Latest news with #AdMob
Business Wire
31-07-2025
- Business
- Business Wire
Moloco SDK Is Now Available via Google AdMob and Ad Manager
REDWOOD CITY, Calif.--(BUSINESS WIRE)-- Moloco, the AI performance advertising company, today announced that Moloco SDK is now available through Google AdMob bidding and Ad Manager's SDK bidding platforms. In addition, Moloco SDK is fully self-serve for publishers. This integration validates that Moloco meets Google's rigorous standards for performance, reliability, and integration. App developers will be able to monetize their inventory through Moloco's global direct advertiser demand while maintaining a high-quality user experience. This availability enables publishers already connected with Google through AdMob and Ad Manager to access Moloco's advertiser ecosystem. 'Moloco has consistently been recognized as a top-performing platform for ad monetization, optimized to drive real business outcomes,' said Yoni Markovizky, Head of Supply, Moloco. 'Moloco SDK, which was already a certified bidding partner for AppLovin's MAX and Unity's LevelPlay, is now also available through Google AdMob and Ad Manager. With these direct integrations, we can continue to operate as an engine of growth for an even greater pool of publishers with no margin fees, applying the cost savings directly to our partners in the ecosystem.' To date, Moloco has nearly 500 publishers utilizing the Moloco SDK including Voodoo, Crazy Maple, and Audiomack. For publishers, the SDK provides automatic access to Moloco's global direct advertiser demand and leverages advanced AI to serve the right ad to the right user, maximizing revenue. Additionally, publishers maintain creative rendering control across various ad formats, ensuring ads monetization aligns with an optimal user experience. For advertisers, who will also benefit, this integration supports enhanced targeting capabilities and greater control, ultimately driving greater return on investment (ROI). To learn more about Moloco SDK, please visit: About Moloco Moloco is the AI engine for growth helping businesses across the digital economy. Built with AI from day one, Moloco's planet-scale machine learning platform powers a suite of solutions for advertising growth and monetization. Moloco Ads is an AI-powered platform that delivers real business outcomes for mobile app marketers through performance-based user acquisition. Moloco's Commerce Media and Streaming Monetization solutions enable retailers, marketplaces, and streaming platforms to build revenue-generating ad businesses that balance user experience and advertiser performance. Founded in 2013 by a team of machine learning engineers, Moloco has offices across the U.S., the U.K., Germany, Korea, China, India, Japan, and Singapore. Learn more at
Yahoo
20-05-2025
- Business
- Yahoo
Deutsche Bank Reaffirms Buy Rating on Roblox Amid Google Deal
Deutsche Bank reaffirmed its Buy rating on Roblox Corporation (NYSE:RBLX) shares on May 19, with a price target of $78. The report followed the announcement of a new partnership between Roblox and Google for Rewarded Video Ads. With plans to scale distribution even further in the near future, Roblox's partnership with Google will utilize AdMob and Google Ad Manager to increase the reach of its ads. Early indicators point towards the strategy's effectiveness, with positive user reviews and high ad completion rates reported by Deutsche Bank. The firm also states that Rewarded Video Ads could generate an additional $150 million to $300 million in ad revenue by 2026, representing a 2% to 5% increase over Roblox's current projections for that fiscal year. In addition, the new feature is expected to have a positive financial impact on Roblox's EBITDA. With a 20% commission to Google and a 40% to 50% revenue share with content creators, the additional EBITDA for FY26 is projected to be between $50 million and $120 million, representing a 3% to 8% increase over Deutsche Bank's estimates. While we acknowledge the potential of RBLX to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than RBLX and that has 100x upside potential, check out our report about the . Read Next: and . Disclosure: None. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
