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Associated Press

AV Matters Rebrands to AVFX -- A New Name for a Trusted Force in Event Production

ORLANDO, Fla., June 30, 2025 /PRNewswire/ -- After more than 25 years powering some of the most high-profile, high-pressure events in the country, AV Matters has officially rebranded to AVFX. The new name marks a bold evolution for a team that's anything but new. AVFX is the trusted national partner behind executive-level general sessions, immersive trade show booths, national association conferences, nonprofit fundraisers, and agency-led brand activations. The rebrand unifies the company's expanded capabilities under one name that reflects what clients already know: AVFX delivers the gear, the calm, and the precision that critical moments demand. 'This rebrand is more than a new name. It's a reflection of how far we've come and where we're going,' said Matt Emerson, CEO of AVFX. 'We've grown into a full-service national partner for teams who need flawless delivery under pressure. The name AVFX matches the caliber of our work and the clients we serve.' Industries & Partners We Serve What AVFX Delivers The New AVFX With a national footprint and offices in Boston, Denver, and now Orlando, AVFX powers in-person, hybrid, and virtual events across industries. Client partnerships include global brands, Fortune 500 companies, medical associations, nonprofits, and top-tier agencies. Whether the project calls for five breakout rooms, a 10,000+-person keynote, or a fully immersive experience, AVFX shows up ready. As of June 28, 2025, the AV Matters name has officially retired, with all digital properties and brand presence now fully transitioned to AVFX. Explore the Rebrand New name. Same trusted team. Let's talk about how AVFX can support your upcoming events with the same precision, reliability, and creativity you count on. Visit View original content to download multimedia: SOURCE AVFX, LLC