Latest news with #HAZARFAZAR
Zawya
04-03-2025
- Entertainment
- Zawya
Snap Inc. launches HAZAR FAZAR: A new AR experience that blends Ramadan's nostalgic traditions with immersive technology
Dubai, UAE: Expanding its suite of pioneering Ramadan experiences, Snapchat introduces HAZ AR FAZ AR —an innovative AR activation that transports users into the enchanting world of One Thousand and One Nights for Ramadan 2025. Powered by Magic AI Lenses technology, this immersive experience blends the region's rich cultural heritage with the interactive possibilities of augmented reality, offering Snapchatters a fresh, engaging way to connect with their favorite brands. Bringing ancient stories to life in a modern digital format, the HAZAR FAZAR journey begins as users open their Snapchat camera to discover one of the enticing brand logos, instantly transporting them into a mystical HAZAR FAZAR creative space filled with swirling designs. A simple tap activates an exciting transformation, where users embody a specially selected brand character, becoming part of an enchanting Ramadan moment. A brand's custom Ramadan riddle soon appears, inviting users to test their knowledge. Once the correct answer is unlocked, Snapchatters will be guided to a special link, where they can engage further with their favorite brands. Mohammed Bouarib, Regional Creative Strategy Lead at Snap Inc. commented"As the number one platform of choice for staying connected in the region, we believe that shared stories are at the heart of meaningful moments. We continue to evolve as a digital home where creativity and community converge—allowing Snapchatters to enjoy the best of both tradition and innovation during moments that are most important to them. We're excited to introduce the pilot of HAZAR FAZAR as the latest example of this, while also offering brands a unique opportunity to engage with Snapchatters in an authentic and culturally relevant way.' Powered by a blend of traditional 3D asset workflows and AI enhancements, HAZAR FAZAR brings carefully curated characters to life using Lens Studio's flexible master lens configurator. By inviting Snapchatters to interact with beloved cultural characters and narratives, the experience creates a seamless bridge between tradition and technology. At a time synonymous with togetherness, tradition and community, Snapchat serves as a digital extension of these cherished moments facilitating connections and celebrations in new innovative ways. HAZAR FAZAR will be available on Snapchat exclusively during Ramadan. Users can also visit directly from the Apple Store. About Snap Inc. Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and it's AR glasses, Spectacles. For more information, visit
Campaign ME
28-02-2025
- Entertainment
- Campaign ME
Snap Inc. launches immersive AR experience for Ramadan
Expanding its suite of pioneering Ramadan experiences, Snap Inc. has introduced HAZAR FAZAR — an augmented reality (AR) activation that transports users into the enchanting world of One Thousand and One Nights for Ramadan 2025. Powered by Magic AI Lenses technology, this immersive experience blends the region's rich cultural heritage with the interactive possibilities of AR, offering Snapchatters a fresh, engaging way to connect with their favorite brands. The HAZAR FAZAR journey aims to bring ancient stories to life in a modern digital format. Once users open their Snapchat camera, they can explore brands through a simple tap which activates an exciting transformation. Through this experience, users can embody specific brand characters, becoming part of an enchanting Ramadan moment. The journey then makes a brand's custom Ramadan riddle appear, inviting users to test their knowledge. Once the correct answer is unlocked, Snapchatters will be guided to a special link, where they can engage further with their favorite brands. 'As the number one platform of choice for staying connected in the region, we believe that shared stories are at the heart of meaningful moments. We continue to evolve as a digital home where creativity and community converge — allowing Snapchatters to enjoy the best of both tradition and innovation during moments that are most important to them,' said Mohammed Bouarib, Regional Creative Strategy Lead at Snap Inc. Powered by a blend of traditional 3D asset workflows and AI enhancements, The Snap Inc. Ramadan experience is designed to bring carefully curated characters to life using Lens Studio's flexible master lens configurator. The experience hopes to create a seamless bridge between tradition and technology. 'We're excited to introduce the pilot of HAZAR FAZAR as the latest example of this, while also offering brands a unique opportunity to engage with Snapchatters in an authentic and culturally relevant way,' Bouarib said. The Ramadan Snap Inc. AR experience will be available on Snapchat exclusively during the holy month.
Web Release
28-02-2025
- Entertainment
- Web Release
Snap Inc. launches HAZAR FAZAR: A new AR experience that blends Ramadan's nostalgic traditions with immersive technology
Entertainment Web Release Selection By Editor_wr On Feb 28, 2025 Expanding its suite of pioneering Ramadan experiences, Snapchat introduces HAZAR FAZAR —an innovative AR activation that transports users into the enchanting world of One Thousand and One Nights for Ramadan 2025. Powered by Magic AI Lenses technology, this immersive experience blends the region's rich cultural heritage with the interactive possibilities of augmented reality, offering Snapchatters a fresh, engaging way to connect with their favorite brands. Bringing ancient stories to life in a modern digital format, the HAZAR FAZAR journey begins as users open their Snapchat camera to discover one of the enticing brand logos, instantly transporting them into a mystical HAZAR FAZAR creative space filled with swirling designs. A simple tap activates an exciting transformation, where users embody a specially selected brand character, becoming part of an enchanting Ramadan moment. A brand's custom Ramadan riddle soon appears, inviting users to test their knowledge. Once the correct answer is unlocked, Snapchatters will be guided to a special link, where they can engage further with their favorite brands. Mohammed Bouarib, Regional Creative Strategy Lead at Snap Inc. commented 'As the number one platform of choice for staying connected in the region, we believe that shared stories are at the heart of meaningful moments. We continue to evolve as a digital home where creativity and community converge—allowing Snapchatters to enjoy the best of both tradition and innovation during moments that are most important to them. We're excited to introduce the pilot of HAZAR FAZAR as the latest example of this, while also offering brands a unique opportunity to engage with Snapchatters in an authentic and culturally relevant way.' Powered by a blend of traditional 3D asset workflows and AI enhancements, HAZAR FAZAR brings carefully curated characters to life using Lens Studio's flexible master lens configurator. By inviting Snapchatters to interact with beloved cultural characters and narratives, the experience creates a seamless bridge between tradition and technology. At a time synonymous with togetherness, tradition and community, Snapchat serves as a digital extension of these cherished moments facilitating connections and celebrations in new innovative ways. HAZAR FAZAR will be available on Snapchat exclusively during Ramadan. Users can also visit directly from the Apple Store. Comments are closed.
Arabian Business
15-02-2025
- Business
- Arabian Business
Ramadan 2025: Snapchat announces new features for GCC users
Snapchat is introducing new features for brands to engage with users during Ramadan in the GCC. The platform has launched Sponsored Snaps, an ad placement tool that allows businesses to deliver full-screen vertical video messages directly into Snapchatters' Chat inboxes. The initiative is being introduced first in Saudi Arabia and the UAE during Ramadan. Snapchat announces ramadan offerings with sponsored snaps in Saudi Arabia, UAE 'Innovation, while staying true to the essence of the platform, has always been at the heart of Snapchat. We empower businesses to connect with our community's inner circle, both online and offline, fostering authentic relationships and driving success across the region. This Ramadan marks an exciting chapter for Snap, as we enable brands to engage more meaningfully with their audience through Snaps, deepen resonance, and celebrate culture with initiatives like the Snap AR Ramadan Mall and HAZAR FAZAR, while also making it easier to collaborate with our creators,' Hala Zgeib, Head of Luxury MENA at Snap Inc. said. Snapchat sees high engagement in the region during Ramadan. In Saudi Arabia, GCC audiences open the app over 45 times a day, with 10 billion stories viewed daily. Augmented reality (AR) lenses are used over 220 million times each day. Shopping becomes a communal activity during the month, and Snapchat's features support brands in raising awareness, gaining consideration, and driving conversions. Snapchat is also bringing back the Snap AR Ramadan Mall after 16 million shoppers visited in 2024. The updated version reflects the design of old towns and modern shopping districts in the GCC. A new AR experience, HAZAR FAZAR, is also launching. It presents stories rooted in GCC culture through branded AR lenses. These lenses are activated by riddles and feature unique characters. Brands can also engage audiences through Snapchat Creators. Creator Midrolls, the Creator Collab Studio, and sponsored or promoted Creator content allow businesses to collaborate with popular Snap Stars.
Broadcast Pro
14-02-2025
- Business
- Broadcast Pro
Snap Inc. empowers brands to connect like Snapchatters this Ramadan
Snapping has evolved for brands—by engaging through chat, camera and creators, they can build an authentic presence and drive accelerated ROI. This Ramadan, Snap has announced that it is enabling brands to engage with audiences in a more immersive way by leveraging the platform's most beloved features, from the camera and chat to its community of creators. Snapchat sees a surge in engagement during Ramadan, with GCC users opening the app more than 45 times a day in Saudi Arabia. The platform has become a hub for communal shopping, with users actively searching for Ramadan essentials across various categories. Shopping transforms into a social event, and brands have the opportunity to increase awareness, drive consideration and boost conversions. In markets like KSA, Snapchatters view an average of 10bn stories daily during Ramadan and interact with AR lenses over 220m times per day. To help businesses integrate seamlessly into this dynamic ecosystem, Snapchat has launched Sponsored Snaps , a new ad placement tool that allows brands to engage with users in a way that mirrors natural Snapchat interactions. Introduced first in KSA and the UAE during Ramadan—when connection and reflection take centre stage— Sponsored Snaps enable brands to deliver full-screen vertical video messages directly into Snapchatters' Chat inboxes. These messages maintain Snapchat's user-first design, ensuring a clear distinction from personal chats, and are opt-in, allowing users to view, respond, or engage with embedded calls-to-action at their discretion. Snapchat is also bringing back the Snap AR Ramadan Mall , which attracted 16m shoppers in 2024. The reimagined virtual shopping experience now blends the charm of traditional GCC marketplaces with modern shopping districts, offering users an interactive and engaging retail journey. Additionally, Snapchat is introducing HAZAR FAZAR , an AR experience that brings GCC cultural stories to life through branded lenses that are unlocked via riddles and showcase distinctive characters. Recognising the bond between Snapchatters and their favourite creators, the platform is offering brands multiple ways to collaborate with Snap Stars and influencers during Ramadan. Businesses can leverage creator partnerships through Creator Midrolls , the Creator Collab Studio , or by sponsoring and promoting creator content, ensuring they connect authentically with audiences during this special time. Hala Zgeib, Head of Luxury MENA at Snap Inc. said: 'Innovation, while staying true to the essence of the platform, has always been at the heart of Snapchat. We empower businesses to connect with our community's inner circle, both online and offline, fostering authentic relationships and driving success across the region. This Ramadan marks an exciting chapter for Snap, as we enable brands to engage more meaningfully with their audience through Snaps, deepen resonance, and celebrate culture with initiatives like the Snap AR Ramadan Mall and HAZAR FAZAR, while also making it easier to collaborate with our creators.'
