Latest news with #AdWords
Business Upturn
3 days ago
- Business
- Business Upturn
Vortex Energy Corp. Announces Marketing Program
By GlobeNewswire Published on May 31, 2025, 04:00 IST VANCOUVER, British Columbia, May 30, 2025 (GLOBE NEWSWIRE) — Vortex Energy Corp. (CSE: VRTX) (OTC: VTECF) (FSE: AA3) ('Vortex' or the 'Company') announces that it has engaged MCS Market Communication Service GmbH ('MCS') (address: Rheinpromenade 13, 0789 Monheim am Rhein; email: [email protected]) to provide marketing services for an expected term of 45 days, commencing June 2, 2025. MCS will, as appropriate, perform maintenance and optimization of AdWords campaigns, adaptation of AdWords bidding strategies, optimization of AdWords ads, AdWords keyword research and optimization, optimization action for various device types (mobile, tablet, desktop), creation and optimization of landing pages and generally bring attention to the business of the Company in consideration for the payment by the Company of €200,000 to MCS. The promotional activity shall occur by digital channels, including email, Facebook, and Google. As of the date hereof, to the Company's knowledge, MCS (including its directors and officers) does not own any securities of the Company and has an arm's length relationship with the Company. The Company will not issue any securities to MCS as compensation for its marketing services. About Vortex Energy Corp. Vortex Energy Corp. is an exploration stage company engaged principally in the acquisition, exploration, and development of mineral properties in North America. The Company is currently advancing its Robinson River Salt Project comprised of a total of 942 claims covering 23,500 hectares located approximately 35 linear kms south of the town of Stephenville in the Province of Newfoundland & Labrador. The Robinson River Salt Project is prospective for both salt and hydrogen salt cavern storage. The Company is also currently advancing its Fire Eye Uranium Property in the Athabasca Basin, a region renowned for its uranium deposits. On Behalf of the Board of Directors Paul SparkesChief Executive Officer, Director+1 (778) 819-0164 [email protected] Cautionary Note Regarding Forward-Looking Statements Certain statements contained in this press release constitute forward-looking information. These statements relate to future events or future performance. The use of any of the words 'could', 'intend', 'expect', 'believe', 'will', 'projected', 'estimated' and similar expressions and statements relating to matters that are not historical facts are intended to identify forward-looking information and are based on the Company's current beliefs or assumptions as to the outcome and timing of such future events. In particular, this press release contains forward-looking information relating to, among other things, the expected term of the marketing activities contracted for by the Company. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information, including, in respect of the forward-looking information included in this press release, assumptions regarding the efficacy and length of the Company's marketing program. Although forward-looking information is based on the reasonable assumptions of the Company's management, there can be no assurance that any forward-looking information will prove to be accurate. Forward looking information involves known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such factors include, among other things, the risk that the Company's marketing program may not be as effective as anticipated by the Company and that the budget for the Company's marketing program may not be sufficient to permit the marketing activities to continue for the anticipated term. The forward-looking information contained in this release is made as of the date hereof, and the Company not obligated to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by applicable securities laws. Because of the risks, uncertainties and assumptions contained herein, investors should not place undue reliance on forward-looking information. The foregoing statements expressly qualify any forward-looking information contained herein. The Canadian Securities Exchange (CSE) has not reviewed, approved, or disapproved the contents of this press release. The Canadian Securities Exchange (CSE) has not reviewed, approved, or disapproved the contents of this press release. Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same. GlobeNewswire provides press release distribution services globally, with substantial operations in North America and Europe.
Globe and Mail
3 days ago
- Business
- Globe and Mail
Vortex Energy Corp. Announces Marketing Program
VANCOUVER, British Columbia, May 30, 2025 (GLOBE NEWSWIRE) -- Vortex Energy Corp. (CSE: VRTX) (OTC: VTECF) (FSE: AA3) (' Vortex ' or the ' Company ') announces that it has engaged MCS Market Communication Service GmbH (' MCS ') (address: Rheinpromenade 13, 0789 Monheim am Rhein; email: info@ to provide marketing services for an expected term of 45 days, commencing June 2, 2025. MCS will, as appropriate, perform maintenance and optimization of AdWords campaigns, adaptation of AdWords bidding strategies, optimization of AdWords ads, AdWords keyword research and optimization, optimization action for various device types (mobile, tablet, desktop), creation and optimization of landing pages and generally bring attention to the business of the Company in consideration for the payment by the Company of €200,000 to MCS. The promotional activity shall occur by digital channels, including email, Facebook, and Google. As of the date hereof, to the Company's knowledge, MCS (including its directors and officers) does not own any securities of the Company and has an arm's length relationship with the Company. The Company will not issue any securities to MCS as compensation for its marketing services. About Vortex Energy Corp. Vortex Energy Corp. is an exploration stage company engaged principally in the acquisition, exploration, and development of mineral properties in North America. The Company is currently advancing its Robinson River Salt Project comprised of a total of 942 claims covering 23,500 hectares located approximately 35 linear kms south of the town of Stephenville in the Province of Newfoundland & Labrador. The Robinson River Salt Project is prospective for both salt and hydrogen salt cavern storage. The Company is also currently advancing its Fire Eye Uranium Property in the Athabasca Basin, a region renowned for its uranium deposits. On Behalf of the Board of Directors Paul Sparkes Chief Executive Officer, Director +1 (778) 819-0164 info@ Cautionary Note Regarding Forward-Looking Statements Certain statements contained in this press release constitute forward-looking information. These statements relate to future events or future performance. The use of any of the words 'could', 'intend', 'expect', 'believe', 'will', 'projected', 'estimated' and similar expressions and statements relating to matters that are not historical facts are intended to identify forward-looking information and are based on the Company's current beliefs or assumptions as to the outcome and timing of such future events. In particular, this press release contains forward-looking information relating to, among other things, the expected term of the marketing activities contracted for by the Company. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information, including, in respect of the forward-looking information included in this press release, assumptions regarding the efficacy and length of the Company's marketing program. Although forward-looking information is based on the reasonable assumptions of the Company's management, there can be no assurance that any forward-looking information will prove to be accurate. Forward looking information involves known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such factors include, among other things, the risk that the Company's marketing program may not be as effective as anticipated by the Company and that the budget for the Company's marketing program may not be sufficient to permit the marketing activities to continue for the anticipated term. The forward-looking information contained in this release is made as of the date hereof, and the Company not obligated to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by applicable securities laws. Because of the risks, uncertainties and assumptions contained herein, investors should not place undue reliance on forward-looking information. The foregoing statements expressly qualify any forward-looking information contained herein. The Canadian Securities Exchange (CSE) has not reviewed, approved, or disapproved the contents of this press release.
Yahoo
3 days ago
- Business
- Yahoo
Vortex Energy Corp. Announces Marketing Program
VANCOUVER, British Columbia, May 30, 2025 (GLOBE NEWSWIRE) -- Vortex Energy Corp. (CSE: VRTX) (OTC: VTECF) (FSE: AA3) ('Vortex' or the 'Company') announces that it has engaged MCS Market Communication Service GmbH ('MCS') (address: Rheinpromenade 13, 0789 Monheim am Rhein; email: info@ to provide marketing services for an expected term of 45 days, commencing June 2, 2025. MCS will, as appropriate, perform maintenance and optimization of AdWords campaigns, adaptation of AdWords bidding strategies, optimization of AdWords ads, AdWords keyword research and optimization, optimization action for various device types (mobile, tablet, desktop), creation and optimization of landing pages and generally bring attention to the business of the Company in consideration for the payment by the Company of €200,000 to MCS. The promotional activity shall occur by digital channels, including email, Facebook, and Google. As of the date hereof, to the Company's knowledge, MCS (including its directors and officers) does not own any securities of the Company and has an arm's length relationship with the Company. The Company will not issue any securities to MCS as compensation for its marketing services. About Vortex Energy Corp. Vortex Energy Corp. is an exploration stage company engaged principally in the acquisition, exploration, and development of mineral properties in North America. The Company is currently advancing its Robinson River Salt Project comprised of a total of 942 claims covering 23,500 hectares located approximately 35 linear kms south of the town of Stephenville in the Province of Newfoundland & Labrador. The Robinson River Salt Project is prospective for both salt and hydrogen salt cavern storage. The Company is also currently advancing its Fire Eye Uranium Property in the Athabasca Basin, a region renowned for its uranium deposits. On Behalf of the Board of Directors Paul SparkesChief Executive Officer, Director+1 (778) 819-0164info@ Cautionary Note Regarding Forward-Looking Statements Certain statements contained in this press release constitute forward-looking information. These statements relate to future events or future performance. The use of any of the words 'could', 'intend', 'expect', 'believe', 'will', 'projected', 'estimated' and similar expressions and statements relating to matters that are not historical facts are intended to identify forward-looking information and are based on the Company's current beliefs or assumptions as to the outcome and timing of such future events. In particular, this press release contains forward-looking information relating to, among other things, the expected term of the marketing activities contracted for by the Company. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information, including, in respect of the forward-looking information included in this press release, assumptions regarding the efficacy and length of the Company's marketing program. Although forward-looking information is based on the reasonable assumptions of the Company's management, there can be no assurance that any forward-looking information will prove to be accurate. Forward looking information involves known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such factors include, among other things, the risk that the Company's marketing program may not be as effective as anticipated by the Company and that the budget for the Company's marketing program may not be sufficient to permit the marketing activities to continue for the anticipated term. The forward-looking information contained in this release is made as of the date hereof, and the Company not obligated to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by applicable securities laws. Because of the risks, uncertainties and assumptions contained herein, investors should not place undue reliance on forward-looking information. The foregoing statements expressly qualify any forward-looking information contained herein. The Canadian Securities Exchange (CSE) has not reviewed, approved, or disapproved the contents of this press release. The Canadian Securities Exchange (CSE) has not reviewed, approved, or disapproved the contents of this press in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
TechCrunch
06-05-2025
- Business
- TechCrunch
US DoJ wants Google to sell two of its ad products
The U.S. Department of Justice is proposing that Google sell two of its advertising products to restore competition in the ad tech space, according to a new filing. The proposal comes after a judge found Google guilty of 'willfully acquiring and maintaining monopoly power' in the digital ad space last month. The DOJ's filing notes that Google should divest its ad exchange product AdX, along with a 'phased' sale of DoubleClick for Publishers, an ad server for website publishers. The department also wants Google to avoid running an ad exchange for 10 years post the sale of AdX. The DOJ alleged Google had 'ensured that publishers would lose significant revenue if they did not use AdX.' It also accused the search giant of creating a monopoly by integrating AdX and DFP, forcing websites to use Google's publisher product. The proposal also directed Google to open up its ad buying tools, including AdWords, and have them work with all third-party ad tech products 'on non-discriminatory terms with respect to bidding, matching, placement of ads, or provision of information, except at the express instruction of an advertiser.' 'This comprehensive set of remedies—including divestiture of Google's unlawfully obtained monopolies and the products that were the principal instruments of Google's illegal scheme—is necessary to terminate Google's monopolies, deny Google the fruits of its violations, reintroduce competition into the ad exchange and publisher ad server markets, and guard against reoccurrence in the future,' the filing said. In response to these proposals, Google's VP of regulatory affairs, Lee-Anne Mulholland, said that the measures would harm publishers and advertisers. 'The DOJ conceded Google's proposed ad tech remedy fully addresses the Court's decision on liability. The DOJ's additional proposals to force a divestiture of our ad tech tools go well beyond the Court's findings, have no basis in law, and would harm publishers and advertisers,' Mulholland said in a statement. Techcrunch event Exhibit at TechCrunch Sessions: AI Secure your spot at TC Sessions: AI and show 1,200+ decision-makers what you've built — without the big spend. Available through May 9 or while tables last. Exhibit at TechCrunch Sessions: AI Secure your spot at TC Sessions: AI and show 1,200+ decision-makers what you've built — without the big spend. Available through May 9 or while tables last. Berkeley, CA | BOOK NOW Google proposed its own set of remedies in a separate filing. These include making AdX real-time bids available to all third-party ad servers, and keeping Google's actions under an independent compliance observer for three years. Google is fighting antitrust pressure from several directions. Separate from the ad tech case, the U.S. also wants the company to sell its Chrome browser after a judge found the company to be a monopoly in the online search market.
Forbes
27-04-2025
- Business
- Forbes
Advertising In AI Chatbots: Disruption Digital Marketing
If successful, the transition from search ads to chatbot ads will likely lead to seismic shifts in ... More the digital advertising landscape, with new leaders on both the distribution and production side of the advertising industry. OpenAI, the company behind ChatGPT, announced in April 2024 that it was testing sponsored content integrations in its business-focused offerings. Other startups in the AI industry are also designing APIs for 'conversational ad insertion' to support the monetization of chatbot services without harming user experience. The shift from passive browsing to active conversation will not just change where ads appear — it will change how ads are designed. Startups and creative agencies in the marketing industry could use this opportunity to create innovative ad formats that fit naturally into conversation flows and add real value while respecting the intent behind the user's query. If successful, this transformation will likely lead to seismic shifts in the digital advertising landscape. The modern digital advertising industry was shaped by two major forces: Google and Facebook. Google, founded in 1998, launched AdWords (now Google Ads) in 2000. This pay-per-click model changed how businesses reached customers by allowing advertisers to target users based on search intent - in other words, for the first time in history, ads were able to be targeted extremely precisely at exactly the people who are most likely to need the product or service in the ad. By 2010, Google captured over 30% of all online ad revenue globally, according to Statista. Facebook entered the advertising market in 2007 with the launch of Facebook Ads. Unlike Google, which capitalized on search intent, Facebook focused on audience targeting through detailed personal data. By 2015, Facebook had established itself as the second-largest digital advertising platform after Google, accounting for nearly 18% of the digital ad market worldwide. Together, Google and Facebook controlled over half of the $300 billion global digital ad market by 2020. Their dominance shaped marketing strategies for more than a decade, forcing businesses to optimize for search engines and social feeds. Today, the dominance of Google in the search and advertising industry is under threat. AI chatbots like ChatGPT and others (including Google's own Gemini) are capturing more of the information retrieval process that was once exclusively Google's domain. A Gartner report predicted that by 2026, 25% of online searches will be conducted via AI chatbots rather than traditional search engines. Instead of scanning a page full of links, users now expect conversational, immediate answers. As usage patterns shift, the attention that once powered Google's ads business is beginning to fragment. Marketers are noticing. If users no longer browse a website after a Google search but instead get an answer directly from a chatbot, traditional search ads lose their influence. This emerging behavior creates a new advertising frontier. AI chatbots, designed for utility and conversation, now have the potential to become advertising platforms themselves. Companies that learn how to integrate advertising into these systems, without disrupting user trust, could see major opportunities. Combined with Open AI's announcement about integration of ads, now could be a perfect timing for entering the field in order to reap the benefits as it grows. Marketers willing to explore new landscapes will need to adapt to new formats. Here are a few ideas for how advertising could work inside AI chatbots: This new style of marketing will demand careful handling. Users expect AI chatbots to be useful, objective, and helpful. If ads become too intrusive or misleading, user trust could collapse quickly. Transparent labeling, relevance, and genuine value delivery will be key.
