Latest news with #ASMED
Zawya
02-06-2025
- Business
- Zawya
Oman: Renewed visual identity to empower entrepreneurship
Muscat: In order to empower the entrepreneurship sector, the Authority for Small and Medium Enterprises Development (ASMED) has launched its new visual identity, with the support of Shaikh Suba'a bin Hamdan al Saadi, Secretary-General of the Secretariat-General of National Celebrations. The Authority has emerged as an entity with the goal of supporting and developing the sector, contributing to the achievement of Oman Vision 2040 which aims for a sustainable, knowledge-based and innovation-driven economy. Recognising this pivotal role, a modern corporate visual identity was developed to reflect the Authority's vision, mission and core values, portraying it as a supportive and enabling entity for small and medium enterprises and entrepreneurs in the Sultanate of Oman. Halima al Zari, Chairperson of ASMED, stated, "We are pleased to launch the new visual identity. This is a testament to the Royal directives to make small and medium enterprises the foundation of the Omani economy. We will continue on this path in collaboration with our partners, embarking on a new journey of giving, belonging and innovation to support entrepreneurs for a prosperous economic future in the Sultanate of Oman and to achieve Oman Vision 2040." It is common for organisations to update their visual identity, with 75 per cent of companies redesigning their brand since 2020 in response to rapid changes in the market and public behaviour. The Authority's visual identity change was necessary to keep up with the fast-paced transformations in the business environment, improve communication with all sectors of the public, enhance digital interaction and support expansion and growth. The Authority mentioned that the identity development process involved a collaborative approach, including research and analysis of global and regional experiences, workshops and seminars, defining the strategy through vision, mission, values, and brand personality, as well as creative design elements such as logo design, colour and font selection and visual identity development. 2022 © All right reserved for Oman Establishment for Press, Publication and Advertising (OEPPA) Provided by SyndiGate Media Inc. (
Observer
01-06-2025
- Business
- Observer
Renewed visual identity to empower entrepreneurship
Muscat, June 1 In order to empower the entrepreneurship sector, the Authority for Small and Medium Enterprises Development (ASMED) has launched its new visual identity, with the support of Shaikh Suba'a bin Hamdan al Saadi, Secretary-General of the Secretariat-General of National Celebrations. The Authority has emerged as an entity with the goal of supporting and developing the sector, contributing to the achievement of Oman Vision 2040 which aims for a sustainable, knowledge-based and innovation-driven economy. Recognising this pivotal role, a modern corporate visual identity was developed to reflect the Authority's vision, mission and core values, portraying it as a supportive and enabling entity for small and medium enterprises and entrepreneurs in the Sultanate of Oman. Halima al Zari, Chairperson of ASMED, stated, "We are pleased to launch the new visual identity. This is a testament to the Royal directives to make small and medium enterprises the foundation of the Omani economy. We will continue on this path in collaboration with our partners, embarking on a new journey of giving, belonging and innovation to support entrepreneurs for a prosperous economic future in the Sultanate of Oman and to achieve Oman Vision 2040." It is common for organisations to update their visual identity, with 75 per cent of companies redesigning their brand since 2020 in response to rapid changes in the market and public behaviour. The Authority's visual identity change was necessary to keep up with the fast-paced transformations in the business environment, improve communication with all sectors of the public, enhance digital interaction and support expansion and growth. The Authority mentioned that the identity development process involved a collaborative approach, including research and analysis of global and regional experiences, workshops and seminars, defining the strategy through vision, mission, values, and brand personality, as well as creative design elements such as logo design, colour and font selection and visual identity development.
Times of Oman
28-05-2025
- Business
- Times of Oman
ASMED organises dialogue session on opportunities for SMEs in financing
Muscat: The Authority for Small and Medium Enterprises Development (ASMED) on Wednesday organised a dialogue session on enhancing opportunities for small and medium enterprises (SMEs) in the financial services sector. The dialogue session was part of efforts undertaken by ASMED to improve the business environment for SMEs and enhance their role in developing financial services by introducing innovative ideas and improving operational efficiency. The dialogue session also explored means of encouraging government and private partnerships and cooperation with SMEs and raising public awareness about the SME sector's importance as a vital partner in supporting the national economy. The session elaborated on policies, legislation, licensing and enablers that support SMEs in offering innovative solutions and generating partnerships in the financial services sector. The dialogue session was attended by Abdullah Salim Al Salmi, CEO of the Financial Services Authority, and Halima Rashid Al Zar'ai, Chairperson of the Authority for Small and Medium Enterprises Development (ASMED), officials from the authorities concerned and owners of SMEs.
Observer
26-05-2025
- Business
- Observer
'Harf Oman' to empower Omani craftsmen
Muscat: The Authority for Small and Medium Enterprises Development (ASMED) announced the launch of the National Crafts Programme 'Harf Oman', one of the strategic national initiatives aimed at advancing the crafts sector in the Sultanate of Oman, enhancing its role in supporting the national economy, empowering Omani craftsmen, and promoting Omani cultural identity at both local and international levels. The programme complements ongoing efforts to achieve the goals of Oman Vision 2040 by supporting cultural and creative industries, enhancing the efficiency and sustainability of small and medium enterprises with a craft-related focus, and creating an integrated system for training, marketing, financing and innovation. Halima bint Rashid al Zariyah, Chairperson of the Authority for Small and Medium Enterprises Development (ASMED), stated: "The programme will be launched in a three-year initial phase. The programme's focus in the upcoming years will be on promoting self-employment and transforming the crafts sector into a creative economic sector. The next phase will emphasise various aspects, including local and international marketing of Omani craft products, training and engaging young talent in this sector." ASMED aims to advance the crafts sector to become a leading global model that enhances economic sustainability and attracts national talent. This is achieved through a clear mission aimed at empowering Omani craftsmen by supporting creativity, developing skills and enhancing integration with entrepreneurship. The programme includes several strategic objectives, such as empowering craftsmen, building national capacities in production and innovation, improving product quality, developing craft value chains, enhancing competitiveness, utilising modern technologies and innovation, establishing an integrated infrastructure, and developing a legislative and institutional environment that supports craft industries. The programme includes four strategic axes: innovation and technical development, local content governance, product marketing and protecting national identity, and investment opportunities and economic sustainability. These axes focus on utilising modern technologies, artificial intelligence, training programmes, setting technical standards, promoting the use of local resources, creating digital platforms, identifying investment opportunities, encouraging investments, proposing growth policies, and governing local content for crafts and craft industries. The National Crafts Programme will expand the reach of Omani craft products in global markets, provide an enabling environment for artisans through training, financing and technology, enhance the contribution of craft industries to the gross domestic product, link traditional crafts to tourism, education and e-markets, document Omani identity and support its export in a modern format.
Times of Oman
26-05-2025
- Business
- Times of Oman
National Programme for Craft Industries launched
Muscat: The Authority for Small and Medium Enterprises Development (ASMED) on Monday announced the launch of 'Oman Crafts', the National Programme for Craft Industries. 'Oman Crafts' emerges as a strategic system to upgrade the craft industries' sector in the Sultanate of Oman, activate the sector's role in supporting the national economy, empower Omani crafts people and consolidate the presence of the Omani cultural identity in the global arena. The programme stems from ongoing efforts to implement the goals of Oman Vision 2040, notably by supporting culture-related industries, enhancing the sustainability of handicrafts-based small and medium enterprises (SMEs) and establish an integrated system for training, marketing and financing of SMEs. The programme aims to enable the Omani crafts sector to become a global role model on enhancing economic sustainability and attracting national talent. This objective is envisaged to be achieved through the empowerment of Omani craftspeople, supporting innovation in their respective vocations, developing their skills and enhancing integration among entrepreneurship. The National Programme for Craft Industries seeks to achieve a number of strategic objectives, which include: - Empowering craftsmen and building national capacities in the field of productivity and innovation - Improving product quality and developing craft value chains - Enhancing the competitiveness and local and international marketing of craft products - Utilizing modern technologies and innovation in developing the crafts sector - Establishing an integrated infrastructure that includes incubators and specialized business centres - Developing a legislative and institutional environment that supports craft industries - Enhancing the sustainability of the craft industries sector and linking it to cultural and tourism identity. The programme lays emphasis on innovation and technological development, local content governance, product marketing and national identity protection, investment opportunities and economic sustainability.
