Latest news with #AbbeyYung
Graziadaily
08-08-2025
- Lifestyle
- Graziadaily
Those Before And After Pictures?! This Hair Mask Is A Must For Dry, Bleached Hair
When it comes to good hair, I'm not exactly blessed. Admittedly, some of that's my own doing- too much heat styling, overzealous brushing, and going in a bit too hard with the bleach (though I maintain blondes do have more fun). That said, I've been on something of a haircare journey over the past couple of years. And while I'd usually roll my eyes at someone rabbiting on about such a thing, working out what does and doesn't work really has been a journey. After a post-wedding day chop to get rid of a bulk of damage, I've been diligent with piecing together a routine that actually prioritises the health of my hair. I've (mostly) set down the curling tongs and focused on getting my hair back to its most healthy. Some stand-outs worth shouting about? The K18 Hair Leave-In Molecular Repair Hair Mask, £30, has worked wonders at repairing my broken bonds. Then there's the Pureology Strength Cure Shampoo and Conditioner, £52.50 (a dream duo for restoring brittle strands) and of course the OGX Damage Remedy+ Coconut Miracle Oil, £8.99 - a treat for protecting and bolstering delicate ends pre-shampoo. Trichologist (and TikTok extraordinaire) Abbey Yung has been largely responsible for this transformation- I genuinely credit her advice with helping me achieve the longest, strongest hair of my life (although my journey continues). One thing I've stuck to religiously in my new hair care rituals? Masking every single time I wash my hair. It's been a game-changer for maintaining moisture and I no longer reserve it for special occasions. Like many things these days, I was introduced to the now-beloved Fino Premium Touch Hair Mask, £12.85 via social media (it's amazing), but recently, my feed has been buzzing about the latest launch from Color Wow - the Dreaming Advanced Repair and Resurfacing Treatment, £39.50. A little bit of everything. This anti-frizz, anti-damage smoothing treatment promises to 'refinish and visibly repair fluffy, frizzy, damaged strands.' You simply apply it to freshly washed hair, leave it in for a few minutes, then rinse out for 'flawless, smooth, swingy, polished results.' Then there's protection against heat and humidity, too. If glossier, more lustrous and all-round healthier looking hair is your MO, then this could be just the ticket. 1. Color Wow Dreaming Advanced Repair & Resurfacing Treatment Rachael Martin, beauty director says: 'After blow-drying with a bit of tension (it requires this to activate its smoothing abilities), my usually parched, frizzy hair felt noticeably smoother and softer. There was no tacky residue, and my hair felt lighter more hydrated. I'm currently giving proper heat styling a rest (which would have smoothed the cuticle further and added even more gloss), but I was still seriously impressed at the finish here. It really worked to polish the surface of my strands, without the need for extreme heat. My hair didn't 'poof' up as the day went on either, sitting smoother and silkier than it usually would. Bonus points for the colour refresh, too. My blonde highlights looked brighter and more multi-dimensional - no salon necessary.' Pros Sulfate free Suited to all hair types A little goes a long way Cons Takes longer to rinse than the average conditioner After shampooing, take a generous amount and distribute from root to ends. Be sure to distribute evenly (combing through helps this) then leave on for 2-3 minutes and rinse. The benefits last for 2-3 shampoos. Rachael Martin beauty director says: 'Anything Chris Appleton touches tends to turn to gold. Or silver, in this case. First impressions? The pot is substantial (making it excellent value for money from the get-go) and the texture is rich and creamy, almost like clotted cream or butter. I was initially worried it might be too heavy for my grease prone hair, but I soon realised this wouldn't be the case. After washing and conditioning, I scooped out a hefty dollop and worked it through my lengths and ends. I then took a tiny bit extra and smoothed it over my roots with my finger tips - just to ensure my wiry flyaways were coated too. I combed through gently with my Manta brush (a brittle hair non-negotiable) and left it in for around five minutes. Unexpectedly, despite the thick, cosseting texture, I found it melted into my hair almost like a milk. And after rinsing my hair felt instantly softer and more slippery. One word of warning, though- make sure you rinse this one out thoroughly- considerably longer than you would with a standard conditioner. Because it's so rich, it takes a little extra time, but once you've ensured it's rinsed properly beautiful hair will await. Before and after using the Colour Wow Dreaming Mask - blowdried, but not styled with hot plates After blow-drying with a bit of tension (it requires this to activate its smoothing abilities), my usually parched, frizzy hair felt noticeably smoother and softer. There was no tacky residue, and my hair felt lighter more hydrated. I'm currently giving proper heat styling a rest (which would have smoothed the cuticle further and added even more gloss), but I was still seriously impressed at the finish here. It really worked to polish the surface of my strands, without the need for extreme heat. My hair didn't 'poof' up as the day went on either, sitting smoother and silkier than it usually would. Bonus points for the colour refresh, too. My blonde highlights looked brighter and more multi-dimensional - no salon necessary. While it's an expensive hit, just a small amount of this conditioning mask goes a long way to nourish, smooth and hydrate parched strands. If you're also on a hair repair journey then consider this your next essential. Rachael Martin is Grazia's Beauty Director. Originally from Northern Ireland, she studied English Literature at Queen's University Belfast, before moving to London to pursue a career in magazine journalism
Forbes
27-04-2025
- Lifestyle
- Forbes
Shoppers Go Back To Basics With The Drugstore Hair Care Renaissance
A woman shops in Walgreens in Hollywood, California. (Photo by) Getty Images Perfectly timed as consumers frantically attempt to navigate the turbulent nature of the current United States economy, a new beauty trend has emerged—captivating social media users and eager shoppers with the resurgence of drugstore hair care products. In the current market, saturated with an array of luxury hair care brands and dominated by the lure of exclusive Sephora sales, the new interest in accessible, affordable and effective drugstore brand hair care products represents a pertinent shift in cultural consumerism—illustrating shoppers' desire to eliminate excessive spending within their daily routine and regain agency in a time of economic uncertainty. One individual at the forefront of the current drugstore hair care movement is Minnesota-based social media content creator Abbey Yung, discovered by many users online under the username @abbeyyung. Despite Yung's legitimate qualifications which includes a certification in trichology, the content creator garners most of her online authority at first glance—with the creator's signature long blonde tresses acting as a physical representation of her carefully examined product critiques and prudent beauty advice. In addition to her iconized locks, Yung is best known amongst online beauty-enthusiasts for her viral hair care routine, coined by the creator as the 'Abbey Yung method.' Within this multi-step method, an emphasis on drugstore products acts as the focus, citing heritage brands from Pantene to Dove as holy grail additions to her routine. Many consumers, taken with Yung's advice, are following suit. In an interview with Yung, the creator addressed the overwhelming popularity of the Abbey Yung method, saying, 'I think the initial reason viewers were so drawn to the Abbey Yung Method is because they were shocked by how much better their scalp and hair felt after trying it. Especially when the incredible results they experienced were from drugstore products!' Yung continued, saying, 'Beyond that, I think it resonates with viewers because it's not a one size or one product fits all approach. The main purpose of the method is to build a routine that meets the unique needs of each person's scalp and hair so that it both looks and feels as healthy as possible. There's no single step or product that is 'required' on this method—viewers can pick and choose between steps, products and price points depending on how their scalp and hair respond and what works the best for their lifestyle.' In the same interview, Yung explained why so many consumers were previously hesitant to integrate drugstore brands into their routine, saying, 'Widespread myths circulating in the hair industry for years have contributed to a general distrust of drugstore hair brands.' Yung went on to name some examples of this misinformation such as drugstore products being watered down; containing ingredients that are more harsh or harmful than high end brands; causing hair loss; coating one's hair with wax and giving one the illusion of positive results temporarily while causing long term damage. 'So it's completely understandable that consumers would be hesitant to try drugstore hair products after hearing myths like this for their entire lives! It's just unfortunate because none of those things are true,' said Yung. Online personalities like Yung are often credited for popularizing similar trends in fashion and beauty—beginning as seemingly small preferences in taste and blossoming into movements that have the power to affect millions of users and significantly alter the consumer landscape. In a report from trend forecasting platform WGSN, the publication remarks on the influential relationship a young consumer demographic has with the online media they consume regularly in a section titled 'What Gen Z Wants From Your Brand,' saying, ''This is a generation that is growing up with its time split between two worlds—the fast-paced, constantly evolving digital world (URL) and a physical in real life (IRL) world that seems to throw up new challenges, stresses and obstacles to overcome every day—and it's this parallel existence that defines how they shop for, and experience, beauty.'' As shoppers deal with the chaotic state of the country's current economics, fashionable shifts in consumer culture, such as the rise in drugstore hair care products, represents a significant shift in trend culture—one that puts the user first and prioritizes quality, accessibility and affordability among all else.
