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Daily Record
28-07-2025
- General
- Daily Record
Nutella fans stunned after realising they've been saying brand's name wrong for years
The chocolate hazelnut spread is a staple in fridges across the nation and is a firm favourite with Brits, but it seems many people have been pronouncing it wrong. Nutella, the globally celebrated chocolate hazelnut spread, remains a cupboard staple in households and features prominently on menus. However, despite its enormous appeal, fans are stunned to learn they've been pronouncing its name wrong for decades. Despite the hazelnut delicacy outperforming British-born Marmite in sales, 88% of Brits surveyed confess to mispronouncing the product. Whilst millions tuck into the silky, chocolatey delight each day, hardly anyone realises that the proper pronunciation isn't " NUT-ella " – it's genuinely " NOU-tell-uh ". Nutella, the cherished brand manufactured by Italian firm Ferrero, is genuinely pronounced with a gentle "new" and not a harsh "nut" at the beginning. According to Jack Bird, Branding expert for Add People, the SME Digital Marketing agency: "The confusion lies in the brand's international roots - a problem many brands face when expanding from an SME to a global product. "Nutella was invented in Italy in the 1960s as a cheaper sweet treat to chocolate. Whilst its name is a blend of the word 'nut' and 'ella' meaning 'sweet', and even has NUT in bold on packaging, the nut sounds closer to 'noot' or 'new' in the native language." To make things even more puzzling, the packaging displays the 'nut' in bold lettering, a styling decision that confuses English speakers into drawing incorrect conclusions. James Stewart, Marketing Director for Nutella, Ferrero UK & Ireland, confirmed the pronunciation in 2021, stating, "As Nutella is enjoyed in every corner of the world, there have long been some fun debates on how it should be pronounced. "Our Nutella team wanted to share how we pronounce the iconic spread's name. We emphasise the 'NOU' in 'NOU-tella', but we don't mind how our fans decide to pronounce it - the most important thing to us is that you enjoy it! "Next time you reach for that iconic jar, remember: it's NOU-tell-uh, even if it feels a little weird to say at first. It still tastes amazing – however you say it.'
Scottish Sun
22-05-2025
- Business
- Scottish Sun
The secret reason supermarket reduced stickers are always yellow – and how they help shops make you spend more
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) IT'S the supermarket section you can guarantee will always have shoppers crowded around it. And if you regularly nab reduced items, you might wonder just why the stickers on them are yellow - regardless of the store they're in. 2 Have you ever wondered why store reduced stickers are ALWAYS yellow? Credit: Alamy 2 According to a marketing agency, the colour choice is no accident Credit: Alamy According to digital marketing agency Add People, the colour of the stickers is no accident - and it's how shops get you to spend more. "Yellow stickers in supermarkets make use of human psychology. It is the most visible colour to the human eye, especially when placed against contrasting backgrounds — and that makes it ideal for one thing: getting your attention fast," Add People's Jack Bird explained. He added that yellow is an "action colour", which "it stands out instantly, creates contrast, and tells your brain: look at me now". "In retail psychology, it's used to create a sense of immediacy — like 'this deal won't be here long'," he said. The brain can process visual stimuli in just 13 milliseconds, according to research, which means that by the time you spot a yellow sticker, your subconscious has already made the decision to either buy it, or leave it. And this is "far more effective than just adding a price". As well as that, using yellow for the stickers ensures they've got "high visibility" for standing out in a crowded aisle. While we now instinctively link yellow with bargains, thanks to our "trained association". Yellow stickers also help out store staff too - they're easy to apply and also for tills to recognise. The stickers to indicate price reductions were first introduced in 1993 by Sainsbury's, and there are now entire communities of people hunting for the bargains on social media. I work in a supermarket and the worst part about it all are the yellow sticker shoppers - they fight me for discounted food In fact, the two leading groups on Facebook - Yellow Sticker Society and Yellow Sticker Shopping Tips, tricks and hauls - have almost 500,000 members each. And with Tesco recently announcing their 'Free after 9.30pm' yellow sticker, the popularity of the cut-price products is likely to increase even more.
The Irish Sun
22-05-2025
- Business
- The Irish Sun
The secret reason supermarket reduced stickers are always yellow – and how they help shops make you spend more
IT'S the supermarket section you can guarantee will always have shoppers crowded around it. And if you regularly nab reduced items, you might wonder just why the stickers on them are yellow - regardless of the store they're in. Advertisement 2 Have you ever wondered why store reduced stickers are ALWAYS yellow? Credit: Alamy 2 According to a marketing agency, the colour choice is no accident Credit: Alamy According to digital marketing agency "Yellow stickers in supermarkets make use of human psychology. It is the most visible colour to the human eye, especially when placed against contrasting backgrounds — and that makes it ideal for one thing: getting your attention fast," Add People's Jack Bird explained. He added that yellow is an "action colour", which "it stands out instantly, creates contrast, and tells your brain: look at me now". "In retail psychology, it's used to create a sense of immediacy — like 'this deal won't be here long'," he said. Advertisement The brain can process visual stimuli in just 13 milliseconds, according to research, which means that by the time you spot a yellow sticker, your subconscious has already made the decision to either buy it, or leave it. And this is "far more effective than just adding a price". As well as that, using yellow for the stickers ensures they've got "high visibility" for standing out in a crowded aisle. While we now instinctively link yellow with bargains, thanks to our "trained association". Advertisement Most read in Fabulous Yellow stickers also help out store staff too - they're easy to apply and also for tills to recognise. The stickers to indicate price reductions were first introduced in 1993 by Sainsbury's, and there are now entire communities of people hunting for the bargains on social media. I work in a supermarket and the worst part about it all are the yellow sticker shoppers - they fight me for discounted food In fact, the two leading groups on Facebook - Yellow Sticker Society and Yellow Sticker Shopping Tips, tricks and hauls - have almost 500,000 members each. And with Tesco recently announcing their 'Free after 9.30pm' yellow sticker, the popularity of the cut-price products is likely to increase even more. Advertisement When to bag yellow sticker bargains Aldi: Look for red stickers near closing time, offering up to 75% off perishable items and 30% off damaged packaging goods. Asda: Discounts happen twice daily, in the morning and evening. Early risers can find fresh produce for as low as 10p. Lidl: Price cuts occur first thing in the morning and before closing. Use the Lidl Plus app for additional weekly promotions. Marks and Spencer: Reductions often occur near closing time. Monthly in-store offers and combo deals, like the £12 Dine In for Two, provide extra savings. Morrisons: Yellow sticker discounts appear throughout the day. Register for a More Card to get specific day-based discounts, like 20% off fish on Fridays. Sainsbury's: No set discount times; look for yellow 'reduced' stickers. Register for Nectar prices for nearly 50% off weekly offers. Tesco: No fixed discount times. Check the "mark-down section" in 300 stores for reduced-price items like salads, bread, and meat.
The Sun
22-05-2025
- Business
- The Sun
The secret reason supermarket reduced stickers are always yellow – and how they help shops make you spend more
IT'S the supermarket section you can guarantee will always have shoppers crowded around it. And if you regularly nab reduced items, you might wonder just why the stickers on them are yellow - regardless of the store they're in. 2 According to digital marketing agency Add People, the colour of the stickers is no accident - and it's how shops get you to spend more. "Yellow stickers in supermarkets make use of human psychology. It is the most visible colour to the human eye, especially when placed against contrasting backgrounds — and that makes it ideal for one thing: getting your attention fast," Add People's Jack Bird explained. He added that yellow is an "action colour", which "it stands out instantly, creates contrast, and tells your brain: look at me now". "In retail psychology, it's used to create a sense of immediacy — like 'this deal won't be here long'," he said. The brain can process visual stimuli in just 13 milliseconds, according to research, which means that by the time you spot a yellow sticker, your subconscious has already made the decision to either buy it, or leave it. And this is "far more effective than just adding a price". As well as that, using yellow for the stickers ensures they've got "high visibility" for standing out in a crowded aisle. While we now instinctively link yellow with bargains, thanks to our "trained association". Yellow stickers also help out store staff too - they're easy to apply and also for tills to recognise. The stickers to indicate price reductions were first introduced in 1993 by Sainsbury's, and there are now entire communities of people hunting for the bargains on social media. I work in a supermarket and the worst part about it all are the yellow sticker shoppers - they fight me for discounted food In fact, the two leading groups on Facebook - Yellow Sticker Society and Yellow Sticker Shopping Tips, tricks and hauls - have almost 500,000 members each. And with Tesco recently announcing their 'Free after 9.30pm' yellow sticker, the popularity of the cut-price products is likely to increase even more. When to bag yellow sticker bargains Aldi: Look for red stickers near closing time, offering up to 75% off perishable items and 30% off damaged packaging goods. Asda: Discounts happen twice daily, in the morning and evening. Early risers can find fresh produce for as low as 10p. Lidl: Price cuts occur first thing in the morning and before closing. Use the Lidl Plus app for additional weekly promotions. Marks and Spencer: Reductions often occur near closing time. Monthly in-store offers and combo deals, like the £12 Dine In for Two, provide extra savings. Morrisons: Yellow sticker discounts appear throughout the day. Register for a More Card to get specific day-based discounts, like 20% off fish on Fridays. Sainsbury's: No set discount times; look for yellow 'reduced' stickers. Register for Nectar prices for nearly 50% off weekly offers. Tesco: No fixed discount times. Check the "mark-down section" in 300 stores for reduced-price items like salads, bread, and meat.
