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News18
18 hours ago
- Lifestyle
- News18
World Poha Day: What You Didn't Know About Poha's Role in Indian Matchmaking
Last Updated: In many North and Central Indian households, the first meeting between a prospective bride and groom, typically with their families often features poha In the complex and colourful world of Indian matchmaking, much has been said about horoscopes, family background, and social compatibility. But one unlikely hero has quietly played a starring role in many matrimonial meetings across the country: Poha. Yes, the humble, fluffy, turmeric-tinged dish of flattened rice is not just a staple breakfast—it's a cultural signal, a conversation starter, and, believe it or not, an unofficial screening tool in Indian arranged marriages. And as matchmakers and modern families alike embrace tradition with a twist, the beloved dish of Fortune Poha continues to be at the center of it all, symbolizing comfort, familiarity, and good taste. Nutritionist Sonia Shah, Fortune Foods, AWL Agri Business Ltd shares all you need to know: A great ice-breaker In many North and Central Indian households, the first meeting between a prospective bride and groom – typically with their families – often features poha, which is commonly served as the welcome snack. Light yet filling, simple yet flavourful, it helps create a relaxed, homey atmosphere. It's a non-controversial, vegetarian, and easy-to-eat dish that does not create a mess. But more than just a dish, poha is a litmus test for the prospective couple – can the bride prepare the dish? Does the groom appreciate traditional food? While it might seem quaint to some, in numerous households, the preparation and presentation of poha is still seen as a sign of domestic capability, hospitality, and cultural alignment. In fact, the concept of this 'poha test' has become a popular tongue-in-cheek phrase in many households. It refers to the notion that making good poha reflects not just culinary skill, but also care, balance, and an understanding of tradition. It's not uncommon for older generations to joke that a perfectly made plate of poha could quietly sway opinions during a rishta meeting. This unspoken role of poha in matchmaking highlights how food, even a dish as humble as flattened rice, can become a potent cultural symbol — representing home, harmony, and the start of something new. Why poha? So why poha and not, say, samosas or sweets? The answer lies in the flattened rice dish's simplicity. Poha is light on the stomach, which is ideal for nerve-wracking first-meetings. It's quick to prepare, yet offers ample room for creativity — add peanuts for crunch, pomegranate for a splash of colour, or a squeeze of lime for that tangy brightness. What's more, the dish is universally loved across states, making it a safe choice regardless of the guest's specific preferences. This inherent appeal can be further enhanced by the quality of the poha itself. When prepared with Fortune Poha, the experience is even more elevated. Made from premium quality rice, Fortune Poha consistently delivers fluffy texture and absorbs flavours without turning soggy. Its clean, sorted grains cook evenly and lend themselves perfectly to both classic and contemporary recipes. For families hoping to make a lasting positive impression during such meetings, Fortune Poha offers an element of reliability. Whether it's the groom's mother preparing it for her guests or the prospective bride showcasing her culinary skills, Fortune Poha ensures the dish lives up to the moment. Modern twist to an age-old custom While the tradition of serving poha during matchmaking may have its roots in older customs, modern couples are reinterpreting it with contemporary flair. Some serve poha bowls with fusion toppings, others present it as poha bruschetta or mini poha cups as part of a high-tea spread. And yet, the sentiment that poha is comfort, authentic and home endures at its core. Even in today's fast-paced dating-app era, many Indian families continue to follow the 'girl-seeing' or 'rishta' meeting format. More often than not, a plate of warm, fragrant poha still sits quietly at the centre of the table, a humble witness to the beginning of countless new love stories. So, the next time you serve or eat poha, remember it might just be doing more than filling your stomach — it could be sealing a match! The News18 Lifestyle section brings you the latest on health, fashion, travel, food, and culture — with wellness tips, celebrity style, travel inspiration, and recipes. Also Download the News18 App to stay updated! tags : latest news lifestyle news18 poha Poha breakfast poha recipe Location : New Delhi, India, India First Published: June 07, 2025, 22:38 IST News lifestyle » food World Poha Day: What You Didn't Know About Poha's Role in Indian Matchmaking
Mint
29-04-2025
- Business
- Mint
Strong oilseed crop to keep India edible oil prices stable: AWL Agri Business
New Delhi: Edible oil prices in India, which rose in response to the government's decision to raise import taxes on cooking oils in September last year, are likely to remain stable this year, buoyed by robust domestic oilseeds harvest and steady global supplies, AWL Agri Business Ltd (formerly Adani Wilmar Ltd) said. The company has also been reducing packaged wheat flour prices in response to fresh crop arrivals and easing inflation, potentially boosting consumption. 'In FY26, the edible oil supply chain will remain stable globally as well as in India. India has done well in mustard seed, so mustard crop is very good. The upcoming monsoon season is going to be good. So, India will produce its average oilseeds. We don't see any price issue in oilseeds nor supply chain issue in oilseeds," Angshu Mallick, managing director and chief executive officer of the company, said in an interview with Mint . Also read: As gold prices hit record high, Tanishq rethinks wedding jewellery strategy Edible oils account for around 64% of the company's annual revenue, followed by packaged foods and other fast-moving consumer goods. The edible oil segment saw a 7% year-on-year volume growth in the March quarter, with a 45% increase in revenues, reaching ₹ 14,769 crore. The overall revenue of the company, known for its Fortune brand of edible oils, jumped 38% year-on-year to ₹ 18,230 crore in the January-March period, with an 8% underlying volume growth. Edible oil companies were forced to raise prices in the second half of FY25, following the government's move in September to increase the basic customs duty on various edible oils. This was done to shield local farmers from the impact of high global oilseeds production that could have made its way into the country, depressing prices. India relies heavily on imports to meet its domestic edible oil needs, with approximately 57% sourced internationally. According to government data released in August last year, India imported 16.5 million tonnes of edible oils in 2022-23, with domestic production fulfilling only 40-45% of the country's requirements. Also read: Rural reality check: Consumers turn cautious as aspiration meets inflation In the December quarter, the company raised prices of cooking oil by at least 20%, following the government's move to impose higher import duties on refined oils. The government raised the basic customs duty on crude soybean oil, crude palm oil and crude sunflower oil to 20% from 0%, resulting in an effective duty rate of 27.5% on these oils. The basic custom duty on refined palm oil, refined sunflower oil and refined soybean oil was increased to 32.5% from 12.5%, leading to an effective duty rate of 35.75% on refined oils. Basic customs duty is a tax levied on imported goods to protect domestic industries by increasing the cost of imports. The company sells edible oils such as soya, sunflower, mustard, rice bran, groundnut and cottonseed. The company also sells basmati rice and wheat flour. 'The duty hikes came in September. So, that hiked the entire value chain," he said. According to the company's full-year and March quarter results announced late Monday, palm oil volumes in the value-for-money segment experienced a negative impact during the second half of FY25 due to a significant price surge compared to other edible oils. However, excluding palm oil, the company reported a 6% year-on-year growth in branded edible oil volumes for FY25. Earlier this week, Mint reported a sharp decline of ₹ 5-7 per kg in wheat flour (atta) prices over the past month, attributed to the arrival of wheat from key producing states like Punjab, Haryana, Madhya Pradesh, Uttar Pradesh Rajasthan and Gujarat. Mallick said the company had responded to the dip in prices. Wheat prices have come down by 10-12% since early March, Mallick said. The company has reduced the price of all packaged flour sold under its Fortune brand by almost ₹ 4 per kilo. 'We have passed on the benefits to consumers in April and gradually, every week, we are reducing prices," he said. 'Rice prices are also low and whatever reduction was to be given, we passed it on in March itself. Dal and besan prices are down too, sugar is also stable. Overall, all the prices are under control," he added. Mallick said consumption metrics looked broadly stable with food inflation trending downwards. 'Going forward, consumption should improve because income tax benefits will kick in which will mean more cash in the hand of consumers. Overall inflation as well as food inflation is coming down. Thirdly, our job market will be better because the government investments will go up. So, more cash in hand will give a better consumption story," he added. Also read: Protein powers new launches for dairy and snacking companies Government data released earlier this month revealed that India's retail inflation eased in March to its slowest pace in over six years, primarily due to lower food prices. Food inflation in March rose by 2.69% year-on-year, a significant decrease from 3.75% in February and 8.52% the previous year. Last year, Adani Enterprises Ltd announced its exit from the 26-year joint venture with Singapore's Wilmar group. Following the exit, the company transitioned to a new name—AWL Agri Business Limited. It also unveiled a new brand logo earlier this week.
Business Standard
29-04-2025
- Business
- Business Standard
Archean Chemical Industries Ltd leads losers in 'A' group
Hatsun Agro Product Ltd, Tata Technologies Ltd, AWL Agri Business Ltd and TVS Motor Company Ltd are among the other losers in the BSE's 'A' group today, 29 April 2025. Hatsun Agro Product Ltd, Tata Technologies Ltd, AWL Agri Business Ltd and TVS Motor Company Ltd are among the other losers in the BSE's 'A' group today, 29 April 2025. Archean Chemical Industries Ltd tumbled 9.36% to Rs 600.95 at 14:46 stock was the biggest loser in the BSE's 'A' the BSE, 27258 shares were traded on the counter so far as against the average daily volumes of 26215 shares in the past one month. Hatsun Agro Product Ltd lost 5.51% to Rs 887.65. The stock was the second biggest loser in 'A' the BSE, 4617 shares were traded on the counter so far as against the average daily volumes of 3360 shares in the past one month. Tata Technologies Ltd crashed 5.43% to Rs 667.6. The stock was the third biggest loser in 'A' the BSE, 65.65 lakh shares were traded on the counter so far as against the average daily volumes of 1.66 lakh shares in the past one month. AWL Agri Business Ltd dropped 3.85% to Rs 268.35. The stock was the fourth biggest loser in 'A' the BSE, 1.55 lakh shares were traded on the counter so far as against the average daily volumes of 1.41 lakh shares in the past one month. TVS Motor Company Ltd fell 3.33% to Rs 2710.15. The stock was the fifth biggest loser in 'A' the BSE, 2.87 lakh shares were traded on the counter so far as against the average daily volumes of 14404 shares in the past one month.
The Print
29-04-2025
- Business
- The Print
AWL Agri Business Q4 profit up 22% to Rs 191 crore
The total income rose to Rs 18,291.63 crore in the January-March quarter of the last fiscal from Rs 13,327.05 crore in the corresponding period of the preceding year, according to a regulatory filing. Its net profit stood at Rs 156.75 crore in the year-ago period. New Delhi, Apr 28 (PTI) Edible oil major AWL Agri Business Ltd on Monday reported a 22 per cent increase in its consolidated net profit to Rs 190.66 crore for the quarter ended March. The net profit jumped to Rs 1,225.81 crore in the last fiscal from Rs 147.99 crore in the 2023-24 financial year. The total income increased to Rs Rs 63,910.28 crore in 2024-25 from Rs 51,518.71 crore in the preceding year. AWL Agri Business Ltd, formerly known as Adani Wilmar Ltd, sells edible oils and other food products under Fortune brand. PTI MJH RHL This report is auto-generated from PTI news service. ThePrint holds no responsibility for its content.
