Latest news with #AdWords
Hamilton Spectator
3 days ago
- Business
- Hamilton Spectator
Vortex Energy Corp. Announces Extension of Marketing Program
VANCOUVER, British Columbia, July 18, 2025 (GLOBE NEWSWIRE) — Vortex Energy Corp. (CSE: VRTX) (OTC: VTECF) (FSE: AA3) ('Vortex' or the 'Company') is pleased to announce, further to its news release on May 30, 2025, that it has further extended its engagement of MCS Market Communication Service GmbH ('MCS') (address: Rheinpromenade 13, 0789 Monheim am Rhein; email: info@ ) to provide marketing services for an expected term of 45 days, commencing July 21, 2025, provided that the term of the marketing services may be extended or shortened at the discretion of management depending on, amongst other things, the efficiency of the marketing services. As previously disclosed, MCS will, as appropriate, perform maintenance and optimization of AdWords campaigns, adaptation of AdWords bidding strategies, optimization of AdWords ads, AdWords keyword research and optimization, optimization action for various device types (mobile, tablet, desktop), creation and optimization of landing pages and generally bring attention to the business of the Company in consideration for the payment by the Company of €250,000 to MCS. The promotional activity shall occur by digital channels, including email, Facebook, and Google. As of the date hereof, to the Company's knowledge, MCS (including its directors and officers) does not own any securities of the Company and has an arm's length relationship with the Company. The Company will not issue any securities to MCS as compensation for its marketing services. About Vortex Energy Corp. Vortex Energy Corp. is an exploration stage company engaged principally in the acquisition, exploration, and development of mineral properties in North America. The Company is currently advancing its Robinson River Salt Project comprised of a total of 942 claims covering 23,500 hectares located approximately 35 linear kms south of the town of Stephenville in the Province of Newfoundland & Labrador. The Robinson River Salt Project is prospective for both salt and hydrogen salt cavern storage. The Company is also currently advancing its Fire Eye Uranium Property in the Athabasca Basin, a region renowned for its uranium deposits. On Behalf of the Board of Directors Paul Sparkes Chief Executive Officer, Director +1 (778) 819-0164 info@ Cautionary Note Regarding Forward-Looking Statements Certain statements contained in this press release constitute forward-looking information. These statements relate to future events or future performance. The use of any of the words 'could', 'intend', 'expect', 'believe', 'will', 'projected', 'estimated' and similar expressions and statements relating to matters that are not historical facts are intended to identify forward-looking information and are based on the Company's current beliefs or assumptions as to the outcome and timing of such future events. In particular, this press release contains forward-looking information relating to, among other things, the expected term of the marketing activities contracted for by the Company. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information, including, in respect of the forward-looking information included in this press release, assumptions regarding the efficacy and length of the Company's marketing program. Although forward-looking information is based on the reasonable assumptions of the Company's management, there can be no assurance that any forward-looking information will prove to be accurate. Forward looking information involves known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such factors include, among other things, the risk that the Company's marketing program may not be as effective as anticipated by the Company and that the budget for the Company's marketing program may not be sufficient to permit the marketing activities to continue for the anticipated term. The forward-looking information contained in this release is made as of the date hereof, and the Company not obligated to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by applicable securities laws. Because of the risks, uncertainties and assumptions contained herein, investors should not place undue reliance on forward-looking information. The foregoing statements expressly qualify any forward-looking information contained herein. The Canadian Securities Exchange (CSE) has not reviewed, approved, or disapproved the contents of this press release. The Canadian Securities Exchange (CSE) has not reviewed, approved, or disapproved the contents of this press release.
Business Upturn
4 days ago
- Business
- Business Upturn
Vortex Energy Corp. Announces Extension of Marketing Program
By GlobeNewswire Published on July 19, 2025, 04:02 IST VANCOUVER, British Columbia, July 18, 2025 (GLOBE NEWSWIRE) — Vortex Energy Corp. (CSE: VRTX) (OTC: VTECF) (FSE: AA3) ('Vortex' or the 'Company') is pleased to announce, further to its news release on May 30, 2025, that it has further extended its engagement of MCS Market Communication Service GmbH ('MCS') (address: Rheinpromenade 13, 0789 Monheim am Rhein; email: [email protected]) to provide marketing services for an expected term of 45 days, commencing July 21, 2025, provided that the term of the marketing services may be extended or shortened at the discretion of management depending on, amongst other things, the efficiency of the marketing services. As previously disclosed, MCS will, as appropriate, perform maintenance and optimization of AdWords campaigns, adaptation of AdWords bidding strategies, optimization of AdWords ads, AdWords keyword research and optimization, optimization action for various device types (mobile, tablet, desktop), creation and optimization of landing pages and generally bring attention to the business of the Company in consideration for the payment by the Company of €250,000 to MCS. The promotional activity shall occur by digital channels, including email, Facebook, and Google. As of the date hereof, to the Company's knowledge, MCS (including its directors and officers) does not own any securities of the Company and has an arm's length relationship with the Company. The Company will not issue any securities to MCS as compensation for its marketing services. About Vortex Energy Corp. Vortex Energy Corp. is an exploration stage company engaged principally in the acquisition, exploration, and development of mineral properties in North America. The Company is currently advancing its Robinson River Salt Project comprised of a total of 942 claims covering 23,500 hectares located approximately 35 linear kms south of the town of Stephenville in the Province of Newfoundland & Labrador. The Robinson River Salt Project is prospective for both salt and hydrogen salt cavern storage. The Company is also currently advancing its Fire Eye Uranium Property in the Athabasca Basin, a region renowned for its uranium deposits. On Behalf of the Board of Directors Paul SparkesChief Executive Officer, Director+1 (778) 819-0164 [email protected] Cautionary Note Regarding Forward-Looking Statements Certain statements contained in this press release constitute forward-looking information. These statements relate to future events or future performance. The use of any of the words 'could', 'intend', 'expect', 'believe', 'will', 'projected', 'estimated' and similar expressions and statements relating to matters that are not historical facts are intended to identify forward-looking information and are based on the Company's current beliefs or assumptions as to the outcome and timing of such future events. In particular, this press release contains forward-looking information relating to, among other things, the expected term of the marketing activities contracted for by the Company. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information, including, in respect of the forward-looking information included in this press release, assumptions regarding the efficacy and length of the Company's marketing program. Although forward-looking information is based on the reasonable assumptions of the Company's management, there can be no assurance that any forward-looking information will prove to be accurate. Forward looking information involves known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such factors include, among other things, the risk that the Company's marketing program may not be as effective as anticipated by the Company and that the budget for the Company's marketing program may not be sufficient to permit the marketing activities to continue for the anticipated term. The forward-looking information contained in this release is made as of the date hereof, and the Company not obligated to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by applicable securities laws. Because of the risks, uncertainties and assumptions contained herein, investors should not place undue reliance on forward-looking information. The foregoing statements expressly qualify any forward-looking information contained herein. The Canadian Securities Exchange (CSE) has not reviewed, approved, or disapproved the contents of this press release. The Canadian Securities Exchange (CSE) has not reviewed, approved, or disapproved the contents of this press release. Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same. Ahmedabad Plane Crash GlobeNewswire provides press release distribution services globally, with substantial operations in North America and Europe.
Yahoo
4 days ago
- Business
- Yahoo
Vortex Energy Corp. Announces Extension of Marketing Program
VANCOUVER, British Columbia, July 18, 2025 (GLOBE NEWSWIRE) -- Vortex Energy Corp. (CSE: VRTX) (OTC: VTECF) (FSE: AA3) ('Vortex' or the 'Company') is pleased to announce, further to its news release on May 30, 2025, that it has further extended its engagement of MCS Market Communication Service GmbH ('MCS') (address: Rheinpromenade 13, 0789 Monheim am Rhein; email: info@ to provide marketing services for an expected term of 45 days, commencing July 21, 2025, provided that the term of the marketing services may be extended or shortened at the discretion of management depending on, amongst other things, the efficiency of the marketing services. As previously disclosed, MCS will, as appropriate, perform maintenance and optimization of AdWords campaigns, adaptation of AdWords bidding strategies, optimization of AdWords ads, AdWords keyword research and optimization, optimization action for various device types (mobile, tablet, desktop), creation and optimization of landing pages and generally bring attention to the business of the Company in consideration for the payment by the Company of €250,000 to MCS. The promotional activity shall occur by digital channels, including email, Facebook, and Google. As of the date hereof, to the Company's knowledge, MCS (including its directors and officers) does not own any securities of the Company and has an arm's length relationship with the Company. The Company will not issue any securities to MCS as compensation for its marketing services. About Vortex Energy Corp. Vortex Energy Corp. is an exploration stage company engaged principally in the acquisition, exploration, and development of mineral properties in North America. The Company is currently advancing its Robinson River Salt Project comprised of a total of 942 claims covering 23,500 hectares located approximately 35 linear kms south of the town of Stephenville in the Province of Newfoundland & Labrador. The Robinson River Salt Project is prospective for both salt and hydrogen salt cavern storage. The Company is also currently advancing its Fire Eye Uranium Property in the Athabasca Basin, a region renowned for its uranium deposits. On Behalf of the Board of Directors Paul SparkesChief Executive Officer, Director+1 (778) 819-0164info@ Cautionary Note Regarding Forward-Looking Statements Certain statements contained in this press release constitute forward-looking information. These statements relate to future events or future performance. The use of any of the words 'could', 'intend', 'expect', 'believe', 'will', 'projected', 'estimated' and similar expressions and statements relating to matters that are not historical facts are intended to identify forward-looking information and are based on the Company's current beliefs or assumptions as to the outcome and timing of such future events. In particular, this press release contains forward-looking information relating to, among other things, the expected term of the marketing activities contracted for by the Company. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information, including, in respect of the forward-looking information included in this press release, assumptions regarding the efficacy and length of the Company's marketing program. Although forward-looking information is based on the reasonable assumptions of the Company's management, there can be no assurance that any forward-looking information will prove to be accurate. Forward looking information involves known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such factors include, among other things, the risk that the Company's marketing program may not be as effective as anticipated by the Company and that the budget for the Company's marketing program may not be sufficient to permit the marketing activities to continue for the anticipated term. The forward-looking information contained in this release is made as of the date hereof, and the Company not obligated to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by applicable securities laws. Because of the risks, uncertainties and assumptions contained herein, investors should not place undue reliance on forward-looking information. The foregoing statements expressly qualify any forward-looking information contained herein. The Canadian Securities Exchange (CSE) has not reviewed, approved, or disapproved the contents of this press release. The Canadian Securities Exchange (CSE) has not reviewed, approved, or disapproved the contents of this press in to access your portfolio
IOL News
24-06-2025
- Business
- IOL News
Is Google's search monopoly ending? What this could mean for digital marketing
DeepSeek and other entrants are challenging the search dominance of Google. Image: Solen Feyissa/Unsplash Earlier this month, I found myself picking at something that's been nagging at me of late. So I did what any insight-seeking strategist does these days - I asked X: "Who else is currently pondering answer engine and AI agent optimisation?" The response from Ross Simmonds, the founder of Canadian B2B marketing agency Foundation and author of Create Once, Distribute Forever: How Great Creators Spread Their Ideas and How You Can Too, was immediate: a wave emoji. What ensued was a conversation that crystallises something you might be sensing. How we got here For the past two decades, Google has essentially owned the internet's front door. Here's how their empire worked: you searched for something, Google showed you ten blue links surrounded by adverts. If you wanted your business to appear in those results, you played by Google's rules - either through search engine optimisation (SEO), where you twisted your content to please Google's algorithms, or through AdWords, where you paid to appear at the top. This system shaped everything. Entire industries sprang up around gaming Google's preferences. Content creators wrote for robots first, humans second. Marketing budgets poured into deciphering what Google wanted, then delivering it. Now that's changing. Instead of ten blue links, we're getting direct answers from AI systems like ChatGPT, Google Gemini, Perplexity, and dozens of others, including newer open source entrants like DeepSeek. Ask "What's the capital of Mali?" and these tools simply tell you "Bamako" rather than sending you to Wikipedia or trying to sell you a holiday package. New game But here's where it gets interesting, and where my conversation with Simmonds began. These new "answer engines" (as the digital content and marketing industries are starting to dub them) face the same fundamental challenge Google did: how do you make money from giving people information? Video Player is loading. Play Video Play Unmute Current Time 0:00 / Duration -:- Loaded : 0% Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Background Color Black White Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Transparent Window Color Black White Red Green Blue Yellow Magenta Cyan Transparency Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Dropshadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. Advertisement Next Stay Close ✕ Ad loading During our brief X exchange, I found myself describing what feels wrong about some of these new systems: "Imagine asking a shop assistant a basic question and instead of just answering, they stall - fishing for your intent, upselling alternatives, or quietly collecting your data to monetise your attention." I get it, though. These companies have raised billions in funding. They've got cutting-edge infrastructure to pay for, staff to employ, shareholders to satisfy. The idealistic vision of "just answer the question" crashes into commercial reality pretty quickly. Where it gets complicated Simmonds reckons that there's going to be a split: "Information retrieval vs emotional connection. Many will rely on the AI to simply get information (i.e. how long should I bake my lasagne) but they'll rely on emotional channels (podcasts, reels, TikToks and YouTube) to understand 'how to make lasagne like a grandma from Tuscany.'" This feels profound. We may well be creating two internet economies: one for facts, handled by machines a la AI agents, and another for meaning, still very much human territory. Pattern recognition I'm struck by my own experience developing and executing content strategies and tactical media plays for leading global organisations. Working on community-building assignments and ecosystem engagement projects, the most successful approaches weren't about gaming Google's algorithm or buying more AdWords. They were about genuinely useful answers to real stakeholder questions, particularly from founders and investors, delivered through compelling media and meaningful in-person engagement. But even then, I noticed that over-reliance on advertising channels like AdWords felt precarious. Not just because I've always been uncomfortable with hard-selling and hijacking people's attention, but because at some fundamental level, sustainable business happens between people who trust each other. Commercial reality Here's what I think is happening with these new AI systems, and why it matters for anyone trying to reach customers online: the companies building them are facing the same pressure Google did to figure out monetisation. Some are optimising for keeping you on their platform longer. Others are cutting deals with specific information providers. Many are collecting detailed data about what you're asking to build advertising profiles. We're already seeing the early signs: Perplexity's licensing deals with (mostly) Western publishers, WPP's digital marketing partnership with Claude (Anthropic), query limits for free users on various platforms, 'premium' answer tiers, and experiments with sponsored responses that prioritise certain sources over others. Ultimately, for them, it's just business. And that means that these systems are developing their own biases and blind spots, just as Google's did. The human element By the end of our brief exchange, Simmonds and I found ourselves aligned on something: "...the lasting moat exists for people," he said. The technical systems will evolve to handle the mechanical aspects of information delivery, but human connection, cultural context, and authentic perspective remain irreplaceable. It's not about choosing sides between human and artificial intelligence. It's about recognising that as these new systems reshape how information flows, the premium on genuine human insight - the kind that feels personally and culturally grounded - is only going to grow. Google's two-decade reign over internet search might be ending, but the real question isn't who's won. It's what kind of information ecosystem we're building next, and whether we can do better than the attention-hijacking game that got us here in the first place. Andile Masuku is Co-founder and Executive Producer at African Tech Roundup. Image: Supplied Andile Masuku is Co-founder and Executive Producer at African Tech Roundup. Connect and engage with Andile on X (@MasukuAndile) and via LinkedIn. *** The views expressed here do not necessarily represent those of Independent Media or IOL. BUSINESS REPORT
Hamilton Spectator
16-06-2025
- Business
- Hamilton Spectator
Maxus Mining Investors Exercise $354,300 CDN in Warrants
VANCOUVER, British Columbia, June 16, 2025 (GLOBE NEWSWIRE) — Maxus Mining Inc. ('Maxus' or the 'Company') (CSE: MAXM | FRA: R7V), is pleased to announce investors have exercised 1,771,500 common share purchase warrants of the Company (the 'Warrants') for gross proceeds of $354,300 from May 16, 2025 to June 13, 2025. This capital strengthens the Company's balance sheet, and the proceeds will be used for future exploration work on its projects, new projects or acquisitions, corporate development and marketing or working capital purposes. Marketing Agreement The Company is pleased to announce that it entered into an agreement (the 'Agreement') with RMK Marketing Inc. ('RMK') on June 16, 2025, (address: 41 Lana Terrace, Mississauga, Ont., Canada, L5A 3B2; e-mail: Roberto@ ) to provide marketing services for a term of 6 months, commencing June 18, 2025 (the 'Term'). RMK is an independent company which will, as appropriate, co-ordinate marketing actions, maintain and optimize AdWords campaigns, adapt AdWords bidding strategies, optimize AdWords ads, provide project management and consulting for an online marketing campaign and create and optimize landing pages (the 'Services'). The promotional activity will occur by Google. Under the terms of the Agreement, the Company will compensate RMK $250,000, with an option to increase the advertising budget up to $350,000 (the 'Budget') during the Term. The Term will expire at either the end of the relevant time period or when the Budget is fully spent. The Company will not issue any securities to RMK as compensation for the Services. As of the date hereof, to the Company's knowledge, RMK (including its directors and officers) does not own any securities of the Company and has an arm's-length relationship with the Company. About Maxus Mining Inc. Maxus Mining Inc. (CSE: MAXM | FRA: R7V) is a mineral exploration company focused on locating, acquiring, and if warranted, developing economic mineral properties in premier jurisdictions. The Company is working towards progressing its diverse portfolio of exploration properties which includes approximately 7,244 hectares of prospective terrane comprising 3,700 hectares of terrane amongst four antimony projects, 3,120 hectares encompassing the Penny Copper Project & the remaining 422 hectares coming from the Lotto Tungsten Project. The Penny Copper Project covers approximately 3,122 hectares and has seen exploration activity throughout the last 100+ years with recent work including rock sampling and minor geological mapping. The Penny Copper Project is located near the major past producing Sullivan Mine at Kimberley, British Columbia, an area that has stimulated both junior and major exploration company activities in the past year. Additionally, the Penny Copper Project saw a 2017 work program return 17 grab samples, which returned copper values up to 1,046 ppm Cu (TK-17-149c), 1,808 ppm Cu (TK17-28) and 2,388 ppm Cu (TK17-12). At the Quarry Antimony Project, in well-established British Columbia, Canada, one historical sample taken assayed 0.89% g/t Au, 3.8% Cu, 0.34% Zn, 42.5% Pb, and 0.65% g/t Ag and 20% Sb. (Open File 1992-11, Map Number 10). A selected grab sample taken in 1980 at the Lotto Tungsten Project from a quartz vein with scheelite assayed 10.97% Wo3. Additionally, the Altura Antimony Project & the Hurley Antimony project are strategically positioned; Altura is on strike from Equinox Resources recent antimony discovery which saw high-grade naturally occurring antimony with assays up to 69.98% Sb; Hurley neighbours Endurance Gold Corp.'s Reliance Gold Project which saw antimony results from 2024 work programs include 19.2% Sb and 2.16 g/t Au over 0.5m encountered during 2024 drilling. On Behalf of the Board of Directors Scott Walters Chief Executive Officer, Director +1 (778) 374-9699 info@ Disclaimer for Forward-Looking Information Certain statements in this news release are forward-looking statements, including with respect to future plans, and other matters. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations or intentions regarding the future. Such information can generally be identified by the use of forwarding-looking wording such as 'may', 'expect', 'estimate', 'anticipate', 'intend', 'believe' and 'continue' or the negative thereof or similar variations. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company, including but not limited to, business, economic and capital market conditions, the ability to manage operating expenses, and dependence on key personnel. Forward looking statements in this news release include, but are not limited to, statements with respect to the provision of the Services by RMK under the Agreement. Such statements and information are based on numerous assumptions regarding present and future business strategies and the environment in which the Company will operate in the future, anticipated costs, and the ability to achieve goals. Factors that could cause the actual results to differ materially from those in forward-looking statements include, the continued availability of capital and financing, litigation, failure of counterparties to perform their contractual obligations, loss of key employees and consultants, and general economic, market or business conditions. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement. The reader is cautioned not to place undue reliance on any forward-looking information. The Canadian Securities Exchange (CSE) does not accept responsibility for the adequacy or accuracy of this release.
