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Business Wire
3 days ago
- Business
- Business Wire
Acxiom and LoopMe Launch Survey-Based Custom Audience Partnership
LONDON & NEW YORK--(BUSINESS WIRE)-- LoopMe, the global leader in brand performance, today announced the launch of its Custom Audience partnership with Acxiom, the connected data and technology foundation for the world's leading brands and ad agencies under the Interpublic Group of Companies, Inc. (IPG Mediabrands). This partnership brings together LoopMe's patented, survey-based Audience & Measurement Platform (AMP) with Acxiom's industry-leading, marketing technology, identity and consumer data. The combination of LoopMe's custom, mobile ad-delivered surveys and 1st party DMP with Acxiom's world-class data and identity solutions, will allow any agency or brand to easily produce custom segments that reach the right 'high intent' audiences for export to, and use on, preferred DSPs. AMP is an end-to-end solution enabling ad agencies and brands to run standalone Audience Surveys and generate new bespoke audiences from the results of custom survey questions, whether pre-campaign or in-flight. Advertisers harness AMP to create custom segments directly from survey data, which is then scaled via LoopMe's exclusive AI. 'We're proud to work with Acxiom to launch our Custom Audience partnership. This comes at a time when ROI is a key focus for advertisers, and the offering allows them to easily reach 'high intent' segments for more accurate targeting and improved performance,' said Rob Cukierman, Chief Product Officer, LoopMe. 'Acxiom's industry-leading, marketing data technology and client base aligns perfectly with our patented, survey-based Audience & Measurement Platform to deliver agencies and brands actionable, quality audiences.' 'Acxiom's data and identity expertise helps agencies and brands engage people anywhere and everywhere,' said Martin Wexler, EVP of partner accounts at Acxiom. 'Our partnership with LoopMe provides yet another opportunity to tap into people's attitudes and preferences so advertising is relevant and timely.' For more information about generating LoopMe – Acxiom Custom Audiences, please contact: acxiomagencyteam@ About LoopMe LoopMe is the global leader in brand performance, redefining brand advertising for the digital and app ecosystem. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven't previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands. LoopMe's acquisition of Chartboost underscores its commitment to expand its capabilities and reinforces its position as the leading AI-powered brand advertising and performance platform. Our vision is to change advertising for the better, by building technology that will redefine brand advertising. LoopMe was founded in 2012 and is headquartered in the UK, with global offices across New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Sydney, Melbourne, Dnipro, Krakow, Beijing, Shanghai and Hong Kong. For more information, please visit About Acxiom Acxiom puts data to work, solving complex challenges for the world's leading brands and agencies. As the connected data and technology foundation of the Interpublic Group of Companies, Inc. (IPG Mediabrands), Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, China, Poland, and Mexico. Connect with Acxiom on LinkedIn and discover more at
Forbes
23-05-2025
- Business
- Forbes
How Connected Identity And Data Are Creating A New Era Of Customer Experience
By Richard Sine getty The personalized customer experience that came naturally to shopkeepers of the past is generally missing in today's rapidly changing consumer landscape. Now, delivering that same level of connection at scale in a digital-first world requires something much more powerful: a data-driven understanding of your customer. In fact, 71% of C-suite executives say using AI and data to create personalized experiences is key to staying competitive, according to Forbes Research's 2025 CxO Growth 5.0 Survey. 'Personalization starts with knowing your customer — and the touchpoints where your brand connects,' says Jarrod Martin, global CEO of Acxiom, a data and identity solutions company connecting brands with 2.6 billion people globally that is uniquely positioned to address the opportunities in this evolving data and technology ecosystem. Yet many brands still struggle to uncover individual identities amid a flood of disconnected data and technology, and the pace of change is only accelerating. Forbes data shows CMOs cite their top challenges this year as anticipating shifting customer behaviors, aligning with customers' values and priorities across segments and keeping up with rapid technological changes. As the pressure to adopt AI tools grows, so does the desire to maintain human-centric experiences. A recent Acxiom report found that 62% of brands still prefer to deliver human-led customer support, while 65% of customers believe AI-powered customer service can sometimes feel impersonal. For brands to harness the transformative power of AI while keeping people at the center, they must unify identity, data and insights — while upholding trust, privacy and transparency. Ahead, Acxiom leaders share how to optimize a human-centric and AI-powered customer experience. 'Today's customer journey involves countless brand interactions across platforms,' says Keith Camoosa, Acxiom's chief product and technology innovation officer. This multitude of touchpoints, spanning apps, websites, call centers and retail locations has complicated creating a comprehensive view of the customer. Acxiom's Real Identity solutions help clients identify customers across these disparate channels and continue recognizing them in the wider, fragmented media ecosystem. With this connected view of the customer, Acxiom can also enhance a brand's customer intelligence with over 10,000 unique attributes. Brands that can better recognize customers can orchestrate and personalize the customer experience across all interactions, including paid media and earned or owned channels, says Martin. 'By creating a single view of the customer, we can start to think about what's the most impactful and cost-effective channel to reach them.' Martin says AI can help brands more quickly identify customers and extract insights, enabling smarter outreach across the ecosystem — including on Big Tech platforms that control their own data, known as 'walled gardens' and in the many other places where ads are placed. 'The unique selling proposition of an agency network is to enable that orchestration between those walled gardens because consumers expect that experience to be seamless,' Martin says — especially when they share their information or interact with a brand. According to Forbes Research's 2024 AI Survey, two-thirds of CMOs are using or planning to use AI to personalize interactions, generate tailored recommendations or optimize user interfaces. To accomplish these goals, Camoosa says brands need to first connect their data with the right infrastructure that enables secure data sharing across the organization and with trusted partners. While first-party data (collected by the brand) has become paramount to understanding customers, second-party data (collected by business partners) and third-party data (collected by platforms) are also useful in building a 360-degree customer view. Increasingly, all of this data can be collected and resolved within a client's organization (or in combination with partners) to facilitate greater control while opening up new opportunities in co-marketing and personalization, Camoosa says. Martin adds that the value of first-, second- and third-party data can vary significantly by industry. For example, brands in sectors like CPG, pharma, insurance or banking should set different expectations around the level, depth and breadth of the first-party insights they can realistically collect. 'It's understanding what the optimal customer experience is within the context of the interactions that you have with your customer,' he says. From there, Martin says brands can use second- and third-party data to fill in the gaps, focusing on unique customer attributes that may be too costly for brands to collect and manage on their own. Seventy-nine percent of CMOs surveyed in the Forbes 2025 CxO Growth Survey agree that hyperpersonalization will enable companies to significantly increase customer lifetime value through unique experiences, customer retention initiatives and loyalty programs. This level of hyperpersonalization is powered by connecting and optimizing diverse data assets, fueling the analytics and AI-driven marketing that deliver the customer experiences brands — and their customers — crave. CMOs say their top focus over the next two years is increasing customer data privacy protection. But just 37% of CMO respondents in the Forbes AI Survey are confident they have robust data governance practices to ensure data quality, privacy and security of AI initiatives (and only 8% are completely confident). Data collection and exchange are pivotal for recognizing individual customers as well as for providing services. But brands risk losing consumer trust if customers worry that their privacy and data will not be respected, Camoosa says. Brands' approach to data has changed thanks to growing concern by consumers and regulators about privacy, security and the corresponding decline of third-party cookies. Brands have much to consider when it comes to data sharing and collaboration. Camoosa says leaders should view data as an asset, making it critical to connect, protect, grow and leverage infrastructure around those assets. He adds that marketing service providers should be able to help brands get a return from those assets without having to move the data around excessively or put it at risk. Data privacy begins with capturing consumers' consent, Camoosa says. To build long-term relationships with customers, brands must also articulate clearly which data is being collected and how it's being used, according to Acxiom's report. The report says brands must also 'articulate a clear and compelling data exchange' so customers understand how they benefit from data collection and use. Above all, brands should focus on connecting data sources and identity resolution (achieving accurate customer identification) with a robust infrastructure that securely stores and manages data at scale. For example, Camoosa says data 'clean rooms' allow business partners to share data, explore insights and co-market while controlling access and protecting personal information. Acxiom's clean rooms handle more than 13 billion records a month using the principle of zero movement — allowing for collaboration while protecting the underlying data assets. The faster brands can understand their customers by securely connecting multiple data sources, the stronger the results. Acxiom leveraged its data identity capabilities and customer data to help a premium electronics brand recognize 82% of website visitors. (The industry average is closer to 20%.) That helped the brand create personalized experiences with relevant content, leading to a 29% increase in order frequency and a 47% increase in revenue per visitor. In another case, Acxiom helped an automaker orchestrate customer data between offline and digital touchpoints to develop a first-party digital identity graph, leading to about $50 million in additional conversions while saving $20 million due to reduced churn. 'Being able to personalize not only the media that drives customers to your site, but also the landing content on the site, is critical to driving up conversion rates and average order value,' says Martin. Acxiom offers a comprehensive support model to address the business needs of its more than 1,100 clients. 'And by prioritizing partnerships with world-class platforms, we can meet and lead our clients through their data modernization journeys for AI readiness,' Martin says. A strong data foundation is essential to unlock the potential for AI in creating differentiated, personalized customer experiences and driving measurable growth, he adds. Implementing AI-based solutions will be key to real-time personalization, yet only 24% of CxOs are designing AI systems with the capability to scale up or down as a strategy to ensure their AI initiatives remain successful, adaptable and responsive to a changing business landscape, according to the Forbes AI Survey. Martin says many brands have accumulated 'too many different marketing technology investments, too many data silos and they need to simplify and integrate these over time.' A more connected data infrastructure delivers a complete, real-time view of the customer. This ultimately results in a simple outcome for brands: the opportunity to realize the kind of meaningful, human-centered personalization that defined great customer experiences long before the digital age.
Associated Press
16-05-2025
- Business
- Associated Press
UM Named Media Agency of Record for 7-Eleven, Inc.
NEW YORK--(BUSINESS WIRE)--May 16, 2025-- UM, a global media agency within IPG Mediabrands, today announced it has been named media Agency of Record (AOR) for 7-Eleven, Inc., the world's largest convenience retailer. In this capacity, UM will drive the full funnel, cross-channel media strategy and handle digital media activation for 7-Eleven ® and Speedway ® stores, as well as the 7NOW ® Delivery app. UM introduced 7-Eleven to its newly launched Full Color Media(FCM) approach—an inventive and immersive way to bring brands to life with vibrancy, distinction, and cultural relevance. Built on IPG's end-to-end marketing engine, Interact, and fueled by best-in-class data from Acxiom, FCM unlocks richer insights, precision targeting, and creative personalization at scale. This seamlessly connected ecosystem enables 7-Eleven to reach broader audiences while creating deeper, more resonant connections across every channel. 'Like entire generations of 7-Eleven customers, I grew up grabbing Slurpee and Big Gulp drinks with my family, so having the opportunity to work with the most recognizable name in convenience is exciting,' said Erin Quintana, US CEO, UM. 'With Acxiom's industry-leading data capabilities and our Full Color Media model at the forefront of our planning efforts, we look forward to helping 7-Eleven propel their business forward.' 'At 7-Eleven, our customers look to us as their 'ingenious accomplice' – a trusty companion they can count on to take on the unpredictability of life – and as we continue to grow, it's crucial that our marketing strategies deepen this authentic connection,' said Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer, 7-Eleven, Inc. 'By leveraging UM's unique data-enabled approach, we are poised to unlock new opportunities to bring more people to our stores and ensure 7-Eleven remains an essential part of their daily lives.' UM introduced its new Full Color Media global omnichannel media planning proposition and proprietary Brand Pattern Growth Model earlier this year. Built upon several years of research into 10,000+ brands marketing in the era of AI, the agency's approach works with brands to identify the complexity, nuances, and differentiators unique to every brand in order to optimize marketing efforts, elevate them within their categories, and drive sustained growth. About UM The home of Full Color Media, UM is a global media agency committed to empowering brands to their full potential of growth by leveraging the power of brand patterns. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 6,000 people serving a roster of global clients including American Express, General Mills, Emirates, Kenvue, Levi Strauss & Co, Dyson, Enterprise holdings, Upfield, Just Eat and Mattel. For more information, please visit About 7-Eleven, Inc. 7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven ® stores, 7-Eleven, Inc. operates and franchises Speedway ®, Stripes ®, Laredo Taco Company ® and Raise the Roost ® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee ®, Big Bite ® and Big Gulp ®, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private brand products at outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards ® and Speedy Rewards ® loyalty programs with more than 80 million members, place an order in the 7NOW ® delivery app in over 95% of the convenience retailer's footprint, or rely on 7-Eleven for other convenient services. Find out more online at View source version on CONTACT: Press Contact: Isabelle Brenton [email protected] KEYWORD: UNITED STATES NORTH AMERICA TEXAS NEW YORK INDUSTRY KEYWORD: TECHNOLOGY DIGITAL MARKETING PAYMENTS MEDIA CONTENT MARKETING OTHER COMMUNICATIONS APPS/APPLICATIONS MARKETING ADVERTISING COMMUNICATIONS SOFTWARE RETAIL INTERNET DATA MANAGEMENT SUPPLY CHAIN MANAGEMENT CONVENIENCE STORE ARTIFICIAL INTELLIGENCE SOURCE: UM Copyright Business Wire 2025. PUB: 05/16/2025 06:45 AM/DISC: 05/16/2025 06:46 AM
Time of India
12-05-2025
- Business
- Time of India
Amardeep Singh takes charge as CEO of IPG Mediabrands India; Shashi Sinha appointed executive chairman
HighlightsShashi Sinha has been elevated to the position of Executive Chairman at IPG Mediabrands India, emphasizing a long-term vision for the institution's longevity. Amardeep Singh, previously the CEO of Interactive Avenues, has been appointed as the new CEO of IPG Mediabrands India, bringing crucial digital expertise to the role. Shantanu Sriohi, former co-partner and COO at Interactive Avenues, will succeed Amardeep Singh as the CEO of the digital agency, ensuring a smooth transition. IPG Mediabrands India has announced a leadership transition with Shashi Sinha being elevated to executive chairman. Simultaneously, Amardeep Singh , currently the CEO of Interactive Avenues , will take over as the new CEO of IPG Mediabrands India. Sinha emphasised the long-term vision behind the move, stating, "We wanted a unique succession plan, prioritising the institution's longevity. Rather than focusing on individuals, the institution should endure.' This dual leadership structure, with Sinha and Singh jointly at the helm for the next three years, is a unique move in the Indian advertising sector. Highlighting the strategic rationale, Sinha pointed to the appointment of Singh as the new CEO of IPG Mediabrands India. 'Amar has the digital expertise crucial for the future, especially with our strong data product, Acxiom, gaining significant traction. In fact, Interactive Avenues boasts excellent capabilities across data, content, and influencer marketing, making this a perfect transition," Sinha explained. He further added, "We have worked together for over 18 years and will continue to do so. It's not about demarcated roles but working together– truly two sides of the same coin.' Sinha also noted the collaborative nature of their immediate future. 'We will continue working together and will assess the next steps in the coming months.' In a related development, Shantanu Sriohi, previously a co-partner and COO at Interactive Avenues, will take over from Amardeep Singh as the CEO of the digital agency, ensuring a smooth transition within that division.
Yahoo
22-04-2025
- Business
- Yahoo
OpenAP's TV network owners push ahead on interoperable streaming ads
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Ad tech company OpenAP's new Open Identity cross-platform identify solution will go live in May. The solution is designed to enable advertisers to identify single audiences across publishers, streamers and data providers, according to a press release. Acxiom, DeepSync, Experian, LiveRamp and TransUnion are on board and have agreed to standardize their data for use with the Open Identity offering. OpenAP is owned by Fox, NBCUniversal, Paramount and Warner Bros. Discovery. The company described Open Identity as an evolution of its OpenID common TV identifier that goes further by enabling direct matching of identity data for more seamless usage for advertisers. In an increasingly fragmented media landscape, the quest for the perfect cross-platform audience targeting model continues. On the heels of agencies and data companies offering consumer identity solutions, Open Identity is a bid by the TV networks who own OpenAP to show they have something to offer as well. They aren't alone: The Association of National Advertisers is expected to roll out a beta test of its Aquila measurement solution in the near future, according to MediaPost. OpenAP's stakeholders assert that the Open Identity product has a strong point of differentiation because it was developed by TV broadcasters who know that advertisers want enhanced options for premium video. 'The workflow of the future for streaming video must be interoperable and data must connect seamlessly across all data providers, publishers, platforms and currencies,' said OpenAP CEO David Levy, in a statement. Once the product is live, publishers and data providers will connect their data sets to OpenAP's data clean room, which will allow advertisers to compose audiences with identify information across the industry without any additional 'crosswalks,' according to OpenAP. Advertisers and publishers will then use Open Identity to define the identity providers they want to use on a campaign as well as the business logic that governs targeting and measurement. The news is the latest example of the premium that the marketing and advertising industry has placed on data. Earlier this month, WPP acquired data collaboration platform InfoSum in a bid to boost the holding company's AI-powered data intelligence and consumer identity capabilities. That acquisition followed Publicis Groupe's purchase of identity solutions firm Lotame for similar purposes. Recommended Reading Aquila shares progress report as it works to fix cross-media measurement Sign in to access your portfolio
