Snap Inc. launches immersive AR experience for Ramadan
Expanding its suite of pioneering Ramadan experiences, Snap Inc. has introduced HAZAR FAZAR — an augmented reality (AR) activation that transports users into the enchanting world of One Thousand and One Nights for Ramadan 2025.
Powered by Magic AI Lenses technology, this immersive experience blends the region's rich cultural heritage with the interactive possibilities of AR, offering Snapchatters a fresh, engaging way to connect with their favorite brands.
The HAZAR FAZAR journey aims to bring ancient stories to life in a modern digital format. Once users open their Snapchat camera, they can explore brands through a simple tap which activates an exciting transformation. Through this experience, users can embody specific brand characters, becoming part of an enchanting Ramadan moment.
The journey then makes a brand's custom Ramadan riddle appear, inviting users to test their knowledge. Once the correct answer is unlocked, Snapchatters will be guided to a special link, where they can engage further with their favorite brands.
'As the number one platform of choice for staying connected in the region, we believe that shared stories are at the heart of meaningful moments. We continue to evolve as a digital home where creativity and community converge — allowing Snapchatters to enjoy the best of both tradition and innovation during moments that are most important to them,' said Mohammed Bouarib, Regional Creative Strategy Lead at Snap Inc.
Powered by a blend of traditional 3D asset workflows and AI enhancements, The Snap Inc. Ramadan experience is designed to bring carefully curated characters to life using Lens Studio's flexible master lens configurator. The experience hopes to create a seamless bridge between tradition and technology.
'We're excited to introduce the pilot of HAZAR FAZAR as the latest example of this, while also offering brands a unique opportunity to engage with Snapchatters in an authentic and culturally relevant way,' Bouarib said.
The Ramadan Snap Inc. AR experience will be available on Snapchat exclusively during the holy month.
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