Latest news with #AbrahamLouisBreguet
Khaleej Times
23-05-2025
- Business
- Khaleej Times
Breguet marks 250th year with the single hand Classique Souscription 2025
Two-and-a-half centuries ago, Frenchman Abraham-Louis Breguet, considered one of the greatest watchmakers of all time, etched his name into the annals of horology with a series of technical triumphs that forever altered timekeeping. The tourbillon, the gong spring, the pare-chute shock protector, even the world's first wristwatch — Breguet's inventions were as poetic as they were revolutionary. More than just an inventor, Breguet was an artist and philosopher of time, wielding restraint and elegance in an era known for baroque excess. As Breguet's eponymous house readies itself for its 250th anniversary, it pays homage not with pomp or mechanical fireworks, but with a watch so pure, so quietly audacious, it could only have been conceived by the master himself. Enter the Classique Souscription 2025, a single-hand wristwatch that harks back to the original Souscription timepieces of the late 18th century. It is both a resurrection and a revelation. The original Souscription watch was born of necessity and genius. Returning to post-Revolution Paris in 1795, Breguet needed a way to rebuild. He conceived a subscription model: pay a quarter of the price upfront, and a simplified, robust timepiece would be made to order. Not only was it an early example of direct-to-consumer marketing, but it was also the democratisation of haute horlogerie. Large in diameter, legible in enamel, and novel in having a single hand, these watches became a touchstone for the collectors and the curious. The 2025 reinterpretation channels this legacy with finesse. The grand feu enamel dial is an ode to purity — crisp, radiant, and graced by a solitary, flame-blue Breguet hand, inarguably one of the most recognisable of watch hands. The Arabic numerals, inclined ever so slightly, whisper of another era, while the chemin de fer chapter ring brings structure to the minimalism. In this unconventional layout, time is measured not with to-the-second precision, but with elegant approximation: the hand sweeps across the dial in 12 hours, with five-minute intervals marked between the hours. Reading the time becomes an act of intuition rather than obsession, a quiet ritual for those who embrace time as a fluid presence, not a constraint. This is not a watch for the hyper-scheduled. It is for those who move to a slower rhythm, who understand that sometimes, not knowing the exact minute is a luxury unto itself. It is for the poets and the philosophers, the aesthetes and the artisans — for those who savour time, not chase it. The 40mm case is fashioned from a proprietary 18K 'Breguet gold', a warm, blush alloy that melds gold, silver, copper, and palladium — a modern interpretation of 18th-century metallurgy. Gone is the familiar fluting; in its place, there are a satin-brushed middle and gracefully curved lugs, lending the watch an intimacy with the wrist that's rare for something this steeped in tradition. And then there are the secrets on the dial — the almost invisible 'Souscription' and serial number engraved in enamel using a diamond-point pantograph, a nod to the brand's historic war against counterfeiting. As Breguet CEO Gregory Kissling aptly puts it, this watch bridges the history the brand wants to share with the future it desires to shape. And for Breguet, whose 'pomme' hands have become icons in the watch world, it is a statement that one hand is — and always has been — enough.
Tatler Asia
28-04-2025
- Business
- Tatler Asia
Why the Breguet Classique Souscription 2025 is the perfect tribute to 250 years of legacy
To commemorate its 250th anniversary, Breguet has chosen to revisit not its greatest horological invention—the tourbillon —but instead a minimalist pocket watch created for mass appeal. Originally registered in 1796, the Souscription watch, with its 'simple architecture', was borne out of Abraham Louis Breguet's desire to expand his client base, believing that haute horlogerie should be accessible to more than a small group of elites. He had to rethink his marketing strategy. For one, it was the first watch to appear in an advertising pamphlet, a revolutionary move back then. For another, orders could be confirmed by paying a deposit that was a quarter of the price. Around 700 pieces were produced for more than 30 years. Breguet has recreated this elegant classic as a wristwatch, the Classique Souscription 2025 for its important milestone, preserving most of the elements Abraham himself envisioned and incorporated. See also: Audemars Piguet marks 150th year: A new perpetual calendar movement with an all-in-one crown A Pristine Face One of the first things that stands out is the single-hand dial, resplendent in white grand feu enamel. Time-reading has been stripped down to its essence, via one Breguet hand that has been flame-blued and curved entirely by hand. The hand glides along the Breguet Arabic numerals and railroad minute track, both crafted in black petit feu enamel. There is a secret signature between the centre of the dial and 6 o'clock, created using the method Abraham used—with a diamond-point pantograph. The 'chevé' sapphire crystal, which is relatively flat and gently curved towards the edges, protects this exquisite dial.
