Latest news with #AdManager
Business Wire
31-07-2025
- Business
- Business Wire
Moloco SDK Is Now Available via Google AdMob and Ad Manager
REDWOOD CITY, Calif.--(BUSINESS WIRE)-- Moloco, the AI performance advertising company, today announced that Moloco SDK is now available through Google AdMob bidding and Ad Manager's SDK bidding platforms. In addition, Moloco SDK is fully self-serve for publishers. This integration validates that Moloco meets Google's rigorous standards for performance, reliability, and integration. App developers will be able to monetize their inventory through Moloco's global direct advertiser demand while maintaining a high-quality user experience. This availability enables publishers already connected with Google through AdMob and Ad Manager to access Moloco's advertiser ecosystem. 'Moloco has consistently been recognized as a top-performing platform for ad monetization, optimized to drive real business outcomes,' said Yoni Markovizky, Head of Supply, Moloco. 'Moloco SDK, which was already a certified bidding partner for AppLovin's MAX and Unity's LevelPlay, is now also available through Google AdMob and Ad Manager. With these direct integrations, we can continue to operate as an engine of growth for an even greater pool of publishers with no margin fees, applying the cost savings directly to our partners in the ecosystem.' To date, Moloco has nearly 500 publishers utilizing the Moloco SDK including Voodoo, Crazy Maple, and Audiomack. For publishers, the SDK provides automatic access to Moloco's global direct advertiser demand and leverages advanced AI to serve the right ad to the right user, maximizing revenue. Additionally, publishers maintain creative rendering control across various ad formats, ensuring ads monetization aligns with an optimal user experience. For advertisers, who will also benefit, this integration supports enhanced targeting capabilities and greater control, ultimately driving greater return on investment (ROI). To learn more about Moloco SDK, please visit: About Moloco Moloco is the AI engine for growth helping businesses across the digital economy. Built with AI from day one, Moloco's planet-scale machine learning platform powers a suite of solutions for advertising growth and monetization. Moloco Ads is an AI-powered platform that delivers real business outcomes for mobile app marketers through performance-based user acquisition. Moloco's Commerce Media and Streaming Monetization solutions enable retailers, marketplaces, and streaming platforms to build revenue-generating ad businesses that balance user experience and advertiser performance. Founded in 2013 by a team of machine learning engineers, Moloco has offices across the U.S., the U.K., Germany, Korea, China, India, Japan, and Singapore. Learn more at
Yahoo
26-06-2025
- Business
- Yahoo
Google Launches ‘Offerwall' to Help Publishers Maintain Monetization Opportunities
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. As its AI previews cut referral traffic, Google's looking to help publishers continue to generate income, via a new promotional offering that will enable them to effectively gate their content, in order to drive more subscriptions, showcase more ads, etc. Google's new 'Offerwall' system gives web publishers the option to add an additional pop-up alert when users visit their website, providing another means to drive direct action. As you can see in this example, with Offerwall, publishers can insert additional promotions between content access. As explained by Google: 'When publishers choose to use Offerwall, they can offer audiences a number of ways to access content. People might decide to watch a short ad, complete a quick survey or pay in micro payments. Publishers can even add their own options, like newsletter sign-ups. These options empower audiences to decide how they want to access publishers' sites and help ensure diverse content remains available to everyone.' So it's pop-up ads, controlled via Google, as opposed to inserting them on your own website. Google says that publishers will be able to control where its Offerwall pop-ups appear, and can use URL exclusions to limit disrupton. 'You can also set thresholds to determine when site visitors will see the Offerwall message within a certain period of time, helping guard against showing the message too often.' But even so, these are just pop-up ads, and given that disruptive pop-ups have never been popular, I'm not sure that this is going to be a major boost for most publishers, especially as a means to counter losses in traffic as a result of Google Answers. Which have already been significant. According to a recent report from The Wall Street Journal, Google's AI answers have cut referral traffic to some big-name publishers by 50% or more already, while other reports referred to by the BBC estimate that AI Overviews have cut website click-though rates from Google by between 30% and 70%. And with more Google AI products coming online, those impacts are expected to worsen over time. Which is why Google's now trying to offer alternatives, and additional pathways to keep publishers making money, and keep them fueling its search results. Because without the content to fuel its system, Google won't have anything to show users, and there is a risk that the system could end up eating itself, by cutting revenue for the creators and publishers that have enabled those same AI systems. Offerwall is another consideration on this front, providing a means to publishers to build their own audience lists via Google referrals, even if they click from an AI result. 'After testing with more than 1,000 publishers, Offerwall is now generally available in Ad Manager. We're also introducing new features, including Optimize, which uses AI to determine when to show the Offerwall for each visitor to increase engagement and revenue.' Yeah, I mean, it's something, for sure, but it's no different from enabling pop-ups on your own site, and there's no reason to think that the click-through rates for such are going to be any different. General click-throughs on pop-ups are pretty low, and if you gate your content, that could also risk annoying readers, as much as driving more growth opportunities. But again, it is something, and with publishers seeking alternatives, this is another option on the table. Recommended Reading A 7-Step Guide to a More Effective Content Strategy [Infographic] Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
26-06-2025
- Business
- Yahoo
As AI kills search traffic, Google launches Offerwall to boost publisher revenue
Google's AI search features are killing traffic to publishers, so now the company is proposing a possible solution. On Thursday, the tech giant officially launched Offerwall, a new tool that allows publishers to generate revenue beyond the more traffic-dependent options, like ads. Offerwall lets publishers give their sites' readers a variety of ways to access their content, including through options like micro payments, taking surveys, watching ads, and more. In addition, Google says that publishers can add their own options to the Offerwall, like signing up for newsletters. The new feature is available now in Google Ad Manager after earlier tests with 1,000 publishers that spanned over a year. Google notes that it's also using AI to determine when to display the Offerwall to each site visitor to increase engagement and revenue. However, publishers can set their own thresholds before the Offerwall is displayed, if they prefer. Many of the solutions Offerwall introduces have been tried by publishers before, across a range of products and services. Micro payments, for instance, have repeatedly failed to take off. The economics don't tend to work, and there's additional friction in having to pay per article that's not been worth the payoff for readers or publishers alike, given implementation and maintenance costs. A Twitter-like social networking startup called Post, backed by a16z, most recently tried to make micro payments work for publishers, but it ultimately shut down due to a lack of traction. In Google's case, it's working with a third party, Supertab, which allows site visitors to pay a small amount to access the online content for a period of time — like 24 hours, a few days, a week, etc. The option (currently in beta) also supports subscription signups and integrates with Google Ad Manager. Google notes that publishers can also configure Offerwall to include their own logo and introductory text, then customize the choices it presents. One option that's enabled by default has visitors watch a short ad to earn access to the publisher's content. Another option has visitors click to choose from a set of topics they're interested in, which is then saved and used for ads personalization. Having a more integrated solution could help publishers experiment with different monetization options, without having to commit significant time and resources to those tests. Notably, Google's announcement didn't share any results of its early tests with publishers or present any successful case studies. However, early reports during the testing period said that publishers saw an average revenue lift of 9% after 1 million messages on AdSense, for viewing rewarded ads. Google Ad Manager customers saw a 5-15% lift when using Offerwall as well. Google says publishers can view metrics associated with Offerwall in Google Ads Manager reports. These include things like estimated Offerwall revenue, number of Offerwall messages shown, Offerwall successful engagement, and post-Offerwall page views.
TechCrunch
26-06-2025
- Business
- TechCrunch
As AI kills search traffic, Google launches Offerwall to boost publisher revenue
Google's AI search features are killing traffic to publishers, so now the company is proposing a possible solution. On Thursday, the tech giant officially launched Offerwall, a new tool that allows publishers to generate revenue beyond the more traffic-dependent options, like ads. Offerwall lets publishers give their sites' readers a variety of ways to access their content, including through options like micro payments, taking surveys, watching ads, and more. In addition, Google says that publishers can add their own options to the Offerwall, like signing up for newsletters. The new feature is available now in Google Ad Manager after earlier tests with 1,000 publishers that spanned over a year. Google notes that it's also using AI to determine when to display the Offerwall to each site visitor to increase engagement and revenue. However, publishers can set their own thresholds before the Offerwall is displayed, if they prefer. Many of the solutions Offerwall introduces have been tried by publishers before, across a range of products and services. Micro payments, for instance, have repeatedly failed to take off. The economics don't tend to work, and there's additional friction in having to pay per article that's not been worth the payoff for readers or publishers alike, given implementation and maintenance costs. A Twitter-like social networking startup called Post, backed by a16z, most recently tried to make micro payments work for publishers, but it ultimately shut down due to a lack of traction. In Google's case, it's working with a third party, Supertab, which allows site visitors to pay a small amount to access the online content for a period of time — like 24 hours, a few days, a week, etc. The option (currently in beta) also supports subscription signups and integrates with Google Ad Manager. Techcrunch event Save $200+ on your TechCrunch All Stage pass Build smarter. Scale faster. Connect deeper. Join visionaries from Precursor Ventures, NEA, Index Ventures, Underscore VC, and beyond for a day packed with strategies, workshops, and meaningful connections. Save $200+ on your TechCrunch All Stage pass Build smarter. Scale faster. Connect deeper. Join visionaries from Precursor Ventures, NEA, Index Ventures, Underscore VC, and beyond for a day packed with strategies, workshops, and meaningful connections. Boston, MA | REGISTER NOW Google notes that publishers can also configure Offerwall to include their own logo and introductory text, then customize the choices it presents. One option that's enabled by default has visitors watch a short ad to earn access to the publisher's content. Another option has visitors click to choose from a set of topics they're interested in, which is then saved and used for ads personalization. Having a more integrated solution could help publishers experiment with different monetization options, without having to commit significant time and resources to those tests. Notably, Google's announcement didn't share any results of its early tests with publishers or present any successful case studies. However, early reports during the testing period said that publishers saw an average revenue lift of 9% after 1 million messages on AdSense, for viewing rewarded ads. Google Ad Manager customers saw a 5-15% lift when using Offerwall as well. Google says publishers can view metrics associated with Offerwall in Google Ads Manager reports. These include things like estimated Offerwall revenue, number of Offerwall messages shown, Offerwall successful engagement, and post-Offerwall page views.
Yahoo
19-05-2025
- Business
- Yahoo
Programmatic Advertising Market Trends and Growth Forecast Report 2025-2033: Mobile and Video Ad Formats Lead Surge, AI and Machine Learning Lead Growth
Growth is driven by increasing digital ad spend, the demand for data-driven targeting, advancements in AI and machine learning, and the rise of mobile and video ad formats. Key players include Alphabet Inc. (Google LLC), Meta (Facebook), and Amazon. North America is projected to hold the largest market share. Key challenges include transparency issues and ad placement concerns. Programmatic Advertising Market Dublin, May 19, 2025 (GLOBE NEWSWIRE) -- The "Programmatic Advertising Market Size and Share Analysis - Growth Trends and Forecast Report 2025-2033" has been added to offering. The Programmatic Advertising market is on a significant growth trajectory, projected to expand from US$ 23.50 billion in 2024 to US$ 235.71 billion by 2033, achieving a CAGR of 29.20% from 2025 to 2033. This explosive growth can be attributed to the industry's move towards data-driven, automated solutions that enhance ad targeting and efficacy across numerous platforms, including mobile, video, and social media. Key drivers of this growth include the increasing shift towards digital ad spending and advancements in artificial intelligence (AI) and machine learning (ML). These technologies allow advertisers to optimize ad placements in real time, improving target precision and campaign outcomes. As businesses prioritize data-led strategies, programmatic advertising becomes a critical tool in their marketing arsenal, offering opportunities for increased engagement and return on investment. Several key players are pivotal in steering the direction of the programmatic advertising industry. Alphabet Inc., with its Google Services such as Google Ads and Ad Manager, leads the pack. Other notable entities include Meta (Facebook), Inc., Microsoft, Alibaba Group, Adobe, and The Trade Desk. These companies provide comprehensive platforms and services enabling advertisers to reach precise audiences across diverse digital environments. Despite its progress, the market faces challenges, notably regarding transparency and ad placement issues. Complex supply chains involving multiple intermediaries create a visibility gap, making it difficult for advertisers to track ad placements and verify expenditures. Additionally, concerns over viewability and correct ad positioning can impact the overall effectiveness and efficiency of advertising spend. Regionally, the United States, Germany, China, and the United Arab Emirates are key markets demonstrating varied dynamics. The US remains a dominant force with extensive digital ad budgets, while Germany's market benefits from a shift towards digital formats under rigorous GDPR rules. China's expansive digital ecosystem facilitates robust programmatic growth despite stringent data privacy regulations. The UAE, leveraging high mobile and internet penetration, is rapidly adopting programmatic strategies. The segmentation of the market underscores its complexity, encompassing a variety of formats like display, video, and native advertising, as well as platforms such as desktop, mobile, and social media. Diverse end-use sectors-from retail to healthcare-further illustrate the extensive application and potential of programmatic solutions in meeting business objectives across the globe. In summary, the programmatic advertising market is poised for substantial evolution, driven by technological advancements and a strategic pivot to digital-first advertising models. As it navigates challenges and leverages opportunities, the industry remains a focal point for innovation and growth in the broader digital marketing landscape. Key Attributes: Report Attribute Details No. of Pages 200 Forecast Period 2024 - 2033 Estimated Market Value (USD) in 2024 $23.5 Billion Forecasted Market Value (USD) by 2033 $235.71 Billion Compound Annual Growth Rate 29.2% Regions Covered Global Key Topics Covered: 1. Introduction2. Research & Methodology3. Executive Summary4. Market Dynamics5. Global Programmatic Advertising Market6. Market Share Analysis7. Type8. Auction9. Platform10. Ad Format11. End Use12. Country13. Porter's Five Analysis14. SWOT Analysis15. Company Analysis Alphabet Inc. (Google LLC) Meta (Facebook) Inc. Microsoft Alibaba Group Holding Limited Adobe The Trade Desk For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. Attachment Programmatic Advertising Market CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900Sign in to access your portfolio
