Latest news with #MohammedBouarib
Zawya
04-03-2025
- Business
- Zawya
Retail reimagined: Snap's pioneering AR Ramadan Mall doors officially open for 2025
Dubai, UAE – With the arrival of Ramadan, Snap Inc. is once again setting out to redefine online shopping with the highly anticipated return of its AR Ramadan Mall. Now in its fourth year, the 2025 edition introduces an entirely new concept, transforming the virtual retail space into a mystical shopping village where culture, community, and cutting-edge technology come together for an unforgettable digital experience with 10 brands inside. Snapchatters are invited to step into a reimagined digital marketplace, where immersive AR boutiques come to life and turn shopping into an interactive adventure. Whether it's unveiling exclusive drops from Givenchy or sharing must-haves from Al Majed Oud and Faces with friends and family, the AR Ramadan Mall makes shopping more engaging, personalized, and seamless - all within the region's number one platform of choice for staying connected. Following the success of previous years, this 2025 AR Mall is inspired by the timeless charm of GCC heritage towns, seamlessly blended with the energy of modern shopping districts. With 85% of daily MENA Snapchatters interacting with Lenses, Augmented Reality is now an essential part of how people shop, explore, and engage with brands - making this year's AR Mall more relevant than ever. Mohammed Bouarib, Regional Creative Strategy Lead at Snap Inc. commented, 'The fourth edition of our pioneering AR Ramadan Mall takes virtual shopping to the next level, creating an interactive space where brands don't just showcase products, they build entire virtual worlds. We are transforming the discovery of brands into a captivating digital journey, as users will wander the streets of traditional towns, not only to shop, but to feel at home and celebrated. Each boutique becomes an immersive destination brought to life through AR.' He added, 'At a time when connection matters most, Snapchat remains the number one platform where moments are shared, memories are stored and traditions are celebrated, and we're passionate about creating a space that remains authentic and innovative. We welcomed over 16 million shoppers into our AR Ramadan mall in 2024, and we look forward to welcoming more Snapchatters this year.' This year's Ramadan AR Mall offers a global shopping experience, bringing together renowned brands from across the world, with a special focus on the vibrant and diverse offerings from the APAC and MENA regions. For the first time, the Mall will feature a fully interactive layout, featuring a 360 map with an easy navigation across the village, followed by an inside look of the village where each boutique is designed to feel like a destination in itself. Each brand's shopfront will transport users into a 180° immersive environment that embodies the brand's identity. As anticipation builds, visitors can also look forward to a special Eid edition, adding a festive touch to the experience. The full list of brands found inside the Snap AR Ramadan Mall this year include: Luxury: Givenchy Beauty & Fragrances: NiceOne Almajed Oud Faces Fashion: Max Fashion Accessories & Electronics: Doctor M Tecno Food and beverage: Almarai 'Alyoum' Keeta By seamlessly blending cultural relevance with cutting edge technology, the AR Mall sets a new standard of Ramadan shopping, making every visit a new discovery. Users can enter Snap's AR Ramadan Mall through the organic lens explorer and carousel feature on Snapchat between March 1st and April 6th. See you inside! -Ends- About Snap Inc. Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and it's AR glasses, Spectacles. For more information, visit
Zawya
04-03-2025
- Entertainment
- Zawya
Snap Inc. launches HAZAR FAZAR: A new AR experience that blends Ramadan's nostalgic traditions with immersive technology
Dubai, UAE: Expanding its suite of pioneering Ramadan experiences, Snapchat introduces HAZ AR FAZ AR —an innovative AR activation that transports users into the enchanting world of One Thousand and One Nights for Ramadan 2025. Powered by Magic AI Lenses technology, this immersive experience blends the region's rich cultural heritage with the interactive possibilities of augmented reality, offering Snapchatters a fresh, engaging way to connect with their favorite brands. Bringing ancient stories to life in a modern digital format, the HAZAR FAZAR journey begins as users open their Snapchat camera to discover one of the enticing brand logos, instantly transporting them into a mystical HAZAR FAZAR creative space filled with swirling designs. A simple tap activates an exciting transformation, where users embody a specially selected brand character, becoming part of an enchanting Ramadan moment. A brand's custom Ramadan riddle soon appears, inviting users to test their knowledge. Once the correct answer is unlocked, Snapchatters will be guided to a special link, where they can engage further with their favorite brands. Mohammed Bouarib, Regional Creative Strategy Lead at Snap Inc. commented"As the number one platform of choice for staying connected in the region, we believe that shared stories are at the heart of meaningful moments. We continue to evolve as a digital home where creativity and community converge—allowing Snapchatters to enjoy the best of both tradition and innovation during moments that are most important to them. We're excited to introduce the pilot of HAZAR FAZAR as the latest example of this, while also offering brands a unique opportunity to engage with Snapchatters in an authentic and culturally relevant way.' Powered by a blend of traditional 3D asset workflows and AI enhancements, HAZAR FAZAR brings carefully curated characters to life using Lens Studio's flexible master lens configurator. By inviting Snapchatters to interact with beloved cultural characters and narratives, the experience creates a seamless bridge between tradition and technology. At a time synonymous with togetherness, tradition and community, Snapchat serves as a digital extension of these cherished moments facilitating connections and celebrations in new innovative ways. HAZAR FAZAR will be available on Snapchat exclusively during Ramadan. Users can also visit directly from the Apple Store. About Snap Inc. Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and it's AR glasses, Spectacles. For more information, visit
Campaign ME
28-02-2025
- Entertainment
- Campaign ME
Snap Inc. launches immersive AR experience for Ramadan
Expanding its suite of pioneering Ramadan experiences, Snap Inc. has introduced HAZAR FAZAR — an augmented reality (AR) activation that transports users into the enchanting world of One Thousand and One Nights for Ramadan 2025. Powered by Magic AI Lenses technology, this immersive experience blends the region's rich cultural heritage with the interactive possibilities of AR, offering Snapchatters a fresh, engaging way to connect with their favorite brands. The HAZAR FAZAR journey aims to bring ancient stories to life in a modern digital format. Once users open their Snapchat camera, they can explore brands through a simple tap which activates an exciting transformation. Through this experience, users can embody specific brand characters, becoming part of an enchanting Ramadan moment. The journey then makes a brand's custom Ramadan riddle appear, inviting users to test their knowledge. Once the correct answer is unlocked, Snapchatters will be guided to a special link, where they can engage further with their favorite brands. 'As the number one platform of choice for staying connected in the region, we believe that shared stories are at the heart of meaningful moments. We continue to evolve as a digital home where creativity and community converge — allowing Snapchatters to enjoy the best of both tradition and innovation during moments that are most important to them,' said Mohammed Bouarib, Regional Creative Strategy Lead at Snap Inc. Powered by a blend of traditional 3D asset workflows and AI enhancements, The Snap Inc. Ramadan experience is designed to bring carefully curated characters to life using Lens Studio's flexible master lens configurator. The experience hopes to create a seamless bridge between tradition and technology. 'We're excited to introduce the pilot of HAZAR FAZAR as the latest example of this, while also offering brands a unique opportunity to engage with Snapchatters in an authentic and culturally relevant way,' Bouarib said. The Ramadan Snap Inc. AR experience will be available on Snapchat exclusively during the holy month.
Web Release
28-02-2025
- Entertainment
- Web Release
Snap Inc. launches HAZAR FAZAR: A new AR experience that blends Ramadan's nostalgic traditions with immersive technology
Entertainment Web Release Selection By Editor_wr On Feb 28, 2025 Expanding its suite of pioneering Ramadan experiences, Snapchat introduces HAZAR FAZAR —an innovative AR activation that transports users into the enchanting world of One Thousand and One Nights for Ramadan 2025. Powered by Magic AI Lenses technology, this immersive experience blends the region's rich cultural heritage with the interactive possibilities of augmented reality, offering Snapchatters a fresh, engaging way to connect with their favorite brands. Bringing ancient stories to life in a modern digital format, the HAZAR FAZAR journey begins as users open their Snapchat camera to discover one of the enticing brand logos, instantly transporting them into a mystical HAZAR FAZAR creative space filled with swirling designs. A simple tap activates an exciting transformation, where users embody a specially selected brand character, becoming part of an enchanting Ramadan moment. A brand's custom Ramadan riddle soon appears, inviting users to test their knowledge. Once the correct answer is unlocked, Snapchatters will be guided to a special link, where they can engage further with their favorite brands. Mohammed Bouarib, Regional Creative Strategy Lead at Snap Inc. commented 'As the number one platform of choice for staying connected in the region, we believe that shared stories are at the heart of meaningful moments. We continue to evolve as a digital home where creativity and community converge—allowing Snapchatters to enjoy the best of both tradition and innovation during moments that are most important to them. We're excited to introduce the pilot of HAZAR FAZAR as the latest example of this, while also offering brands a unique opportunity to engage with Snapchatters in an authentic and culturally relevant way.' Powered by a blend of traditional 3D asset workflows and AI enhancements, HAZAR FAZAR brings carefully curated characters to life using Lens Studio's flexible master lens configurator. By inviting Snapchatters to interact with beloved cultural characters and narratives, the experience creates a seamless bridge between tradition and technology. At a time synonymous with togetherness, tradition and community, Snapchat serves as a digital extension of these cherished moments facilitating connections and celebrations in new innovative ways. HAZAR FAZAR will be available on Snapchat exclusively during Ramadan. Users can also visit directly from the Apple Store. Comments are closed.
Gulf News
15-02-2025
- Business
- Gulf News
Ramadan 2025: Snapchat unveils new AR virtual mall for GCC users
The 2025 AR Ramadan Mall will launch on the first day of Ramadan Last updated: February 15, 2025 | 18:45 1 MIN READ Snap Inc. unveils AR Ramadan Mall 4.0 Supplied photo Dubai: Snap Inc. has announced the return of its immersive AR Ramadan Mall, now with a brand-new design. Inspired by traditional GCC valleys, the 2025 Mall seamlessly blends the physical and digital worlds, offering an unparalleled shopping experience for Snapchatters. Building on the success of previous editions, the new Mall features interactive retail experiences with leading brands within a magical valley setting. This innovative approach leverages the power of AR to connect culture with cutting-edge technology, enhancing the Ramadan shopping experience for millions. "We are committed to bringing Snapchatters and brands closer together through immersive technology," said Mohammed Bouarib, Regional Creative Strategy Lead at Snap Inc. "The AR Ramadan Mall provides a unique platform for brands to connect with customers during this important time. Building on the success of previous years, with a 114% increase in total impressions in 2024, we continue to deliver exceptional results that drive action and engagement." With over 85 per cent of Snapchatters in the GCC interacting with AR lenses daily, the platform is uniquely positioned to enhance cherished Ramadan moments. The AR Ramadan Mall serves as a digital extension of these celebrations, fostering togetherness and community. The 2025 edition of Snap's AR Ramadan Mall will be available from the first day of Ramadan. Sign up for the Daily Briefing Get the latest news and updates straight to your inbox
