to begin experimenting with a "refined five-tab interface" that keeps all of the app's existing tabs and makes it easier to access Spotlight. "In terms of the simple Snapchat design, we learned a lot from the redesign, but ultimately found that it was difficult, especially for power users, folks who really love Snapchat the way that it is who use the map and stories all the time, to really adopt the three-tab design, which made it harder to find stories and subscriptions and harder to find the map," Snap CEO Evan Spiegel on a call with investors. "So ultimately, we're taking a bunch of learnings from the three tab simple Snapchat design and evolving the five-tab design with those learnings." The company says it found that a more prominent Spotlight experience and the integration of Friend Stories within chats significantly boosted daily content viewership and total content views, especially among more casual users. "Our most engaged Snapchatters consistently demonstrated a preference for a five-tab layout, favoring the familiarity of tile-based content discovery and a dedicated Map tab," Snap said in its letter to investors. "Informed by these insights, we have begun testing a refined five-tab interface that combines the best of both approaches: bringing more Stories to the messaging experience and adding easier access to Spotlight, now placed directly to the right of the Camera." The reversal comes as Snap shares that it lost 1 million users in North America in Q1 quarter-over-quarter. Snapchat DAUs (daily active users) in North America stood at 99 million, compared to 100 million in the past quarter and 100 million in the prior year, according to Snap's shareholder letter. The company also saw an increase of more than 55% year-over-year in the number of My AI daily active users in the U.S., as Spiegel teased some AI-related announcements to come later this year. "As we look at the areas where we really want to differentiate, it's really around that visual communication," he said. "And so as we look at the way that people are interacting with My AI, by sending snaps and either receiving snaps or a chat response in return. I think that starts to show the way that these multimodal models are going to play a powerful role in people's lives. I think looking even longer term beyond that, the way that people are going to integrate AI into augmented reality, and I think provide a totally new user interface powered by AI is something that we're investing a lot in. We'll have more announcements around that later this year" Snap reported first-quarter revenue of $1.36 billion, a 14% year-over-year increase. The company says the uptick was driven by growth of its Snapchat+ subscription service and progress that it has made with its advertising solutions. Snap also reached a new milestone: more than 900 MAUs (monthly active users) worldwide. In addition, the social network's DUAs grew to 460 million globally, an increase of 38 million year-over-year. This article originally appeared on TechCrunch at Sign in to access your portfolio
Yahoo
29-04-2025
- Business
- Yahoo
Snapchat abandons plans for a simplified version of its app
As part of its Q1 2025 earnings release, Snap said it's scrapping plans for a simplified version of its app. The news comes seven months after Snapchat began testing a redesigned version of the app without the Snap Map or Stories tabs. The new version consolidated the app's navigation bar around three icons: chat, camera, and Snapchat's TikTok competitor, Spotlight. Instead of continuing to test the simplified version, the social network is now going to begin experimenting with a "refined five-tab interface" that keeps all of the app's existing tabs and makes it easier to access Spotlight. "In terms of the simple Snapchat design, we learned a lot from the redesign, but ultimately found that it was difficult, especially for power users, folks who really love Snapchat the way that it is who use the map and stories all the time, to really adopt the three-tab design, which made it harder to find stories and subscriptions and harder to find the map," Snap CEO Evan Spiegel on a call with investors. "So ultimately, we're taking a bunch of learnings from the three tab simple Snapchat design and evolving the five-tab design with those learnings." The company says it found that a more prominent Spotlight experience and the integration of Friend Stories within chats significantly boosted daily content viewership and total content views, especially among more casual users. "Our most engaged Snapchatters consistently demonstrated a preference for a five-tab layout, favoring the familiarity of tile-based content discovery and a dedicated Map tab," Snap said in its letter to investors. "Informed by these insights, we have begun testing a refined five-tab interface that combines the best of both approaches: bringing more Stories to the messaging experience and adding easier access to Spotlight, now placed directly to the right of the Camera." The reversal comes as Snap shares that it lost 1 million users in North America in Q1 quarter-over-quarter. Snapchat DAUs (daily active users) in North America stood at 99 million, compared to 100 million in the past quarter and 100 million in the prior year, according to Snap's shareholder letter. The company also saw an increase of more than 55% year-over-year in the number of My AI daily active users in the U.S., as Spiegel teased some AI-related announcements to come later this year. "As we look at the areas where we really want to differentiate, it's really around that visual communication," he said. "And so as we look at the way that people are interacting with My AI, by sending snaps and either receiving snaps or a chat response in return. I think that starts to show the way that these multimodal models are going to play a powerful role in people's lives. I think looking even longer term beyond that, the way that people are going to integrate AI into augmented reality, and I think provide a totally new user interface powered by AI is something that we're investing a lot in. We'll have more announcements around that later this year" Snap reported first-quarter revenue of $1.36 billion, a 14% year-over-year increase. The company says the uptick was driven by growth of its Snapchat+ subscription service and progress that it has made with its advertising solutions. Snap also reached a new milestone: more than 900 MAUs (monthly active users) worldwide. In addition, the social network's DUAs grew to 460 million globally, an increase of 38 million year-over-year. Sign in to access your portfolio
The National
29-04-2025
- Business
- The National
Snapchat surpasses 900 million monthly active users
While competitors like Meta are fighting lengthy battles in court, Snapchat is taking a victory lap after surpassing 900 million monthly active users. 'As Snapchat has grown over the years, we've seen this idea continue to resonate with our community – and we love seeing all the silly, fun and imperfect moments Snapchatters share with each other,' read a news release from the company on Tuesday celebrating the milestone. 'Thank you to the global Snapchat community for being part of this journey with us. Happy Snapping!' California-based Snapchat, which now simply goes by Snap, was founded in 2011 by three Stanford University students. Originally called Picaboo, the idea behind the platform was the antithesis of everything social media seemed to stand for at the time: content produced by those who used the app would disappear rather than being permanent. That difference, the emphasis on social media content with an expiration date, proved appealing. It grew by leaps and bounds, and in 2013, Facebook, the entrenched social media leader at that point, took notice. Meta's chief executive Mark Zuckerberg attempted to purchase Snapchat, but the platform opted against being acquired. Several years later, however, Meta's Instagram platform rolled out a feature called Stories, which showed temporary content from users for 24 hours. The similarities between the two caused bad blood between Snap and Meta. Meta's attempted purchase of Snap has come full circle as the company is currently fighting an antitrust suit. 'I think if we would have bought them, we would have accelerated their growth, but that's just speculation,' Mr Zuckerberg said on the witness stand in Washington when asked about Snapchat as Federal Trade Commission lawyers tried to show a pattern of Meta trying to buy competitors, rather than innovate. Although Snap's 900 million monthly active users is nothing to scoff at, it pales in comparison to Facebook's estimated three billion active users, as well as TikTok's more than one billion users. Yet analysts point out that Snap's user base has limited churn and has proved incredibly loyal over the years. In a 2024 interview with The National, Hussein Freijeh, vice president and general manager for Snap's Middle East and North Africa office, said that active users in the region check the platform about 45 times per day. Mr Freijeh also said that Snap is particularly popular throughout the Middle East as the region goes 'through a massive social and economic transformation'. 'Within that transformation, we're seeing the GCC community is really protective of the sense of community, and their relationships with their friends and family,' he said during an interview with The National's Business Extra podcast at Snap's Dubai office. A 2022 social media report from by University of Oregon professors Damian Radcliffe and Hadil Abuhmaid also highlighted Snap's appeal in the region. 'Snapchat's community in the Mena region continues to grow and the Middle East remains a major market for the app,' read part of the report. Snap was also an early adopter of augmented reality (AR) to enhance the platform, offering filters to enhance user creativity. Those successful implementations of AR have also proven to be appealing to brands seeking to advertise to younger audiences on the platform. Both TikTok and Instagram have followed in Snap's path in adopting AR features.
