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The Irish Sun
5 days ago
- Lifestyle
- The Irish Sun
Here's how to keep your hair smooth, sleek and healthy this summer – according to an expert
KEEPING your hair healthy and manageable is no mean feat during the summer. Whatever your biggest hair complaints are, the combination of warmer weather, humid air, and sunlight can throw our hair off-kilter all summer long. 5 Beauty Writer Mia's head over heels for Aveda's new hair oil Tackling frizz in humid climates can feel like a losing battle, as can dryness and brittleness, which is often caused by UV light from the sun. During the summer, you'll not only spend more time outdoors (British weather dependent!), but also more time fussing over and heat styling your hair, with events, weddings and holidays on the horizon. So, it's important to get to grips with a routine that not only keeps your hair looking and feeling its best, but one that'll keep it protected, too. For protection, UV mists are your ultimate companion, and work in a similar way to the sunscreen you use on your body. Simply spritz a formula like READ MORE IN BEAUTY When it comes to keeping hair smooth and sleek, you have plenty of options, but a product I currently swear by is the new 5 I've been using Aveda Hair Oil this summer Credit: SUPPLIED Aveda Miraculous Oil High-Shine Hair Concentrate, £34 This lightweight, aromatic hair oil can be used on all hair types, and promotes shine, nourishment and frizz protection - so in other words, it's a summer saviour. I apply three to four drops to my long, thick hair after washing, and it leaves it noticeably softer and ready for heat styling, thanks to its 232°C thermal protection. Most read in Fabulous But don't just take my word for it - we asked 5 Antoinette Beenders, Aveda Global Artistic Lead, shares her advice Credit: AVEDA What is a hair oil, how should you apply it, and what are the benefits of using one? I'd recommend using a hair oil when you want to nurture smooth hair or add shine to your 'do. You can use an oil to nourish and provide hydration, but everyone has different hair and needs a different amount of oil, so it's all about getting the balance right. For a product like Apply a couple of drops of product, depending on your hair density, length and pattern. This is all bespoke to you, so build it up slowly and see how much your hair can take. Finish your routine by blow-drying or airdrying. Blow-drying will provide the best results, because it helps the product absorb into the hair. For the ultimate shine, blow-dry and straighten your hair to really seal it in. Is there anything else we can do to ensure smooth, sleek hair? My top tip is to use a nozzle on your blowdryer to concentrate the airflow. The wider and the narrower the nozzle, the more concentration you'll have on the hair, and the smoother it will be. One word of warning - keep the nozzle a couple of inches away from hair or you'll burn it. Adjust the heat to suit the quality of your hair - if your hair is very coarse, porous or damaged, go easy on the heat. You can have a lot of speed or airflow, but not heat - and it's the same with your straightening iron, too. 5 Using a hairdryer nozzle can be a game-changer Credit: AVEDA My hair always gets dry and knotty on holiday, what can I do to keep it healthy? Often, people will go to the beach and into the sea - which is full of salt water that dries your hair out - then they'll go and bake in the sun. If you do this without applying a protective hair product, you'll end up with fried hair. I'm a firm believer in using hair masks during the summer. If I were on holiday myself, I'd apply one every night after a day in the sun. Plus, the minute you come out of the sea, jump under the shower and get that salt water out of your hair. Before you go on holiday, I also recommend investing in a pre-shampoo bonding treatment, such as 5 Nourishing treatment like hair oils can be applied to damp hair Credit: AVEDA What hair products or rituals do you swear by during the summer? I love a good cut, because I come from the trade and I like individualism, so the first thing I do when I come to London is go to the salon. Your ultimate haircut should be a reflection of your personality. If you're a shy person, you probably won't want short bleached blonde or red hair, but instead something a little longer that you feel comfortable with. I'm quite chatty, and would look crazy with long hair - it just wouldn't be me - so, instead, I keep my hair shorter and blonde. I travel a lot, and there's different water all over the world, which can sometimes make my blonde hair go a bit yellow, so I use new If you have extensions that go a bit yellow from smoky environments, this shampoo will do the trick on them, too. What are the biggest hair trends you're seeing this summer? Traditionally, spring is all about going shorter. I've seen a lot of people chopping their hair off recently, and there are a lot of bobs around. However, this summer, we're seeing a return of the fringe. I recently gave a client a Birkin bang fringe. This look has a softness to it and is lower maintenance than other fringes, bringing the focus to the eyes rather than forehead. If you want to find out how a fringe will look on you, put your hand over your forehead and see where your focus is drawn to. If you like the look of it, it's time for a fringe! How To Save Money On Beauty Buys IF your purse is feeling tighter than ever before and you're looking to save cash on your make-up routine, have you ever thought of trying out beauty dupes? Here are five of the best recommended beauty buys that are almost identical to the posh versions, but at a fraction of the price. FACE BASE If you can't afford Charlotte Tilbury's £52 Magic Cream, why not try a TONE IT UP If Drunk Elephant's £62 Protini Cream is out of your price range, you'll need to check out TINTING IT With Fenty's game-changer skin tint costing £29, a popular supermarket's affordable alternative might just be the thing for you. GET COVERED At £29 for a Tarte concealer, the new Primark dupe is much more affordable at just £3.50. SPRAY YAY For those wanting to smell fresh without the price tag,
National Post
29-05-2025
- Business
- National Post
AVEDA Launches in the U.S. Amazon Premium Beauty Store
Article content MINNEAPOLIS — AVEDA, a purpose-driven pioneer of plant-powered, high-performance beauty announces its debut in the U.S. Amazon Premium Beauty store, bringing its assortment of vegan hair, skin, body and lifestyle products to new consumers across the country. Article content Article content 'With the launch of AVEDA in the U.S. Amazon Premium Beauty store, we're not only introducing more people to the world of AVEDA but also highlighting our incredible network of salons,' said Shane Wolf, President AVEDA & Hair Care. 'This new online experience gives a glimpse into our world of high performance, vegan hair care for all – from new innovations to iconic classics.' Article content Amazon customers can shop a wide selection of AVEDA products, including its best-selling franchises Botanical Repair™ for bond building and repair, Invati Ultra Advanced™ for thinning hair concerns, and Be Curly Advanced™ for targeted care for curls, coils and waves. Shoppers can also explore signature aroma collections like Shampure™, Rosemary Mint and Cherry Almond, must-have body care essentials like Hand Relief™ and styling offerings like the Aveda Wooden Paddle Brush. Article content AVEDA's U.S. Amazon Premium Beauty store features an immersive Hair Care Guide – an educational experience page created in partnership with salon professionals from the AVEDA network. This guide includes videos, product highlights, and storytelling to help consumers recreate their salon style at home. Article content Since its founding, AVEDA has been guided by its mission to care for the world. AVEDA is a proudly vegan, Leaping Bunny Approved, certified B Corporation, that raises awareness and funds for clean water initiatives worldwide. AVEDA prioritizes care for the 'whole you,' combining modern science and the ancient art of Ayurveda to provide holistic, ritual based products and services that meet the needs of consumers and professionals alike. Article content Follow @AVEDA and @amazon on social and shop AVEDA on the U.S. Amazon Premium Beauty store at Article content Our mission at AVEDA is to care for the world we live in, from the products we make to the ways in which we give back to society. At AVEDA, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world. Article content A force of nature since 1978, AVEDA was founded by hair stylist Horst Rechelbacher with a mission to care for the world we live in. Crafted with care for people and planet, AVEDA creates vegan, plant-powered, high-performance products for hair, skin and body. AVEDA uses botanical technologies and green chemistry and combines the principles of modern science and the ancient art of Ayurvedic healing. AVEDA is Leaping Bunny approved by Cruelty Free International and a certified B Corporation, meeting high verified standards of social and environmental performance, transparency, and accountability. AVEDA products are available in more than 45 markets worldwide across freestanding stores, partner salons, specialty retailers and on For every hair, everyone. Article content About The Estée Lauder Companies The Estée Lauder Companies Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The Company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty. Article content Article content Article content Article content Article content Contacts Article content Article content Article content
Yahoo
29-05-2025
- Business
- Yahoo
AVEDA Launches in the U.S. Amazon Premium Beauty Store
MINNEAPOLIS, May 29, 2025--(BUSINESS WIRE)--AVEDA, a purpose-driven pioneer of plant-powered, high-performance beauty announces its debut in the U.S. Amazon Premium Beauty store, bringing its assortment of vegan hair, skin, body and lifestyle products to new consumers across the country. "With the launch of AVEDA in the U.S. Amazon Premium Beauty store, we're not only introducing more people to the world of AVEDA but also highlighting our incredible network of salons," said Shane Wolf, President AVEDA & Hair Care. "This new online experience gives a glimpse into our world of high performance, vegan hair care for all – from new innovations to iconic classics." Amazon customers can shop a wide selection of AVEDA products, including its best-selling franchises Botanical Repair™ for bond building and repair, Invati Ultra Advanced™ for thinning hair concerns, and Be Curly Advanced™ for targeted care for curls, coils and waves. Shoppers can also explore signature aroma collections like Shampure™, Rosemary Mint and Cherry Almond, must-have body care essentials like Hand Relief™ and styling offerings like the Aveda Wooden Paddle Brush. AVEDA's U.S. Amazon Premium Beauty store features an immersive Hair Care Guide – an educational experience page created in partnership with salon professionals from the AVEDA network. This guide includes videos, product highlights, and storytelling to help consumers recreate their salon style at home. Since its founding, AVEDA has been guided by its mission to care for the world. AVEDA is a proudly vegan, Leaping Bunny Approved, certified B Corporation, that raises awareness and funds for clean water initiatives worldwide. AVEDA prioritizes care for the "whole you," combining modern science and the ancient art of Ayurveda to provide holistic, ritual based products and services that meet the needs of consumers and professionals alike. Follow @AVEDA and @amazon on social and shop AVEDA on the U.S. Amazon Premium Beauty store at ABOUT AVEDA Our mission at AVEDA is to care for the world we live in, from the products we make to the ways in which we give back to society. At AVEDA, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world. A force of nature since 1978, AVEDA was founded by hair stylist Horst Rechelbacher with a mission to care for the world we live in. Crafted with care for people and planet, AVEDA creates vegan, plant-powered, high-performance products for hair, skin and body. AVEDA uses botanical technologies and green chemistry and combines the principles of modern science and the ancient art of Ayurvedic healing. AVEDA is Leaping Bunny approved by Cruelty Free International and a certified B Corporation, meeting high verified standards of social and environmental performance, transparency, and accountability. AVEDA products are available in more than 45 markets worldwide across freestanding stores, partner salons, specialty retailers and on For every hair, everyone. About The Estée Lauder CompaniesThe Estée Lauder Companies Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The Company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty. ELC-B View source version on Contacts PRESS CONTACTS Investors:Rainey Mancinirmancini@ The Estée Lauder Companies:Meg TeggartMteggart@ AVEDA:Moheli Rinaldimrinaldi@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Upturn
29-05-2025
- Business
- Business Upturn
AVEDA Launches in the U.S. Amazon Premium Beauty Store
MINNEAPOLIS, United States: AVEDA, a purpose-driven pioneer of plant-powered, high-performance beauty announces its debut in the U.S. Amazon Premium Beauty store, bringing its assortment of vegan hair, skin, body and lifestyle products to new consumers across the country. This press release features multimedia. View the full release here: 'With the launch of AVEDA in the U.S. Amazon Premium Beauty store, we're not only introducing more people to the world of AVEDA but also highlighting our incredible network of salons,' said Shane Wolf, President AVEDA & Hair Care. 'This new online experience gives a glimpse into our world of high performance, vegan hair care for all – from new innovations to iconic classics.' Amazon customers can shop a wide selection of AVEDA products, including its best-selling franchises Botanical Repair™ for bond building and repair, Invati Ultra Advanced™ for thinning hair concerns, and Be Curly Advanced™ for targeted care for curls, coils and waves. Shoppers can also explore signature aroma collections like Shampure™ , Rosemary Mint and Cherry Almond , must-have body care essentials like Hand Relief™ and styling offerings like the Aveda Wooden Paddle Brush . AVEDA's U.S. Amazon Premium Beauty store features an immersive Hair Care Guide – an educational experience page created in partnership with salon professionals from the AVEDA network. This guide includes videos, product highlights, and storytelling to help consumers recreate their salon style at home. Since its founding, AVEDA has been guided by its mission to care for the world. AVEDA is a proudly vegan, Leaping Bunny Approved, certified B Corporation, that raises awareness and funds for clean water initiatives worldwide. AVEDA prioritizes care for the 'whole you,' combining modern science and the ancient art of Ayurveda to provide holistic, ritual based products and services that meet the needs of consumers and professionals alike. Follow @AVEDA and @amazon on social and shop AVEDA on the U.S. Amazon Premium Beauty store at ABOUT AVEDA Our mission at AVEDA is to care for the world we live in, from the products we make to the ways in which we give back to society. At AVEDA, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world. A force of nature since 1978, AVEDA was founded by hair stylist Horst Rechelbacher with a mission to care for the world we live in. Crafted with care for people and planet, AVEDA creates vegan, plant-powered, high-performance products for hair, skin and body. AVEDA uses botanical technologies and green chemistry and combines the principles of modern science and the ancient art of Ayurvedic healing. AVEDA is Leaping Bunny approved by Cruelty Free International and a certified B Corporation, meeting high verified standards of social and environmental performance, transparency, and accountability. AVEDA products are available in more than 45 markets worldwide across freestanding stores, partner salons, specialty retailers and on For every hair, everyone. About The Estée Lauder Companies The Estée Lauder Companies Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The Company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty. ELC-B View source version on Disclaimer: The above press release comes to you under an arrangement with Business Wire. Business Upturn takes no editorial responsibility for the same.
Yahoo
28-05-2025
- Business
- Yahoo
AVEDA Launches in the U.S. Amazon Premium Beauty Store
MINNEAPOLIS, May 28, 2025--(BUSINESS WIRE)--AVEDA, a purpose-driven pioneer of plant-powered, high-performance beauty announces its debut in the U.S. Amazon Premium Beauty store, bringing its assortment of vegan hair, skin, body and lifestyle products to new consumers across the country. "With the launch of AVEDA in the U.S. Amazon Premium Beauty store, we're not only introducing more people to the world of AVEDA but also highlighting our incredible network of salons," said Shane Wolf, President AVEDA & Hair Care. "This new online experience gives a glimpse into our world of high performance, vegan hair care for all – from new innovations to iconic classics." Amazon customers can shop a wide selection of AVEDA products, including its best-selling franchises Botanical Repair™ for bond building and repair, Invati Ultra Advanced™ for thinning hair concerns, and Be Curly Advanced™ for targeted care for curls, coils and waves. Shoppers can also explore signature aroma collections like Shampure™, Rosemary Mint and Cherry Almond, must-have body care essentials like Hand Relief™ and styling offerings like the Aveda Wooden Paddle Brush. AVEDA's U.S. Amazon Premium Beauty store features an immersive Hair Care Guide – an educational experience page created in partnership with salon professionals from the AVEDA network. This guide includes videos, product highlights, and storytelling to help consumers recreate their salon style at home. Since its founding, AVEDA has been guided by its mission to care for the world. AVEDA is a proudly vegan, Leaping Bunny Approved, certified B Corporation, that raises awareness and funds for clean water initiatives worldwide. AVEDA prioritizes care for the "whole you," combining modern science and the ancient art of Ayurveda to provide holistic, ritual based products and services that meet the needs of consumers and professionals alike. Follow @AVEDA and @amazon on social and shop AVEDA on the U.S. Amazon Premium Beauty store at ABOUT AVEDA Our mission at AVEDA is to care for the world we live in, from the products we make to the ways in which we give back to society. At AVEDA, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world. A force of nature since 1978, AVEDA was founded by hair stylist Horst Rechelbacher with a mission to care for the world we live in. Crafted with care for people and planet, AVEDA creates vegan, plant-powered, high-performance products for hair, skin and body. AVEDA uses botanical technologies and green chemistry and combines the principles of modern science and the ancient art of Ayurvedic healing. AVEDA is Leaping Bunny approved by Cruelty Free International and a certified B Corporation, meeting high verified standards of social and environmental performance, transparency, and accountability. AVEDA products are available in more than 45 markets worldwide across freestanding stores, partner salons, specialty retailers and on For every hair, everyone. About The Estée Lauder CompaniesThe Estée Lauder Companies Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The Company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty. ELC-B View source version on Contacts PRESS CONTACTS Investors:Rainey Mancinirmancini@ The Estée Lauder Companies:Meg TeggartMteggart@ AVEDA:Moheli Rinaldimrinaldi@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
