Latest news with #ASEM

IOL News
6 days ago
- Business
- IOL News
Varsity Esports Announces 2025 Sponsorship Dream Team
Varsity Esports has announced its 2025 sponsors, uniting global and local brands to grow university esports across South Africa Varsity Esports, the premier university esports league powered by Mettlestate and Advent Sport Entertainment and Media (ASEM), has unveiled its 2025 sponsor lineup, bringing together a high-impact mix of global and local brands committed to growing the university esports space nationwide. The announcement comes as esports earns formal recognition earlier this year alongside South Africa's traditional university sporting codes, marking a major step for campus gaming. What is Varsity Esports? Launched in 2024, Varsity Esports is South Africa's premier campus gaming competition, where students from universities nationwide battle it out in top-tier titles for national bragging rights and major prizes. Developed by Mettlestate, one of the country's leading Esports tournament organisers, in collaboration with ASEM, the league represents a new frontier in South African Esports, combining varsity pride with digital excellence. Meet the Brands Behind the Battle: Behind every great tournament is a team of committed partners who believe in the vision and for Varsity Esports that belief comes from a powerful group of sponsors ready to help shape the future of student gaming in South Africa. At the forefront are our headline sponsors, each playing a key role in supporting South Africa's Premier University Esports league's continued growth. FNB brings a strong commitment to empowering young South Africans, both in their personal development and digital pursuits. Their support reflects a belief in ambition, innovation, and the power of opportunity. Joining them is adidas, stepping into the Varsity Esports space for the first time. Known for championing performance and perseverance, adidas is here to back a new kind of athlete one whose talent plays out on digital stages with just as much discipline and drive. DStv Stream completes this trio, bringing their unique position in entertainment and broadcast to help share the stories, energy, and culture that surround the league. With their support, Varsity Esports becomes more than competition, it becomes a platform for youth expression and connection. Our preferred suppliers bring vital energy to the league. Doritos adds bold flavour to the experience, celebrating the fun, intensity, and personality that make gaming culture thrive. Red Bull, a long-time supporter of high-performance and high-impact moments, stands ready to fuel players as they give their all from qualifiers to the final showdown. Meanwhile, our media partner, Jacaranda FM, ensures that the voice of Varsity Esports carries across the country. With their reach and resonance, they'll help tell the stories of rising talent, celebrate key moments, and build excitement around every phase of the season. Together, these partners form more than a sponsorship lineup they represent a shared commitment to youth, innovation, and the future of competitive gaming in South Africa. 'This isn't just a sponsorship announcement,' says Barry Louzada, managing director and founder of Mettlestate. 'This is a cultural moment. These brands recognise what we've built; a national stage for youth, competition, and future-forward entertainment - and they've chosen to be part of it.'


New Straits Times
28-07-2025
- Business
- New Straits Times
Amirudin: 10,000 local engineers to be trained under arm's 10-year semiconductor programme
SUBANG JAYA: A total of 10,000 local engineers are expected to be trained in the semiconductor field through a training programme by the United Kingdom's semiconductor design firm, Arm, over 10 years, said Selangor Menteri Besar Datuk Seri Amirudin Shari. The programme, known as Arm On-Demand, is the first Arm-led training programme in the country and is a strategic collaboration with the Advanced Semiconductor Academy of Malaysia (ASEM), a statement from ASEM said. It is aligned with the country's efforts to accelerate its ambition to develop homegrown chips within five to 10 years due to growing global demand for Artificial Intelligence (AI) and data centre technologies, the statement said. Amirudin said the initiative targets around 1,000 participants annually, with the first batch of 400 engineers already enrolled. "So, if we run two or three cohorts, we can reach that target each year," he told reporters at the programme's launch today. The event's highlight was a partnership signing ceremony between Arm, ASEM and 20 Malaysian universities, a symbolic and unified commitment to advance semiconductor education and research. The programme brings together participants from over 40 universities and engineers representing more than 80 companies across the semiconductor and technology sectors, reflecting strong national interest and commitment to talent development in advanced chip design. Amirudin said the training, which focuses on front-end Integrated Circuit (IC) design, began earlier this year with the IC Design Part 1 course in Puchong, and positions Malaysia as a leading and sustainable front-end player in the semiconductor industry. As of now, Amirudin said the Selangor state government has committed between RM5 million and RM10 million annually to propel the front end of the semiconductor value chain. He also said the federal government, through the Economy Ministry, has increased its support to RM100 million from RM60 million. This underscores national-level confidence in the initiative, with total investments expected to exceed RM100 million over the next decade. Amirudin also said he believes the Arm On-Demand Programme will move Selangor and Malaysia from completely relying on foreign direct investment towards building leaders and startups that will one day transform into leading companies that invest and export overseas. "We must envision a technological ecosystem where we do not solely export, but a space and place where Malaysian companies can similarly move up the economic value chain to utilise and be consumers of these chips. "We must move towards owning the intellectual property so that these chips are not just labelled 'Assembled in Selangor', but 'Designed in Selangor', 'Made in Malaysia'," Amirudin said. Amirudin said these ambitions will be detailed in Selangor Plan 2, which is set to be launched next year. He expressed confidence that semiconductor and electrical and electronics engineering will be prioritised under the upcoming 13th Malaysia Plan, to be announced by Prime Minister Datuk Seri Anwar Ibrahim on July 31.

Barnama
28-07-2025
- Business
- Barnama
10,000 Local Engineers To Be Trained Under Arm Ltd's 10-Year Semiconductor Programme — Amirudin
BUSINESS SUBANG JAYA, July 28 (Bernama) -- A total of 10,000 local engineers are expected to be trained in the semiconductor field through a training programme by the United Kingdom's semiconductor design firm, Arm Ltd, over 10 years, said Selangor Menteri Besar Datuk Seri Amirudin Shari. The programme, known as Arm On-Demand, is the first Arm-led training programme in the country and is a strategic collaboration with the Advanced Semiconductor Academy of Malaysia (ASEM), a statement from ASEM said. It is aligned with the country's efforts to accelerate its ambition to develop homegrown chips within five to 10 years due to growing global demand for artificial intelligence (AI) and data centre technologies, the statement said. Amirudin said the initiative targets around 1,000 participants annually, with the first batch of 400 engineers already enrolled. 'So, if we run two or three cohorts, we can reach that target each year,' he told reporters at the programme's launch today. The event's highlight was a partnership signing ceremony between Arm, ASEM and 20 Malaysian universities, a symbolic and unified commitment to advance semiconductor education and research. The programme brings together participants from over 40 universities and engineers representing more than 80 companies across the semiconductor and technology sectors, reflecting strong national interest and commitment to talent development in advanced chip design. Amirudin said the training, which focuses on front-end integrated circuit (IC) design, began earlier this year with the IC Design Part 1 course in Puchong, and positions Malaysia as a leading and sustainable front-end player in the semiconductor industry. As of now, Amirudin said the Selangor state government has committed between RM5 million and RM10 million annually to propel the front end of the semiconductor value chain.


Zawya
21-02-2025
- Business
- Zawya
The British University in Dubai and the American Society for Engineering Management sign a Memorandum of Understanding
Dubai, UAE: The British University in Dubai (BUiD) and the American Society for Engineering Management (ASEM) signed a Memorandum of Understanding (MOU). The purpose of the MOU is to collaborate to promote and facilitate the development and delivery of engineering management professional development training courses and micro credentials via the Certified Knowledge Provider programme. Prof Bassam Abu Hijleh, Dean of the Faculty of Engineering and IT commented: 'BUiD's partnership with ASEM began in 2019 when the university's Engineering Management MSc programme became the first in the Middle East to receive ASEM's professional accreditation. This collaboration reflects BUiD's commitment to providing students with the knowledge and skills that are highly valued by industry, thereby enhancing the career prospects of our graduates. The new MOU marks another step in this direction. By offering internationally recognized, industry-focused training courses at BUiD, professionals in the region can quickly upskill through comprehensive, in-demand courses without the long-term commitment of an MSc degree. Moreover, the alignment of these training courses with the content of BUiD's Engineering Management MSc programme allows participants to earn relevant UAE-recognised micro-credentials. These micro-credentials can be used to reduce the number of courses needed should they go for an MSc degree later on. These new world-class professional training courses will benefit participants' careers both in the short and long term.' Dr. Jena Asgarpoor, ASEM President, commented: 'A primary objective of our Society is to promote and advance the discipline and the practice of engineering management worldwide. Our partnership with BUiD fully supports that objective. Using the Engineering Management Body of Knowledge (EMBoK) and other ASEM products and resources, BUiD training professionals will deliver content that is critical to success and growth of those working in the engineering and technology space. We are delighted for this partnership and the opportunity that it presents for engineering professionals in the Middle East to train and prepare to become effective engineering management professionals and earn validation for their readiness to take on challenges of the profession.' Both organisations will collaborate in several key areas as BUiD develops and offers professional development courses and workshops in engineering management, enhancing expertise in the field. Additionally, they engage in knowledge-sharing activities to promote the exchange of ideas and best practices. Their collaboration also extends to professional qualifications, including the Certified Associate in Engineering Management (CAEM) and the Certified Professional in Engineering Management (CPEM), and EM Six Sigma Green Belt Certification which provide valuable credentials for engineering management professionals. Furthermore, they offer micro-credentials through ASEM, allowing individuals to gain specialised skills and recognition in the industry. CAEM and CPEM certifications are globally recognised. Certified technical managers can apply their expertise across various industries, tackle diverse technical challenges, and work in locations worldwide. This collaboration will diversify BUiD's training offering and will provide applicants with a global certification. BUiD's collaboration with ASEM is not new. The MSc in Engineering management offered by BUiD is an ASEM-certified master's degree which means it has met and exceeded stringent standards of ASEM for quality, delivery, and student support. About The British University in Dubai The British University in Dubai (BUiD) was established as a not-for-profit entity by law number 5 in 2003 by His Highness the late Sheikh Maktoum bin Rashid bin Saeed Al Maktoum, Ruler of Dubai. The University grew out of collaborations between British and Dubai academic, government and commercial organisations to make a unique contribution to the UAE and the wider region. The founders of the University are the Al Maktoum Foundation, Dubai Development and Investment Authority (now Dubai Holding), Rolls-Royce, the British Business Group of Dubai and the Northern Emirates (now British Chamber of Commerce Dubai (BCCD)and Emirates NBD. The University is governed by a Council formed every three years by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, under the chancellorship of His Highness Sheikh Ahmed bin Saeed Al Maktoum. The academic support that BUiD enjoys from its alliance with Russell Group universities in the UK has contributed to its success. These universities include the University of Edinburgh, the University of Glasgow, and the University of Manchester - all in the world's top 100. BUiD is licensed by the UAE Ministry of Education, and it has achieved global quality accreditation through the Quality Assurance Agency for Higher Education (QAA). Our internal quality assurance includes processes that ensure our programmes and students' achievements are of standards on a par with those of our UK university partners. BUiD offers full- and part-time research-based Doctorate and PhD programmes, Masters and MBA programmes, and Postgraduate Diplomas, in the fields of education, business, law, engineering, finance, construction, computer Science, AI, cybersecurity and IT. BUiD also offers undergraduate programmes in the fields of computer science, AI, cybersecurity, engineering, finance, business, and law. BUiD works in collaboration with leading organisations and institutions including its major contributing partner the Knowledge Fund Establishment, Atkins, the UAE Ministry of Education, and government and associated bodies across the UAE's public and private sectors.