Snapchat Launches Apple Watch App
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Snapchat's added a new way for users to stay in touch with conversations in the app, with a new Snapchat app for Apple Watch, which will be able to display messages, and enable simple response, from your device.
As you can see in this example, as with regular DMs on Apple Watch, you'll now also be able to view and respond to Snapchat messages, ensuring that you're always connected. Well, as long as you're within a certain radius of your iPhone, at least.
As explained by Snap:
'With the Snapchat app on Apple Watch, you can preview an incoming message and reply using the Keyboard, Scribble, Dictation, or send an emoji. Respond to let your friend know you're 'here' when you're meeting up at a restaurant. Out for a run? Glance down and send a quick reply without breaking stride.'
How valuable that will be will depend on how much you rely on Snap for communications, and presumably there's some level of crossover between Snapchat users and Apple Watch owners.
There are reportedly over 100 million Apple Watch users worldwide, and around 30 million Apple Watch in the U.S. alone, while Snapchat now has over 900 million monthly actives.
I mean, matching up these figures, it doesn't seem like the new Apple Watch app will see a heap of usage, but it will provide another means for Snapchatters to ensure they stay across every conversation as it happens.
Snap says that the launch of its Apple Watch app builds upon its commitment to making Snapchat available across all the devices you use, including wearables.
'Already we're seeing our community enjoy using Snapchat across surfaces including tablet and web […] Friends and family are some of the most important people in our lives, so keep the conversation going anytime, anywhere.'
It might not be a game-changer, but it's another means to ensure Snapchat users remain attached to in-app discussions, while also providing another means to share to the app.
You can download the Snapchat app for Apple Watch here.
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