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Sumou Investment and Abu Dhabi Capital announces a major strategic MoU to drive regional investment
Sumou Investment and Abu Dhabi Capital announces a major strategic MoU to drive regional investment

Zawya

time12-05-2025

  • Business
  • Zawya

Sumou Investment and Abu Dhabi Capital announces a major strategic MoU to drive regional investment

Riyadh, KSA — In a significant move announced during the Future Hospitality Summit in Riyadh, Sumou Investment and Abu Dhabi Capital Group announced a major Memorandum of Understanding (MOU) aimed at strengthening regional cooperation in investment and development. The agreement marks the beginning of a strategic partnership designed to unlock high-impact opportunities across key sectors, including hospitality, real estate, and infrastructure. This collaboration reflects a shared commitment to sustainable growth and economic diversification, aligning with long-term strategic visions in both Saudi Arabia and the UAE. Both parties view this MOU as a pivotal step toward launching transformative projects that will enhance value creation and drive investment momentum across the Region. As part of the wider Abu Dhabi Capital Group ecosystem, STORY Hospitality — the Group's hospitality arm — is expected to play a supporting role in hospitality-related initiatives arising from the partnership. About STORY Hospitality STORY Hospitality is redefining what it means to stay, feel, and experience. Headquartered in Abu Dhabi, this fast-growing international hotel management company is on a mission to turn every guest journey into a story worth sharing. With a thoughtfully curated portfolio spanning luxury escapes and vibrant city stays, STORY Hospitality blends world-class service with bold design and a deep sense of place. As the hospitality arm of Abu Dhabi Capital Group (ADCG) - one of the most prestigious institutional investment funds in the Middle East - STORY Hospitality is rooted in excellence and driven by ambition. Its collection includes the elevated elegance of STORY Hotels & Resorts and the urban edge of CUE Hotels, each offering a distinct approach to modern travel. From the turquoise shores of the Seychelles to the cultural heart of Morocco and the buzzing energy of the UAE, STORY's properties are designed to ignite the senses and inspire connection. With a strong development pipeline, including upcoming openings in Morocco, Saudi Arabia, the UAE and Bahrain, the company is expanding its reach across the MENA region and beyond. Whether it's a barefoot island retreat or a design-forward city stay, STORY Hospitality is committed to growing its presence through immersive experiences and strategic innovation. Beyond hotels, the company also manages a portfolio of commercial and residential assets, including offices, retail spaces, and apartments in Dubai and Abu Dhabi - offering a holistic vision of modern hospitality and lifestyle management. At its core, STORY Hospitality exists to create moments of meaning. Its vision: to become the most inspiring brand in hospitality for guests, team members, and stakeholders alike. Its purpose: to deliver transformative stays that delight all the senses - and leave a lasting impression. As its global footprint grows, so too does its promise: thoughtful service, distinctive design, and experiences that go beyond the expected. Discover more at For further information, please contact: Ananda Shakespeare Shakespeare Communications ananda@

IMKAN hosts exclusive media preview of Naseem AlJurf coastal community
IMKAN hosts exclusive media preview of Naseem AlJurf coastal community

Zawya

time17-04-2025

  • Business
  • Zawya

IMKAN hosts exclusive media preview of Naseem AlJurf coastal community

IMKAN, a leading global master developer based in Abu Dhabi, hosted an exclusive media event to unveil Naseem AlJurf, the latest addition to its iconic AlJurf community along the Emirates Riviera. Following the successful sellout of Release 1, IMKAN is now launching Release 2 of Naseem AlJurf. This new coastal lifestyle destination features 111 villas, 60 townhouses, and 8 apartment buildings, set across approximately 90,580 m² as part of the expansive AlJurf masterplan. The event showcased the project's refined design ethos, which blends heritage, nature, and modern living in a serene coastal setting between Abu Dhabi and Dubai. Engineer Suwaidan Al Dhaheri, CEO of IMKAN Properties, said: 'With Naseem AlJurf, we have envisioned a sanctuary where tradition meets modernity. It reflects our commitment to placemaking and creating soulful communities that enrich lives while preserving the natural beauty of Sahel Al Emarat.' About IMKAN Properties: IMKAN, the leading global real estate master developer based in Abu Dhabi has earned its reputation with a portfolio of 26 projects spanning five countries across two continents. As a wholly-owned subsidiary of Abu Dhabi Capital Group, IMKAN prioritises the creation of soulful places that enrich lives. This philosophy is driven by a unique research platform that empowers IMKAN to understand the needs and desires of their diverse customer base, ranging from millennials to discerning high-net-worth individuals. Notable among its projects is IMKAN's AlJurf masterplan, a 3.8 million sqm mixed-use development along a 1.6km coastline and 9km long canal front, all set within a preserved natural ecosystem between Abu Dhabi and Dubai. AlJurf is set to become a global health and wellness destination when the SHA Emirates Residences open in 2026, with the third international SHA Wellness resort joining the flagship award-winning SHA Wellness Clinic in Spain. Other significant projects include Makers District on Al Reem Island, Abu Dhabi, an 18.6-hectare waterfront mixed-use development featuring Pixel, a cluster of seven residential towers; Nudra in Saadiyat Island, an exclusive beachside community; and Sheikha Fatima Park, Abu Dhabi's first urban park. With offices in Egypt and Morocco, IMKAN's global presence includes major projects like the 500-hectare Alburouj development in Egypt. In Morocco, key projects include Le Carrousel Residences and the country's first open-air shopping mall.

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