Latest news with #AdamPresser
Scotsman
4 days ago
- Entertainment
- Scotsman
TikTok is making some major changes to your For You Feed
TikTok is introducing a Smart Keyword Filter and other changes 📱 Sign up to the weekly Cost Of Living newsletter. Saving tips, deals and money hacks. Sign up Thank you for signing up! Did you know with a Digital Subscription to Edinburgh News, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... TikTok is making changes to the For You Feed. It promises to make it easier to 'explore safely' on your feed. But what are the new features and how do they work? TikTok has announced it is making some major changes to users For You Feed this summer. The social media giant is giving people more control over what they see on the app. It is rolling out two new features that will help users personalise their feeds and find more of their favourite new trends, topics and creators. The platform is also launching a new educational guide to make it easier than ever for TikTokers to understand and shape their feeds. Advertisement Hide Ad Advertisement Hide Ad Adam Presser, Head of Operations & Trust & Safety said: "The For You feed is why TikTok is a place like no other for people to discover new interests and creators to grow thriving communities. We're thrilled to expand the tools and resources that empower people to find their favourite creator, shape their ideal For You feed experience and explore safely in a place tailored just for them". But what exactly is TikTok changing? Here's all you need to know: Customise your feed with Manage Topics TikTok's new Smart Keyword Filters feature | TikTok With Manage Topics, people can customise how often content related to over 10 popular topics is recommended in their feed - from Creative Arts to Travel, Nature, and Sports. Advertisement Hide Ad Advertisement Hide Ad These settings won't eliminate any topics entirely, but you can choose to see more of a topic or less making it even easier for communities to discover the creators they love, search for topics they're curious about, or simply watch content they enjoy. Smart Keyword Filters We're also rolling out "Smart Keyword Filters" to help people limit content they don't want to see recommended at all. We already provide customisable content recommendation filters, which people have used to filter content containing over 200M keywords from their feeds globally. To give people more fine-grained ways to shape their experience in the months to come, we'll also be doubling the number of keywords that can be filtered to 200. Smart Keyword Filters use AI to capture more similar keywords like synonyms, and will continue to get more precise as they learn from how our community uses them. Advertisement Hide Ad Advertisement Hide Ad Have you got a story you want to share with our readers? You can now send it to us online via YourWorld at . It's free to use and, once checked, your story will appear on our website and, space allowing, in our newspapers.
Scotsman
4 days ago
- Entertainment
- Scotsman
TikTok is making some major changes to your For You Feed
TikTok is introducing a Smart Keyword Filter and other changes 📱 Sign up to the weekly Cost Of Living newsletter. Saving tips, deals and money hacks. Sign up Thank you for signing up! Did you know with a Digital Subscription to The Scotsman, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... TikTok is making changes to the For You Feed. It promises to make it easier to 'explore safely' on your feed. But what are the new features and how do they work? TikTok has announced it is making some major changes to users For You Feed this summer. The social media giant is giving people more control over what they see on the app. It is rolling out two new features that will help users personalise their feeds and find more of their favourite new trends, topics and creators. The platform is also launching a new educational guide to make it easier than ever for TikTokers to understand and shape their feeds. Advertisement Hide Ad Advertisement Hide Ad Adam Presser, Head of Operations & Trust & Safety said: "The For You feed is why TikTok is a place like no other for people to discover new interests and creators to grow thriving communities. We're thrilled to expand the tools and resources that empower people to find their favourite creator, shape their ideal For You feed experience and explore safely in a place tailored just for them". But what exactly is TikTok changing? Here's all you need to know: Customise your feed with Manage Topics TikTok's new Smart Keyword Filters feature | TikTok With Manage Topics, people can customise how often content related to over 10 popular topics is recommended in their feed - from Creative Arts to Travel, Nature, and Sports. Advertisement Hide Ad Advertisement Hide Ad These settings won't eliminate any topics entirely, but you can choose to see more of a topic or less making it even easier for communities to discover the creators they love, search for topics they're curious about, or simply watch content they enjoy. Smart Keyword Filters We're also rolling out "Smart Keyword Filters" to help people limit content they don't want to see recommended at all. We already provide customisable content recommendation filters, which people have used to filter content containing over 200M keywords from their feeds globally. To give people more fine-grained ways to shape their experience in the months to come, we'll also be doubling the number of keywords that can be filtered to 200. Smart Keyword Filters use AI to capture more similar keywords like synonyms, and will continue to get more precise as they learn from how our community uses them. Advertisement Hide Ad Advertisement Hide Ad
Mint
05-05-2025
- Business
- Mint
To win monopoly fight, Meta is touting a rival: TikTok
Weeks into an antitrust trial that threatens the future of Meta Platforms' social-media empire, the company's best bet for a court victory might lie with one of its rivals: TikTok. The Federal Trade Commission is seeking to break up Meta, alleging that it wields an illegal monopoly originally built more than a decade ago through Facebook's acquisitions of Instagram and WhatsApp. To prevail, the agency needs to show not only that Meta engaged in unlawful monopolization, but also that its dominance hasn't waned since. That is where TikTok comes in. The FTC has been methodically presenting evidence to support its claim that Meta has muscled out most competition in the market for consumers who use social media to connect with friends and family. Meta has sought to undercut that claim by arguing that the social-media marketplace has evolved into a form of entertainment and news. In today's world, Meta says, TikTok's short-form video platform is a formidable rival. That position has scored some points. Under questioning Wednesday from a Meta lawyer, a senior TikTok executive testified that his company isn't like Instagram and Facebook. 'We are an app and we have social features, but I don't think of us as a social app," said Adam Presser, TikTok's head of operations. Meta's lawyers then highlighted a series of internal TikTok analyses that muddied the waters. 'YouTube and Instagram are TikTok's most important competitors," one management document from 2021 said. They cited other records as well. 'The short-video interfaces on TikTok, Instagram and YouTube are now virtually indistinguishable," TikTok told an Australian government agency in March. TikTok has added social features, such as a friends tab, that make it feel more like a social-networking product, noted Meta lawyer Aaron Panner. Meta Chief Executive Mark Zuckerberg, in his own appearance on the witness stand last month, said Instagram and Facebook have become more like TikTok, moving from social networking to 'more of a broad discovery-entertainment space." Kevin Systrom, Instagram's co-founder, mostly testified in support of the FTC's case. But he also made a similar observation about the transformation of social media. 'The current horizon of the products is all about entertaining users with video content," Systrom told the court. 'Facebook certainly and TikTok certainly and Instagram certainly. And I'll give you one more, which would be YouTube." An internal TikTok document referred to Instagram as a competitor. The FTC maintains that Facebook puts personal connections at the heart of the experience. Some of Meta's internal documents introduced in court by the FTC, such as survey data, show that people mainly value Facebook and Instagram for keeping up with friends and family. TikTok , on the other hand, relies on an algorithm that determines which videos to show. The algorithm doesn't really care whether the user knows the person who made the video, according to Presser and other witnesses. The point is to keep the user engaged with the app. U.S. District Judge James Boasberg, who is deciding the case without a jury, hasn't revealed much about his views so far, though some of his questions have suggested he isn't an avid user of social media. He has sometimes questioned whether the different social-media platforms are really all that different, noting that they have many of the same features. 'Why isn't the way these are used now just a difference in degree?" Boasberg asked one FTC witness. The commission is expected to continue presenting its case for at least another week. It has spent a majority of its time so far attempting to establish that Facebook bought Instagram and WhatsApp for the express purpose of neutralizing them as potential competitors. FTC's lawyers have entered into evidence dozens of internal Meta emails and presentations that portrayed Zuckerberg and other executives as deeply worried that Instagram and mobile messaging apps such as WhatsApp would erode Facebook's business and put it at a particular disadvantage on mobile devices. Before it bought WhatsApp in 2014, for instance, Meta foresaw mobile messaging apps, which were particularly popular in Asia, as invading its social networking turf. 'Can you guys compile a this-sh—-is-getting-scary deck given all of the data we have now?" Javier Olivan, now Meta's chief operating officer, wrote in one email. Even after Zuckerberg bought Instagram in 2012, he struggled with how much to promote the photo-sharing app, worried that its growth could cannibalize Facebook, according to testimony from Systrom. Meta denied its request for more resources to support video, spam-fighting, and data safety in 2018, when Instagram passed one billion users, Systrom said. Systrom said his app could have grown into a formidable competitor to Facebook if it had remained independent. But under questioning from one of Meta's lawyers, he acknowledged that Meta's support fueled its rapid growth between 2012 and 2018. 'We grew much more quickly because we were part of Facebook than we would have as an independent company," Systrom said. Write to Dave Michaels at
Daily Tribune
17-04-2025
- Business
- Daily Tribune
TikTok Rolls Out 'Footnotes' Feature to Boost Context, Fight Misinformation in the US
TikTok is testing a new feature in the United States called 'Footnotes' that allows users to add informative context to videos, aiming to counter misinformation while enhancing the reliability of content shared on the platform. With over 170 million users in the US, TikTok is positioning the Footnotes feature as a community-driven tool similar to the Community Notes system on X (formerly Twitter). However, TikTok is not abandoning its current safeguards — unlike X, TikTok will continue its fact-checking program, head of operations Adam Presser confirmed in a blog post. 'Footnotes will draw on the collective knowledge of the TikTok community by allowing people to add relevant information to content,' Presser explained. 'It will complement our existing integrity tools like content labels, search banners, and third-party fact-checking.' 🔍 How It Works The Footnotes feature invites adult users in the US — who have been active for more than six months and have a clean record on community guidelines — to apply as contributors. These contributors can add contextual information to videos, especially in cases involving complex science, misleading statistics, or evolving news stories. Footnotes added by users can be rated by others, and only those deemed 'helpful' will be made visible on the platform. All TikTok users will then be able to vote on them to provide ongoing feedback. 📌 Not Backing Down on Fact-Checking While Meta recently discontinued its third-party fact-checking program in the US, TikTok is doubling down on a hybrid model: using both community insights and verified fact-checking organizations like AFP. This move comes at a tense time for TikTok's China-based parent company, ByteDance, which faces pressure from the US government to sell its American operations or risk a nationwide ban. A potential deal, once endorsed by President Donald Trump, was disrupted by new tariff disputes between Washington and Beijing. Despite political uncertainty, TikTok's focus on transparency and accuracy remains strong — and the Footnotes initiative is the platform's latest step to empower users while maintaining editorial integrity.
Express Tribune
17-04-2025
- Express Tribune
TikTok rolls out community notes, but with a twist from Meta and X's versions
TikTok is stepping into the fact-checking arena with its own crowd-sourced tool called Footnotes, joining the ranks of X and Meta. But unlike those platforms, TikTok is keeping its professional fact-checkers and current moderation policies intact. As the app continues to navigate its uncertain future in the United States, it's launching Footnotes, a feature that allows contributors to add 'more context' to videos. 'Footnotes offers a new opportunity for people to share their expertise and add an additional layer of context to the discussion using a consensus-driven approach,' said Adam Presser, TikTok's head of operations and trust and safety, in a blog post. Footnotes has reportedly been on TikTok's roadmap since last year, and now it's the latest tech company to take a cue from X's popular Community Notes. However, while Meta and X have revamped their moderation or integrated new fact-checking tools, TikTok's version is more focused on user contributions, offering 'helpful details that may be missing.' Importantly, Footnotes will not affect a video's algorithmic ranking or its appearance on the For You page. Presser explained the system will rely on a 'bridge-based ranking system designed to find agreement between people who usually have different opinions, inspired by the open-sourced system that other platforms use.' That's a nod to the system X uses, where contributors must rate each other's notes for them to be published. Meta also adopted a similar model. But TikTok will be using its own algorithm to power Footnotes. While it's unclear how Footnotes will be visually presented or how noticeable they will be within the app, TikTok has confirmed they must include a source, whether it's another TikTok video or a third-party site. The rollout begins with a contributor program for users in the US. To join, you must be 18 or older, have an account at least six months old, and have no recent Community Guidelines violations. For the next few months, contributors will be able to write and rate notes, though none will be visible to the public until testing progresses further. TikTok hasn't shared when or if the feature will expand globally. This update comes while TikTok's US presence remains in limbo. President Donald Trump recently granted the company a 75-day extension to finalize a deal that will allow it to operate in the US. Reports suggest the White House prefers a solution involving TikTok's current US investors, though it's unclear how Trump's China tariffs are influencing negotiations.
