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Yahoo
19-05-2025
- Business
- Yahoo
Programmatic Advertising Market Trends and Growth Forecast Report 2025-2033: Mobile and Video Ad Formats Lead Surge, AI and Machine Learning Lead Growth
Growth is driven by increasing digital ad spend, the demand for data-driven targeting, advancements in AI and machine learning, and the rise of mobile and video ad formats. Key players include Alphabet Inc. (Google LLC), Meta (Facebook), and Amazon. North America is projected to hold the largest market share. Key challenges include transparency issues and ad placement concerns. Programmatic Advertising Market Dublin, May 19, 2025 (GLOBE NEWSWIRE) -- The "Programmatic Advertising Market Size and Share Analysis - Growth Trends and Forecast Report 2025-2033" has been added to offering. The Programmatic Advertising market is on a significant growth trajectory, projected to expand from US$ 23.50 billion in 2024 to US$ 235.71 billion by 2033, achieving a CAGR of 29.20% from 2025 to 2033. This explosive growth can be attributed to the industry's move towards data-driven, automated solutions that enhance ad targeting and efficacy across numerous platforms, including mobile, video, and social media. Key drivers of this growth include the increasing shift towards digital ad spending and advancements in artificial intelligence (AI) and machine learning (ML). These technologies allow advertisers to optimize ad placements in real time, improving target precision and campaign outcomes. As businesses prioritize data-led strategies, programmatic advertising becomes a critical tool in their marketing arsenal, offering opportunities for increased engagement and return on investment. Several key players are pivotal in steering the direction of the programmatic advertising industry. Alphabet Inc., with its Google Services such as Google Ads and Ad Manager, leads the pack. Other notable entities include Meta (Facebook), Inc., Microsoft, Alibaba Group, Adobe, and The Trade Desk. These companies provide comprehensive platforms and services enabling advertisers to reach precise audiences across diverse digital environments. Despite its progress, the market faces challenges, notably regarding transparency and ad placement issues. Complex supply chains involving multiple intermediaries create a visibility gap, making it difficult for advertisers to track ad placements and verify expenditures. Additionally, concerns over viewability and correct ad positioning can impact the overall effectiveness and efficiency of advertising spend. Regionally, the United States, Germany, China, and the United Arab Emirates are key markets demonstrating varied dynamics. The US remains a dominant force with extensive digital ad budgets, while Germany's market benefits from a shift towards digital formats under rigorous GDPR rules. China's expansive digital ecosystem facilitates robust programmatic growth despite stringent data privacy regulations. The UAE, leveraging high mobile and internet penetration, is rapidly adopting programmatic strategies. The segmentation of the market underscores its complexity, encompassing a variety of formats like display, video, and native advertising, as well as platforms such as desktop, mobile, and social media. Diverse end-use sectors-from retail to healthcare-further illustrate the extensive application and potential of programmatic solutions in meeting business objectives across the globe. In summary, the programmatic advertising market is poised for substantial evolution, driven by technological advancements and a strategic pivot to digital-first advertising models. As it navigates challenges and leverages opportunities, the industry remains a focal point for innovation and growth in the broader digital marketing landscape. Key Attributes: Report Attribute Details No. of Pages 200 Forecast Period 2024 - 2033 Estimated Market Value (USD) in 2024 $23.5 Billion Forecasted Market Value (USD) by 2033 $235.71 Billion Compound Annual Growth Rate 29.2% Regions Covered Global Key Topics Covered: 1. Introduction2. Research & Methodology3. Executive Summary4. Market Dynamics5. Global Programmatic Advertising Market6. Market Share Analysis7. Type8. Auction9. Platform10. Ad Format11. End Use12. Country13. Porter's Five Analysis14. SWOT Analysis15. Company Analysis Alphabet Inc. (Google LLC) Meta (Facebook) Inc. Microsoft Alibaba Group Holding Limited Adobe The Trade Desk For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. Attachment Programmatic Advertising Market CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900Sign in to access your portfolio
Yahoo
02-05-2025
- Business
- Yahoo
Google is fighting a new DOJ bid to break up another part of its empire
The US government got a second chance to try to dismantle Google's (GOOG, GOOGL) stronghold over the internet in a hearing on Friday meant to sort out how best to restore competition in two online advertising markets. Judge Leonie Brinkema, a US federal district judge in Alexandria, Va., set a "remedies" trial date of Sept. 22 for the tech giant to face off against the Justice Department's effort to break up Google's ad tech monopoly. Google now has to defend that part of its empire against a breakup while also doing the same in a separate antitrust trial where the DOJ is seeking the divestment of the tech giant's Chrome search browser. Last August, in that case, US District Judge Amit Mehta found Google liable for illegally monopolizing the general search engine market and the market for general search engine text. He is now considering divestments of Google's highly valuable Chrome browser and its Android operating system, along with limitations on its implementation of artificial intelligence tools. In the ad tech monopoly case, Judge Brinkema in April sided with the DOJ and 17 state attorneys general by ruling that the tech giant used illegal tactics to block competition in markets where online advertisements are bought and sold. That ruling gave the judge discretion to permit or deny the government's request to consider divestments known as 'structural remedies.' Specifically, the DOJ has argued that Google's Ad Manager suite, which includes DoubleClick for Publishers, a publisher-side ad server, and Google Ad Exchange, its exchange platform where buyers and sellers broker deals for online ads, should be spun off. Google tried to get the judge to eliminate the option of divestitures. It was "going for a kill shot,' said Daniel McCuaig, a former trial attorney with the Justice Department's antitrust division, who is now a partner with Cohen Milstein. But Google didn't get its way, which heightens its business risks as it fights to hold on to multiple subsidiaries in two major antitrust defeats suffered over the past year. However, Judge Brinkema did express concern about overreaching remedies during the hearing, noting that the wrong remedies can cause additional harm. Publishers, for example, may see no benefit if Google's ad server were demolished. Lee-Anne Mulholland, Google's vice president for regulatory affairs, said, "The DOJ's additional proposals to force a divestiture of our ad tech tools go well beyond the Court's findings, have no basis in law, and would harm publishers and advertisers." Google's lawyers told the judge that divestiture should be excluded as a possible remedy and that the court should instead focus only on changing how the company operates its businesses. A company spokesperson added that divestitures would be an unprecedented remedy in the case, given that the court found the acquisitions did not harm competition. McCuaig said that at the heart of the ad tech decision, Judge Brinkema found that Google enshrined its illegal monopoly by tying together its advertising technologies, which reinforced each other and allowed it to charge supracompetitive prices. Ideally, he said, the government would likely want the two businesses sold off to different buyers. Google's acquisition of DoubleClick was reviewed and cleared by the US Federal Trade Commission by a four-to-one vote in 2007, based on its finding that the deal was unlikely to substantially lessen competition. Alexis Keenan is a legal reporter for Yahoo Finance. Follow Alexis on X @alexiskweed.
France 24
25-04-2025
- Business
- France 24
Google keeps growing, as federal judges decide whether to break it up
The US Department of Justice has been attacking Google on two fronts. Last week, Virginia judge Leonie Brinkema found that Google illegally dominated markets for online advertising through its Ad Manager and Ad Exchange. A trial on a potential remedy, which could include breaking up the company, is set to begin in September. Meanwhile, a court in Washington DC decided last year that Google illegally monopolised online search. The remedy phase is happening now, with judge Amit Mehta deciding what course of action to allow. Again, government lawyers are arguing for Google to be broken up – notably for the Chrome browser to be lopped off. In fact, it's been a big fortnight for Big Tech antitrust generally. The European Commission has issued its first fines under the landmark digital competition rulebook, the Digital Markets Act, including €500 million for Apple for anti-competitive App Store design. Last but not least, another antitrust trial began last week in Washington: the Federal Trade Commission's challenge of Meta 's acquisitions of Instagram and WhatsApp. John Newman, antitrust professor at the University of Miami School of Law, oversaw that case under Lina Kahn at the FTC, as the deputy head of their Competition Bureau. He was also a trial attorney with the Department of Justice's Antitrust Division. We spoke to him on Tech 24.
Miami Herald
24-04-2025
- Miami Herald
Health insurance giant confirms largest patient data breach of 2025, impacting millions
Need an answer? Google it. Then do it again. Consequences? For sure. And it's not just that our constant reliance on tech might be making our brains lazier. There are other serious issues to consider. Whatever we type into that search bar - whether it's for personal curiosity, helping a friend, or conducting business - it's stored somewhere. And it's not always clear how it's used, or by whom. Turns out, even browsing in Chrome's "Incognito"mode doesn't guarantee privacy. In 2020, a class-action lawsuit was filed against Google (GOOGL) , accusing the tech giant of secretly collecting data through tools like Google Analytics and Ad Manager. In April 2024, Google agreed to delete billions of records as part of a settlement and agreed to allow incognito users to block third-party cookies for the next five years, and delete older data, writes Times. "We never associate data with users when they use incognito mode," Jose Castaneda, Google spokesperson, stated. "We are happy to delete old technical data that was never associated with an individual and was never used for any form of personalization." While companies are increasingly using personal information to create a more personalized experience, some users are aware that this technological advancement comes with a loss of privacy. Not to mention social media platforms, where people willingly share all kinds of personal information with a lot of people. Related: Meta Whistleblower reveals disturbing secrets in testimony Remember how Facebook (META) founder Mark Zuckeberg called his first few thousand users "dumb f*cks" for trusting him with their personal data, according to leaked messages reported by Business Insider? And that was just the beginning of Facebook, more than 20 years ago. Do you think things could have improved from there? A 2018 SAS survey revealed that 73% of people were already more concerned about data privacy than just a few years prior. A 2023 Pew Research Center report found that 71% of Americans worry about how the government uses their data - up from 64% in 2019. Roughly 77% of Americans lack confidence in social media executives to openly acknowledge errors and be accountable when it comes to the mishandling of user data. So what about health care data breaches? Health care data breaches have been increasingly common over the last 14 years, with 2023 seeing more such slipups than any other year since 2009, according to HIPAA Journal, which relied on the Department of Health and Human Services (HHS) Office for Civil Rights (OCR) data. The newest health care data breach was confirmed on April 9 by health insurance conglomerate Blue Shield of California. The Oakland-headquartered company and its affiliates provide health, dental, vision, Medicaid, and Medicare health care service plans across the Golden State. On April 9, Blue Shield of California issued a notice alerting certain members of a potential data breach involving protected health information (PHI) due to misconfigured use of Google Analytics between April 2021 and January 2024. The company did not confirm any specific member's data breach, but rather it is notifying all potentially affected users out of caution. The misconfiguration allowed for certain PHI to be shared with Google Ads, which may have been used for targeted advertising. "Google may have used this data to conduct focused ad campaigns back to those individual members. We want to reassure our members that no bad actor was involved, and, to our knowledge, Google has not used the information for any purpose other than these ads or shared the protected information with anyone," the notice reads. The potentially exposed data includes patient name, city, zip code, gender, family size, medical services information, and "Find a Doctor" search criteria and results. Fortunately, there was no disclosure of other types of sensitive information, such as Social Security numbers, driver's license numbers, or banking or credit card information. With 4.7 million patients potentially affected, this is the largest health care-related data breach of 2025 so far, writes TechCrunch, citing the U.S. Health Department. Blue Shield has advised members to monitor account statements and credit reports for any suspicious activity as a precaution. Related: Mark Zuckerberg's Facebook, Instagram block new Apple product The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Globe and Mail
19-04-2025
- Business
- Globe and Mail
4 Top Tech Stocks to Buy Right Now
Amidst the market volatility due to tariffs and trade tensions, many top tech companies are now selling at much more attractive valuations than just a few months ago. Let's look at four leading tech stocks you can buy right now for the long haul. All four were recently trading at forward price-to-earnings ratios (P/Es) of under 22, and yet each still has a bright future ahead that merits a higher valuation. Pinterest (P/E of 13.8) Pinterest (NYSE: PINS) operates an online vision board that has more than 550 million monthly active users (MAU) across the globe. The company has always trailed other social media sites when it comes to monetizing its user base. But since taking over a little less than three years ago, CEO William Ready has emphasized technological investments and making the platform more shoppable. Better monetizing its user base is a huge opportunity for Pinterest, especially in the markets outside the U.S. and Europe where more than half its user base resides. The company has teamed up with Google to help better target and monetize these users. Thus far, it has seen early success, with its "rest of world" revenue up 44% last quarter. Meanwhile, the company is also looking for its Performance+ platform, launched last fall, to be a growth driver. The platform integrates its automation and artificial intelligence (AI) features to simplify campaign setups, improve the creative process, better target users, and optimize bidding. The platform is meant to improve ad effectiveness and conversions, which should lead to high ad impressions and rates while attracting new advertisers. Pinterest's stock is cheap, and it has a nice long-term opportunity ahead. Alphabet (P/E of 16.3) Alphabet (NASDAQ: GOOGL)(NASDAQ: GOOG) is best known for its Google search business, and search plays a major role in its expansive advertising empire. Google also owns YouTube, the fourth-largest digital advertising platform globally. It serves ads to third-party apps and websites through its Ad Manager platform and helps companies like Pinterest better monetize their user base in emerging markets. In a world changing with AI, Google's extensive ad network and adtech tools should not be underestimated. In addition, the company has other exciting non-advertising businesses. Its fastest-growing business is Google Cloud, where it handles customers' AI workloads and helps them develop their own AI models and apps. It's even developed its own custom AI chips to help performance and lower costs. In addition, it has the leading robotaxi business in the U.S. with Waymo, and is at the forefront of quantum computing with its Willow chip. Alphabet has a collection of strong businesses, and the stock is just too cheap at its current valuation. Nvidia (P/E of 21.6) No company has been a bigger beneficiary of AI than Nvidia (NASDAQ: NVDA), which has seen its revenue surge more than 380% over the past two years. This growth has been powered by data center operators using its graphic processing units (GPUs) to power AI workloads. Cloud computing companies, such as Alphabet, are spending heavily to build out data center capacity to meet rising demand due to AI. Meanwhile, companies like Meta Platforms, OpenAI, and xAI are also investing heavily in infrastructure to build better AI models. One of the best ways to advance AI models is through increased computing power, which leads to the need for more GPUs. Nvidia's CUDA software platform is also able to enhance the efficiency and scalability of training AI models, which has helped create a wide moat for the company in the GPU space; that's a major reason that its GPU market share tops 80%. With AI still in its early innings, Nvidia still has years of solid growth in front of it. As such, the stock looks attractively priced at current levels. Salesforce (P/E of 21.9) The leader in customer relationship management (CRM), Salesforce (NYSE: CRM) is turning toward agentic AI to be its next big growth driver. One of the main selling points for its CRM platform has been that it gives its customers a unified view of all their siloed data, so they can get better real-time insights and improve forecasting. With AI agents seamlessly integrated into the Salesforce ecosystem, customers can now use AI agents to help with customer service, marketing, and sales. Salesforce offers pre-built agents designed for specific sectors like retail, healthcare, and financial services. However, users can also design their own AI agents through the no-code and low-code tools available within the platform. Salesforce has also created an AI agent marketplace with over 200 partners to add new actions and templates for its AI agents, expanding its use cases. Agentforce is a product with consumption-based pricing. It costs $2 per conversation. If its agents can demonstrate improved efficiency and cost savings, this could become a big growth driver for the company. The solution has already seen good initial demand, with 3,000 paid customers using the platform since its launch. With this big opportunity in front of it and a cheap stock price, Salesforce looks like a solid long-term option for investors. Should you invest $1,000 in Nvidia right now? Before you buy stock in Nvidia, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Nvidia wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $524,747!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $622,041!* Now, it's worth noting Stock Advisor 's total average return is792% — a market-crushing outperformance compared to153%for the S&P 500. Don't miss out on the latest top 10 list, available when you join Stock Advisor. See the 10 stocks » *Stock Advisor returns as of April 14, 2025
