Latest news with #ASICS
Hypebeast
2 days ago
- Entertainment
- Hypebeast
率先預覽六雙 Kith x ASICS 2025 夏季全新聯名鞋款
UPDATE（2025/May/29）：Kith 與 ASICS 攜手推出的 6 款聯名新作在上周率先曝光後，今回攝影師 Tyler 'Arab Lincoln' Mansour 就親自分享了他收到來自 Ronnie Fieg 贈送的實鞋套裝，在卡片中還提到這 6 雙聯名鞋款都將於今夏登場，具體時間有待日後公開，鞋迷們務必持續關注。 原文（2025/May/22）：Kith近日動作頻頻，除了推出夏季系列、曼哈頓旗艦店重新開業、與 New Balance 聯名之外，早先更有與 ASICS 合作的六款新作率先亮相。 由 Reddit 用戶Vegan_North與 eBay 賣家 mysia6d 曝光，除了已提前在店內上架的 GEL-NIMBUS 10.1 「Black/Pure Silver」之外，六款聯名鞋型分別是 ASICS GEL-KAYANO 12.1「Peat/Cream」和「Tornado/Pure Silver」、GEL-NUNOBIKI 的「Deliciosoe/Pure Silver」、GEL-NIMBUS 10.1「White/Pure Silver」和「Black/Pure Silver」、JOG 100S「Espresso/Vanilla Ice」。 不過目前 Kith 與 ASICS 皆未透露確切發售資訊，僅預計在今夏登場，有興趣的讀者不妨持續關注。
Campaign ME
3 days ago
- Business
- Campaign ME
ASICS GEL-RESOLUTION powers the perfect padel match
What began as 'the summer of padel' has quickly evolved into a lifestyle movement embraced by many. Recognising this cultural shift, ASICS views padel as more than just a sport – it embodies the brand's core philosophy of movement, connection, and well-being. To celebrate the sport's vibrant, community-driven spirit, ASICS and Apparel Group partnered with Matcha Club to transform its courts into an activation space, where padel and performance came together as the perfect match. Tailored for the region, the campaign tapped into Dubai's rapidly growing padel scene and its fitness-savvy community. Set within a natural and refined environment, the court delivered an experience that felt both elevated and authentic. It also served as a launch platform for the GEL-RESOLUTION X PADEL shoes, reinforcing ASICS' commitment to performance, innovation, and supporting athletes with specialised footwear. The activation was brought to life through a collaborative effort between ASICS, Apparel Group's marketing teams, and creative agency Humanagement. View this post on Instagram A post shared by ASICS Middle East (@asicsme) Game, set, style The creative vision behind the campaign was inspired by ASICS' and Apparel Group core philosophy – 'Sound Mind, Sound Body'. Scarlet Ghannoum, Marketing Manager GCC ASICS & ACO at Apparel Group, said, 'We wanted to create an immersive experience that reflected the energy of the game and the lifestyle of the Padel community. The key brand message was to position ASICS as a leader in the padel space, offering both high-performance products and community-driven experiences.' The campaign aimed to achieve several strategic key goals, with a primary focus on promoting the GEL-RESOLUTION X PADEL shoes. 'By giving players the opportunity to experience the shoes in action, we highlighted their performance, comfort, and innovation. In addition to product promotion, the campaign also wanted to increase brand awareness by positioning ASICS as a leading brand in the growing padel community,' explained Ghannoum. She added, 'We aimed to build customer loyalty by creating an engaging, community-driven event at Matcha Club while also generating content for digital platforms, collecting product feedback, and strengthening relationships with local influencers and athletes.' Ghannoum adds that the primary target audience included both committed padel players and newcomers interested in the sport. The goal was to energise the existing community while making padel approachable for those looking to get involved. Serving up community To maximise local relevance and reach, ASICs invited professional Padel coaches and popular UAE-based influencers from the sports and lifestyle space and opened the space to community members to help amplify the campaign across social media. 'The activation truly resonated with the audience by offering a hands-on, engaging experience that blended sport, lifestyle, and community. Professional padel coaches led energetic sessions that brought the sport to life in a fun, approachable way for all levels,' says Ghannoum. 'The event aimed to reflect Dubai's appetite for high-energy, exclusive experiences and positioned ASICS as both performance-driven and culturally in tune with the region.' She adds, 'They played in ASICS PADEL shoes, experiencing the product's performance in action. Good energy, good food, and great music came together to create a vibrant atmosphere that perfectly complemented the audience's love for sport and wellness.' The presence of UAE-based influencers boosted reach, while the content-friendly setup encouraged organic social sharing across social platforms, helping extend the impact beyond the event. View this post on Instagram A post shared by Campaign Middle East (@campaignmiddleeast) The perfect match with ASICS and Apparel Group The influencer selection was a strategic process designed to align with ASICS' Apparel Group's brand values, campaign goals, and target audience. The team focused on individuals who genuinely reflect the brand's commitment to performance, innovation and a healthy lifestyle. Priority was given to influencers active in the sports, fitness, and padel communities, with a particular emphasis on athletes, coaches, and enthusiasts who hold credibility within the padel scene, ensuring authentic engagement and meaningful impact. Influencers and attendees had the opportunity to trial a wide range of ASICS padel shoes and full head-to-toe looks. They were encouraged to create content around the GEL-RESOLUTION X PADEL shoes, showcasing the footwear in action. With live coverage across TikTok and Instagram during the event, and continued content shared afterward, the campaign generated strong traction across social platforms.
Hypebeast
3 days ago
- Lifestyle
- Hypebeast
Official Look at the ASICS GEL-KAYANO 14 'Sprite'
Name:ASICS GEL-Kayano 14 'Sprite'Colorway:'Sprite'SKU:1203A537-108MSRP:$150 USDRelease Date:2025Where to Buy:ASICS TheASICSGEL-KAYANO 14receives a vibrant and refreshing update with its new 'Sprite' colorway. This iteration features a blend of clean, bright and bold accents, with a color palette that pays homage to Sprite's iconic soda cans. Its upper combines a crisp white mesh base with metallic silver and green overlays. A cream-hued sole unit sits below, evoking a distinct retro appeal. Brightening this classic foundation are pastel lime green elements, appearing on the sockliner, ASICS tiger stripes, and a segment of the outsole. Pops of cerulean blue are also incorporated across the shoe, providing an additional layer of color contrast.
CNET
3 days ago
- Entertainment
- CNET
Today's NYT Mini Crossword Answers for May 29
Looking for the most recent Mini Crossword answer? Click here for today's Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles. Today's NYT Mini Crossword has a bit of a foreign language focus. But with a little thinking, you can probably guess at the answers, even if languages aren't your thing. Need some help with today's Mini Crossword? Read on. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips. The Mini Crossword is just one of many games in the Times' games collection. If you're looking for today's Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET's NYT puzzle hints page. Read more: Tips and Tricks for Solving The New York Times Mini Crossword Let's get at those Mini Crossword clues and answers. The completed NYT Mini Crossword puzzle for May 29, 2025. NYT/Screenshot by CNET Mini across clues and answers 1A clue: Language heard in Bangkok Answer: THAI 5A clue: Major brand of athletic shoes Answer: ASICS 6A clue: Language family that includes Swahili Answer: BANTU 7A clue: Language from which we get "pajama" and "khaki" Answer: URDU 8A clue: Small amount of Manhattan? Answer: SIP Mini down clues and answers 1D clue: Old Russian rulers Answer: TSARS 2D clue: Language that's third in number of worldwide speakers, after English and Mandarin Answer: HINDI 3D clue: Misbehave Answer: ACTUP 4D clue: Sch. not far from Des Moines Answer: ISU 5D clue: __ Dhabi Answer: ABU How to play more Mini Crosswords The New York Times Games section offers a large number of online games, but only some of them are free for all to play. You can play the current day's Mini Crossword for free, but you'll need a subscription to the Times Games section to play older puzzles from the archives.
Forbes
4 days ago
- Entertainment
- Forbes
Today's NYT Mini Crossword Clues And Answers For Thursd, May 29
Mini Crossword NYT In case you missed Wednesday's NYT Mini, you can find the answers here: The NYT Mini is a quick and dirty version of the newspaper's larger and long-running crossword. Most days, there are between three and five clues in each direction on a five by five grid, but the puzzles are sometimes larger, especially on Saturdays. Unlike its larger sibling, the NYT Mini crossword is free to play on the New York Times website or NYT Games app. However, you'll need an NYT Games subscription to access previous puzzles in the archives. The NYT Mini is a fun daily distraction that usually takes no time at all. I try to beat the standard weekday grid in less than a minute. But sometimes I can't quite figure out one or two clues and need to reveal the answer. To help you avoid doing that, here are the NYT Mini Crossword answers (spoilers lie ahead, of course): ACROSS 1) Language heard in Bangkok - THAI 5) Major brand of athletic shoes - ASICS 6) Language family that includes Swahili - BANTU 7) Language from which we get "pajama" and "khaki" - URDU 8) Small amount of Manhattan? - SIP DOWN 1) Old Russian rulers - TSARS 2) Language that's third in number of worldwide speakers, after English and Mandarin - HINDI 3) Misbehave - ACTUP 4) Sch. not far from Des Moines - ISU 5) ___ Dhabi - ABU' Mini NYT Wow, well that was something else. This language-heavy puzzle will test your knowledge of that field pretty heavily, between BANTU, URDU and HINDI. I also apparently did not know how to spell ASICS as I definitely thought there was an E in there somewhere. I live in the Big 10 area but ISU escaped me regardless. The cutest clue was the Manhattan one as I was trying a bunch of three letter NYC terms (including, eventually, tip, which seemed like it would fit). Tough puzzle! Follow me on Twitter, YouTube, and Instagram. Pick up my sci-fi novels the Herokiller series and The Earthborn Trilogy.
