Latest news with #Acxiom
Martechvibe
07-08-2025
- Business
- Martechvibe
Vistar Media Partners with Acxiom
Combined with DOOH's ability to reach consumers throughout their daily routines, the partnership with Acxiom equips advertisers with a more context-driven solution to deliver relevant messaging when and where it matters most. Vistar Media , the technology solutions provider for OOH media and part of T-Mobile Advertising Solutions, has announced a new data integration with Acxiom , the Interpublic Group (IPG)-owned enterprise customer intelligence company. This strategic partnership brings Acxiom's consumer data directly into Vistar's demand-side platform (DSP), enabling more personalised OOH campaigns for brands and agencies across the US. 'We're making it easier for brands to reach real people—not just broad demographics—with messages that actually matter,' said Amanda Flugstad-Clarke, Senior Director of Data Partnerships at Vistar Media. 'By bringing Acxiom's rich audience segments directly into our platform, we're giving advertisers access to smarter targeting at scale. And for our partners at IPG, this integration offers a faster, more seamless way to plan and launch data-driven OOH campaigns that truly deliver.' Through this integration, advertisers gain streamlined access to more than 500 audience segments powered by Acxiom's ethically sourced and privacy-conscious data. These audiences span demographics, financial behaviours, lifestyle interests, purchase activity, and life stage indicators. ALSO READ: Jubilee Intel Enhances Analytics Platform That means any brand in Vistar's DSP can tap into this data to plan and activate campaigns that reach the right people, at the right moments, on a national scale. IPG agencies and clients also have a new advantage when planning traditional OOH campaigns: access to Acxiom audience data within Vistar's Adstruc platform. This integration makes it easier than ever to discover and activate valuable audiences during the planning phase, streamline workflows, and improve precision for advertisers with IPG seats in the platform. 'We are thrilled that this partnership creates a powerhouse combination of Acxiom's best-in-class consumer data with the industry's largest marketplace for out-of-home inventory, enabling marketers across all verticals to engage people anywhere and everywhere with precision,' said Martin Wexler, EVP of Product Revenue and Partnerships at Acxiom. With access to more than 5,000 descriptive and predictive attributes, Acxiom's data fuels smarter, scalable campaigns across industries such as financial services, retail, healthcare, and consumer goods. Combined with DOOH's ability to reach consumers throughout their daily routines, this partnership equips advertisers with a more context-driven solution to deliver relevant messaging when and where it matters most. 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It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Forbes
14-07-2025
- Business
- Forbes
20 Ways Clients Adapt Campaign Strategies In An Uncertain Climate
Long-term forecasting is becoming increasingly unreliable, pushing marketing leaders to rethink campaign strategies. Many are shifting away from rigid, year-long plans in favor of agile, data-informed approaches that allow for quick pivots and measurable impact. From shorter campaigns to AI-driven personalization, today's marketers are focusing on what drives real results in real time. Below, 20 members of Forbes Agency Council share how their clients are reimagining campaign strategies to stay resilient and responsive amid uncertainty. 1. Simplifying And Leaning Into Customer Understanding In times of uncertainty, clients simplify their approach, focusing on maintaining agility and flexibility so that they can quickly pivot with changing market conditions. They focus on using fewer vendors, simplifying campaigns and leaning into those that are proven and measurable. Mostly, they are leaning into their understanding of the customers, meeting them where they are with empathy and personalized experiences. - Tate Olinghouse, Acxiom 2. Adopting Flexible, Emotionally Resonant Strategies Clients are moving away from rigid, year-long plans and leaning into adaptability. The focus now is on emotional resonance, fast feedback and the willingness to act on real-time information. Data-driven flexibility is becoming the new foundation of all campaign strategies. - Jacquelyn LaMar Berney, VI Marketing and Branding 3. Treating The Brand As A Decision-Making System As forecasting remains foggy, the businesses staying afloat aren't pulling back on strategy—they're getting surgical. They're investing in their brand as a decision-making system to sharpen focus, speed up calls and gut anything (or anyone) misaligned. Short-term moves still happen, but only if they serve the long game. In uncertain times, brand isn't decoration—it's how you adapt with discipline over chaos. - Shanna Apitz, Hunt Adkins 4. Pivoting To Customer LTV And Inventory-Based Strategies With e-commerce, specifically, we're seeing a number of clients pivot to focus on customer lifetime value more than ever. With uncertainty surrounding sourcing and manufacturing, having some level of repurchasing probability provides a focus point for demand and the replenishment level required. This also might mean pulling back on new product releases and sticking with product lines with plentiful stock. - Bernard May, National Positions Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify? 5. Prioritizing Speed, Flexibility And Measurable Outcomes With economic uncertainty, business and brand leaders are leaning into flexibility, speed and measurable outcomes, meaning shorter campaigns, modular creative, real-time optimization and trusted channels with strong ROI data. They're not pulling back. Instead, they're pushing forward by demanding a smarter, faster and more responsive strategy. - Mary Ann O'Brien, OBI Creative 6. Launching Shorter, Performance-Driven Campaigns Many are leaning into shorter, performance-driven campaigns with flexible budgets. Instead of committing to long-term strategies, they're favoring agile sprints, real-time data tracking and channels that offer fast feedback loops—such as paid social, influencer collaborations or micro-content. The focus is on adaptability and measurable ROI over predictability. - Boris Dzhingarov, ESBO Ltd 7. Prepping Assets For Many Paths, Per Scenario Mapping Clients are shifting toward scenario mapping, developing modular campaigns built around possible future conditions. Instead of betting on one trajectory, they prep assets for multiple paths, activating based on live signals. This cushions volatility while enabling strategic speed without starting from scratch each time. - Vaibhav Kakkar, Digital Web Solutions 8. Building Projections Around Conservative Estimates In today's climate of uncertainty, companies are leaning into more conservative forecasting, building projections around cautious estimates. This approach ensures that any upside can be reinvested strategically into growth opportunities rather than just sustaining baseline operations. - Jessica Hawthorne-Castro, Hawthorne Advertising 9. Investing In Deeper Social And Experiential Engagement As forecasting becomes more challenging, clients turn to deeper social engagement and experiential brand communications. The focus is on real human interaction, from live events to brand activations. Long-form and episodic content are also rising, building lasting narratives and stronger connections with audiences beyond short-term campaigns. - Cagan Sean Yuksel, Dreamspace 10. Creating Timeless Content For Long-Term Value Clients adapting to uncertain budgets are focusing on relevant and helpful content that delivers lasting value in the short and long term. This approach supports continuous engagement, builds brand authority and reduces the need for frequent campaign changes. By investing in timeless content, they maximize ROI, maintain consistent visibility and stay resilient in shifting market conditions. - Elyse Flynn Meyer, Prism Global Marketing Solutions 11. Diving Into Al Search Visibility And Positioning Our clients are leaning into strategies that can impact their AI search visibility. As a PR agency, generating earned media with contextual relevance on authoritative sites can impact this metric. They're looking for guidance on how they appear in LLMs versus their competitors and how they can show up more often for specific prompts. AI search is new territory for us all, but it is demanding attention. - Lindsey Groepper, PANBlast 12. Delivering Dynamic Personalized Experiences With AI The short answer is AI-driven personalization. Customers expect personalized experiences and often lose patience when brands do not deliver. This makes companies invest heavily in advanced segmentation and dynamic content creation. They know that if they don't, tomorrow their competitors will happily claim a bigger slice of consumer trust and market share. - Nataliya Andreychuk, Viseven 13. Training Sales Teams To Maximize Lead Conversion Clients who are adapting well are turning inward: strengthening their sales teams and focusing on conversion rates. Rather than chasing more leads, they're training teams to maximize what they have. It's a shift from volume to skill, helping them stay resilient even as the market slows. - Austin Irabor, NETFLY 14. Centering Strategy On Proof, Not Promises I am noticing clients pivoting to 'proof over promises.' They're investing in expert-led thought leadership in core competencies, momentum announcements that show resilience and case studies with measurable outcomes. When budgets tighten, demonstrable results and authentic expertise become the currency of trust. They are also paving the path forward with owned research and customer events. - Kathleen Lucente, Red Fan Communications 15. Embracing Modular Narrative Systems With long-term budgets becoming harder to forecast, more teams are shifting away from big-bang campaigns and embracing modular narrative systems. Instead of one splashy launch, they're creating repeatable, multiplatform content that spans earned media, social, podcasts and owned channels. The goal is structured visibility—not just reach, but also memory. - Kyle Arteaga, The Bulleit Group 16. Doubling Down On Owned Channels We're seeing a strong move toward content-driven engagement—things like thought leadership, evergreen content and educational resources—because these assets provide value over time without requiring constant reinvestment in paid media. Additionally, there's a growing emphasis on owned channels: improving website experiences and building stronger direct relationships with audiences. - Goran Paun, ArtVersion 17. Running Testable Campaigns For Fast Feedback Clients are ditching long bets for fast feedback and smaller, testable campaigns with clearer ROI. There is less 'brand awareness' and more, 'Did this move the needle this week?' Messaging is punchier, platforms are chosen for speed and budgets are fluid. In uncertain times, flexibility beats forecasting. It's not about guessing right; it's about adjusting fast to the data you have and having detailed things to test. - Tony Pec, Y Not You Media 18. Relying On Agency Insight And Staying Flexible Honestly, clients can't know for sure what to do in this uncertain and rapidly changing business environment. The best decision today could look dumb tomorrow. Clients need to get as much insight as possible, including asking the people closest to what's happening in marketing: their agency. After that, they need to simply remain flexible and never become attached to any one campaign or strategy. - Mike Maynard, Napier Partnership Limited 19. Going Back To Basics With CPL Metrics I am advocating for clients to go back to basics when it comes to long-term business projections by not complicating forecasting. Ultimately, you want to predict how much your cost per lead is, and then how much your average lead spends. It's really as simple as that. Without getting leads coming in the door at an affordable price each day, your business will go backward, and fast! - Adrian Falk, Believe Advertising & PR 20. Staying Committed To Long-Term Brand Building Volatility is the new normal. Instead of chasing trends, smart companies stay committed to long-term brand building and reputation management. They recognize that consistency, not constant pivots, yields meaningful business outcomes. - Jason Mudd, Axia Public Relations
Campaign ME
03-07-2025
- Business
- Campaign ME
The future of marketing is intelligent, integrated and inspiring
The media and advertising industry is experiencing a significant change, driven by artificial intelligence (AI), changing consumer expectations, regulatory developments and rapid advancements in technology. We are entering a new era where marketing is not just automated; it is truly intelligent, integrated and inspiring. Breaking the data barrier The modern marketing landscape has a critical flaw: data fragmentation. Enterprise-level insights remain trapped across martech stacks, customer relationship management (CRM) tools and media platforms, slowing decisions and reducing effectiveness. The solution: intelligent, cloud-based systems that centralise disparate data sources. Enhanced with AI and machine learning, these platforms deliver real-time, actionable intelligence at scale. INTERACT is a prime example of this transition – an AI-powered marketing platform that serves as the core system for modern marketing. It brings together identity resolution, real-time segmentation, analytics and activation into one integrated environment, enabling faster, smarter and more precise campaign execution. From spray-and-pray to precision According to Acxiom's Top 5 Customer Experience (CX) Trends for 2025, while 77 per cent of consumers value the convenience that AI delivers, the fundamental human need for authentic connection remains strong. Brands that prioritise community-led experiences are witnessing retention increases of up to 67 per cent. Today's AI and machine learning unlock granular audience insights, predictive modelling, and personalised content. As brands pivot to audience-first, identity-based strategies, we're witnessing a decisive shift from third-party cookie dependency to privacy-focused systems. By blending deterministic and probabilistic data signals, forward-thinking brands across diverse industries now identify high-value audience segments and engage them with precision across every customer touchpoint. Marketing in the moment The traditional marketing funnel has become obsolete in today's dynamic marketplace. Contemporary consumer journeys are fluid and nonlinear, requiring real-time decision-making. Leading brands are now deploying comprehensive, AI-powered frameworks that: Integrate first-party data from customer data platforms (CDPs), CRMs and digital platforms. Leverage predictive modelling to create lookalike and high-value segments. Incorporate real-time behavioural signals to evaluate purchase intent and optimise engagement timing. Enable dynamic, cross-channel activation spanning paid, owned, and earned media. This agile approach transcends operational efficiency – it enables brands to maintain competitive agility, responding swiftly and intelligently to platform changes, evolving consumer behaviours, and regulatory compliance requirements. Augmented creativity: where art meets algorithm Creativity remains marketing's cornerstone, yet AI has become its most powerful catalyst. Generative AI tools such as ChatGPT, Sora and DALL-E are transforming content creation – from automated copywriting to localised video production and adaptive design. These tools enable teams to rapidly test creative variations, scale personalisation and adapt brand storytelling whilst maintaining strategic coherence and creative excellence. When AI, predictive analytics and creative insight converge, static campaigns become dynamic, self-optimising ecosystems where messaging continuously adapts based on real-time audience engagement and behavioural insights. Navigating a regulated world As technological innovation accelerates, regulatory frameworks and ethical standards are evolving with equal urgency. Across the Middle East, North Africa and Turkey (MENAT) region, data protection legislation – including the UAE's DIFC Data Protection Law and Saudi Arabia's Personal Data Protection Law – is advancing rapidly. Yet a critical disconnect persists: whilst 98 per cent of consumers know their data is collected, only 57 per cent understand how it's used. This trust gap demands action. Brands demonstrating transparency and responsible data stewardship build deeper consumer confidence. Research reveals that 78 per cent of users trust brands that provide clear, accessible communication about their data policies and practices. Success requires robust data governance, privacy-centric design, and ethical AI implementation. Addressing the talent gap in data science and AI demands sustained investment in skills development and organisation-wide AI literacy programmes. The intelligent future of marketing isn't waiting – it's already here Success will no longer be defined by who possesses the most data, but by who leverages it most strategically. To lead in this transformative era, brands must act now: embed AI into the core of their strategy, build connected ecosystems, and equip teams with the advanced tools and specialised talent necessary to drive meaningful change. This is not a time for incremental shifts – it's a moment for bold transformation. The future of marketing isn't merely automated – it's intelligent, interconnected, and genuinely inspiring. By Karthik Kumar, Managing Director, KINESSO – MCN MENAT
Globe and Mail
23-06-2025
- Business
- Globe and Mail
Snowflake Deepens AI Integration: Is the Growth Thesis Strengthening?
Snowflake SNOW is deepening its AI integration across platform layers, driving strong adoption and strengthening its competitive position in enterprise infrastructure. Latest innovations like Snowflake Intelligence and Data Science Agent, SnowConvert AI and Cortex AISQL, as well as Cortex Knowledge Extensions, are expected to help SNOW expand clientele. Currently, more than 5,200 accounts use Snowflake's AI and machine learning solutions on a weekly basis. The launch of Cortex Gen2 expands Snowflake's platform capabilities with improved analytics performance and adaptive compute to support scalable AI workloads. Openflow introduces a managed ingestion layer for structured, unstructured and streaming data-enhancing interoperability and data movement across the AI Data Cloud. These innovations are designed to accelerate developer adoption and broaden AI applications. Snowflake is leveraging these platform upgrades to drive adoption across enterprise functions. The company's partnership with Acxiom enables Real ID-based customer activation inside Snowflake's clean rooms, supporting AI-driven campaigns without data movement. Design giant Canva has adopted Snowflake's AI stack to personalize user experiences, streamline lead routing and scale global product velocity. These wins reflect the expanding relevance of SNOW's AI infrastructure across marketing, design and B2B operations. SNOW Faces Stiff Competition Snowflake faces rising competition from Palantir Technologies PLTR and Datadog DDOG, both of which are strengthening their AI infrastructure and enterprise data capabilities. Palantir is advancing its position through its Artificial Intelligence Platform (AIP), which enables secure deployment of large language models across regulated environments. AIP integrates governance, explainability and operational control, helping enterprises adopt AI at scale. Palantir's commercial momentum and deep presence in mission-critical sectors position it as a full-stack competitor in AI-native infrastructure. Datadog is reinforcing its developer-first model with expanded observability capabilities, including AI-driven telemetry pipelines, diagnostics and real-time alerting. Its platform supports cloud-native enterprises managing dynamic workloads and increasingly overlaps with Snowflake's AI Data Cloud stack. Datadog's continued investments in GenAI integrations and predictive analytics enhance its competitive position in enterprise-scale data environments. SNOW's Share Price Performance, Valuation and Estimates Snowflake shares have appreciated 37.2% year to date, outperforming the broader Zacks Computer & Technology sector's return of 0.5% and the Zacks Internet Software industry's increase of 11.3%. SNOW's YTD Price Performance Image Source: Zacks Investment Research Snowflake stock is trading at a premium, with a forward 12-month Price/Sales of 14.43X compared with the industry's 5.62X. SNOW has a Value score of F. SNOW's Valuation Image Source: Zacks Investment Research The Zacks Consensus Estimate for second-quarter fiscal 2026 earnings is pegged at 26 cents per share, down by a penny over the past 30 days, indicating 44.44% year-over-year growth The consensus mark for SNOW's fiscal 2026 earnings is pegged at $1.06 per share, which has declined by 6 cents over the past 30 days. The figure indicates a 27.71% increase year over year. Snowflake currently carries a Zacks Rank #3 (Hold). You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here. Zacks' Research Chief Names "Stock Most Likely to Double" Our team of experts has just released the 5 stocks with the greatest probability of gaining +100% or more in the coming months. Of those 5, Director of Research Sheraz Mian highlights the one stock set to climb highest. This top pick is a little-known satellite-based communications firm. Space is projected to become a trillion dollar industry, and this company's customer base is growing fast. Analysts have forecasted a major revenue breakout in 2025. Of course, all our elite picks aren't winners but this one could far surpass earlier Zacks' Stocks Set to Double like Hims & Hers Health, which shot up +209%. Free: See Our Top Stock And 4 Runners Up Click to get this free report Snowflake Inc. (SNOW): Free Stock Analysis Report Datadog, Inc. (DDOG): Free Stock Analysis Report Palantir Technologies Inc. (PLTR): Free Stock Analysis Report
Yahoo
20-06-2025
- Business
- Yahoo
Snowflake (SNOW) and IPG's Acxiom Partner to Advance AI-Driven Marketing Innovation
Snowflake Inc. (NYSE:SNOW) is . On June 16, the company announced it had inked a strategic collaboration with Interpublic Group of Companies, Inc. (NYSE:IPG) Acxiom. The two are joining forces to enhance the delivery of modern AI-powered marketing data infrastructure. Their ultimate goal is transforming how brands leverage artificial intelligence to improve marketing. An employee standing in front of a large data center, looking toward the future of cloud security. IPG is to bring its proprietary data identity and collaboration tools into brands at a global scale. The tools will come in handy in modernizing outdated data practices and delivering a first-of-its-kind, secure, and transparent AI-powered marketing foundation. This partnership opens up a whole new world of marketing possibilities for brands. Brands can gain unprecedented visibility and control over their data flow across applications, agencies, and platforms by integrating IPG's cutting-edge technologies. Snowflake Inc. (NYSE:SNOW) is a cloud-based data platform that provides data warehousing, data lakes, data engineering, data science, and data application development capabilities. It allows organizations to store, analyze, and share data securely and efficiently, focusing on scalability and flexibility. While we acknowledge the potential of SNOW as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. READ NEXT: 12 Best Healthcare Stocks to Buy Now and 10 Stocks Analysts Are Upgrading Today. Disclosure: None. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
