Latest news with #Aashadam
Hans India
18-07-2025
- Business
- Hans India
Mega discounts at South India Shopping Mall
Hyderabad: In celebration of the culturally significant Aashadam season, South India Shopping Mall has launched its much-awaited Blockbuster Kilo Sale, drawing massive footfall across its showrooms. Rooted in the traditions of South India, the brand has rolled out an exciting campaign with the tagline 'Shopping in Kilos... Happiness in Tons!', offering customers an array of irresistible deals. One of the most talked-about highlights is the 'Buy 1 KG Sarees, Get 1 KG Free' offer on Kanchipattu sarees, which has struck a chord with festive shoppers. In addition, the sale features up to 66% off on all categories of clothing, a second Kalamkari Pattu saree for just Rs 49 (worth Rs 4,995), exclusive deals on ladies, men's, and kids' wear, and unmatched offers on jewellery. Shoppers can also avail 2 grams of silver free per gram of gold jewellery, Rs 5,000 off per KG of silver items, and diamond jewellery starting from just 49,990 per carat, with VA beginning at only 5%.
The Hindu
26-06-2025
- The Hindu
Spiritual piety marks the beginning of Bonalu
As a harsh June sun beat down on the stone steps of Golconda fort, hundreds of women, some men dressed as women, bent down to apply vermillion and turmeric to the steps leading to the ancient Jagadambika Temple on crest of the hillock. As men whipped up teen-maar beat on drums and on tin sheets, some women carried pots filled with cooked rice capped with a flaming torch. 'Bonalu marks the beginning of Aashadam. It marks a change of season and this offering is to ensure that the Goddess takes care of us in terms of health. Today, what we are doing in metlu puja (worship the steps),' said one of the devotees marking the steps with turmeric and vermilion. Outside the main fort complex, police officials barricaded the normal routes. Most of the devotees had to walk distances ranging from 2 to 3 km to reach the entrance of the fort. 'I had to park my vehicle outside the Banjari Darwaza. It is nearly a two kilometre walk and then there are these 350 steps,' said Ramesh, who came with his friends from Chintal Basti near Khairatabad to pray to the Goddess. Hundreds of policemen lined the route managing traffic even as politicians turned up with convoy of SUVs in the narrow streets of Jinsi Bazaar, Moti Darwaza, Rethi Gali, and Bada Bazaar road. 'I have been here from 8 a.m. I will have to be there till it gets over at 8 p.m.,' said a police official managing the crowd near Jagdambika Temple as the devotees scrambled and searched for their footwear. There are nine puja days for Bonalu spread over the month on Thursdays and Sundays, with the first being at the Golconda Fort. 'This kind of rush is a modern phenomenon. Till 1986, we used to get only 10 to 15 families offering bonams (pots of offering) to the Goddess. The entry ticket was 50 paise then. It changed in 2016 when the number of devotees surged into lakhs. Another big jump happened in 2021,' said O. Durgappa, who worked as monument attender of the Golconda Fort retiring in 2020.
