Latest news with #AdelElFakir
Morocco World
5 days ago
- Business
- Morocco World
Forbes Recognizes Adel El Fakir for His Leadership in Morocco's Tourism, Aviation
Rabat – Adel El Fakir, a Moroccan leader in tourism and aviation, has been named one of Forbes Middle East's Top 100 Travel and Tourism Leaders for 2025. He is currently the Director General of Morocco's National Airports Authority (ONDA) and was previously the head of the Moroccan National Tourism Office (ONMT). Under his leadership, Morocco launched major tourism campaigns, including the award-winning 'Morocco: Kingdom of Light,' and now he is overseeing the expansion and modernization of airports across the country in preparation for events like the 2030 World Cup. El Fakir has a diverse educational background that has shaped his career in business, marketing, and leadership. He earned a Bachelor's in Finance from ISCAE, where he gained hands-on experience and a passion for business and marketing. He then completed a Diplôme d'études supérieures spécialisées (DESS) in marketing at Université Toulouse 1 Capitole, studying alongside Moroccan and French instructors while working full-time, which helped him connect theory with real-world business practice. To broaden his perspective, he pursued an MBA in International Business at École des Ponts ParisTech and École Hassania des Travaux Publics in Casablanca. Later, he completed a Certificate in Corporate Governance at the Institut Marocain des Administrateurs, which gave him deep insight into business ethics, governance, and sustainability. This rich education provided the foundation for his success in both tourism and aviation leadership. Championing the Moroccan tourism brand El Fakir was appointed Director General of the Moroccan National Tourism Office (ONMT) in 2018. It was during this tenure that he launched the 'Morocco: Kingdom of Light' campaign in April 2022, targeting 19 to 20 international markets with multimedia advertising across TV, digital platforms, outdoor signage, cinema, and more. The campaign resonated globally, earning the title Best International Promotional Campaign from France's esteemed media TourMaG, and Best Destination Campaign from Spain's leading daily, La Razon. It also clinched the Travel d'Or in France (2023) as the most beloved marketing campaign by the French public. El Fakir's digital ingenuity was further affirmed when the ONMT campaign 'Moments in Morocco' received Expedia's best digital campaign award for the EMEA region in 2019. In recognition of his leadership, media and tourism peers named him Tourism Personality of the Year in 2024 as part of the first edition of the Morocco Tourism Awards. His impact garnered attention from Forbes Middle East, which ranked him 18th in its 2023 Top 100 Travel & Tourism Leaders in the MENA, a first for a Moroccan leader in the Top 20. Throughout his ONMT leadership, El Fakir orchestrated strategic airline partnerships, steered promotional 'Light Tours' across global capitals, and established the 'Light In Action 2026' plan to sustain Morocco's upward momentum in tourism appeal. A new flight path: leading Morocco's airports In June 2024, King Mohammed VI appointed El Fakir Director General of the National Airports Office (ONDA). During this transition, ONMT's Board of Directors commended his achievements in transforming the tourism office and wished him success in steering ONDA's modernization. 'The Board of Directors thanked M. Adel El Fakir for his work during the last 6 years at the head of the Moroccan National Tourism Office, while praising the positive results and the success of the various programs launched by the Office during his tenure,' ONMT said in a statement. They also expressed confidence in his new responsibilities as CEO of ONDA, where he is now managing strategic projects, restructuring the institution, and modernizing Morocco's airports. Earlier this year, El Fakir unveiled 'Airports 2030,' a bold roadmap aimed at transforming Morocco's airport network. The plan focuses on three main areas: expanding infrastructure, enhancing the passenger experience, and modernizing ONDA's institutional framework. Under the infrastructure expansion pillar, Mohammed V Airport is set to increase its capacity from 14 million to 35 million passengers by 2029, while airports in Marrakech, Agadir, Tangier, and Fez are also slated for capacity doubling. To improve the passenger experience, the plan focuses on digitization, including automated baggage handling, streamlined access, and seamless journeys from check-in to boarding. Institutional transformation is another key focus, with efforts to modernize ONDA's operational structure and strengthen collaboration with agencies such as the DGSN, Customs, Gendarmerie, and the Ministry of Transport, aiming to embed agility and efficiency across the organization. Tangible milestones under El Fakir's leadership also include the March 2025 start of a new terminal at Mohammed V Airport, which will have a 20-million passenger capacity and a $1.6 billion investment, scheduled for completion in 2029 in anticipation of the 2030 World Cup. In 2024, the ONDA network handled 32.7 million passengers, marking a 21% increase year-on-year, with international traffic rising 20% and domestic traffic surging 30%. He also appointed new directors at Nador El Aroui and Agadir Al Massira airports to manage rapid passenger growth, with Agadir handling 3.1 million passengers (up 36%) and Nador exceeding 1.05 million in 2024. Morocco plans MAD 42 billion ($4.2 billion) in airport investments by 2030, with the aim of positioning Mohammed V as a major intercontinental hub, with projections of 60 million passengers by 2030 and 90 million by 2035. Tags: Adel el fakirForbesONDAONMT
Morocco World
14-03-2025
- Business
- Morocco World
ONDA Names New Directors for Nador, Agadir Airports
Doha – Morocco's National Airports Office (ONDA) has appointed new directors to lead Nador El Aroui and Agadir Al Massira airports as part of its 'Airports 2030' strategy, the office announced today. ONDA Director General Adel El Fakir named Othmane Hassani as director of Nador El Aroui airport and El Mokhtar Dahraoui as director of Agadir Al Massira airport. Both appointees bring extensive experience in air navigation and airport infrastructure management, according to ONDA's statement. Nador El Aroui airport registered over 1.05 million passengers in 2024, a 3% increase from 2023 when it first surpassed the one-million passenger milestone. Meanwhile, Agadir Al Massira airport handled 3.1 million passengers in 2024, representing a 36% increase from the previous year. ONDA plans to launch an expansion project at the Agadir facility to support this growth. In their new roles, Hassani and Dahraoui will spearhead the modernization of their respective airports by implementing innovative solutions for passenger flow management, service enhancement, and operational efficiency improvements. ONDA began its airport leadership restructuring in 2024. In September, new directors were installed at Al Hoceima-Chérif Al Idrissi, Tétouan-Saniat R'mel, and Laâyoune-Hassan 1er airports. In November, Hicham Rahil, who holds a doctorate in computer science and applied mathematics, was named director of Casablanca's Mohammed V Airport after two decades of service at ONDA. Morocco's airports achieved a record 32.7 million passengers in 2024, showing a 21% increase from 2023, according to the Directorate of Studies and Financial Forecasts (DEPF). International passenger traffic grew by 20%, while domestic travel surged by 30%. Transport and Logistics Minister Abdessamad Kayouh revealed in January that Morocco will invest MAD 42 billion ($4.2 billion) in airport expansion projects by 2030. These investments aim to prepare for the 2030 FIFA World Cup, which Morocco will co-host with Spain and Portugal. The expansion program includes upgrading Casablanca's Mohammed V Airport to increase its capacity from 14 million to 35 million passengers by 2029. Airports in Marrakech, Tangier, and Fez will also undergo major modernization to double their capacity. The government projects airport traffic to reach 60 million passengers by 2030 and 90 million by 2035. The airport expansion plan aligns with Morocco's tourism growth, as the country welcomed 17.4 million international tourists in 2024, a 20% increase from 2023, making it Africa's most-visited destination. Tourism officials expect to receive 26 million visitors during the World Cup year. Tags: agadir airportMoroccan Airports Authority (ONDA)Nador airport
