Latest news with #AcerMiddleEast
Tahawul Tech
16-07-2025
- Business
- Tahawul Tech
Acer unveils AI-powered future with exclusive Middle East preview
Michele Montecchio, General Manager of Acer Middle East, discusses the region's growing appetite for AI innovation, the launch of Aspire 14 AI, and how the Middle East is driving Acer's strategic roadmap for AI PCs. Dubai — Acer has reinforced its AI-first approach by recently hosting an exclusive preview of its latest AI-driven product range for media and influencers in the UAE. The showcase aligned with the brand's global Computex 2025 theme, 'Breaking AI Barriers,' and reflected Acer's vision of technology as a human-centric enabler. 'These products were recently launched at Computex, and we wanted to echo that theme locally with a special preview for media and influencers in the UAE,' said Michele Montecchio, General Manager of Acer Middle East. 'The message is simple: technology should always be an extension of human capability. Through this experience, we aimed to demonstrate how our breakthrough technologies seamlessly support different aspects of daily life while ensuring that innovation stays deeply human-centric.' At the heart of the preview was the Aspire 14 AI, a next-generation consumer device designed to make artificial intelligence accessible to all. 'The Aspire 14 AI represents a significant step forward for us,' Montecchio noted. 'It truly defines what it means to break AI barriers—delivering intelligent, efficient computing for everyday users at an affordable price point.' The Middle East is quickly becoming a launchpad for AI-enabled consumer and gaming technologies, driven by a youthful population, ongoing digital transformation, and smart infrastructure investments. Montecchio observed a strong appetite for devices that offer adaptive performance and immersive experiences, especially in gaming, where AI features such as real-time enhancements and personalised gameplay are gaining traction. Acer sees the region as instrumental in shaping its global strategy. 'We are optimistic about the impact of AI on the PC market and expect AI PCs to account for a significant share of our total shipments in 2025,' said Montecchio. 'The rapid adoption of AI, both in personal computing and at the Edge, is creating powerful new growth avenues for Acer.' Acer showcased the following models in Dubai: Predator Neo 14 AI: The Acer Predator Neo 14 AI is a high-performance gaming laptop with AI-enhanced features, premium build, and advanced cooling. It offers powerful processing and GPUs for demanding games and creative tasks. AI intelligently optimises performance and efficiency for various activities. Priced from Dh 6,699 to Dh 19,999, it caters to diverse performance needs and budgets. Nitro V16S AI: The Acer Nitro V16S AI, priced from Dh 3,299 to Dh 6,999, offers a balanced entry into AI-powered computing. Ideal for casual gamers, students, and everyday users, it combines solid performance with a bold design and AI features for smoother multitasking, optimised performance, and improved battery life. It also features a crisp display, immersive audio, and reliable thermals, making it a versatile and budget-friendly AI PC option. Aspire 14 AI: The Acer Aspire 14 AI, priced at Dh3,399, is an affordable, compact AI-powered laptop designed for everyday users. Ideal for students, professionals, and families, it offers efficient performance for tasks like web browsing and office work. It uses AI for real-time optimisation, background task handling, and improved battery life, offering an intuitive and seamless experience. This model provides exceptional value, making AI practical and accessible to a broader audience. Currently, only the Aspire 14 AI model is available for sale in the UAE with Sharaf DG. The other two — Predator Neo 14 AI and Nitro V16S A would soon be available at retail outlets in the UAE. Watch this space!
Channel Post MEA
09-07-2025
- Business
- Channel Post MEA
IT Channel Enablement Reshapes the Middle East Tech Landscape
With IT spending in the Middle East and North Africa (MENA) projected to reach $230.7 billion in 2025, according to the latest forecast by Gartner, the region's technology ecosystem is bracing for transformative growth. Much of this growth is being driven by massive investments in cloud, cybersecurity, artificial intelligence, and smart city infrastructure. However, while the spotlight often shines on end-user transformation, a powerful engine runs behind the scenes—the IT channel. From local system integrators and regional distributors to multinational vendors, the MENA IT channel is a complex web through which most enterprise technologies flow. And as business demands become more sophisticated, so too must the skills, tools, and strategies of those delivering the solutions. That's where partner enablement and training have emerged not just as priorities, but as competitive imperatives. Rehbar Merchant, Head of Channel Operations & Sales Operations for MEA at Lenovo 'In this region, enablement is more than a program—it's a partnership philosophy,' said Rehbar Merchant, Head of Channel Operations & Sales Operations for MEA at Lenovo. His team manages enablement across diverse markets, ensuring each partner is equipped with certifications and resources aligned to Lenovo's broader strategy. 'We tailor our programs through Lenovo 360 Engage, covering AI, hybrid cloud, and edge computing. It's about giving partners the confidence to lead in complex solution environments.' That confidence is increasingly being tested. As solution complexity grows, so does the pressure on partners to deliver outcomes, not just products. Sayooj Eruvangai, Presales Engineer at VAD Technologies, sees a shift in expectations: 'It's not about box-moving anymore. Partners are expected to be consultants, architects, and managed service providers.' His team offers vendor-certified boot camps and real-world workshops to help partners make that leap, especially in high-growth areas such as cloud transformation and cybersecurity. Michele Montecchio, General Manager of Acer Middle East This deeper level of enablement is also shaped by the diversity of markets within the MENA region. A one-size-fits-all approach doesn't cut it in a region that spans enterprise hubs like the UAE and Saudi Arabia, as well as emerging markets across North Africa and the Levant. Michele Montecchio, General Manager of Acer Middle East, understands this firsthand. 'You can't deliver the same training in Dubai and Cairo and expect it to work. That's why our programs are built to be flexible—tailored by country, product focus, and partner type.' Acer supplements its technical training with partner roundtables and localised go-to-market content that resonates with both partners and their end-customers. Mostafa Kabel, General Manager and CTO of Mindware Customization was a recurring theme among vendors and distributors interviewed. Whether it's adapting messaging by industry vertical or aligning certifications with partner tiers, everyone agrees that relevance equals results. Mostafa Kabel, General Manager and CTO of Mindware, emphasised the need for 'precision enablement.' Mindware operates training centers across the region and offers programs adapted to specific sales and technical roles. 'We map learning paths to business KPIs—time-to-close, deal conversion, and campaign ROI. If a training program doesn't move the needle, we go back and fix it.' Mohammed Owais, Sales Director for Middle East, Africa, Turkey & Indian Subcontinent at Western Digital That data-driven rigour is also echoed at Western Digital, where channel success is closely tracked using performance dashboards. Owais Mohammed, Regional Lead & Sales Director for Middle East, Africa, Turkey & the Indian Subcontinent, explained, 'We monitor quarter-over-quarter growth, partner engagement levels, and the velocity of deal closures. But more importantly, we keep our ear to the ground—understanding partner needs in real time.' The company leverages this insight to evolve its enablement framework continually, combining hands-on workshops with sales incentives, and even adjusting its messaging to reflect vertical-specific trends. While many enablement programs focus on technical skills and go-to-market planning, others are starting to integrate emerging technologies, particularly AI. HP, for example, has launched the Future Ready AI MasterClass, which sits within a broader initiative aimed at preparing partners for the next phase of enterprise IT. Narayanan Venkataraman, Head of Channel – Middle East, Saudi Arabia, Africa, HP Mamdouh Ismail, Regional Channel Leader META, Extreme Networks In the networking space, the value of technical depth is even more pronounced. Mamdouh Ismail, Regional Channel Leader META at Extreme Networks, described how their five-level certification framework builds partner confidence in deploying complex solutions like SD-WAN and high-performance wireless. 'We don't just issue certificates—we provide access to global demo labs, real hardware, and vertical-specific tracks for sectors like stadiums and retail,' he said. Ismail emphasised that deeper partner knowledge leads to stronger pipelines and more strategic, high-value customer conversations. Security is another area where enablement is undergoing rapid evolution. With cyberattacks growing in both frequency and sophistication, partners must now be frontline defenders. At SecureNet Distribution, this has led to the development of SecureNet Academy, a structured training platform with role-based learning paths. Melwin Dsouza, CEO of SecureNet Distribution Melwin Dsouza, CEO of SecureNet, explained: 'Our partners must not only understand the threat landscape—they must know how to architect secure environments from day one.' SecureNet supplements its certifications with vertical-specific playbooks, especially in finance and healthcare, where compliance and risk management are mission-critical. 'We track everything—from portal logins and lab completion to how many certified partners are actively influencing pipeline,' Dsouza added. As digital transformation accelerates across MENA, so does the urgency for channel readiness. Governments are digitising public services, enterprises are modernising their IT stacks, and SMBs are moving to the cloud at a record pace. For vendors and distributors, this creates a massive opportunity—but only if the channel is equipped to deliver. 'Partner enablement is the only way to scale in this environment,' said Lenovo's Rehbar Merchant. 'We can't be in every meeting room, but our partners can. So, we make sure they have the tools, content, and skills to own that conversation.' But tools and training are only part of the picture. The future of enablement lies in continuous engagement, a view shared by Acer's Michele Montecchio. 'We don't just train and forget. We host partner events, offer performance-based rewards, and maintain an open feedback loop. Enablement must be a journey, not a destination.' Sayooj Eruvangai, Presales Engineer, VAD Technologies That journey is increasingly being shaped by data and automation. As vendors refine their enablement programs, many are integrating AI-driven analytics, automated learning paths, and digital scorecards that track progress in real time. VAD Technologies' Sayooj Eruvangai sees this as the next logical step: 'Smart enablement will become as personalised as Netflix—what you learn, how you learn, when you engage, all optimised to your role and business goals.' This smart enablement approach is already yielding tangible returns. HP's Narayanan Venkataraman noted that partners who engaged with Amplify AI saw a 70% increase in RFP win rates. Mindware's Mostafa Kabel noted a double-digit improvement in campaign conversion rates tied to certified partners. Across the board, metrics such as average deal size, solution mix, and customer retention are trending upward for partners who are consistently engaged and well-trained. As the MENA region prepares for another leap in digital maturity, the role of the IT channel has never been more vital—or more complex. Vendors and distributors that view enablement as a strategic investment rather than an operational checkbox are setting the stage for long-term success, not just for themselves, but for the entire technology ecosystem. And as Extreme Networks' Mamdouh Ismail put it, 'In a fast-moving market like this, the real differentiator is not technology. It's how confidently and competently you can deliver it.'
TECHx
20-03-2025
- Business
- TECHx
TECHx Media Top Acer Tech Gifts for Every Mom This Mother's Day
Top Acer Tech Gifts for Every Mom This Mother's Day News Desk - Share Each year on the 21st of March, the Middle East celebrates Mother's Day. As the day approaches, the search for the perfect gift begins. Whether you're considering tech gifts or general gift ideas, this article offers you the best options for Mother's Day presents. Acer Middle East has curated a selection of laptops tailored to fit the unique needs and personalities of mothers. Technology has become integral to our daily lives, so what better way to show appreciation than gifting your mom a new tech device? Whether she's a busy entrepreneur, a creative artist, a fitness enthusiast, or just a multitasking mom, Acer has the perfect product for her. Acer Aspire Go 14 for the Mompreneur For mothers running their own businesses, balancing work and family can be challenging. The Acer Aspire Go 14 is designed to make it easier. Weighing just 1.5 kg, this portable laptop is perfect for busy moms on the go. With long battery life and powered by an Intel® Core i7 processor, the Aspire Go 14 helps accelerate workloads, making multitasking and managing business operations a breeze. Price: UAE: AED 2,599 KSA: SAR 2,499 Acer Aspire C24 for the Stylish Mom The Acer Aspire C24 is an elegant all-in-one PC, perfect for the stylish mom who loves both functionality and design. The 23.8-inch display offers vibrant visuals with Full HD resolution, making it ideal for graphic design, photo editing, or any creative tasks requiring detailed visuals. Price: UAE: AED 2,399 Acer Swift 16 AI for the Multitasking Mom All moms are multitaskers, but some need a little extra help in balancing work, school, personal life, and family. The Acer Swift 16 AI is an ultra-sleek, modern laptop equipped with a 16-inch 3K OLED display that's Eyesafe 2.0 certified. Powered by the latest AI technology and Intel Core Ultra processors, this laptop is built for performance, enabling moms to accomplish more. Enhanced security features, such as Windows Hello and Acer User Sensing technology, provide added convenience and protection. Price: UAE: AED 5,999 Acer Nitro V 14 for the Chic Gamer Mom For the professional, fashionable mom who enjoys gaming, the Acer Nitro V 14 is the perfect blend of style and performance. With its sleek, pearl-like finish and teal lighting, this laptop offers both high-end gaming performance and productivity features. Its 14.5-inch display, AMD Ryzen processor, and 32GB memory make it an ideal choice for gaming, entertainment, and work. Its chic design adds a touch of elegance to any space. Price: UAE: AED 3,999 Acer eKinekt Bike Desk for the Fitness Enthusiast Mom For moms who love staying active, the Acer eKinekt Bike Desk is a game-changer. This innovative product allows moms to exercise while working by converting pedaling power into energy to charge devices. The bike desk features USB ports for charging, a beverage holder, and a smartphone app to track fitness progress, making it the ideal solution for busy moms who struggle to find time for exercise. Price: Available upon request Final Thoughts No matter what type of mom you're shopping for, Acer Middle East offers a wide range of tech products that will make her Mother's Day extra special. Be sure to check with your nearest Acer office for the exact specifications, prices, and availability in your region.
TECHx
08-02-2025
- Business
- TECHx
Acer to Debut Latest Tech at LEAP 2025 in Saudi Arabia - TECHx Media Acer to Debut Latest Tech at LEAP 2025 in Saudi Arabia
Acer to Debut Latest Tech at LEAP 2025 in Saudi Arabia Acer Middle East is making its first appearance at LEAP 2025, one of the region's most highly anticipated global tech events, taking place at the Riyadh Exhibition and Convention Centre in Malham from February 9 to 12. With over 170,000 visitors, including industry pioneers and tech enthusiasts from around the world, LEAP 2025 offers a premier platform for innovation under the theme, 'Into New Worlds.' Acer's participation highlights the company's growing commitment to expanding its footprint in Saudi Arabia, focusing on both commercial and educational sectors, forging strategic partnerships, and unveiling its latest technological advancements. 'We are thrilled to join LEAP 2025, a global stage that aligns perfectly with our vision of advancing technology to create meaningful connections and opportunities,' said Michele Montecchio, General Manager at Acer Middle East. 'This event provides the perfect opportunity to showcase our innovative solutions that empower businesses, schools, and individuals alike.' At LEAP 2025, visitors to Acer's booth will have the chance to explore cutting-edge technologies, attend insightful presentations, and experience first-hand solutions designed to drive efficiency and success. Notably, Peter Lacey, Acer's Education Lead, will deliver presentations on the history of AI and its role in transforming education in Saudi Arabia. Acer will showcase a wide array of products tailored for education, business, and gaming, meeting the evolving technological demands of Saudi Arabia's corporate and academic sectors. High-Performance Servers Acer will feature its powerful Altos series, including the Altos BrainSphere™ T350 F5, a dual-socket, rack-mountable tower server, and the Altos R360 F5, a 1U system designed for cloud infrastructures and high-performance computing. The Altos P130 F9, equipped with Intel® Core™ 14th Gen processors and DDR5 ECC memory, is built to support heavy workloads with long-term reliability. Devices for SMBs For small and medium-sized businesses (SMBs), Acer will present the TravelMate laptops, designed for productivity on the go with advanced security, portability, long battery life, and seamless connectivity. Other standout devices include the B278 monitor, X1328 projector, and Next Unit of Computing (NUC)—compact yet powerful solutions ideal for business environments. Education Solutions Acer continues its dedication to education with a range of Chromebooks—durable, cost-effective, and cloud-enabled devices for schools and students. Features such as spill-resistant keyboards and long battery life make these Chromebooks ideal for collaborative learning. Acer's S1386WH Monitor will also enhance interactive learning with its large, high-resolution display. Gaming Technology Acer will also showcase its gaming prowess with high-performance devices like the Predator Helios 18 and Predator Triton Neo laptops, designed for demanding applications like virtual and augmented reality. The Predator Orion 7000 Desktop offers exceptional speed and performance, while the Predator X27U Monitor provides ultra-fast refresh rates for immersive gaming experiences. Whether you're exploring AI-powered business tools, educational solutions, or gaming innovations, Acer's booth has something for everyone. With LEAP 2025 expected to be the world's most attended tech event, Acer Middle East is set to engage with global leaders, share its expertise, and solidify its position as a technology innovator. Visit Acer at LEAP 2025: Explore Acer's full range of technologies at Hall 3, Stand No H3-E100 at the Riyadh Exhibition and Convention Centre, Malham.
Zawya
06-02-2025
- Business
- Zawya
Acer Middle East to debut at LEAP 2025 with showcase of cutting-edge devices
Dubai, UAE – Acer Middle East is marking its first-time participation at LEAP 2025, the region's most anticipated global tech event held at the Riyadh Exhibition and Convention Centre, Malham, from February 9 to 12. Under this year's theme, 'Into New Worlds', LEAP serves as a premier hub for innovation, attracting over 170,000 visitors, industry pioneers, and technology enthusiasts from around the world. Acer's participation at LEAP underlines the company's commitment to strengthening its presence in Saudi Arabia by expanding its commercial and educational business, building strategic partnerships, and unveiling its latest technological innovations to a diverse audience. 'We are thrilled to join LEAP 2025, a global platform that aligns perfectly with our vision of advancing technology to create meaningful connections and opportunities. This event provides the perfect stage to present our cutting-edge solutions that empower businesses, schools, and individuals alike,' said Michele Montecchio, General Manager at Acer Middle East. Visitors to Acer's booth will have the opportunity to explore innovative technologies, hear from industry leaders, and experience first-hand solutions designed to drive efficiency and success. Peter Lacey, Acer's Education Lead, will deliver insightful presentations from the stand on the history of AI and why we should embrace it in education in Saudi Arabia. At LEAP, Acer will unveil a comprehensive range of products tailored for education, business, and gaming, catering to the evolving technological demands of both corporate and academic audiences in KSA. High-performance servers Acer will present its robust lineup of servers, including the Altos BrainSphere™ T350 F5, a dual-socket, rack-mountable tower server, and the Altos R360 F5, a powerful 1U system ideal for cloud infrastructures and high-performance computing operations. The Altos P130 F9, featuring Intel® Core™ 14th Gen Processors and DDR5 ECC memory, is also a powerhouse is built for heavy workloads demanding long-term reliability and performance. Devices for SMBs Small and medium businesses can explore Acer's TravelMate laptops, designed for productivity on the go, featuring advanced security mechanisms, lightweight portability, long battery life and seamless connectivity. Devices like the B278 monitor, with its ergonomic design and sharp display; the X1328 projector, a bright and versatile projection solution, perfect for business presentations; and the Next Unit of Computing (NUC), a compact, high-performance computing solution tailored for businesses requiring space-saving yet powerful workstations, round out Acer's SMB lineup, offering the best productivity devices built for commercial purposes. Education Furthering its commitment to education, Acer will showcase its range of Chromebooks, cost-effective, durable, and cloud-enabled devices crafted for schools and students. With features like spill-resistant keyboards, long battery life, and seamless integration with Google Workspace for Education, these Chromebooks are empowering a tech-enabled learning environment that fosters collaboration and efficiency. The handy S1386WH Monitor enhances interactive learning with its large, high-resolution display, ensuring better engagement in classrooms and lecture halls. Gaming Highlighting its leadership in gaming technology, Acer will feature high-performance devices like the Predator Helios 18 and the Predator Triton Neo laptops designed to handle demanding applications, such as virtual and augmented reality experiences, which are increasingly being adopted in education and professional training environments. The powerhouse Predator Orion 7000 Desktop delivers exceptional speed and performance, perfect for professional gamers and esports competitions, and the Predator X27U Monitor offers a high-resolution display with ultra-fast refresh rates, ensuring immersive gameplay and a competitive edge. Whether it's discovering AI-powered business tools, exploring education-oriented solutions, or experiencing gaming versatility, there's something for everyone at Acer's booth. With LEAP 2025 expected to be the world's most attended tech event, Acer Middle East is poised to engage with global leaders, share expertise and innovation, and solidify its standing as a trailblazer in technology. Visitors can explore Acer's range of comprehensive technologies through live demos and interactive sessions at Hall 3, STAND No H3-E100 at the Riyadh Exhibition and Convention Centre, Malham -Ends- About Acer Founded in 1976, Acer is one of the world's top technology companies with a presence in more than 160 countries. The company continues to evolve by embracing innovation across its offerings, which include computers and displays, while branching out to new businesses. Acer is also committed to sustainable growth, exploring new opportunities that align with its environmental and social responsibilities. The Acer Group employs over 7,800 employees that contribute to the research, design, marketing, sales and support of products, solutions, and services that break barriers between people and technology. Visit for more information. Media Contacts Gambit Communications Aisha Almawed aisha@ © 2025 Acer Inc. All rights reserved. Acer and the Acer logo are registered trademarks of Acer Inc. Other trademarks, registered trademarks, and/or service marks, indicated or otherwise, are the property of their respective owners. All offers subject to change without notice or obligation and may not be available through all sales channels. Prices listed are manufacturer suggested retail prices and may vary by location. Applicable sales tax extra.
