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‘Paanch Bhai, Paancho Tabaahi': Delivery Riders Turn Signal Into Fashion Runway
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A photo of five rival delivery agents waiting at a traffic signal is going viral for capturing unexpected unity on Indian streets.
The United States has the Avengers. Japan gave the world Power Rangers. But India? India has something better, real-life heroes in raincoats, armed with delivery bags and sheer determination. A photo went viral that captures the spirit of modern India most unexpectedly: five delivery executives—each from a rival company—lined up on scooters, waiting at a traffic signal under a flyover.
All in vibrant uniforms that unintentionally formed a rainbow of service: red for Zomato, purple for Zepto, yellow for Blinkit, orange for Swiggy, and maroon for Flipkart Minutes. For once, they weren't racing against each other but were paused, shoulder to shoulder, like comrades.
It is not often you see rivals standing together like this. These weren't just delivery guys—they were a reminder of the hard work that keeps India going. While we are busy watching shows or sitting in meetings, they are out there in the rain and traffic, dodging potholes and rushing through streets, just to make sure our food, groceries, or medicines reach us on time.
This iconic shot was shared on LinkedIn by Aarshita Verma, a Senior Manager at Zepto. Her caption? 'Paanch bhai, paancho tabaahi." Just four words, but it said it all.
The image, posted on July 18, has since taken the internet by storm, clocking over 1,200 likes and dozens of witty and heartfelt comments.
A user wrote, 'Paanch bhai? Matlab Avengers bhi sharma jaaye itni unity dekh ke!"
Another joked, 'I think sab kaa dress-code designer ak hi he."
Others dubbed them 'The Infinity Stones of Delivery" and 'India's Fastest League."
One comment even played off Spider-Man: 'With great power comes great responsibility—like sharing snacks at the next brainstorming session!"
Zepto itself responded in good humour: 'Serving India, one scooter at a time."
Some people said BigBasket and Amazon Fresh should also be added to the group. But even without them, these five delivery riders made a strong point—showing teamwork, hard work, and great branding in one rare photo.
So next time your order is late, maybe you will remember this photo and smile. Behind every app is a real person in a raincoat, riding through traffic, trying their best to deliver and serve India, one scooter at a time.
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First Published:
July 19, 2025, 10:56 IST
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