3 days ago
Neena Gupta redefines timely care with Cipladine
HighlightsCipla Health launches the campaign 'Cipladine – Aapka Fast Aid Expert' featuring actress Neena Gupta as the brand ambassador, reinforcing its position as India's No.1 trusted solution for cuts, wounds, burns, and infections. The campaign highlights Cipladine's unique Povidone Iodine formula that starts acting within just 30 seconds, promoting it as a true 'Fast Aid Expert' rather than just a first aid product. Conceptualized by Lowe Lintas, the campaign showcases relatable stories of Neena Gupta's character, emphasizing the product's rapid action and engaging viewers through humor and efficiency.
Cipla Health
, a player in
consumer healthcare
, has announced the launch of its latest campaign, "
Cipladine
– Aapka
Fast Aid Expert
," featuring actress
Neena Gupta
as the brand ambassador.
The campaign reinforces Cipladine's positioning as India's No.1 trusted solution for cuts, wounds, burns and infections — delivering fast and effective healing when it matters most.
Backed by its
Povidone Iodine
(PVPI) formula, Cipladine is proven to stay longer on the skin, penetrate deeper, and start acting within just 30 seconds, making it not just a first aid but true Fast Aid Expert.
Shivam Puri, managing director and chief executive officer, Cipla Health said, 'With our new 'Fast Aid' campaign, we're redefining timely care, delivering quick, effective relief when it's needed most. This latest narrative reaffirms Cipladine's place as a household essential, trusted across both urban and rural India. We're delighted to have Neena Gupta bring her authenticity and wide appeal to help take this message forward."
Conceptulised by
Lowe Lintas
, the new campaign creatively brings the "fast action" benefit of Cipladine to life through a series of films featuring Neena Gupta and Shashie Verma.
In these quirky and relatable stories, Gupta, a meticulous and quick-witted character, is often seen outpacing her slow, laid-back assistant, echoing Cipladine's rapid action on wounds.
Gupta, actress and brand ambassador, shared her excitement about the association, saying, 'Cipladine is quick, reliable, and versatile, it reminds me of the kind of roles I enjoy doing. Being a part of this campaign was a delightful experience.'
Subramanyeswar S, group chief executive officer- India and chief strategy officer – APAC, MullenLowe Global said, 'We asked ourselves: how can a leader lead even more distinctively? The answer emerged in a powerful insight - speed - a critical need in first aid. That's when we reimagined Cipladine not just as a product, but as a solution—a fast aid expert in the world of
first aid solutions
.'
Sarvesh Raikar, president (creative), Lowe Lintas added, 'The idea of an ultra-efficient boss and her quest to set things right without wasting time served as a perfect backdrop to launch our refreshed brand idea – to move from 'first aid' to 'fast aid' expert. The chronicles of Neena Gupta and her secretary Sashi Verma, directed by Vivek Dubey, effortlessly bring alive our new narrative of speed, while also bringing a smile on the viewers faces.'
The campaign is now live across TV, digital, print, OOH and trade visibility assets, to ensure maximum reach and engagement.
Watch the videos here:
