Latest news with #ASMALLWORLD
The Sun
4 days ago
- Business
- The Sun
ASMALLWORLD Launches New Membership Tier and New Global Strategic Airline Partner
ZURICH, SWITZERLAND - EQS Newswire - 15 August 2025 - ASMALLWORLD AG announces the arrival of its Advantage Membership, an exclusive new tier within its membership portfolio, together with the launch of its newest global airline partner, Cathay Pacific. Designed for travellers looking for premium travel benefits, while earning air miles to fly with some of the world's most iconic airlines, the Advantage Membership provides an attractive entry point into ASMALLWORLD's world of elevated travel experiences. Among other benefits, Advantage members can choose between 35,000 miles in the form of Cathay's Asia Miles or Miles & More from Lufthansa Group, allowing members to access two of world's largest airline alliance networks. Alongside other travel benefits, Advantage members will also receive D$250 (GHA Discovery Dollars), which can be spent at over 850 hotels and 45+ brands around the world participating in the Global Hotel Alliance (GHA). 'ASMALLWORLD Advantage is the next step in our mission to make luxury travel more rewarding and offer valuable benefits to our community members. In addition to expanding our longstanding partnership with Lufthansa Group we have also chosen to launch a new strategic airline partnership with Cathay Pacific, with whom we are excited to grow further in Asia and beyond' said Zain Richardson, CEO of ASMALLWORLD. Welcoming Cathay Pacific as a New Strategic Partner As part of the Advantage Membership launch, ASMALLWORLD is pleased to announce a new partnership with Cathay Pacific, one of Asia's leading premium airlines. Founded in 1946 and based in Hong Kong, Cathay Pacific has established a global reputation for excellence, with a strong focus on service, comfort, and innovation. Advantage members selecting Cathay Pacific as their airline partner will receive 35,000 Asia Miles, which can be used towards redeeming award flights or upgrades across the airline's extensive network. Cathay Pacific is a founding member of the oneworld alliance, which offers access to a global network of 15 member airlines, including British Airways, American Airlines, and Japan Airlines, unlocking additional opportunities for international travel. Expanding the Miles & More Partnership The launch of the Advantage Membership also marks an expanded collaboration with Miles & More, part of Lufthansa Group, and one of Europe's leading frequent flyer programmes. A longstanding partner for the Prestige membership tier, ASMALLWORLD members can now access Miles & More packages of 35,000 miles via the new Advantage tier – perfect for award flights or upgrades. This evolution of the partnership reflects ASMALLWORLD's commitment to offering valuable membership benefits at different price points to service different member needs, while continuing to deepen its collaboration with key loyalty partners in the travel sector. Hotel Benefits Powered by GHA DISCOVERY Expanding the partnership with Global Hotel Alliance, ASMALLWORLD is now including GHA DISCOVERY Dollars (D$) as a permanent membership benefit for the first time. Advantage members will receive D$250, which can be used for hotel stays, dining, or even spa treatments. Advantage members will also be granted GHA DISCOVERY Platinum Status, offering room upgrades, late check-out, and additional in-stay privileges at over 850 hotels across 45+ brands in the GHA alliance. Additional Membership Benefits In addition to airline miles and hotel perks, the Advantage Membership includes a wide range of travel and lifestyle benefits. Members receive: Priority Pass with 4 complimentary airport lounge visits SIXT Platinum Status for enhanced rental car benefits ASMALLWORLD Premium Membership, which includes: VIP hotel benefits and complimentary nights at 1,700+ luxury hotels worldwide Exclusive travel offers and product discounts Access to 800+ global social and cultural events Enhanced features within the ASMALLWORLD platform With this new tier, ASMALLWORLD continues to develop its global suite of membership offerings, delivering exclusive travel benefits and services, while also deepening and expanding its portfolio of prestigious travel partnerships. This press release can be found at Disclaimer The statements contained in this press release may constitute 'forward-looking statements'. Such can be identified, for example, by the use of the words 'may,' 'will,' 'should,' 'plan,' 'expect,' 'anticipate,' 'estimate,' 'believe,' 'intend,' 'project,' 'target,' 'seek,' or 'aim,' or the negative of these words or comparable expressions. Forward-looking statements involve a number of known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Issuer or its industry to be materially different from any future results, level of activity, performance or achievements expressed or implied by such forward-looking statements. The issuer undertakes no obligation to publicly update or revise any forward-looking statements contained herein, whether as a result of new information, future events or otherwise.
Malay Mail
4 days ago
- Business
- Malay Mail
ASMALLWORLD Launches New Membership Tier and New Global Strategic Airline Partner
Priority Pass with 4 complimentary airport lounge visits SIXT Platinum Status for enhanced rental car benefits ASMALLWORLD Premium Membership, which includes: VIP hotel benefits and complimentary nights at 1,700+ luxury hotels worldwide Exclusive travel offers and product discounts Access to 800+ global social and cultural events Enhanced features within the ASMALLWORLD platform ZURICH, SWITZERLAND- EQS Newswire - 15 August 2025 - ASMALLWORLD AG announces the arrival of its Advantage Membership, an exclusive new tier within its membership portfolio, together with the launch of its newest global airline partner, Cathay for travellers looking for premium travel benefits, while earning air miles to fly with some of the world's most iconic airlines, the Advantage Membership provides an attractive entry point into ASMALLWORLD's world of elevated travel other benefits, Advantage members can choose between 35,000 miles in the form of Cathay's Asia Miles or Miles & More from Lufthansa Group, allowing members to access two of world's largest airline alliance other travel benefits, Advantage members will also receive D$250 (GHA Discovery Dollars), which can be spent at over 850 hotels and 45+ brands around the world participating in the Global Hotel Alliance (GHA)."ASMALLWORLD Advantage is the next step in our mission to make luxury travel more rewarding and offer valuable benefits to our community members. In addition to expanding our longstanding partnership with Lufthansa Group we have also chosen to launch a new strategic airline partnership with Cathay Pacific, with whom we are excited to grow further in Asia and beyond" said Zain Richardson, CEO of part of the Advantage Membership launch, ASMALLWORLD is pleased to announce a new partnership with Cathay Pacific, one of Asia's leading premium airlines. Founded in 1946 and based in Hong Kong, Cathay Pacific has established a global reputation for excellence, with a strong focus on service, comfort, and members selecting Cathay Pacific as their airline partner will receive 35,000 Asia Miles, which can be used towards redeeming award flights or upgrades across the airline's extensive network. Cathay Pacific is a founding member of theworld alliance, which offers access to a global network of 15 member airlines, including British Airways, American Airlines, and Japan Airlines, unlocking additional opportunities for international launch of the Advantage Membership also marks an expanded collaboration with Miles & More, part of Lufthansa Group, and one of Europe's leading frequent flyer programmes. A longstanding partner for the Prestige membership tier, ASMALLWORLD members can now access Miles & More packages of 35,000 miles via the new Advantage tier – perfect for award flights or evolution of the partnership reflects ASMALLWORLD's commitment to offering valuable membership benefits at different price points to service different member needs, while continuing to deepen its collaboration with key loyalty partners in the travel the partnership with Global Hotel Alliance, ASMALLWORLD is now including GHA DISCOVERY Dollars (D$) as a permanent membership benefit for the first time. Advantage members will receive D$250, which can be used for hotel stays, dining, or even spa treatments. Advantage members will also be granted GHA DISCOVERY Platinum Status, offering room upgrades, late check-out, and additional in-stay privileges at over 850 hotels across 45+ brands in the GHA addition to airline miles and hotel perks, the Advantage Membership includes a wide range of travel and lifestyle benefits. Members receive:With this new tier, ASMALLWORLD continues to develop its global suite of membership offerings, delivering exclusive travel benefits and services, while also deepening and expanding its portfolio of prestigious travel press release can be found at The statements contained in this press release may constitute "forward-looking statements". Such can be identified, for example, by the use of the words "may," "will," "should," "plan," "expect," "anticipate," "estimate," "believe," "intend," "project," "target," "seek," or "aim," or the negative of these words or comparable statements involve a number of known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Issuer or its industry to be materially different from any future results, level of activity, performance or achievements expressed or implied by such forward-looking issuer undertakes no obligation to publicly update or revise any forward-looking statements contained herein, whether as a result of new information, future events or #ASMALLWORLD The issuer is solely responsible for the content of this announcement. The ASMALLWORLD Group: Centred around the ASMALLWORLD social network, the company operates a luxury travel ecosystem that serves discerning travellers and industry partners. At its core, the ASMALLWORLD social network is the trusted community for modern luxury travellers, offering a platform to connect, share experiences and enjoy a wealth of travel privileges. ASMALLWORLD members can engage through its app and website, receive travel inspiration, and meet in person at over 800 global ASMALLWORLD events every year, ranging from casual get-togethers, access to exclusive launches, galas, major global sporting events, and larger flagship weekend experiences hosted in iconic destinations such as Saint-Tropez and St. Moritz. Beyond the social network, the ASMALLWORLD Group extends into bespoke travel planning, luxury hospitality, and strategic B2B collaborations. Through its diverse portfolio, the Group fosters a like-minded global community, curated experiences, and tailored solutions, shaping the evolution of luxury travel. Other businesses in the ASMALLWORLD travel ecosystem include: ASMALLWORLD Collection, an online hotel booking platform focused on the world's most coveted hotels, offering the unique "ASMALLWORLD VIP Rate," which offers exclusive travel benefits at no extra cost to ASMALLWORLD members. ASMALLWORLD Bespoke Travel, a luxury travel agency offering personalised travel curation and booking services. ASMALLWORLD DISCOVERY, part of Global Hotel Alliance alongside 45 leading hotel brands, services independent hotels, providing access to the GHA DISCOVERY loyalty and distribution network. ASMALLWORLD Hospitality, a hospitality and management consultancy that supports owners and developers of hospitality assets throughout the different lifecycle stages of their assets, including acquisition, development, operations, and exit. First Class & More, a subscription-based smart luxury travel service that allows members to enjoy luxury travel at insider prices. The World's Finest Clubs, the world's leading nightlife concierge offers its members VIP access to the most exclusive nightlife venues around the world. Jetbeds, a premier booking platform specialising in Business and First-Class flights, offering exclusive deals, expert advice, and personalised service to secure the most attractive flight options. For more information, please visit:
Forbes
17-05-2025
- Business
- Forbes
5 Quirky Dining Experiences Luxury Travelers Are Booking In 2025
At Ithaa Undersea Restaurant, guests dine beneath circling sea creatures. Culinary tourism is the leading driver of luxury travel for 2025, The Marriott International's Luxe Landscapes Report found. Similarly, Hilton revealed that half of global travelers book restaurant reservations before their flights, while nearly 1 in 5 will travel specifically to seek out new restaurants or culinary experiences. This trend is something that luxury travel ecosystem, ASMALLWORLD, is witnessing firsthand across its portfolio. The company's partner business, The World's Finest Clubs, which provides priority access to a selection of premier international dining and nightlife venues, is seeing restaurant bookings overtake club bookings for the very first time, with 4 in 5 bookings being made outside the member's home city, while traveling. Additionally, ASMALLWORLD Events, which hosts over 800 global gatherings for members each year, has recorded a 30% increase in culinary-themed event reservations in the past 3 years from members while traveling abroad—a further sign of growing demand for culinary experiences away from home. But it's not just viral restaurants or typical fine dining that foodie travelers are seeking in 2025, but immersive, one-of-a-kind culinary adventures. Intrepid supper clubs are set to be one of the biggest travel trends of 2025, according to Conde Nast Traveller. These dining experiences are centered around adventurous eating, bringing people together to explore bold, unusual or global cuisines, in quirky settings. 'While elegant dining still has its place, today's luxury travelers are building itineraries around unique, story-rich experiences that offer a sense of surprise and discovery,' says Zain Richardson, CEO of ASMALLWORLD. 'Whether it's dining beneath Arctic auroras or spearfishing their own dinner alongside conservationists, these travellers are in search of meaning and memories that linger long after the trip has ended. 'The most fascinating aspect is how these experiences are reshaping the geography of luxury foodie travel,' Richardson adds. 'A decade ago, a luxury hotel needed multiple world-class restaurants to compete. Today, one extraordinary dining concept can put an entire region on the map for our clientele." For anyone looking for immersive, adventurous dining experiences this year, ASMALLWORLD has lined up 5 of the most intrepid for 2025. Richardson says: 'Ithaa Undersea Restaurant offers an unforgettable dining experience five meters below the ocean's surface, where guests enjoy gourmet tasting menus surrounded by panoramic views of vibrant coral reefs and marine life.' This intimate underwater venue creates a sensation of dining inside an aquarium, with schools of tropical fish and rays gliding overhead as you savor European cuisine with Maldivian influences. 'Giraffe Manor in Kenya is unique for its historic charm and the extraordinary opportunity to share breakfast with a resident herd of wild giraffes that poke their heads through the windows for treats,' says Richardson. Gentle giants help guests finish their breakfast at Giraffe Manor. Set in a 1930s manor house, guests can enjoy their morning coffee and pastries while these gentle giants participate in the experience. 'Kamatha Restaurant at Uga Ulagalla in Sri Lanka immerses diners in authentic royal recipes and traditional Sri Lankan cuisine, served in a pavilion set in the middle of a working rice paddy, with ingredients sourced from the estate's organic farm and local producers,' according to Richardson. Kamatha Restaurant at Uga Ulagalla in Sri Lanka immerses diners in authentic royal recipes and traditional Sri Lankan cuisine. This dining experience connects guests directly with Sri Lanka's agricultural heritage, allowing them to enjoy the rhythms of rural life while sampling dishes prepared according to centuries-old recipes from the island's royal courts. 'The Cruise Train Seven Stars in Kyushu, Japan, is one of the most unique dining journeys in the world,' Richardson says. 'Travelers move through scenic landscapes aboard an exclusive sleeper train, where Japanese and Western culinary traditions are served in exquisitely designed suites for just a handful of guests.' The Cruise Train Seven Stars in Kyushu, Japan, is one of the most unique dining journeys in the world. The train's dining car showcases seasonal ingredients from each region it passes through, prepared by master chefs in a tiny onboard kitchen. The experience is so coveted that guests need to enter a ballot just to try and secure a ticket. 'At Secret Bay in Dominica, the Lionfish catch & cook experience invites guests to sustainably spearfish invasive lionfish with local fishermen and then learn to prepare their fresh catch into a delicious meal, combining adventure, conservation, and culinary discovery,' Richardson says. Guests enjoy an environmentally responsible dinner at Secret Bay. This hands-on experience helps combat an environmental threat while teaching participants about sustainable fishing practices and Caribbean cooking techniques.
