13-05-2025
Your fancy TV can look like a Seurat
Zoom out: The digital store offers more than 3,000 artworks from institutions like MOMA, The Met, and now, the Art Institute of Chicago.
How it works: A subscription to the art store makes your TV look like a piece of art mounted on the wall rather than a blank black screen.
Famous works from the AIC such as Georges Seurat's "A Sunday on La Grande Jatte — 1884" and Edward Hopper's "Nighthawks" will now be available to display.
Follow the money: Samsung would not disclose to Axios the financial terms with AIC, but a spokesperson said: "All Art Store partners are fairly compensated for their works" and that revenues for partners can "exceed seven-figures per year."
Samsung pays partners from subscription revenues based on how much their artworks are displayed by subscribers.
By the numbers: A 55-inch Frame TV starts at about $1,500 and goes up to $2,500 for an 88-inch.
