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Business Standard
2 days ago
- Business
- Business Standard
Adcounty Media India makes solid D-Street debut; shares list at 53% premium
Adcounty Media India listing today: Shares of digital marketing company Adcounty Media India made a robust market debut on Friday, July 4, 2025, listing at ₹130 on the BSE SME platform, a premium of 53 per cent from its issue price of ₹85 per share. After the listing, shares of Adcounty Meida were trading at ₹123.5, down 5 per cent from the opening price. Adcounty Media's debut was in-line with the grey market estimates. Ahead of listing, the unlisted shares of the company were trading at ₹125, reflecting a premium of ₹40 or 47 per cent against the issue price. Adcounty Media India IPO subscription Adcounty Media India IPO details Adcounty Media India IPO comprises a fresh issue of 5.96 million equity shares to raise ₹50.69 crore. There is no offer for sale (OFS) component. Adcounty Media IPO was available for subscription from Thursday, June 27, 2025, till Tuesday, July 1, 2025. The basis of allotment of shares was finalised on Wednesday, July 2, 2025. Skyline Financial Services was the registrar of the issue. Narnolia Financial Services was the book-running lead manager of the Adcounty Media IPO. According to the red herring prospectus (RHP), the company plans to use the net fresh issue proceeds to meet capital expenditure requirements, working capital requirements, and expenses for the unidentified acquisition of the company. The remaining funds will be used for general corporate purposes. About Adcounty Media India Incorporated in May 2017, Adcounty Media India is a BrandTech company focused on providing end-to-end solutions to brands, covering everything from branding to performance optimisation. It serves a diverse range of clients spanning various industries. The company operates multiple websites across various verticals, offers mobile apps, and provides a programmatic tool called BidCounty. Its range of services includes Programmatic Advertising and Search Engine Optimisation (SEO).
Economic Times
2 days ago
- Business
- Economic Times
Adcounty Media India IPO to list on Friday. GMP signals strong debut
Adcounty Media India is scheduled to list on the BSE SME platform on Friday, July 4, after successfully completing its Rs 50.69 crore IPO. The fully fresh issue of 59.63 lakh shares was priced at Rs 85 per share, with a face value of Rs 10. ADVERTISEMENT The IPO, which opened on June 26 and closed on July 1, attracted healthy demand across investor categories. On the eve of listing, the grey market premium (GMP) stood at Rs 40, indicating an expected listing price of around Rs 125, a potential upside of nearly 47% over the issue price. The anchor book saw robust participation, with the company raising Rs 14.33 crore from anchor investors ahead of the IPO. The post-issue market capitalisation of Adcounty Media India stands at approximately Rs 191 crore. Adcounty Media is a BrandTech company offering digital advertising solutions such as programmatic advertising, SEO, social media campaigns, and performance marketing through CPC, CPA, CPL and CPI models. It also operates in the advertisement technology space through its in-house tool BidCounty, which supports automated ad campaigns. The company has a client base spanning 47 countries, and works with leading names including Sharechat, Zepto, Policy Bazaar (PB Fintech), Bank Sathi, and MUV. As of May 2025, it employed 45 permanent staff and operated through verticals in digital marketing and adtech. Financially, Adcounty Media India delivered a 66% YoY jump in net profit to Rs 13.75 crore for FY25, on a revenue base of Rs 69.58 crore. ADVERTISEMENT The IPO proceeds will be used to fund capital expenditure, working capital requirements, and future acquisitions. The issue was managed by Narnolia Financial, with Skyline Financial Services as the registrar.(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of the Economic Times. (You can now subscribe to our ETMarkets WhatsApp channel)
