Latest news with #AURAPodcast
Hi Dubai
31-07-2025
- Business
- Hi Dubai
AURA Skypool Partners with Bioniq to Elevate Weekly Ice Bath Wellness Experience
AURA Skypool is pleased to announce its partnership with Bioniq, the personalized wellness and supplement brand, for its ongoing weekly Ice Bath Workshop — a transformative experience that is now set to reach new heights through this strategic collaboration. Held every Saturday from 7:45 am to 9:00 am, the workshop is guided by AURA's certified Wim Hof Instructor and combines dynamic movement, breathwork, and ice therapy to help participants activate inner resilience, boost energy, and promote physical recovery. The 75-minute session begins with guided breathwork and meditation, followed by an ice bath immersion to stimulate circulation, enhance immune function, and build mental strength. The morning concludes with a wholesome breakfast served in AURA Skypool's serene indoor lounge — offering a chance to relax, refuel, and connect post-practice. As part of this collaboration, Bioniq will elevate the workshop experience with its premium wellness products. Participants will receive an exclusive discount on their Bioniq GO personalized supplement program and will have the opportunity to enhance their post-session breakfast smoothie with Bioniq CREATINE and Bioniq COLLAGEN — the latest additions to Bioniq's newly launched ESSENTIALS line. To mark the launch session on Saturday, July 26, all attendees will also receive a complimentary 30-day pouch of Bioniq CREATINE, offering targeted support for energy, performance, and recovery. 'At Bioniq, we believe that personalized wellness should be both effective and experiential. Our partnership with AURA Skypool reflects this vision — combining data-driven supplementation with transformative practices like ice baths, breathwork, and mindful movement. We're excited to support participants in optimizing their recovery, performance, and overall vitality through this unique collaboration,' said Oliver Motisi, Chief Product Officer at Bioniq. This collaboration builds on AURA's ongoing relationship with Bioniq, which previously saw Vadim Fedotov, Bioniq's CEO and Founder, featured on the AURA Podcast to discuss the future of personalized nutrition and wellness optimization. Full episode: The AURA x Bioniq Ice Bath Workshop is part of AURA's commitment to redefining holistic wellness through unique, elevated experiences in the sky. Source: bioniq
Campaign ME
16-06-2025
- Business
- Campaign ME
The AURA Podcast returns, featuring Spotify, Porsche, Hugo Boss
The AURA Podcast is back with a second season, filmed once again at Dubai's AURA Skypool and hosted by Kubi Springer, Global Marketing Director and Head of AUTHORITY at AVANTGARDE. With a fresh slate of guests from brands such as Spotify, Porsche, and Hugo Boss, the podcast continues its focus on long-form conversations at the intersection of branding, culture and leadership. Season one of the podcast garnered over eight million views. The series was originally launched in partnership with AURA Skypool and AUTHORITY, AVANTGARDE's marketing and brand consultancy, as a way to reposition traditional PR using immersive digital storytelling. The goal was to showcase AURA as a lifestyle destination to a global audience — without requiring travel to Dubai. 'Traditional PR is evolving,' said Springer. 'The press release still matters, but today's audiences want more than a headline – they want a heartbeat. Podcasts are giving brands a chance to speak with depth, consistency, and real-time relevance.' Filmed 210 metres above sea level, The AURA Podcast positions itself as a branded content platform rather than a promotional vehicle. This season's episodes feature conversations with global creatives and industry leaders on topics ranging from trust-building and storytelling to shifting audience expectations. Produced by AVANTGARDE Brand Experience Agency, the podcast is available weekly across Spotify, Apple Podcasts and YouTube. The format offers an alternative PR tool for luxury and lifestyle brands seeking to create emotional resonance beyond traditional channels. Season two premiered on May 17, 2025.
