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Time of India
05-05-2025
- Business
- Time of India
Is your AI-generated answer actually an advertisement? Google is turning chatbots into ad real estate
What once felt like a private and intelligent digital dialogue may soon echo with the clinks of commerce. According to a report from Bloomberg , in a quietly unfolding move, Google has started placing ads inside conversations with third-party AI chatbots, transforming once ad-free exchanges into subtle marketing zones. The initiative, part of Google's AdSense for Search programme, is now being expanded after initial testing with AI startups like iAsk and Liner earlier this year. #Pahalgam Terrorist Attack Inside Operation Tupac: Pakistan's secret project to burn Kashmir Who is Asim Munir, the Zia-style general shaping Pakistan's faith-driven military revival 'Looking for partners, not preachers': India's strong message for EU amid LoC tensions These aren't the flashy banner ads of yesteryear, nor are they the sponsored snippets seen on traditional Google searches. Instead, the ads blend directly into the flow of AI conversations—strategically designed to appear helpful, even conversational. But make no mistake, they are still ads. — vidxie (@vidxie) From Questions to Commerce: The Changing Face of AI Chat This shift reflects a pressing need at Google's end. As more users opt for generative AI platforms like ChatGPT, Claude, or Perplexity to answer their questions, Google's once unshakable dominance in search advertising has started to waver. The classic search engine, long the goldmine of targeted ads, is no longer the only place people seek information. So, Google is following the users—right into their AI-powered chats. Play Video Pause Skip Backward Skip Forward Unmute Current Time 0:00 / Duration 0:00 Loaded : 0% 0:00 Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 1x Playback Rate Chapters Chapters Descriptions descriptions off , selected Captions captions settings , opens captions settings dialog captions off , selected Audio Track default , selected Picture-in-Picture Fullscreen This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Text Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Transparent Caption Area Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Drop shadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like New Container Houses Vietnam (Take A Look At The Prices) Container House | Search ads Search Now Undo A Google spokesperson confirmed the development to Bloomberg , noting that AdSense for Search is now being made available to websites with conversational AI experiences. Translation: your chatbot's next answer might come with a side of subtle sales pitch. A Slippery Slope for Digital Dialogue At its core, this marks a deeper shift—one that could change the very nature of how we interact with AI. If ads begin appearing mid-conversation, will users trust their AI assistant the same way? Will advice, suggestions, or product mentions be genuinely helpful—or commercially motivated? MORE STORIES FOR YOU ✕ « Back to recommendation stories I don't want to see these stories because They are not relevant to me They disrupt the reading flow Others SUBMIT What's unfolding is not merely a technical update but a philosophical reckoning. Google's move may well set a precedent for other tech giants. As advertising infiltrates generative AI experiences, the blurred line between unbiased help and targeted influence is set to get even murkier. The next time your chatbot offers a product recommendation, you might have to wonder: was that insight… or an ad?
Mint
04-05-2025
- Business
- Mint
Google is planning to bring ads to AI chatbots: Here's how it will work
Google has long been the dominant player in the search market, but the tech giant is finally seeing some competition to its dominant revenue stream, with generative AI coming into the picture. As it turns out, Google is now planning to display ads within conversations with AI chatbots in a bid to maintain its position in the digital advertising space, according to a report from Bloomberg. Reportedly, Google's AdSense for Search network, which is responsible for showing ads within search results on websites, has been expanded to include conversations with chatbots run by AI startups. The move comes after the company conducted tests last year and this year with a handful of AI search app startups, such as iAsk and Liner. Google is reportedly running these experiments with AI startups in order to test the waters with advertising in the relatively new world of AI. Commenting on the report, a Google spokesperson told Bloomberg, 'AdSense for Search is available for websites that want to show relevant ads in their conversational AI experiences.' Notably, Google's search business has been under threat since ChatGPT's first public debut in late 2022, amid fears that users would turn to the chatbot to find answers to their questions. Much has changed since then, with Google developing its own AI chatbot, generally considered to be on par with OpenAI's offering, while also adding AI overviews to search, allowing users to get quick answers to questions without opening websites. However, the tech giant is now facing newer challenges, including from the likes of Aravind Srinivas-led Perplexity AI, which uses various AI models, including OpenAI's and China's DeepSeek, to provide quick results to users' queries. Meanwhile, Google is also facing scrutiny at home, with a US federal judge finding that the company violated antitrust laws by monopolising the open web digital advertising market. The remedy hearing for this case is currently underway and could have a major impact on the development of Google Search for years to come. First Published: 4 May 2025, 07:21 AM IST
Yahoo
01-05-2025
- Business
- Yahoo
Google is reportedly showing ads in chats with some third-party AI chatbots
Google's AdSense advertising network started supporting ads inside users' chats with some third-party AI chatbots earlier this year, Bloomberg reported. The company is rolling out the feature following tests with AI search startups iAsk and Liner, the report said, citing anonymous sources familiar with the matter. 'AdSense for Search is available for websites that want to show relevant ads in their conversational AI experiences,' Bloomberg cited a Google spokesperson as saying. The search and advertising giant is ostensibly seeking to capitalize on — and offset the potential threat of — the burgeoning trend of users increasingly using AI chatbots like OpenAI's ChatGPT, Anthropic's Claude, and Perplexity to search the web and answer common queries. Google has invested heavily in AI tools and products, with a slate of large language models and frequent updates to its Gemini AI apps and models. The company late last year started showing ads in AI Overviews, the AI-generated summaries it supplies for certain Search queries. Google did not immediately respond to a request for comment. This article originally appeared on TechCrunch at
The Star
01-05-2025
- Business
- The Star
Google places ads inside chatbot conversations with AI startups
The Google AdSense network, which traditionally displays ads in search results and in the margins of websites, has expanded to include conversations with chatbots operated by AI startups. — Bloomberg Google's ad network has begun showing advertising within the flow of conversations with chatbots – part of Alphabet Inc's efforts to keep its edge in digital advertising as generative artificial intelligence takes off. Earlier this year, the Google AdSense network, which traditionally displays ads in search results and in the margins of websites, has expanded to include conversations with chatbots operated by AI startups. Google made the move after conducting tests last year and earlier this year with a handful of startups, including AI search apps iAsk and Liner, according to people familiar with the matter who asked not to be identified discussing private information. Showing ads alongside its own search results is the heart of Google's business, bolstered by a business that serves up advertising across much of the web. That empire has come under threat as new entrants like OpenAI and Perplexity AI seek to siphon off the search giant's audience with products aiming to help users find what they are looking for more quickly. As Google invests heavily to protect its lead, finding the best way to monetize generative AI will be crucial, said Tomasz Tunguz, a general partner at Theory Ventures. "Feedback loops are incredibly important,' Tunguz said. "Having greater visibility into what's working' is essential to success. A Google spokesperson confirmed that "AdSense for Search is available for websites that want to show relevant ads in their conversational AI experiences.' Startups iAsk and Liner declined to comment on their relationship with Google. Regulators are increasingly scrutinising Google's influence over the advertising economy that underpins the open web. Google Search, an industry juggernaut, yielded more than US$198bil (RM854.27bil) in revenue in 2024, almost 60% of Alphabet's annual sales. In April, a federal judge found that the Alphabet unit violated antitrust law in the markets for advertising exchanges and tools used by websites to sell ad space, known as ad servers. The company has argued that it has a dominant position because its tools are effective and easy to use. Now, with its burgeoning business relationships with startups, Google aims to profit even if its share of the search market dwindles. Running experiments with AI startups will allow the company to test the waters for advertising in the relatively new world of AI chats. Generative AI startups are increasingly exploring advertising-based business models to offset the high costs of answering users' questions with artificial intelligence. For example, before inviting users to ask follow-up questions, iAsk shows ads below its AI-generated responses. In addition to Google, startups such as Koah Labs have begun allowing brands to serve ads to the chatbot audience. AI search startup Perplexity, one of the most prominent players using AI to reshape internet services, establishes relationships directly with brands that want to buy ads on the site, according to a person familiar with the matter. Perplexity allows brands to sponsor follow-up questions to users' queries. To keep its product accessible for students, a key audience, Liner has focused on delivering a select number of ads tailored to users' searches. People using generative AI tend to click on fewer links – which may pose challenges for startups seeking to make money through online advertising, where brands often pay per click. But Liner users, who come to the site for research, often click on links, and the longer queries allow for more targeted advertising, Chief Executive Officer Luke Jinu Kim said in an interview. With its advertising, Liner is trying to achieve something that is "more like a very early version of Google search ads,' Kim said, adding that he hopes the site will show a small number of ads that are highly related to the query. – Bloomberg
