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Yahoo
30-05-2025
- Business
- Yahoo
Woolmark launches guide for sourcing wool denim fabrics
Accessible both online and offline, Woolmark's new denim sourcing tool has two volumes that explore seven distinct themes: A Revised Classic, Special Treatments, Denim Shirting, The Denim Suit, Signature Denim, Thread Rebels, and Denim-Inspired Knits and Jerseys. These categories highlight the integration of wool into denim fabrics, enhancing them to a level of premium performance and offering consumers new and appealing options. Woolmark processing innovation and education extension general manager Julie Davies said: 'We have seen an ever-increasing demand for wool denim swatch requests through The Wool Lab over the past four years. The timeless appeal of denim is enriched with wool's skin-friendly softness, breathability, versatility, and durability, resulting in wardrobe essentials that transcend the ordinary." The specialised Wool Lab introduces novel blends such as wool-hemp, wool-lyocell, and 100% extrafine wool combined with luxury fibres like silk, cashmere, or paper. These combinations provide distinct advantages and open up possibilities for those at the forefront of innovation. Wool's inherent ability to regulate temperature renders wool denim ideal for year-round wear. It offers warmth without the initial cold touch often associated with traditional cotton jeans. A detailed technical toolkit accompanies The Wool Lab Denim. Created with input from a worldwide consortium of textile specialists, the toolkit delivers comprehensive insights into how wool performs within denim applications and provides advice on fibre selection, fabric construction, finishing methods, and eco-friendly practices. This resource is said to help designers and manufacturers to harness the full capabilities of wool in denim by merging innovative ideas with technical expertise. Woolmark introduced this resource at Denim PV in Milan, which took place in Milan Superstudio Più on 21 and 22 May. For the first time at this event, Woolmark exhibited a dedicated area showcasing the adaptability and enduring appeal of wool denim. Additionally, The Wool Lab guide is available digitally via The Wool Lab platform to ensure widespread access and support for the supply chain. In November last year, Woolmark secured A$4m ($2.6m) in grant from the Australian Government to back its new Australian Wool Industry Insetting Programme, which aims to reduce emissions within the textile supply chain. "Woolmark launches guide for sourcing wool denim fabrics" was originally created and published by Just Style, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Fashion Network
23-05-2025
- Business
- Fashion Network
Woolmark launches first dedicated Wool Lab Denim Edition books and toolkit
Woolmark has just unveiled The Wool Lab Denim Edition, in physical and digital form, which it says is 'a comprehensive resource for wool denim fabrics'. And while denim is a material long associated with cotton, it added that wool-infused denim is in greater demand and is bringing an 'elevated sensibility to this timeless staple'. The increased demand for wool denim applications is now reflected in its dedicated Wool Lab edition and toolkit. The Wool Lab Denim Edition is presented through two books is divided into seven categories – A Revised Classic, Special Treatments, Denim Shirting, The Denim Suit, Signature Denim, Thread Rebels, and Denim-Inspired Knits and Jerseys. 'We have seen an ever-increasing demand for wool denim swatch requests through The Wool Lab over the past four years,' said GM for Processing Innovation & Education Extension Julie Davies. 'The timeless appeal of denim is enriched with wool's skin-friendly softness, breathability, versatility, and durability, resulting in wardrobe essentials that transcend the ordinary.' This dedicated Wool Lab features new blends – such as wool-hemp, wool-lyocell, or 100% extra-fine wool spun with premium fibres like silk, cashmere, or paper – 'offering unique benefits and applications for those on the cutting edge of innovation. Furthermore, wool's natural thermoregulating properties make wool denim suitable for all seasons, providing immediate warmth and reducing the initial chill often felt with cotton jeans'. And the accompanying toolkit provides 'in-depth insights into wool's performance in denim applications, offering guidance on fibre selection, fabric construction, finishing techniques, and sustainability practices'. Woolmark focused on the launch at Denim PV in Milan earlier this week, joining the event for the first time in a dedicated space that aimed to highlight the 'versatility and iconic nature of wool denim'.
Fashion Network
23-05-2025
- Business
- Fashion Network
Woolmark launches first dedicated Wool Lab Denim Edition books and toolkit
Woolmark has just unveiled The Wool Lab Denim Edition, in physical and digital form, which it says is 'a comprehensive resource for wool denim fabrics'. And while denim is a material long associated with cotton, it added that wool-infused denim is in greater demand and is bringing an 'elevated sensibility to this timeless staple'. The increased demand for wool denim applications is now reflected in its dedicated Wool Lab edition and toolkit. The Wool Lab Denim Edition is presented through two books is divided into seven categories – A Revised Classic, Special Treatments, Denim Shirting, The Denim Suit, Signature Denim, Thread Rebels, and Denim-Inspired Knits and Jerseys. 'We have seen an ever-increasing demand for wool denim swatch requests through The Wool Lab over the past four years,' said GM for Processing Innovation & Education Extension Julie Davies. 'The timeless appeal of denim is enriched with wool's skin-friendly softness, breathability, versatility, and durability, resulting in wardrobe essentials that transcend the ordinary.' This dedicated Wool Lab features new blends – such as wool-hemp, wool-lyocell, or 100% extra-fine wool spun with premium fibres like silk, cashmere, or paper – 'offering unique benefits and applications for those on the cutting edge of innovation. Furthermore, wool's natural thermoregulating properties make wool denim suitable for all seasons, providing immediate warmth and reducing the initial chill often felt with cotton jeans'. And the accompanying toolkit provides 'in-depth insights into wool's performance in denim applications, offering guidance on fibre selection, fabric construction, finishing techniques, and sustainability practices'. Woolmark focused on the launch at Denim PV in Milan earlier this week, joining the event for the first time in a dedicated space that aimed to highlight the 'versatility and iconic nature of wool denim'.
Fashion Network
23-05-2025
- Business
- Fashion Network
Woolmark launches first dedicated Wool Lab Denim Edition books and toolkit
Woolmark has just unveiled The Wool Lab Denim Edition, in physical and digital form, which it says is 'a comprehensive resource for wool denim fabrics'. And while denim is a material long associated with cotton, it added that wool-infused denim is in greater demand and is bringing an 'elevated sensibility to this timeless staple'. The increased demand for wool denim applications is now reflected in its dedicated Wool Lab edition and toolkit. The Wool Lab Denim Edition is presented through two books is divided into seven categories – A Revised Classic, Special Treatments, Denim Shirting, The Denim Suit, Signature Denim, Thread Rebels, and Denim-Inspired Knits and Jerseys. 'We have seen an ever-increasing demand for wool denim swatch requests through The Wool Lab over the past four years,' said GM for Processing Innovation & Education Extension Julie Davies. 'The timeless appeal of denim is enriched with wool's skin-friendly softness, breathability, versatility, and durability, resulting in wardrobe essentials that transcend the ordinary.' This dedicated Wool Lab features new blends – such as wool-hemp, wool-lyocell, or 100% extra-fine wool spun with premium fibres like silk, cashmere, or paper – 'offering unique benefits and applications for those on the cutting edge of innovation. Furthermore, wool's natural thermoregulating properties make wool denim suitable for all seasons, providing immediate warmth and reducing the initial chill often felt with cotton jeans'. And the accompanying toolkit provides 'in-depth insights into wool's performance in denim applications, offering guidance on fibre selection, fabric construction, finishing techniques, and sustainability practices'. Woolmark focused on the launch at Denim PV in Milan earlier this week, joining the event for the first time in a dedicated space that aimed to highlight the 'versatility and iconic nature of wool denim'.
