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Yahoo
17-05-2025
- Business
- Yahoo
‘Little Treat' Culture Is Part of the American Dream: Will Tariffs Upend It for Good?
A great deal of debate has been going on about how tariffs from President Donald Trump's administration may impact prices for necessities such as food and clothing. But what about those goodies that don't necessarily fall under the category of necessities? Read More: Find Out: For instance, Gen Zers are reportedly big supporters of the so-called 'Little Treat Culture,' where you buy yourself indulgences such as pricey coffees or trinkets, according to Ad Age. While some may argue that's part of the American Dream, there are concerns that tariffs may get in the way. According to Joan Denizot, founder of Body Ready, these cheap little luxuries are more than momentary indulgences. Denizot said they're often small acts of self-affirmation and emotional care, but people may feel forced to cut back on them amid rising prices. 'The danger is that in the name of financial survival, we also begin to deprioritize emotional and mental well-being,' Denizot said. 'Little luxuries may be small, but they carry big emotional value.' Read More: Ashish Agarwal is an entrepreneur and founder of Home In Depth, said he personally connected with the culture of treating yourself. Agarwal said money was tight when starting the entrepreneurial journey, but morale boosts were still needed. 'Treating yourself doesn't mean spending more,' Agarwal said. 'It means being intentional. Make indulgence a habit you plan, not a reaction to stress.' Even if you need to cut back on spending, Denizot said there are ways to make treating yourself more affordable. Denizot recommended trying do-it-yourself drinks at home, setting a 'joy budget,' and searching for free community events. Agarwal added that rising prices don't mean your small luxuries need to disappear — they just need a creative reset. For example, you could try rethinking part of your space at home into a mini wellness area to help you recharge without going to a spa. More From GOBankingRates Here's How Much Cars Made in the US Cost Compared to Mexico, Canada and China 7 Luxury SUVs That Will Become Affordable in 2025 4 Grocery Items To Buy Now Before Tariffs Raise Prices This Summer Mark Cuban Tells Americans To Stock Up on Consumables as Trump's Tariffs Hit -- Here's What To Buy Sources: Ad Age, 'Gen Z Little Treat Culture influences Glossier, Dove, Diet Coke marketing' Joan Denizot, Body Ready Ashish Agarwal, Home In Depth This article originally appeared on 'Little Treat' Culture Is Part of the American Dream: Will Tariffs Upend It for Good? Sign in to access your portfolio
Yahoo
29-01-2025
- Business
- Yahoo
Basis Technologies Named the No. 1 Ad Age Best Place to Work for Second Consecutive Year
Emily Barron, chief people officer, Basis Technologies CHICAGO, Jan. 29, 2025 (GLOBE NEWSWIRE) -- Basis Technologies ( the industry's leading advertising automation platform, announced today that it has been named No. 1 on Ad Age Best Places to Work 2025. Ad Age ( is a daily must-read for an influential audience of decision-makers and disruptors across the marketing and media landscape. Its Best Places to Work list is an annual ranking of companies that lead the pack in factors ranging from pay and benefits to corporate culture and leadership. Details on the winners and ranking are available at: (subscription). This is the second year in a row that Basis Technologies has been ranked No. 1 and the fourth year in a row it has been in the top five of the Ad Age Best Places to Work ranking. The list for 2025 honors 50 companies that did a standout job over the past year as the ad business met the challenges of an unsettled economy, a changing media market, and a continued tight talent pool. Read more about Basis Technologies in Ad Age at: (subscription). 'The companies on Ad Age's 2025 Best Places to Work list have shown a deep commitment to building workplaces where employees truly want to be—no small feat in today's challenging labor market,' said Dan Peres, president of Ad Age. 'Earning this recognition isn't just a win for company culture; it also strengthens an organization's reputation, making it a more attractive place for top talent.' The winners—top companies with 150 or fewer employees and top companies with more than 151 employees—reflect the highest overall numerical scores based on an analysis of questionnaires submitted by employers and survey responses from their employees. Ad Age's scoring system factors in employee responses on topics including pay and benefits and seven other core focus areas (80% of the score) and a company's policies and practices on areas including pay and benefits, work/life balance, recruitment, training and development (20% of the score). As noted in Ad Age, winning companies outscored other entrants in areas such as employee benefits, DEI initiative, training and professional development, and work-life balance. 'Basis Technologies is incredibly grateful for our employees, whose feedback have been the key factor in bringing visibility to our workplace leadership, as recognized by Ad Age for numerous years,' said Emily Barron, chief people officer, Basis Technologies. 'Empowerment, support, flexibility and inclusivity is practiced every day at Basis. We ensure that our team has the tools, knowledge and resources to perform their best, stay healthy, and continually develop professionally and personally.' Among the qualities of Basis Technologies, Ad Age cites, 'Basis Technologies is building a culture of diversity, equity and inclusion, centered on personal growth, creative problem-solving and challenging the status quo… The Chicago-based ad tech company recruits diverse talent through partnerships with inclusive organizations, removing degree requirements from most job postings and requiring bias-reducing hiring training.' Ad Age produced Best Places to Work 2025 in partnership with Workforce Research Group, an independent research firm specializing in identifying and recognizing great places to work. The competition was open to agencies, ad tech firms, data and research firms, brand or corporate marketing departments or groups and in-house agencies of marketers. Basis Technologies provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels. The company's various recognition for its workplace includes Fortune Best Workplaces in Advertising & Marketing (Top 4 from 2022-2024); Fortune Best Workplace in Chicago (Top 3 from 2022-2024); Fortune Best Workplaces for Women (No. 5 in 2023 and No. 14 2022); and Crain's Business Chicago Best Places to Work, 2019-2024. About Ad Age Created in 1930 to cover a burgeoning industry with objectivity, accuracy and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. About Basis Technologies Basis Technologies is solving the advertising industry's biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more athttps:// Contact:Anthony A photo accompanying this announcement is available at in to access your portfolio
Yahoo
28-01-2025
- Business
- Yahoo
YuzuYello Named an Ad Age Best Place to Work 2025
IPG Health agency honored with third recent noteworthy culture-focused award NEW YORK, Jan. 28, 2025 (GLOBE NEWSWIRE) -- Yesterday, YuzuYello, an IPG Health company, announced that it has earned a top spot on Ad Age's Best Places to Work 2025, an annual awards program dedicated to identifying and recognizing the marketing industry's best employers that are leading the way and excelling across culture, benefits and employee development. YuzuYello earned the coveted distinction among companies with up to 150 employees, and Ad Age specifically cited the agency's ability to 'inspire community impact through its purpose-driven culture' as a key differentiator. Winners are selected according to highest overall scores based on an analysis of questionnaires submitted by employers and survey responses from employees. YuzuYello is one of the youngest agencies featured on this year's sought-after less than five years ago in the midst of a global pandemic and named after a Japanese citrus fruit famous for its fresh, flavorful vibe, YuzuYello is a specialized agency within IPG Health dedicated to making patient experiences brighter from the point of prescription and beyond. This yuzu-inspired ethos permeates everything from hiring practices to client presentations, creating a supportive and uplifting culture. YuzuYello is comprised of specialized behavioral and learning strategists, service designers and creative professionals focused on making a habit out of treatment adherence. YuzuYello's mission not only informs the work they create for patients and care partners, but also how the team shows up for each other. The agency's bright culture includes regular 'Yuzufication' meetings to develop fun, inspiring or heartfelt ideas, recurring blood drives, a 'Cocktails and Training' series to raise expertise across the agency, and an ongoing competition to spot yuzus 'in the wild.' Within this year's feature, Ad Age highlighted key programs that are a hallmark of IPG Health's culture and development resources including The Residency, Moxie, Bold Beginners and IPG Health's Proactive Career Management (PCM) philosophy for internal mobility within the network's vast ecosystem. 'We are thrilled to be recognized by Ad Age as a Best Place to Work, demonstrating our ongoing commitment to our people and our mission to create brighter worlds for people who need them,' said Ross Quinn, Managing Director, Client Solutions at IPG Health. 'The team is energized by this honor and the ongoing impact that we provide to patients, our clients and each other every day.' In 2024, YuzuYello was recognized as a finalist by the Manny Awards as Agency of the Year. The Digiday WorkLife Awards recently honored YuzuYello with the Most Innovative Culture win, celebrating those whose culture best fosters unique, original and successful thinking demonstrated by tangible results. In 2023, MM+M named YuzuYello an honoree in its Best Places to Work program in the Midsize Agency category based on employee feedback provided across categories like well-being and professional growth, flexibility, agency culture and more. About YuzuYello Part of the IPG Health network, YuzuYello is a diverse team of specialists dedicated to helping brands exceed their patients' expectations. The agency's diverse team of dedicated specialists transform higher patient expectations into reality. YuzuYello has earned several recent honors including Most Innovative Culture from Digiday WorkLife Awards and was recognized by MM+M as a Best Place to Work. Visit to learn more. A photo accompanying this announcement is available at CONTACT: Contact Information: Chido Tsemunho in to access your portfolio
