3 days ago
How Denim Brands Are Celebrating Pride 2025
Denim brands are celebrating Pride with collections and donations to LGBTQ+ organizations.
Hollister's Pride collection consists of 13 gender-neutral pieces like camouflage tops, rainbow-themed football jerseys and baggy denim shorts with heart embroidery. The collection also offers official licensed Bratz Boyz and Powerpuff Girls Rowdyruff Boys tees.
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The collection retails for $16.95-$49.95 and is available in Hollister stores and online.
Hollister continues to support and GLSEN, an education organization that works to end discrimination, bullying and harassment based on sexual orientation, gender identity and gender expression. Regardless of sales Hollister is donating $400,000 to the organization.
Since 2017, Hollister's been a GLSEN partner on collaborations and educational programming and has raised over $5.6 million with Hollister's customers to support this mission.
Abercrombie pays tribute to the joy, strength and resilience of the LGBTQIA+ community in a new vibrant Pride collection for adults and kids.
The 15-piece gender-inclusive adult collection spans denim and tees. Denim styles include a dark wash strapless scarf top, mid-rise 10-inch inseam 'jorts' and a V-neck vest. A range of tees feature celebrities like Fletcher, Orville Peck, Britney Spears and Lady Gaga. A cropped jersey pays homage to Fire Island, one of the first openly gay beach towns in the U.S.
The Abercrombie Kids 2025 Pride capsule collection offers a rainbow stripe summer dress, sweater tank, polo, track jacket and graphic tees.
Retail prices are $40-$90 for the adult collection and $19.95-$49.95 for the kids' collection.
In support of Pride and Abercrombie's ongoing partnership with The Trevor Project, the leading suicide prevention and crisis intervention organization for LGBTQIA+ young people. Abercrombie will be donating $400,000 to the nonprofit organization regardless of sales. To date, the retailer has raised over $5 million with customers for The Trevor Project.
Guess joined the WeHo Pride Parade in West Hollywood last weekend. The Los Angeles-based brand had its own float featuring Ezra Sosa from 'Dancing with the Stars' and Chrishell Stause from 'Selling Sunset.' Following the parade, the celebrations continued with an after party hosted at Beaches Tropicana.
Guess Watches is also showing support for The Trevor Project by donating $25,000 to the organization. The brand has partnered The Trevor Project since 2021.
To celebrate Pride, Guess Watches unveiled its annual 'Worn With Pride' capsule collection. This year's theme, 'Color Your Heart, Color Your Mind, Color Our World,' invites individuals to wear their Pride watch with purpose.
'Our Worn with Pride program celebrates inclusivity and self-expression through beautifully crafted products that allow consumers to make their own personal statement every day. In partnership with The Trevor Project, we aim to uplift communities and create a meaningful impact. This initiative transforms pride into purposeful action and celebrates the diversity that strengthens us all,' said Brett Gibson, president of Guess Watches.
The two limited-edition watches include the men's Rainbow Mosaic, a clear multi-function watch with a rainbow face, and the Rainbow Logo, a women's clear analog watch with a rainbow double G logo. Guess also offers a rainbow-themed Apple watch band. The collection retails for $100-$150.
Levi's is making its annual $100,000 donation to Outright International, a global organization working to advance human rights for LGBTQIA+ people all over the world, pulled from the history of queer iconography.
The San Francisco-based brand kicked off its Pride celebration with the release of a collection and campaign dedicated to togetherness and the importance of safe spaces for all LGBTQIA+ people.
Denim pieces include the Levi's Pride Icon Skirt, Pride Denim Moto Jacket and Pride 468 Loose Shorts. The collection also offers a mesh top and graphic tee with the Pink Triangle, a symbol of pride, remembrance, and resistance in the LGBTQIA+ community, and a denim cap and jacket with the phrase 'I know you know.'
Diesel is continuing its partnership with the Tom of Finland Foundation. The brand released its fourth Pride collection with the foundation that focuses on the work of Tom of Finland, the pseudonym of Touko Valio Laaksonen, the Finnish master of homoerotic art.
The collection of tees, tanks, sweatshirts, underwear, jockstraps and more feature illustrations of cruising scenes featuring sailors, cops, construction workers and leather bars, as well as images from Tom of Finland Foundation events.
