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Business Standard
2 days ago
- Business
- Business Standard
BSE SME Adcounty Media India ignites on listing day
Shares of Adcounty Media India was trading at Rs 136.50 on the BSE, a premium of 60.59% compared with the issue price of Rs 85. The scrip was listed at Rs 130, a premium of 52.94% compared with the initial public offer (IPO) price. The stock was currently frozen at its upper limit of 5% over its listing price. The counter hit a high of Rs 136.50 and a low of Rs 123.50. About 30.86 lakh shares of the company changed hands at the counter. Adcounty Media India's IPO was subscribed 251.70 times. The issue opened for bidding on 27 June 2025 and it closed on 1 July 2025. The price band of the IPO was set at Rs 80 to Rs 85 per share. The IPO comprised fresh issue of 59,63,200 equity shares. The promoter and promoter group shareholding diluted to 65.52% from 89.14% pre-issue. The company intends to utilize the net proceeds for capital expenditure, working capital requirement, unidentified acquisitions and general corporate purpose. Ahead of the IPO, Adcounty Media India on 26 June 2025, raised Rs 14.33 crore from anchor investors. The board allotted 16.86 lakh shares at Rs 85 each to 7 anchor investors. Adcounty Media India is a BrandTech company focused on providing end-to-end solutions to brands that covers from branding to performance optimisation. The companys range of services include programmatic advertising that ensures that best conversion ratios and ad spend, search engine optimisation (SEO), pay per click (PPC), cost per acquisition (CPA), cost per sale (CPS), cost per lead (CPL), and cost per install (CPI) campaigns that aid sales, lead generation, user acquisition and re-targeting. As of 31 March 2025, the cost per install stood at Rs 30.63 crore, while revenue from lead generation was at Rs 22.67 crore. The company had employed 45 permanent employees as of May 30, 2025. The company recorded revenue from operations of Rs 68.89 crore and net profit of Rs 13.75 crore for the period ended 31 March 2025.
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Business Standard
2 days ago
- Business
- Business Standard
Adcounty Media India makes solid D-Street debut; shares list at 53% premium
Adcounty Media India listing today: Shares of digital marketing company Adcounty Media India made a robust market debut on Friday, July 4, 2025, listing at ₹130 on the BSE SME platform, a premium of 53 per cent from its issue price of ₹85 per share. After the listing, shares of Adcounty Meida were trading at ₹123.5, down 5 per cent from the opening price. Adcounty Media's debut was in-line with the grey market estimates. Ahead of listing, the unlisted shares of the company were trading at ₹125, reflecting a premium of ₹40 or 47 per cent against the issue price. Adcounty Media India IPO subscription Adcounty Media India IPO details Adcounty Media India IPO comprises a fresh issue of 5.96 million equity shares to raise ₹50.69 crore. There is no offer for sale (OFS) component. Adcounty Media IPO was available for subscription from Thursday, June 27, 2025, till Tuesday, July 1, 2025. The basis of allotment of shares was finalised on Wednesday, July 2, 2025. Skyline Financial Services was the registrar of the issue. Narnolia Financial Services was the book-running lead manager of the Adcounty Media IPO. According to the red herring prospectus (RHP), the company plans to use the net fresh issue proceeds to meet capital expenditure requirements, working capital requirements, and expenses for the unidentified acquisition of the company. The remaining funds will be used for general corporate purposes. About Adcounty Media India Incorporated in May 2017, Adcounty Media India is a BrandTech company focused on providing end-to-end solutions to brands, covering everything from branding to performance optimisation. It serves a diverse range of clients spanning various industries. The company operates multiple websites across various verticals, offers mobile apps, and provides a programmatic tool called BidCounty. Its range of services includes Programmatic Advertising and Search Engine Optimisation (SEO).
Time of India
2 days ago
- Business
- Time of India
Adcounty Media India IPO to list on Friday. GMP signals strong debut
Live Events (You can now subscribe to our (You can now subscribe to our ETMarkets WhatsApp channel Adcounty Media India is scheduled to list on the BSE SME platform on Friday, July 4, after successfully completing its Rs 50.69 crore IPO. The fully fresh issue of 59.63 lakh shares was priced at Rs 85 per share, with a face value of Rs IPO, which opened on June 26 and closed on July 1, attracted healthy demand across investor categories. On the eve of listing, the grey market premium (GMP) stood at Rs 40, indicating an expected listing price of around Rs 125, a potential upside of nearly 47% over the issue anchor book saw robust participation, with the company raising Rs 14.33 crore from anchor investors ahead of the IPO. The post-issue market capitalisation of Adcounty Media India stands at approximately Rs 191 Media is a BrandTech company offering digital advertising solutions such as programmatic advertising, SEO, social media campaigns, and performance marketing through CPC, CPA, CPL and CPI models. It also operates in the advertisement technology space through its in-house tool BidCounty, which supports automated ad company has a client base spanning 47 countries, and works with leading names including Sharechat, Zepto, Policy Bazaar (PB Fintech), Bank Sathi, and MUV. As of May 2025, it employed 45 permanent staff and operated through verticals in digital marketing and Adcounty Media India delivered a 66% YoY jump in net profit to Rs 13.75 crore for FY25, on a revenue base of Rs 69.58 IPO proceeds will be used to fund capital expenditure, working capital requirements, and future acquisitions. The issue was managed by Narnolia Financial, with Skyline Financial Services as the registrar.(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of the Economic Times.
Economic Times
2 days ago
- Business
- Economic Times
Adcounty Media India IPO to list on Friday. GMP signals strong debut
Adcounty Media India is scheduled to list on the BSE SME platform on Friday, July 4, after successfully completing its Rs 50.69 crore IPO. The fully fresh issue of 59.63 lakh shares was priced at Rs 85 per share, with a face value of Rs 10. ADVERTISEMENT The IPO, which opened on June 26 and closed on July 1, attracted healthy demand across investor categories. On the eve of listing, the grey market premium (GMP) stood at Rs 40, indicating an expected listing price of around Rs 125, a potential upside of nearly 47% over the issue price. The anchor book saw robust participation, with the company raising Rs 14.33 crore from anchor investors ahead of the IPO. The post-issue market capitalisation of Adcounty Media India stands at approximately Rs 191 crore. Adcounty Media is a BrandTech company offering digital advertising solutions such as programmatic advertising, SEO, social media campaigns, and performance marketing through CPC, CPA, CPL and CPI models. It also operates in the advertisement technology space through its in-house tool BidCounty, which supports automated ad campaigns. The company has a client base spanning 47 countries, and works with leading names including Sharechat, Zepto, Policy Bazaar (PB Fintech), Bank Sathi, and MUV. As of May 2025, it employed 45 permanent staff and operated through verticals in digital marketing and adtech. Financially, Adcounty Media India delivered a 66% YoY jump in net profit to Rs 13.75 crore for FY25, on a revenue base of Rs 69.58 crore. ADVERTISEMENT The IPO proceeds will be used to fund capital expenditure, working capital requirements, and future acquisitions. The issue was managed by Narnolia Financial, with Skyline Financial Services as the registrar.(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of the Economic Times. (You can now subscribe to our ETMarkets WhatsApp channel)
Time of India
27-06-2025
- Business
- Time of India
Adcounty Media India IPO: All you need to know before subscribing to the issue
Adcounty Media India has opened its Rs 50.69 crore IPO for subscription today. The book-built issue comprises a fresh offer of 59.63 lakh equity shares and will remain open for bidding until July 1. Allotment is expected to be finalized on July 2, with listing on the BSE SME platform tentatively scheduled for July 4. Priced in the range of Rs 80 to Rs 85 per share, the minimum bid size is 1,600 shares—translating to a retail investment of Rs 1.36 lakh at the upper band. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Play War Thunder now for free War Thunder Play Now Undo Narnolia Financial Services is managing the issue, Skyline Financial Services is the registrar. Incorporated with a digital-first DNA, Adcounty Media is a BrandTech company offering end-to-end digital marketing and advertising solutions. The company operates across verticals such as programmatic advertising, search engine optimization, social media campaigns, and performance marketing , including CPA, CPS, CPL, and CPI-based strategies. Live Events It serves marquee clients such as Sharechat, Zepto, PolicyBazaar, and MUV, helping them enhance user acquisition and brand engagement. The company's proprietary platform BidCounty combines automation, targeting, and analytics to optimise campaign delivery. Adcounty's operations span 47 countries, reflecting a rapidly globalising client base. The company's Revenue rose 61% in FY25 to Rs 69.58 crore, while PAT jumped 66% to Rs 13.75 crore. The IPO proceeds will be used to fund capital expenditure, working capital, and potential acquisitions. ( Disclaimer : Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of the Economic Times)
